BUSINESS PLAN

PRESENTED BY:
GATCHALIAN, SHERNAN
HERRERA, HEVIAN
SILAHIS, MYKO
VALDEZ, CYRUS
ALFANTE, RHEA
DELA CRUZ, FEBHE
FONTELERA, CARYLLE
MACARAEG, ANGEL
MUNAR, SUNSHINE
ROSILLO, JASMIN
 For reservation and other queries,
CONTACT US ON;
THE TOASTED PANTRY (Facebook/Messenger)
0911122233 (TM/Globe)

A. EXECUTIVE SUMMARY
A business plan is defined as the blueprint for the future, a clear outline of how you
plan to reach your goals. The Management Section’ describes the management team, staff,
resources, and how your business ownership is structured. This section not only describes
who’s on your management team but also how each person’s skill contributed to the final
outcome.
In the Marketing Section, we present our unique and affordable products—Crispy
Pocket, a toasted snack composed of breads with two filling options: sweetened peach-mango
and savory tuna, paired with coffee to be sold to the learners of Maddela Comprehensive
High School.
The Financial Section presents the Sales Forecast, where it shows the Financial
Plans. This part has four tables that present the sales, expenses, net income, and cash flow of
the business.
Additionally, this section also presents the budget, project timeliness, detailed action
plans, and contingency preparations or plans of the business. In the Production Section, it
presents the production area, equipment and materials needed, the estimated production
process, and the production costs for the business.
The Competition Strategy presents ways to differentiate our products and services
from competitors in the market. This also includes several advantages of our products over its
competition.
The Market will list the individuals who are eligible to purchase the products we
offer. This section provides where and to whom our product will be sold. An organizational
chart visually conveys our company's internal structure by detailing the roles, responsibilities,
and relationships between individuals.

B. INTRODUCTION
The Toasted Pantry, defined by its name, is a snack shop with a theme of toasted
products. Toasted Pantry offers unique and flavorful snacks and beverages that will leave a
spell on costumers that will make them crave for more. Crispy Pockets is a toasted snack
composed of two pieces of bread with two fillings to choose from: Peach-mango fillings and
Tuna fillings. Paired with these snacks is Sago Gulaman, a 5 pesos coffee that is perfectly
compatible with the toasted pastries.
The goal of the business is to provide students with affordable and delicious snacks
during break time or recess. The Toasted Pantry can be located at MCHS. It can also be
visited online through the Facebook page "The Toasted Pantry"
 C. MANAGEMENT SECTION
The toasted pantry's management team leads our snacks project at Maddela
Comprehensive High School with skill and dedication. The team is dedicated to ensuring the
smooth operation and success of our merienda offerings during recess through effective
coordination, communication, and strategic planning.
Organization Composition: The managerial team consists of individuals with varied
skills and knowledge, all contributing to various aspects of the project. The team consists of a
project manager overseeing operations, a marketing coordinator managing promotional
activities, a logistics coordinator handling distribution planning, and a finance manager
ensuring financial sustainability.
Duties: Project Manager: Supervising the entire merienda project, the project manager
is accountable for strategic planning, making decisions, and guaranteeing the accomplishment
of goals and objectives. This position requires working with various team members to
guarantee a smooth and prosperous operation.
Marketing Coordinator: The marketing coordinator's main focus is to generate
awareness and interest in students through the development and implementation of marketing
strategies. This involves using visuals, social media strategies, and partnerships to market our
sweet potato snacks during break time.
Logistics Coordinator: It is the responsibility of the logistics coordinator to plan the
best distribution channels for our merienda stalls. This involves pinpointing key areas in the
school and guaranteeing a seamless operation during break time.
Financial Manager: Tasked with financial planning, budgeting, and securing the
longevity of the business. The finance manager collaborates with the team to establish pricing
strategies that are both competitive and sustainable for the continued success of the snacks
being offered.
Collaboration and communication are essential components of our management
approach. Frequent team gatherings, progress reports, and clear communication channels
guarantee that all members are on the same page regarding the objectives and goals of the
merienda project. Collaborative decision-making utilizes each team member's strengths to
contribute to the project's overall success.
