18:04 21/7/25 Assignment 3 - Critical Incidents - Individual (30%)

Assignment 3 - Critical Incidents - Individual (30%)

Course code and name: BUSM4622 Flagship Internship (Business)

Length and Due Date: 12-15 PowerPoint slides, excluding references.

"exceeding ppt slides a penalty is subjected to add"

Due Date: Week 12, Friday 19 September 2025, by 11:59 PM (Vietnam Time)

Type: Individual Assessment

Feedback mode: Lecturer's written feedback provided two weeks after your submission date.

Late work:
All assignments will be marked as if submitted on time. Late submissions of assignments without special
consideration or extension will be automatically penalized at a rate Automatically apply deduction to late
submissions: 0.42% - Deduction interval: Hour. For example, if an assignment is worth 30 marks and it is
submitted 1 day late, a penalty of 10.08% (0.42 * 24 hours) or 3.024 marks will apply. This will be deducted
from the assessed mark. Assignments will not be accepted if more than seven days late unless special
consideration or an extension of time has been approved.

Learning Objectives Assessed

CLO 1: Demonstrate an enhanced understanding of the world of work and a firsthand, practical appreciation of
current business issues.
CLO 2: Employ discipline-specific knowledge and skills to analyze a workplace issue.

RMIT Capabilities
#AoL2a Connected: Actively establish meaningful connections with professional, peer, government, industry
and/or community networks

Ready for Life and Work

This assignment prepares you.

Real-Time problem solving through critical incidents.

Reflective practices
Professional documentation practices
Managing emotions in professional settings which is crucial for personal and professional development.

Assessment Details
Your digital log is a record of your experience during the internship that you share with your internship
lecturer. You can store photos, images, videos, notes, reflective writing, or other items that are significant or
represent your activities and learning opportunities in the workplace. You should make a particular effort to
include items related to your personalized learning outcomes or objectives.

Your digital log should contain many marketing-related Critical Incidents and other supporting items as you have
already maintained the platform since week 1, and your digital log will be assessed on how regularly and
substantially you have added to it, and how effectively it provides a record of your experience during the
internship - Please add the link of your Digital log/Class notebook whenever you using evidence from it.

Now, Consider 1 marketing-related critical incident out of many, to produce into the narrative structure below.

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18:04 21/7/25 Assignment 3 - Critical Incidents - Individual (30%)

Introduction (approx.
A brief introduction of yourself (add your LinkedIn profile link), your internship
2 slides) - Marking
role, and the organisation.
Rubric criteria 1, 5

Describe situation
You should begin by describing the context and the actual incident in detail. Include
(approx. 2 slides) -
what happened, when, where, who was involved, and any other relevant information.
Marking Rubric
This can be a link to the challenge you faced in assignments 1 and 2.
criteria 2, 5

Explain significance Say why this incident was significant to you. Try to make the connection between the
(approx. 3 slides) - incident, your discipline-specific knowledge and skills, how you have connected with
Marking Rubric other teams - (Work with Multidisciplinary Teams for Innovative Solutions) of the
Criteria 3, 4, 5 organization and personalised learning outcomes/goals clear.

Describe your feelings

(approx. 2 slides) Say how you were feeling at the time of the incident, and how you felt afterwards.
Marking Rubric 4, 5

Reflect and analyse

Say why you think this incident happened this way. What do you think any other people
(approx. 4 slides)
involved might have been feeling or thinking? Why did you feel and react the way you
Marking Rubric 2, 3,
did? Looking back, what was happening?
4, 5

Look ahead (approx. 2

What lessons have you learned from this incident? How can this help you in the
slides) Marking Rubric
future? Are there specific strategies you can apply?
4, 5

*Kindly note, I have suggested ONLY the main marking rubric criteria you can consider for each task, remember all
criteria is equally important.

Support Resources
This assessment requires that you meet RMIT's expectations for academic integrity. More information and advice on
how to avoid plagiarism are available in the Getting Started module.

Open the academic integrity page.

Additional library and learning resources are available to help with the assessment in this course

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18:04 21/7/25 Assignment 3 - Critical Incidents - Individual (30%)
Link to Assignment Support.

