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1 The Baader-Meinhof Phenomenon

The Baader-Meinhof Phenomenon, or frequency illusion, occurs when you learn something new and then start noticing it everywhere. This happens because your brain heightens awareness of the new information, leading you to perceive its frequency as increased. Essentially, your mind flags it as important, creating a personalized highlight reel of your surroundings.

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3 views1 page

1 The Baader-Meinhof Phenomenon

The Baader-Meinhof Phenomenon, or frequency illusion, occurs when you learn something new and then start noticing it everywhere. This happens because your brain heightens awareness of the new information, leading you to perceive its frequency as increased. Essentially, your mind flags it as important, creating a personalized highlight reel of your surroundings.

Uploaded by

sahilkhokhar777777
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Topic: The Baader-Meinhof Phenomenon

Ever learned a new word, and then suddenly it starts popping up everywhere? That’s not the
universe messing with you—it’s something called the Baader-Meinhof Phenomenon, also
known as frequency illusion.

Here’s how it works:

 🔍 First exposure: You encounter something new (a word, a concept, a product).


 🧠 Heightened awareness: Your brain subconsciously starts scanning for that thing.
 👀 Perceived frequency: You start noticing it all over, even though it’s always been there
—you just never noticed it before.

This happens because your brain likes patterns and relevance. Once something enters your
awareness, your mind flags it as “important,” and voilà—it starts showing up more often in your
perception, not reality.

Neat, right? It's like your brain giving you a personalized highlight reel of the world.

Want to unravel another strange little quirk of the mind or spin a whole new topic?

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