WHY CONTENTS GO
VIRAL P1
“THE ALGORITHM VS COOKIES”
Praise Muri
WHAT ARE COOKIES
Cookies are small pieces of data that websites store on
your device (like your computer, tablet, or smartphone)
when you visit them. They play a key role in enhancing
your browsing experience,
WHAT ARE COOKIES USED FOR?
Customized User Experience: Cookies store your preferences, like language settings,
theme choices, or location, to customize your browsing experience.
Content Recommendations: They can help recommend content based on your past
interactions with the site.
User Behavior Analysis: They keep records of user experience
SOCIAL MEDIA ALGORITHM
Social media algorithm is an AI model built into social media platforms with some set
of rules and instructions, to help suggest contents on users feeds using the the
informations gathered from the COOKIES.
HOW DOES THE ALGORITHM WORKS?
Social media algorithm is an AI model built into social media platforms with some set
of rules and instructions, to help suggest contents on users feeds using the the
informations gathered from the COOKIES.
Examples of Social Media Algorithms:
● Facebook: Facebook’s algorithm, known as EdgeRank, was one of the first to prioritize content based
on user engagement. It considers factors like affinity (how close you are to the content creator), weight
(types of interactions).
● Instagram: Instagram’s algorithm shows posts based on factors like your past interactions, the type of
content you engage with, and the timeliness of the post. It’s designed to prioritize content from friends
and accounts you care about.
● Twitter: Twitter’s algorithm highlights "Top Tweets" in your feed based on your interactions and what’s
popular in your network, rather than just showing tweets in chronological order.
● TikTok: TikTok’s algorithm is particularly powerful, as it curates a "For You" page filled with videos
tailored to your specific interests, based on how you interact with content (likes, shares, watch time,
etc.).
● YouTube: YouTube’s recommendation algorithm suggests videos based on your watch history, likes, and
subscriptions, aiming to keep you watching more content.
HOW
.
DOES THE ALGORITHM WORKS?
1. Relevance and Interests
2. SE0
3. Audience Retention
4. Hashtags [who are you, what do you do,
who are your content for]
5. User Relationships
WHY CONTENTS GO
VIRAL P2
“THE ALGORITHM VS COOKIES”
Praise Muri
WHAT THE ALGORITHM WANTS
1. User Engagement
● Likes, Comments, Shares: Posts with high engagement are prioritized
because they're seen as more valuable or interesting.
● Interaction Type: Certain interactions, like comments or shares, might be
weighted more heavily than just a like.
● Watch Time/Audience Retention: For video content, how long you watch a
video matters. The longer you watch, the more likely similar content will be
shown to you.
WHAT THE ALGORITHM WANTS
2. First 1 hour performance
.The performance of a video or content in first hour after upload often times
determines what happens to the post. The attention of the algorithm is drawn
towards post that performs well in it’s first one hour.
WHAT THE ALGORITHM WANTS
3. Relevance
● Past Behavior: The algorithm tracks audience past actions, like what they’ve
liked, commented on, or shared. It uses this data to predict what content the
audience want to see.
● Content Interactions: If you frequently engage with a particular type of content
(e.g., cooking videos, tech articles), the algorithm will show you more of that
type.
● Content Topics: Keywords, hashtags, and the subject matter of posts you
engage with are used to find similar content.
.
WHAT THE ALGORITHM WANTS
4.Time Of Upload
Peak Engagement Times: If you post when your followers are most active, you’re
more likely to receive immediate engagement (likes, comments, shares). High
engagement shortly after posting signals to the algorithm that your content is valuable,
leading to further promotion.
Most Followers are active by morning and evening. The timing of your upload plays a
critical role in how social media algorithms treat your content.
WHAT THE ALGORITHM WANTS
5. Background sounds
Trending Sounds and Music
● Increased Visibility: Using trending sounds or popular music in your videos
can boost your content’s visibility. Social media algorithms often prioritize
content that uses popular sounds because it’s more likely to engage a broader
audience.
● Viral Cinematic Sounds
WHAT THE ALGORITHM WANTS
Content Is King
Viral video effects
Viral editing
Value
Good hook
WHAT THE ALGORITHM WANTS
COMMUNITY GUIDELINES AND POLICIES
1. Avoid sharing third party links on your wall (Example, posting
YouTube links on your Facebook wall
2. Avoid using words that suggest violence else your contents will be
restricted (words like kill, fight, war, crisis)
3. Avoid sharing too many posts from other people’s wall to your wall,
instead repost.
4. Post more of original contents because the algorithm loves
distributing recent posts to audience.
WHY CONTENTS GO
VIRAL P3
“THE 3Cs OF SOCIAL MEDIA”
Praise Muri
1.CURIOSITY
1. Curiosity
● Creating Intrigue: Curiosity is about sparking interest and making people want
to learn more. On social media, this can be achieved by posting content that
teases information, asks questions
● The goal is to make your audience stop scrolling and engage with your content
because they want to know more.
● Curiosity always applied through the hook or caption of your content.
1.COMMON
● Relatability
● Create contents around what your target audience need
● Move from you to your audience
● Identify a common ground between you and your target audience and stick to
that
1.CARE
1. Identify your target audience
2. Identify the problems and frustrations related to your target audience
3. Move from your own interest to audience interest, what are their problems?
4. People are selfish, they want to be cared for
5. Emotional Impact
