THE BOOK OF

VIRGIN RED
V2
January 2023
 2

HELLO! IT’S
GOOD TO
TREAT YOU
We’re Virgin Red,
the rewards club from Virgin
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Contents

Identity manuals tend to be rather meaty reads, but we’ve

tried to keep things as light and entertaining as possible.
Enjoy the read!

Our brand Our identity Working with partners

Introduction 02 Identity ingredients 06 Introduction 62

Our brand framework 04 Our logo 07 A Virgin Red page 63

Our colours 12 Writing in our tone of voice 64

Typography 19

Tone of Voice 22

Inner circle 30

Imagery 39

Icons 51

How it all comes together 55

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Our Brand
Framework

This is Virgin Red. It’s who we are, what we stand for

and how we behave. Everything that we create and PURPOSE TO MAKE EVERYDAY MORE REWARDING
communicate starts here. This is how we ensure

WHY
Virgin Red is distinctively Virgin.
MISSION TO BE A MUCH-LOVED DAILY TOUCHPOINT FOR THE VIRGIN BRAND

PROPOSITION TURNING THE EVERYDAY INTO THE EXTRAORDINARY

WHAT
WE KNOW YOU ON YOUR TERMS WE KEEP YOU COMING BACK OUT-OF-THE-ORDINARY
PILLARS Relevant and personal Seamless experiences to Many reasons to engage We do it differently
experiences just for you fit into your world with us round here

INSATIABLE SMART STRAIGHT HEARTFELT WE ARE DELIGHTFULLY RED HOT

OUR VALUES CURIOSITY DISRUPTION UP SERVICE FAMILY SURPRISING RELEVANCE
HOW

OUR TRAITS BOLD HUMAN VISIONARY

PERSONALITY / SIMPLE AND STRAIGHTFORWARD, OPTIMISTIC WITH A TOUCH OF WIT

TONE OF VOICE
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OUR IDENTITY
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Our Identity
Ingredients

We combine a few different ingredients to

BARLOW
make things recognisably Virgin Red. Here’s a
quick overview before we get into each one.

SEMIBOLD ITALIC
Barlow Regular
Barlow Bold

Logo Colours Typography

The iconic Virgin script with our name and the A bold primary palette with a range of juicy Clean and contemporary, we use Barlow across
inner circle holding shape. secondary colours to support. all of our creative comms.

Tone of
voice

Tone of Voice Inner Circle Imagery Iconography

We write in the main Virgin tone of voice, simple, The holding shape for our logo and a Our imagery celebrates the diversity and character Functional but playful, our icons are designed
straightforward, optimistic with a touch of wit. distinctive graphic device. of our members and our rewards. with a wink and a smile in mind.
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LOGO
 8

Logo
Ta-daaa!

The Virgin brand meets our ‘inner circle’ symbol.

Virgin Script

Iconic and recognised around the world,

there’s 50 years (and counting) of history
contained within the Virgin Script.

Red

Our company name is Virgin Red.

Red being the essence of Virgin, our bold
and exciting colour. Red always neatly
tucked in with the Virgin Script, its never
used on its own.

Inner circle

A holding shape and symbol that

represents our rewards club. We use
this as the foundation of a whole graphic
language for the Virgin Red brand.
 9

Logo
Colourways

There are two versions of our logo, red and white. Simple, right?
If it’s on our red background, use a white logo, and on a white
background use a red logo.
 10

Logo
A few logo tips

Position Exclusion Social and app usage Holding shape

Top left, bottom right, centred. We don’t mind, as long Our logo, although oval, is a perfect square. Give it When our logo is displayed in a fixed space, such as an Fill in the holding shape if our logo needs to be used on
as our logo is aligned to the format or a key element. room to breathe with a 20% margin around each edge. app or social media icon, make it 80% of the area. a non red or white background, or use the app icon in
place of the logo.
 11

Logo
A few logo no-no’s

E!
NOPE NOPE MAYB NOPE
! ! !

