RAJ PANDEY

Product Manager | Product Analyst

EDUCATION
Bachelor Of Technology Minor
BITS Pilani | 2018 - 2023 BITS Pilani | 2018 - 2023
Mechanical Engineering with CGPA 7.74 Finance with CGPA 8.7

EXPERIENCE
Product and Analytics | FamApp by Trio | Dec 2023- Present

Built an automated system for sending push notifications to engage 2.1M users by targeting drop-off points to prevent churn and increase KYC completion.
Achieved a maximum CTR of 29.9% (Avg CTR ~10.7%), contributing to a 3% increase in the total number of users who completed KYC and became eligible for payments.
Identified the problem, scoped out features, created wireframes, and rolled out a PAN number input keyboard, decreasing month-over-month invalid PAN input errors by 26%,
while effectively collaborating with the engineering team for rapid deployment within 8 hours.
Defined habit moments and led an experiment analyzing platform fees on Google Play recharge codes, optimizing revenue strategy by identifying a 65-day window to avoid
churn, contributing to 3% of monthly revenue.
Led a 4-month roadmap to increase VideoKYC (F2F) users from 6% to 10% by implementing differentiated benefits and launching product marketing campaigns, with a phased
rollout plan to ensure smooth execution.
Analyzed transaction failure patterns to establish a preventive kill switch mechanism which enhanced the UPI success rate from 96.2% to 99.1%
Spearheaded the creation of automated analytics dashboards to monitor key product performance metrics, implement alerts for potential downtimes, and deliver
comprehensive monthly reports to investors.

Finance Application Management: Financial Analyst | Credit Suisse | Jan 2023- June 2023

Orchestrated access control for internal expense workflows, ensuring compliance and accuracy for transactions exceeding $300M monthly, while optimizing approval rights
processes.
Directed cross-functional collaboration with global teams, driving incident resolution, operational enhancements, and continuous improvement initiatives to streamline financial
workflows.
Engineered monthly vendor dashboards, delivering data-driven insights to optimize vendor management and strategic communications.
Resolved vendor payment discrepancies for 350+ monthly invoices by leveraging tools like ServiceNow and MyAccess, performing root cause analysis, and mitigating
recurring issues.
Identified and addressed system and process inefficiencies, communicated control gaps, and executed remediation strategies to strengthen financial application management.

Inmobi Cloud Commerce: Business Analyst | Inmobi | July 2022-December 2022

Optimized 60+ ad campaigns by analyzing 10+ data points and optimising inputs, resulting in 82% of campaigns achieving the required Return on Ads.
Created 15+ sales pitches and 50+ ad demos, resulting in the successful acquisition of 73% of the targeted retailers.
Converted one major retailer based in US, thereby earning $98,000 in revenue over the span of 30 days through Native Ad campaigns.
Developed a dashboard that provided stakeholders with an overview of key performance indicators and created weekly reports.
Responsible for budget planning and bid optimization for ad campaigns to generate an optimum return on investment.
Engaged in monthly stakeholder meetings, comprehending the demands of the business and market, and crafting data-supported strategies and solutions.

PROJECTS
Solving Paradox of Choice | August 2022
Conducted extensive research, leveraging surveys and interviews with 65+ participants, to gain deep insights into the Paradox of Choice phenomenon.
Utilized the RICE framework to systematically ideate and prioritize potential solutions. Proposed a unique feature inspired by Tinder, enhancing the recommendation
system by introducing a swiping mechanism for dishes.
Evaluated adaptability and hygiene metrics rigorously, preemptively identifying potential pitfalls. Applied advanced data analysis techniques to ensure the
seamless integration and success of the proposed solution.
Created a Landing Page for the proposed solution and used Google Analytics to track web traffic.

FELLOWSHIPS
NextLeap Product Management Fellowship | Jun 2022-November 2022
Executed end-to-end product discovery for a Gen Z-focused project: selected a product, identified pain points, conducted user research, brainstormed solutions,
and tested a prototype using a no-code landing page.
Mastered key product management skills, including wireframing, user stories, user research, and prototyping, guiding product development from discovery to
delivery.
Developed comprehensive Product Requirement Documents (PRDs) and created UI/UX designs for real-world business scenarios.
Led user research initiatives to gather insights and validate hypotheses, driving product decisions based on customer needs.
Refined analytical and problem-solving techniques through A/B testing, weekly projects, and case studies.
Explored and applied various product metrics: Health Metrics, Adoption Metrics, and Outcome Metrics, to measure product success and impact.

SKILLS
Areas: Product Analytics, Product Lifecycle Management, Product Strategy, Agile Methodology, User Research & Testing, Market Research, Product Marketing,
Machine Learning
Technical Tools: MySQL, Clickhouse SQL, Postgresql, Metabase, Clevertap, MixPanel, PowerBI, Google Analytics, Tableau
Design Tools: Figma, Canva
Programming Languages: SQL, CSS, HTML, C
Soft Skills: Stakeholder Management, Business Acumen, Problem Solving, Collaboration