Encouraging innovation and adaptability is a priority for our management team. Being
receptive to fresh ideas and promptly adjusting to changes is crucial in a vibrant school
setting. This method guarantees that our snacks continue to be attractive and suitable for the
constantly evolving preferences of the student population. Basically, the management team of
Toasted Pantry is not only supervising a snack business; they are the creators of a food
experience, committed to making snack time at Maddela Comprehensive High School more
unforgettable for each student.
D. MARKETING SECTION
In this marketing strategy, we introduce our sweet, delectable, creamy and affordable
products. Crispy pocket cut into triangle shape and comes with two different flavors or
fillings, peach mango filling and tuna mayo filling,a magic water and coffee to be sold to the
students of Maddela Comprehensive High School. Making our customers (students)
experience a delectable and unforgettable taste of our toasted products.

PRODUCT
The products that the Toasted Pantry are going to sell are the triangle shaped Crispy
Pocket with two different flavors, peach mango filling and tuna mayo filling, and for the
drinks, we offer coffee and magic water to freshen up our customers and lighten their mood.
These products are very affordable to every student of Maddela Comprehensive High School.
For the sweet and delectable Crispy Pocket with toasted peach mango filling made from a
soft sliced bread, canned peaches and mangoes (fresh) that can be diced or mixed for the
filling, then sugar and cornstarch is added to thicken the filling for a sweeter and softer
experience, then toasted to get it’s golden brown look and aroma. Truly a product worth
buying.
Our toasted Crispy pocket wit tuna mayo filling is one of our best products. A tasty
yet so simple cuisine made from simple ingredients. Canned tuna that is drained and mixed
with mayonnaise for the filling, with added seasonings (salt, pepper) for its savory flavor.
And lastly our hot and creamy coffee from our coffee vending machine and magic water with
banana extract and gulaman, drinks that will keep you up and lighten your mood for the rest
of the day. Our coffee, contained in a 5-ounce paper cup is an aromatic and refreshing drink
in the morning that compliments with our toasted peach mango filling and tuna mayo filling.
The perfect drink with the perfect food to start your day.
PRICE
Focusing on the affordability and competitive pricing range will be our
marketing strategy. We are going to sell our triangle shaped Crispy Pockets with peach
mango filling and tuna mayo filling for ₱15 each, magic water for ₱10 and ₱5 for our coffee.
So, for just ₱20-₱25, customers can enjoy a Crispy Pocket with a sweet and creamy
delectable peach mango filling or savory tuna mayo filling with coffee or magic water to
satisfy their hunger, lighten their mood and start their day. The price of our products is
aligned with our market’s (students) budget. By enhancing and balancing the cost and
affordability of the products with the budget of our customers, we aim to create a pricing
model that reflects the features and traits in the market
PLACE
The “Toasted Pantry” will open at Maddela Comprehensive High School,
particularly inside the school gym. The school is located at Martin Street, Poblacion Norte,
Maddela, Quirino. The Toasted Pantry will sell the products to our target customers which is
the students of MCHS, as well as, to the faculty and staff. The products of the venture will be
sold on Monday to Friday around 8am-9am during break time.
PROMOTION
One of the best ways to promote or introduce our products to the market is
through the use Facebook, where we will create a social media campaign. Additionally, we
will also use other social media platforms, such as Twitter, TikTok and Instagram where
students are actively browsing on or what students are actively using. This social media
platforms with billions of active users will provide an opportunity to reach a large number of
audience and target specific demographics. Moreover, in promoting and introducing our
products to the market, it is not limited to just social media platforms, we will also provide
flyers to the students around the campus to further promote and introduce our products to the
market. Additionally, marketing manager and assistant marketing manager, will introduce and
sell our products at the same time by carrying some of our products and selling it to the
students as they pass classroom after classroom.
E. Production Section
1. Production Area
- Location: We will operate from a designated area within the senior high school
building. The area is organized to ensure a smooth workflow, especially during peak times
like breaks and lunch hours. - Layout:
- Preparation Area: A small counter space for preparing the bread and filling and
assembling orders.