Don’t mess with our logo Don’t redesign it Use black and white only if absolutely necessary Don’t remove the inner circle from the logo

Don’t rotate, skew, stretch or reposition any of the Don’t recolour, apply drop shadows, gradients or any This should only be used in exceptional There’s only one version of our logo: the full lock-up
elements of the logo. It looks terrible, and more other effects. Or we’ll dispatch the brand police. circumstances, it is not a stylistic choice. surrounded by the inner circle.
importantly, infringes on our trademark.
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COLOURS
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Colours
Primary
The colour red is central to our brand identity, we’re part of
the Virgin family and it’s in our name after all. Warm pink,
black, grey and white are used alongside red for everything
from backgrounds to type.

Virgin Red Black Grey Warm Pink White

CMYK 0/100/85/5 CMYK 0/0/0/95 CMYK 59/49/48/40 CMYK 0/14/7/0 CMYK 0/0/0/0
RGB 225/10/10 RGB 26/26/26 RGB 89/89/89 RGB 252/230/230 RGB 255/255/255
HEX #E10A0A HEX #1A1A1A HEX #595959 HEX #FCE6E6 HEX #FFFFFF
Pantone 186
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Colours
Secondary
Add freshness with our secondary palette. These colours
work best alongside our primary palette as backgrounds or
when used to highlight.

Plum Purple Orange Green Yellow Pink

CMYK 70/100/55/25 CMYK 63/100/0/3 CMYK 0/64/80/0 CMYK 70/13/69/0 CMYK 0/22/79/0 CMYK 0/47/29/0
RGB 92/34/68 RGB 123/32/127 RGB 255/119/51 RGB 82/163/110 RGB 253/202/73 RGB 255/165/161
HEX #5C2244 HEX #7B207F HEX #FF7733 HEX #52A36E HEX #FDCA49 HEX #FFA5A1

Light Purple Light Orange Light Green Light Yellow Light Pink

CMYK 0/43/50/0 CMYK 39/0/34/0 CMYK 0/12/52/0 CMYK 0/28/20/0

CMYK 20/44/0/0
RGB 255/170/128 RGB 170/212/187 RGB 255/225/144 RGB 255/203/194
RGB 209/160/205
HEX #FFAA80 HEX #AAD4BB HEX #FFE190 HEX #FFCBC2
HEX #D1A0CD
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Colours
Colour balance

Colour should be used in a balanced and thoughtful way.

As a general rule, when introducing Virgin Red, lead with the

colour red. An example of this could be an app icon or opening
screen. This doesn’t mean that everything has to be red, but it
should be the most memorable colour.

When Virgin Red has been introduced, add freshness with our
secondary palette, but never overpower our primary colours.
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Colours
AAA AAA AAA AA
Accessibility WHITE
aa aaa aaa

To ensure accessibility carefully consider

your choice of colour combination.

We’ve shown the colour contrast check and AAA AA AAA AAA AAA AAA
BLACK
compliance of our primary and secondary aaa aa aa aaa aaa
palettes opposite.

Larger text >18pt AAA AAA AAA AAA AAA AAA

Smaller text <18pt aaa aaa aaa aaa aaa aaa

AAA AAA AA AA AAA AAA

PLUM
aaa aaa aaa aa

AAA AAA AAA AAA AAA

aa aa aa aaa aaa

AAA AAA AA AA AA AAA AAA

GREY
aaa aa aa aa
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Colours
Some principles

A splash of red Use white space Legibility, clarity and impact

Use it wisely, don’t paint the town red. A splash of red Give things room to breath. Lots of white space Colour can be used to make things “pop”, but not
can stand out, surprise and delight, and be instantly helps complement our vibrant imagery and give our everything needs to scream out for attention.
recognised as the Virgin brand. messaging space to shine.
Careful use of colour ensures a clear hierarchy of
messaging that’s both impactful and accessible.
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Colours
A few no-no’s

NOPE NOPE NOPE NOPE

! ! ! !

Don’t mix and match secondary colours, instead pair Don’t overuse blocks of solid colour Don’t create gradients using our colours Don’t apply colours using blending modes or effects
with something from our primary palette. (like multiply or overlay).
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TYPOGRAPHY
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Typography
Barlow

Contemporary and clean, Barlow is legible and flexible with lots of variations.
We use it for everything from headlines to body copy and buttons.

