1.

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taughtpostgraduateprogrammes/GBM

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2. self introduction

My name is Zhu Yuchong, and I come from Mainland China. I did my

associate degree in the fielf of tourism management. After completing my

associate degree, I continue to my a bachelor degree in the field of

marketing. During my ongoing bachelor degree study, I have taken

courses in the marketing, consumer behavior, corporate governance,

brand management, trade, logistics, and so on. I expect to complete my

bachelor degree in July 2025.

Business Management at PolyU.

Firstly, this master program strongly matches my long-term interest in

combining environmental protection with business managment. In my

opinion, any successful business must be green and sustainable, and every

business enterprise should bear the social responsibility of protecting the

environment. But the current economic development often disregards the

importance of sustainable development, and some people are lacking the

awareness of environmental protection and develop the economy at the

cost of our natural environment. Therefore, I would like to raise people’s

consciousness of environmental protection and choose this master

program that strategically combines green principles of sustainability

with business management.

Secondly, this master program features a series of interesting and useful

courses that will benefit my future career such as Green Finance and

Investment, Corporate Strategy and Sustainable Leadership, Green

Supply Chain Management, Green Marketing.

Thirdly, this master program has a team of excellent professors doing

fruitful research on green business management. I look forward to

learning with the supervision of these professors.

3. What is your future career plan after this master program?

I will try to open my own company in Hong Kong which specializes in

people to invest on various projects of environmental protection and

energy saving.

4. What is green business management?

Green business management, also known as sustainable business

management, focuses on minimizing the negative environmental and

social impacts of business operations. It involves integrating

environmental considerations into all aspects of business, from

production and operations to marketing and supply chain management.

This approach aims to create a more sustainable and responsible business

model that benefits both the environment and the company's long-term

success.

5. What are the benfits of green business management?

Benefits of Green Business Management:

Reduced Environmental Impact:

Minimizing pollution, conserving resources, and mitigating climate

change.

Cost Savings:

Optimizing resource use can lead to lower energy bills, reduced waste

disposal costs, and more efficient operations.

Enhanced Brand Image:

Consumers increasingly prefer sustainable products and businesses,

Competitive Advantage:

Differentiating a business from competitors by demonstrating a

commitment to sustainability.

Increased Profitability:

By reducing costs and attracting environmentally conscious customers,

green business management can contribute to long-term profitability.

Improved Employee Satisfaction:

Employees are more likely to be engaged and motivated when working

for a company that prioritizes sustainability.

Long-term Viability:

Adopting green business practices can help businesses adapt to future

environmental regulations and resource constraints, ensuring long-term

survival.

6. What are some examples of Green Business Practices?

Using renewable energy sources: like solar or wind power.

Implementing recycling and waste reduction programs .

Adopting energy-efficient technologies .

Using sustainable packaging .

Developing eco-friendly products .

Supporting local and ethical suppliers .

Investing in green technologies .

7. What is sustainable development?

Sustainable development is an approach to growth and human

development that aims to meet the needs of the present without

compromising the ability of future generations to meet their own needs.

The aim is to have a society where living conditions and resources meet

human needs without undermining planetary integrity. Sustainable

development aims to balance the needs of the economy, environment, and

society.

Sustainable development is a development that meets the needs of the

present without compromising the ability of future generations to meet

their own needs.

Sustainable development thus tries to find a balance between economic

development, environmental protection, and social well-being.

8. What is ESG？

ESG, which stands for Environmental, Social, and Governance, is a

framework used to evaluate a company's sustainability and societal

impact, going beyond just financial performance. It helps investors and

stakeholders assess how companies manage risks and opportunities

related to these three key areas.

Here's a breakdown of each component:

Environmental:
This aspect focuses on a company's impact on the natural environment,

including its use of resources, pollution, waste management, and

contribution to climate change.

Social:

This considers a company's relationships with its stakeholders, including

employees, customers, communities, and suppliers. It involves evaluating

labor practices, diversity and inclusion efforts, human rights, and

community engagement.

Governance:

This examines a company's leadership, executive compensation, internal

controls, and overall business ethics. It also includes how the company

manages risk and complies with legal and regulatory requirements.

ESG factors are increasingly important in investment decisions, as

investors look for companies that are not only profitable but also

responsible and sustainable in the long term.

9. What is ecotourism?

Ecotourism is a form of tourism that focuses on responsible travel to

natural areas, aiming to conserve the environment, sustain the well-being

of local people, and foster understanding and appreciation of nature and

culture. It emphasizes minimizing negative impacts on the environment

and promoting the involvement of local communities in tourism

operations.
10. What is green finance and investment?

Green financing is a loan or investment that supports environmentally-

friendly activity, such as purchasing environmentally-friendly goods and

services or building environmentally-friendly infrastructure.

Making the necessary lifestyle and business changes to become greener

can be expensive, so green financing can often include incentives that

make it easier to deal with the cost of switching to electric vehicles or

improving the energy efficiency of your home, for example. So it can

help people and businesses make good purchasing and investment

decisions for both themselves and the environment.