Submission Instruction
Save your report with ‘A3_StudentID_Fullname’ as your filename. For example, if your student ID is s123456,
the file should be named ‘A3_s123456_John Doe’. Submissions with the wrong filename will be penalized.
All written assignments must go through Turnitin for Similarity Report checks. You will be asked to agree to
the Assessment Declaration when you submit work electronically via Turnitin. Therefore, there is no need to
include a separate page containing the RMIT assignment cover/ authorship declaration.
You may submit your report to Canvas as often as possible before the deadline to check the Similarity Report
for your slides. Re-submissions after the deadline will be marked late. You will know if there is a problem if
you see a gray exclamation icon "!" or a message that says, "Your submission must contain 20 words or more" or
"Resubmit to Turnitin" or, OR if you encounter an issue with your submission via Canvas Turnitin, email
[email protected] for support immediately. Short-time extensions will be given to those with official email
correspondence from EdTech to show they have reported and sought help with technical issues.

Deadline Extensions and Special Consideration

RMIT provides a number of adjustments to assessment, including extensions and special consideration:

Deadline Extensions: Email directly to the Course Coordinator

Please note that the Course Coordinator only handles Deadline Extensions of up to seven calendar days.

How to Apply:

You must apply no less than 24 hours of one (1) working day before the official due date. If you are applying
for an extension on or after an assessment due date, or if you need an extension of more than seven days, you
must apply for special consideration.
Complete the "Application for Extension of Time to Submit Assessment Work" form and email it to the Course
Coordinator. (Download the form)
You are also required to provide documentary evidence to justify your circumstances. Where your documentary
evidence is in a language other than English, you must provide an English translation.
The Course Coordinator will notify you via email whether the extension has been granted or denied, within two
(2) working days.

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18:04 21/7/25 Assignment 3 - Critical Incidents - Individual (30%)

Criteria Ratings Pts

Application of 20 to >15.9 pts 15.9 to >13.9 pts 13.9 to >11.9 pts 11.9 to >9.9 pts 9.9 to >0 pts
Excellent - HD Superior - DI Satisfactory - CR Pass - PA Needs improvement
Critical
Outstanding: 1. Very good: 1. Satisfactory: 1. Adequate - NN
Incidents 1.
Clear and Precise Clear A brief analysis: 1.An Problematic or
Providing an
Introduction is Introduction is introduction is incomplete Inadequate
Introduction given with the given with the given with the Introduction is analysis: 1.
about the Linkedln profile LinkedIn profile Linkedln profile given. 2. The Incomplete with
Individual 2. link. 2. One link. 2. The link. 2. The critical incident major errors or
Ability to marketing related marketing related marketing related is stated, No Introduction
Critical incident critical incident critical incident however some is given. 2. Not
identify a ONE
is concisely and is identified and is described. issues relating stated, and/or
marketing related
vividly well described However some to clarity or unclear and/or
critical described, using with supporting minor issues with precision or inappropriate
incident, 20 pts
appropriate evidence, and precision or completeness; or Critical
describe and evidence provided clearly linked to clarity and the issues with Incident. CI is
evoke the through the professional descriptive strength of poorly stated or
digital log to development goals approach to the linkages or missing and/or
critical incident
evoke for identified critical relevance of CIs lack linkages
readers. The before. incident, or with with professional and/or relevance
Critical Incident relevance or development goals to professional
has a clear and linkages of CI to identified before development goals
unambiguous link professional identified
to professional development goals before.
development goals identified before
identified
before.

1. Demonstrates a 20 to >15.9 pts 15.9 to >13.9 pts 13.9 to >11.9 pts 11.9 to >9.9 pts 9.9 to >0 pts 20 pts
developing sense Excellent - HD Very good - DI Adequate - CR Just adequate - Inadequate - NN
Outstanding: 1. Very good: 1. Satisfactory: 1. PA Problematic or
of self as a
Excellently Provided a very Provided a Adequate: 1. Inadequate: 1.
learner by
explained the good explanation satisfactory Provided an Provided a basic
explaining the significance of of the explanation of adequate or problematic
significance of a the marketing- significance of the significance explanation of explanation of
marketing-related related critical the marketing- of the marketing- the significance the significance
critical incident, clearly related critical related critical of the marketing- of the marketing-
connecting it to incident, incident, related critical related critical
incident,
the discipline- effectively connecting it to incident, with incident, with
highlighting its
specific connecting it to discipline- some connection limited
importance in knowledge, discipline- specific to discipline- connection to
connecting learning outcomes specific knowledge, specific discipline-
discipline- and professional knowledge, learning knowledge, specific
specific development learning outcomes, and learning knowledge,
goals. 2. Vividly outcomes, and professional outcomes, and learning
knowledge and
described professional development professional outcomes, and
skills with feelings during development goals. 2. development professional
learning outcomes and after the goals. 2. Described the goals. 2. The development goals
and goals. 2. incident, Described the feelings during description of with errors and
Describes providing deep feelings during and after the feelings during omissions. 2. The
feelings insight into the and after the incident and after the description of
emotional incident well, adequately, incident was feelings during
experienced
responses and offering valuable offering some basic, offering and after the
during and after demonstrating insights into insights into minimal insights incident was
the incident, significant emotional emotional into emotional problematic or
providing insight personal growth responses and responses and responses and no inadequate,
into personal with relevant demonstrating demonstrating evidence of offering little
evidence. personal growth personal growth personal growth. or no insight
emotional
with relevant with some or no into emotional
responses and
evidence. responses and no
growth.