BARLOW
It’s free to download

Barlow is available under the Open Font License.

Download from Google fonts here.
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Typography
Styles

FOR STATEMENT
It’s important to have a clear type hierarchy.
We typically use these styles:

Statement headlines

Barlow Semibold Italic. Uppercase

Leading: 0.9 vs pt size.
Kerning: Metrics. Tracking: -10
HEADLINES
Headline For longer headlines and copy
Barlow Semibold. Sentence case
Leading: 1.1 vs pt size. supporting a headline
Kerning: Metrics. Tracking: -10

Bodycopy When we’ve got a lot to say, we use Barlow Regular. This example
Barlow Regular here uses 12pt copy and 18pt line height. Lorem ipsum dolor sit
Leading: 1.5 vs pt size. amet, fusce ultricies neque sagittis, sollicitudin velit vitae, semper
Kerning: Metrics. Tracking: 0
risus. Duis pellentesque condimentum ex, in molestie orci. Duis
ultricies orci non urna loborti. Duis dictum ipsum quis arcu.
Call to action

Barlow Bold
Example of a call to action virgin.com/red
Tracking: 0
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TONE OF VOICE
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Tone of Voice
Ingredients
At Virgin Red, we write in the main Virgin tone of voice. Here’s a quick reminder of
the four ingredients. Our best writing comes from the play between them.

Simple Straightforward Optimistic Touch of wit

We’re immediate. We’re easy to get. We’re open and honest and get to the We travel through life with a super We love wordplay, but it’s not all
Simple is far from plain, though. heart of the matter, without being positive attitude. It can’t help but about showing off what a clever clogs
It’s about bringing things to life by blunt. Our straightforward nature shine through. The goal is always to we are. Our wit makes people feel
making them feel warm and human. brings people along with us. make people feel good. warm or look twice (and be very glad
Like saying ‘let’s shake on it’ instead they did).
of ‘sign here’. Leave people nodding along Leave people smiling
Leave people going
Leave people going ‘yep, got it’ ‘that’s absolutely brilliant, I love it’
 24

Tone of Voice
Ingredients
Here’s how each ingredient plays out at Virgin Red. Feel free to pull what you need
from our examples here. There’s a whole swag bag of lines to choose from.

How a rewards club works can be confusing. So we make What is Virgin Red? Piece of cake. It’s a rewards club.
it easy to get by bringing it to life with words.
More points = more rewards. It’s all gravy.

Simple Our everyday phrases are peppered with objects like

cake. It helps make points and rewards feel solid and real. There are no strings attached. It’s free to join.

We’re immediate. We’re easy to get.

Our familiar phrases are a pleasure to read and make you Let’s find your most ‘you’ reward.
Simple is far from plain, though.
feel comfortable. They often feel very ‘now’.
It’s about bringing things to life by
The magic happens on the app.
making them feel warm and human.
We make everything that’s simple about Virgin Red sound
Like saying ‘let’s shake on it’ instead
just that. Simple. There are no cards to clutter up your wallet at Virgin Red.
of ‘sign here’.

Leave people going ‘yep, got it’

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Tone of Voice
Ingredients

Here’s how each ingredient plays out at Virgin Red. Feel free to pull what you need
from our examples here. There’s a whole swag bag of lines to choose from.

Like we said, how a rewards club works can be confusing. Pick up points when you shop online. Spend them on a
So we also give clear, fuss-free explanations. range of rewards.

