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BINEW Official Survey

The BINEW Granola Bar Branding Survey collects participant information and feedback on first impressions, preferences, and perceptions related to granola bars. It includes sections for both granola bar consumers and non-consumers, focusing on aspects like packaging, branding, and design. The survey aims to understand what makes BINEW appealing and how it can stand out in the market.

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izumidorilov
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6 views1 page

BINEW Official Survey

The BINEW Granola Bar Branding Survey collects participant information and feedback on first impressions, preferences, and perceptions related to granola bars. It includes sections for both granola bar consumers and non-consumers, focusing on aspects like packaging, branding, and design. The survey aims to understand what makes BINEW appealing and how it can stand out in the market.

Uploaded by

izumidorilov
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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BINEW Granola Bar Branding Survey

Participant Information
Name: ____________________________________________
Age: ___________ Gender: _______________ Email (optional): ______________________________
Section 1: First Impressions
1. What typically compels you to pick up a snack bar in a store?
■ Packaging ■ Flavor name ■ Nutritional claims ■ Brand recognition ■ Other: ___________
2. Which colors do you associate with:
a) Health: _____________________ b) Taste: _____________________
3. Preferred packaging style: ■ Clean/Minimal ■ Bold/Fun ■ Other: ___________
4. What product would you guess BINEW is? ____________________________________
5. What does the name BINEW make you think/feel? ______________________________

Section 2: For Granola Bar Consumers


1. What do you enjoy most about granola bars? _________________________________
2. Favorite granola bar brands & their packaging: ______________________________
3. Bought a bar for packaging alone? What stood out? __________________________
4. What would make BINEW stand out? __________________________________________
5. Which vibes should BINEW convey? (Select all that apply)
■ Healthy ■ Cute ■ Fancy ■ Nature-core ■ Indie ■ Gen Z ■ Wholesome

Section 3: For Non-Granola Bar Consumers


1. Why do you avoid granola bars? ____________________________________________
2. Ever misled by packaging? What drew you in? ________________________________
3. What could change your mind?
■ Unique flavor ■ Fancy packaging ■ Fun name ■ Other: ______________________
4. Does BINEW sound trustworthy? Why/why not? ________________________________
5. What design would surprise you (in a good way)? ____________________________

Section 4: Logo & Design Feedback


1. Logo feelings: Natural: ________ Playful: ________ Edgy: ________
2. Packaging features that appeal (Select all):
■ Bright design ■ Matte finish ■ Weird shape/logo ■ Mysterious name
■ Clear health info
3. BINEW should feel like:
■ A healthy alternative ■ A treat ■ Something completely different

Section 5: Final Thoughts


1. Slogan ideas: _____________________________________________________________
2. Complete the sentence: 'I’d try BINEW if __________________________________'

Thank you for participating!

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