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18:04 21/7/25 Assignment 3 - Critical Incidents - Individual (30%)

Criteria Ratings Pts

relevant evidence of
evidence. personal growth.
"#AoL2a 20 to >15.9 pts 15.9 to >13.9 pts 13.9 to >11.9 pts 11.9 to >9.9 pts 9.9 to >0 pts
Excellent - HD Very good - DI Adequate - CR Just adequate - Inadequate - NN
Connected: Work
Constructs (and Relates Combines PA Unsuccessfully
with
leads) cross- participatory and participation and Matches integrates
Multidisciplinary
functional teams multidisciplinary multidisciplinary participation in effectively in
Teams for across diverse appraoaches to approaches to cross-functional cross functional
Innovative business problem solving cross-fiunctional teams to gaining teams.
Solutions. 1. contexts, in cross- teams, and experience in Problematic or
Encourage and incorporating functional teams, integrates multidisciplinary Inadequate: 1.
knowledge from integrating knowldge from approaches and Demonstrates
facilitate
various knowledge from other disciplines integrating limited
collaboration
disciplines to diverse fields and appreciation diverse engagement in
among team harness and perspectives. for diverse knowledge. cross-functional
members from innovative Very good: 1. perspectives. Adequate: 1. team efforts,
various problem-solving. Shows a strong Satisfactory: 1. Displays minimal with sparse and
disciplines to Outstanding: 1. ability to engage Demonstrates a engagement in insufficient
Demonstrates in cross- basic ability to cross-functional documentation of
leverage diverse
superior ability functional team participate in team activities, marketing
expertise and to lead cross- efforts, with cross-functional with limited incidents. 2.
perspectives. 2. functional teams, well-documented teams, with documentation of Displays a lack
Utilize with detailed instances of a occasional marketing related of understanding
structured documentation of marketing-related documentation of critical in applying
20 pts
problem-solving a critical incident. 2. a marketing incidents. 2. multidisciplinary
marketing Demonstrates related critical Shows basic knowledge
methods such as
incident. 2. effective use of incidents. 2. application of effectively,
design thinking Shows how knowledge from Shows a general multidisciplinary resulting in
or the agile interdisciplinary multiple understanding of knowledge to unresolved
methodology, knowledge was disciplines to using address simple problems. 3. The
which integrate utilized to solve address complex multidisciplinary problems. 3. The narrative fails
complex problems issues. 3. The knowledge for narrative makes a to connect
multidisciplinary
innovatively. 3. narrative problem-solving. minimal personal
insights in a
The narrative connects personal 3. The narrative connection development to
systematic way to effectively links development to loosely connects between personal professional
address complex personal growth professional personal learning development and skills
challenges and to professional skills in varied to professional professional adequately.
drive innovation competencies in business abilities in skills. Evidence Evidence provided
diverse business settings. business provided is is minimal and
within the team."
contexts. Evidence supports environments. sparse and lacks does not support
Provided relevant the analysis, Evidence provided comprehensive claims.
evidences illustrating a is adequate but analysis.
whenever possible comprehensive not detailed.
using the Digital approach to
Log and other interdisciplinary
relevant sources. problem-solving.