Straightforward We’re straightforward quite often, because we need to

get across a lot of information and processes. Use your
Find an offer and follow the steps. Usually, you just tap
through from our app to the website. Then shop like normal.
judgement to build on straightforward with the other
We’re open and honest and get to the
three ingredients. You might need only a touch of wit or a Book trains, collect Virgin Points, get rewarded.
heart of the matter, without being
simple phrase or two to add colour.
blunt. Our straightforward nature
Earn points. Spend them on rewards. Win-win.
brings people along with us.
Being straightforward means we’re straight-up about
what Virgin Red adds to your life. ‘Extraordinary’ can just Earn points for treats and the occasional epic reward.
Leave people nodding along
mean a bit extra on top of your ordinary.
It’s the little things, like coffee (300 points at Greggs).
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Tone of Voice
Ingredients

Here’s how each ingredient plays out at Virgin Red. Feel free to pull what you need
from our examples here. There’s a whole swag bag of lines to choose from.

Virgin Red is a particularly optimistic brand. After all, we Virgin Points last forever. Spend them when you like.
turn the everyday into the extraordinary.
Earn Virgin Points from us and the best brands out there.

Optimistic So we put things in an optimistic way. It’s ‘Virgin Points

last forever’ rather than ‘Virgin Points never expire’.
Redeem them for feel-good rewards.

Get the app, it’s free. Joining is smooth and easy.

We travel through life with a super
Our sense of optimism comes from qualities like ease and
positive attitude. It can’t help but
freedom, too. More points = more rewards. And more rewards = more
shine through. The goal is always to
running around the city after midnight.
make people feel good.
Always try to mention rewards along with earning points,
even if it’s just a subtle nod. He’s grinning because he earns Virgin Points every time he
Leave people smiling
books a train.
But do apply optimism to both. Earning points can feel
just as good as getting rewards. Your passport to even more points.
 27

Tone of Voice
Ingredients

Here’s how each ingredient plays out at Virgin Red. Feel free to pull what you need
from our examples here. There’s a whole swag bag of lines to choose from.

Of course, we use puns and riff on Virgin Rewards this way.

topics like travel and music.
Switch on treats mode.

Touch of wit We also play with the language of shopping,

points and rewards. Free shipping. Join Virgin Red and earn points towards your next voyage.

We love wordplay, but it’s not all

And we’re just plain witty. No points for guessing, but it looks like you’re in the United Kingdom.
about showing off what a clever clogs
we are. Our wit makes people feel
Hello, it’s good to treat you is our regular hello. Upside: rewards. Downside: we’ll let you know if we find one.
warm or look twice (and be very glad
they did).
Our tone of voice doesn’t slip when we talk Hello, it’s good to treat you. We’re Virgin Red, the rewards club from Virgin.
about donating points to charity. But we’re
Leave people going
less likely to make puns. You can donate your points to charity, support a startup, or carbon offset
‘that’s absolutely brilliant, I love it’
your next trip. Lovely stuff.
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Tone of Voice
Inspiration

Hello, it’s good Earn points. Switch on Next stop...

to treat you Get rewarded. treats mode rewards
We’re Virgin Red, the rewards club Choose from over 150 ways to Let’s find your most ‘you’ reward. Book trains, earn Virgin Points,
from Virgin. earn Virgin Points. Rewards this way. get rewarded.

No points for guessing How does it work? Rewards this way Free shipping
It looks like you’re in the There are no cards to clutter up Join Virgin Red in a few minutes, Join Virgin Red and earn points
United Kingdom your wallet at Virgin Red, you you don’t even need a password. towards your next voyage.
don’t even need a password.
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Tone of Voice
Terminology

YES! NOPE!
The name of our programme Virgin Red VR, Virgin RED, Red

What we are Rewards club, rewards programme, member’s club Loyalty programme, programme

The name of our currency Virgin Points, points Miles, Virgin points, Points, Virgin Red Points, Flying Club Points

The various ways you can earn and spend your points Rewards, treats Offers, discounts, perks

People who’ve joined Virgin Red Members Customers, users

All of the various Virgin businesses and brands Virgin family, Virgin companies Virgin corporation, VCos, Virgin group

Individual Virgin companies Friends at Virgin XXXX, Virgin company VCO

What you can do with your points Earn, spend, donate, use Accrue, burn, redeem

People who work for Virgin Red or one of our partners Team Employees, staff

Where you go if you need help with something Reward Genies, Member support Call centre, contact centre
 30

INNER CIRCLE
 31

Inner Circle
Overview
Our inner circle represents each member’s Virgin world, wrapping itself
around everything they love, want and need. It’s a holding shape for our
logo and a graphic device that forms the foundation of a whole visual
language for Virgin Red.

