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Group 3 Types of Conventions - 20250708 - 124447 - 0000

The document outlines the objectives of understanding media conventions, including their definitions and types: Form, Story, and Genre conventions. It also discusses the roles of media producers, stakeholders, and audiences, emphasizing the importance of audience engagement and analysis in media production. Additionally, it includes a post-test section to assess comprehension of the material presented.

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Mg Fernando
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3 views28 pages

Group 3 Types of Conventions - 20250708 - 124447 - 0000

The document outlines the objectives of understanding media conventions, including their definitions and types: Form, Story, and Genre conventions. It also discusses the roles of media producers, stakeholders, and audiences, emphasizing the importance of audience engagement and analysis in media production. Additionally, it includes a post-test section to assess comprehension of the material presented.

Uploaded by

Mg Fernando
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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ICE BREAKER

Say the color,


not the word
PURPLE
RED
BROWN
BLUE
BLACK
ORANGE
YELLOW
PINK
OBJECTIVES
OBJECTIVES

•• To To know
know the
the definition
definition of
of convention.
convention.
•• ToTo know
know the
the three
three types
types of
of convention.
convention.
•• Define
Define media
media producers,
producers, stakeholders,
stakeholders, and
and
audience.
audience.
•• To
To identify
identify the
the audiences
audiences reaction.
reaction.
T ‌
y ‌
p ‌
e ‌
s ‌‌ ‌f
‌ ‌
Con v e n t io n s
Group 3
it refers to the
recognized ways of
using media codes.
The three main types of
Conventions are:

Form Conventions
Story Conventions
and Genre conventions
Form Conventions Story Conventions
- are ways in which the types - it refers to the basic
of media codes are expected
structures of narratives.
to be arranged.

Example: the title and main casts Examples: narratives structures,


are expected to appear at the character constructions,
beginning of a movie while and point of view.
the credits are expected to
appear at the end.
Genre Conventions
- it refers to the common use
of the elements of narratives such
as the characters, settings, or
themes, in a certain type of media.

- they help define the genre and


shape audience expectations.

Example: a romance novel that


features a love interest, a
meet-cute, and a happy ending.
TAKE NOTES!
M ed ia P ro d uc er s,
ta ke hold ers , an d,
S A u dience
Aside from media language, media
practitioners also look into other elements
such as the producers,
the stakeholders, and the audience.
Media Producers Stakeholders
- the people who initiate, plan, - refer to people or organizations that
and produce media texts. share the same interests or
intentions.

- media producers work on a wide - stakeholders can be internal, like


range of projects, such as film, employees and shareholders, or
news broadcasts, music, television, external, such as customers,
digital content and more. suppliers, and the community.
Audience
- is a significant element in - producers conduct an
delivering media texts. audience analysis before
coming up with a
media text.
- all media texts are made
with a target audience in
mind.
Producers also
consider the reaction
of the audience by
looking into the
following:
• Audience Engagement • Audience Identification
- reaction of the audience - connection built by the
to the media text. media text to the audience.
• Audience Expectation • Audience Placement
- anticipation of the - strategies producers used
to make the audience feel
audience. that the media text is
• Audience Foreknowledge made for them
- exact information that the audience • Audience Research
brings about the media text.
- monitoring of the audience before,
during, and after the production of
media text.
T‌
h ‌
a n
‌ k
‌ ‌
You!
Post-Test
A. Direction: Read each question carefully and identify the answer to the following questions.
1. This refers to the monitoring of the audience before, during, and after the production of the
media text.
A. Audience Placement
B. Audience Identification
C. Audience Research

2. Refers to the reaction of the audience to the media text. Different people react in varied ways to the same text.
A. Audience Engagement
B. Audience Foreknowledge
C. Audience Identification

3. This refers to the audience's anticipation of the text.


A. Audience Expectation
B. Audience Engagement
C. Audience Placement
4. The people who initiate, plan, and produce media texts.
A. Stakeholders
B. Media Producers
C. Audience

5. Refer to people or organizations that share the same interests or intentions.


A. Audience
B. Stakeholders
C. Media Producers

6. A significant element in delivering media texts.


A. Audience
B. Stakeholders
C. Media Producers

7. Connection built by the media text to the audience.


A. Media Producers B. Audience C. Audience Identification
B. For numbers 8-10

What are the three main types of Convention?


8.
9.
10.
Answer Key
A.

1. C
2. A
3. A
4. B
5. B
6. A
7. C

B. In any order? Yes.

8. Form Convention
9. Story Convention
10. Genre Convention

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