- Toasting Station: A countertop equipped with toasters.
- Coffee Station: A section for a coffee vending machine.
- Service Counter: A small counter for orders and payment.
- Utilities: The area has access to electricity for the toasters and coffee vending
machine and a nearby sink for washing hands and equipment.
2. Equipment Needed
- Toasting Equipment:
- 2 Toasters (4-slice capacity each): For efficient toasting, especially during busy
times.
- Coffee Equipment:
- Coffee Vending Machine: For quick coffee preparation that ensures quality and
speed
- Service Equipment:
- Paper Cups (for coffee) and Paper Bags (for bread): Biodegradable and
convenient for serving.
- Safety and Cleanliness Equipment:
- Disposable Gloves: For food handling.
- Aprons: For team members to keep clothes clean and presentable.
- Sanitizing Wipes: To regularly clean surfaces.
3. Materials Needed
 - Bread:
-sliced bread, bought fresh daily from a local bakery or grocery stores
- Pie Ingredients:
• Peach-Mango Filling:
o Canned peaches and mangoes: Fresh or canned, diced or mixed for the filling.
o Sugar and Cornstarch: For thickening the filling.
• Tuna Mayo Filling:
o Canned Tuna: Drained and mixed with mayonnaise for the filling.
o Mayonnaise and Seasonings (salt, pepper): For flavor.
- Coffee Supplies:
- Coffee Grounds: Affordable but good-quality coffee sourced locally to keep the
cost low.
- Packaging:
- Paper cups for coffee (5-ounce size for 5-peso pricing).
- Small paper bags for toasted bread, ensuring convenience for customers on the go.
4. Production Process
- Daily Setup: Each morning, the team will set up the toasters, coffee vending
machine station, and prepare fillings for the bread.
- Toasting Process:
- Pie Preparation:
• Step 1: Get customer order.
• Step 2: Prepare bread
• Step 3: Add peach-mango or tuna-mayo filling, seal, and crimp the edges.
• Step 4: Bake bread in the toaster until golden brown (about 10–15 minutes).
• Step 5: Place baked bread with filling in paper bags, ready for pick-up.
-Toasting and Coffee Process:
• The prepared bread will be handed to the customer upon order. Coffee is
prepared by the vending machine upon order.
- Quality Control: We will taste-test the first toast and coffee each day to ensure
consistency and quality in flavor.
5. Estimated Production Costs
- Bread: Approximately 30–50 slices of bread per day at around 100–150 pesos.
 - Coffee: One pack of coffee grounds, 50 pesos, yielding approximately 30 servings.
- Other Supplies: Estimated 200 pesos for paper bags and cups.
- Total Estimated Cost: Around 500 pesos per day, with expected sales aiming to
cover costs and generate profit.
F. FINANCIAL SECTION
 G. COMPETITION STRATEGY
In this generation, students want to taste the newest food because they eat the same
food every day. Also, they want something toasted where people find it interesting to eat.
The toasted pantry provides fulfillment for your stomach. This will produce two
varieties or flavors of food that will give you satisfaction. A toasted sliced bread with sweet
and creamy delectable peach mango and mayo tuna pairs with coffee. This food will make
you enjoy eating it, and make sure that you are satisfied. Because the blood of a business is
the satisfaction of their customers. This is not just for us to earn profits; we want our
customers to be satisfied without much money to spend.
MCHS canteens have the same food to offer, and it's expensive for students. Based on
our experience, just in 35 pesos, one food without drinks, and it is not satisfying. Also,
students want something new where it is not familiar to them.
Toasted pantry offers several advantages over its competition.
And these are:
Price: affordable for students' budget
Time: easy to prepare and cook
Satisfaction of the customers: making it sure to fulfill their hunger through the
overload filling of our creamy, delectable peach, mango, and mayo tuna, with coffee adding
an enjoyable experience while eating.
H. Market
This section will list the individuals who are eligible to purchase the products we
offer. The Toasted Pantry will be opening inside Maddela Comprehensive High School
(MCHS). Hence, the new venture will be selling its product to the students, teachers, and
staffs of MCHS.
I. ORGANIZATIONAL CHART