You can use the inner circle around imagery and key messages. Just like
our logo, it only ever appears in red or white. Want to know which of the
two works best with each secondary colour? Read on.

NOTE: The inner circle graphic creates a sense of

perspective by having a thinner stroke at the ‘back’
and a thicker one towards the ‘front’.
 32

USE IT TO FRAME & HOLD

The inner circle is used to frame or hold imagery on a layout,
giving our creative its distinct look and feel.

The thinner ‘back’ disappears behind our characters - whilst

the thicker ‘front’ of the device swirls around the front of
them allowing plenty of breathing space to ensure it doesn’t
‘choke’ our characters.
 33

USE IT TO CREATE DEPTH

The inner circle can create a sense of depth and
movement when layered with type and imagery.

YOUR
PASSPORT
TO MORE
REWARDS

TIP: Always make sure that the inner circle overlaps

the creative in at least one place.
 34

USE IT WITH TYPOGRAPHY

The inner circle can be used in place of an
image to make a strong statement.

SWITCH ON
TREATS MODE
TIP: Use the inner circle so that the thin section sits behind the
type and allow the front section to move dynamically between
the lettering - always remembering to keep things legible.
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USE IT TO CREATE DISTINCTIVE SHAPES

The inner circle can be used to mask or shape,
turning blocky, modular layouts into something a
little more interesting and engaging.

It’s a way of working our brand in, allowing for

multiple uses of the inner circle in a single execution.
 36

Inner Circle
Colours

The inner circle can be used in either red or white with our colour palette.
Here’s a guide to which colours work best together so it always stands out.
 37

Inner Circle
Some useful tips

NOPE
!

NOPE YES!
!
YES!

Don’t use the inner circle too tightly around characters Keep a sense of perspective Allow the character to interact

As a general rule allow more space between the character and the thicker Ensure that the upper thinner section of the inner Give our characters a sense of freedom and movement,
‘front’ of the device. Cropping the bottom of the graphic also helps to give circle sits behind the character and the lower by allowing the inner circle to interact with them.
a sense of freedom. We’re not trying to run (or put) rings around people. thicker section is in front. Ensure the correct sense of perspective is maintained.
 38

Inner Circle
A few more useful tips

NOPE
!
NOPE
!

NOPE
YES! !

Show off the shape Don’t distort Don’t flip or rotate Double no-no
When cropping the inner circle ensure that the most Do not skew, stretch or too closely crop the inner circle Don’t play with the angle of our inner circle. Keep it Don’t double up the device and don’t use it in any colour
recognisable bits are shown off. to the point that it becomes unrecognisable. roughly at a 45 degree angle. other than red or white.
 39

IMAGERY
 40

Hero Imagery
Our cast of characters

Our hero imagery presents members and rewards in

playful ways, from various angles and distances in a
range of positions.

The following slides show each of our hero images on

secondary colour backgrounds and red backgrounds.

Mix it up by changing the palette of backgrounds,

clothing and props, whilst keeping our colour guidance
in mind.
41
42
43
44
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USE THEM AS FEATURE IMAGES USE THEM AS

Any one of our characters can be used SUPPORTING IMAGES
as the main image on a page or layout - Our characters can also be used as
usually along with the inner circle. supporting images across our layouts.

Feature images should include our hero colour: Virgin Red.

To achieve this, you can either feature red in the image
itself or the inner circle. Consider your choice of image,
background colour and inner circle colour carefully.

You can use any background colour,

just make sure to follow our guide on
the best combinations.
 46

Hero Imagery
Some useful tips

YES!
YES!
YES!

NOPE NOPE
! !

NOPE
!
YES!

Remember the red thread Keep colours light and bright Avoid washed out colour combinations Avoid tone-on-tone

Bring through a splash of red in our imagery for Avoid combinations that feel too dark and gloomy. As a general rule: use more neutral images on Use the full extent of our wonderful colour palette
some instant brand recognition. brighter backgrounds. to bring images to life.
 47

Art Direction
Principles

These principles help define Virgin Red’s look and feel.