1. Demonstrates a 30 to >23.9 pts 23.9 to >20.9 pts 20.9 to >17.9 pts 17.9 to >14.9 pts 14.9 to >0 pts 30 pts
logical and Excellent - HD Very good - DI Adequate - CR Just adequate - Inadequate - NN
Outstanding: 1. Very good: 1. Satisfactory: 1. PA Inadequate or
relevant
Demonstrated Demonstrated very Demonstrated a Adequate: 1. problematic: 1.
conclusions,
outstanding good achievement satisfactory Demonstrated an Demonstrated a
effectively achievement by by logically and achievement by adequate or basic attempt or
reflecting and logically and relevantly reflecting and acceptable no attempt to
analyzing the relevantly reflecting and analyzing the achievement by reflect and
marketing-related reflecting and analyzing the marketing-related reflecting and analyze the
analyzing the marketing-related critical analyzing the marketing-related
critical incident
marketing-related critical incident. marketing-related critical
by considering
critical incident. Explored why the critical incident.
why it happened, incident. Thoughtfully incident incident. Provided a very
understanding Thoroughly explored why the occurred, Provided a basic limited
others' explored why the incident considered exploration of exploration of

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18:04 21/7/25 Assignment 3 - Critical Incidents - Individual (30%)

Criteria Ratings Pts

perspectives, and incident occurred, others' why the incident why the incident
occurred, considered perspectives, and occurred, occurred, with
examining their
considered others' examined considered minimal
own reactions. 2.
others' perspectives, and reactions. 2. others' consideration of
Identify perspectives, and examined own Identified some perspectives, and others'
practical and examined own reactions. 2. or few practical examined their perspectives and
actionable future reactions. 2. Identified future own reactions. 2. a superficial
strategies, Identified highly practical and strategies, Identified examination of
practical and actionable future outlining lessons minimal or no their own
outlining lessons
actionable future strategies, learned and future reactions. 2. The
learned and strategies, effectively strategies for strategies, identified future
specific clearly outlining outlining lessons future offering a basic strategies were
strategies to lessons learned learned and improvement, or no outline of inadequate and
apply for future and specific strategies for though with less lessons learned lacked
improvement. strategies for future detail and depth. and strategies practicality,
future improvement with Somewhat for future with significant
improvement. relevant application in improvement. Very gaps in outlining
Provided relevant evidences. providing limited detail lessons learned
evidences evidence. and depth. No and strategies
whenever evidence for future
possible. provided. improvement. No
evidence
provided.

1. Writing skills 10 to >7.9 pts 7.9 to >6.9 pts 6.9 to >5.9 pts 5.9 to >4.9 pts 4.9 to >0 pts 10 pts
- clarity, Excellent - HD Superior - DI Satisfactory - CR Pass - PA Needs improvement
Outstanding: 1. Very Good: 1. Satisfactory: 1. Adequate: 1. - NN
precision,
Exceptional use Effective use of Satisfacoty use Basic use of Inadequate or
ability to evoke
of writing writing skills. of writing writing. problematic: 1.
the situation; skills. Expression is skills. Expression is Limited or no use
creativity and Expression is appropriate for Expression is somewhat of appropriate
the use of highly readers, generally appropriate for writing skills.
referencing appropriate readable, appropriate for readers, Expression is
readers, professional, readers, readable, and somewhat
2.Presentation -
readable, attractively readable, professional, but appropriate for
use of space,
professional, presented, and professional, and not always easy readers, but
technical attractively easy to follow. somewhat easy to to follow. Few readability and
correctness, presented, and Abbreviations and follow. Some abbreviations and professionalism
structure and easy to follow. technical terms abbreviations and technical terms are inconsistent,
flow. Abbreviations and are explained. technical terms are explained. making it hard to
technical terms The content is are explained. The content has a follow. Few
are well logically The content is basic logical abbreviations and
explained. The structured, with logically structure, with technical terms
content is very good use of structured, with minimal or no use are explained.
logically and RMIT Harvard satisfactory use of RMIT Harvard The content lacks
well-structured, Referencing to of RMIT Harvard Referencing to a clear logical
with excellent support Referencing to support structure, with
use of RMIT information when support information when inadequate or no
Harvard applicable. 2. information when applicable. 2. use of RMIT
Referencing to Very good use of applicable. 2. Adequate use of Harvard
support space, technical Satisfactory use space, technical Referencing to
information when correctness, of space, correctness, support
applicable. 2. structure, and technical structure, and information when
Excellent use of flow in the correctness, flow in the applicable. 2.
space, technical presentation. structure, and presentation, but The use of space,
correctness, flow in the with noticeable technical
structure, and presentation. areas needing correctness,
flow in the improvement. structure, and
presentation. flow in the
presentation is
problematic, with
significant areas

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18:04 21/7/25 Assignment 3 - Critical Incidents - Individual (30%)

Criteria Ratings Pts

needing
improvement.

Penalty for 0 pts 0 pts

No Penalty Penalty for exceeding word limit
exceeding word 0 pts
limit

Total Points: 100

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