They’re the ‘red thread’ that brings a consistency of style to
all Virgin creative, helping us create distinctive work that
differentiates us from our competitors whilst binding us
together as a family.

A SPLASH OF RED BE HUMAN

Use red intelligently. it’s iconic and a core People are the reason we love what we do,
part of the Virgin brand, meaning we don’t and we care passionately about creating
have to use too much to make a statement. and nurturing rewarding relationships.

RED HOT RELEVANCE SURPRISE & DELIGHT BE CONSISTENT

Embrace everyone; diversity isn’t just We don’t take ourselves too seriously. Our Consistency isn’t about visual repetition.
something we show infront of the camera, surprises are done with warmth, humour It’s about always being true to our values
it’s fundamental to how we work and we cast and a desire to make things better in and looking like ‘us’ at every touchpoint and
with this at the front of mind. unexpected ways. interaction.
 48

Art Direction
Casting INCLUSIVE & DIVERSE

The world’s made up of a lot of different

people and all of their experiences deserve
sharing. From family fun to living it up, we
reflect and celebrate people of different
EMPOWERED & CONFIDENT races, skin colour, body shapes, ages
backgrounds and abilities.
People with confidence in themselves
command our attention. From big and bold
personalities to the cool, calm and collected
- we celebrate those that represent Virgin’s PLAYFUL & POSITIVE
adventurous spirit. And when it comes to
representing the modern sexy, it doesn’t We don’t take ourselves too seriously and
necessarily take skin to be seductive; know how to have fun. A smile is infectious.
we’re never gratuitous or objectifying but There are a lot of inner kids out there waiting
empowering and progressive. for the excuse to come out for the camera.

ENGAGING & UNFORGETTABLE RELEVANT & PROGRESSIVE

If we want our audience to look for longer, We lead the way and are always about an even
we need to captivate them. Find people who better tomorrow. But more than that: we
have a passion, an infectious personality and boldly cast where no one has cast before. We
boundless energy. Find people with a story find the under-represented and the faces the
to tell and the ones that break the mould. world needs to see.
 49

Partner Imagery
Overview

We use partner imagery across rewards and campaigns,

and ask that our principles and checklist are used as
reference when selecting and supplying images.

Whilst partner imagery is expected to be more product

focused we ask, wherever possible, to avoid the obvious
or literal choice.
 50

Art Direction
Checklist

We know that sourcing the right imagery is hard, stock options are often
limited and not suitable. Not every image can (or has to) tick all the boxes.
Follow our principles and reference this checklist when selecting images.

BRIGHT AND
VIBRANT COLOUR

AUTHENTIC HUMAN OVERLY STAGED

INTERACTION SCENES OR PEOPLE

DIVERSE AND UNBELIEVABLE OR

INCLUSIVE WEIRD COMPOSITIONS

UNIQUE, QUIRKY POORLY LIT OR GRAINY

AND UNEXPECTED QUALITY IMAGERY

ENERGY, ATTITUDE OVERLY TREATED OR

AND PERSPECTIVE IMAGES WITH EFFECTS
 51

ICONS
 52

Icons
Overview

When appropriate, our icons can be used in a playful way to support

or add to your message. Will you choose the duck or the doughnut?

Home Rewards Activity Account Extraordinary Everyday Everyday Points Discover New Travel & Trains
Experiences Treats Living For Good Things Adventure

Search Earn Spend Genie Cruises Flights Holidays Hotels Retail Takeaway Coffee

Thumbs Up Thumbs Down Voucher Food Drinks Music Money Media Travel Partners

Core & Functional Categories & Themes

Designed with less detail, these icons are intended for things Designed with a wink and a smile in mind, these icons represent our reward
such as navigation or core aspects of our club. categories and the general themes into which they can be filtered.
 53

Icons
Continued

Microphone Popcorn Gift Puzzle Support Lightbulb Megaphone Chat Wink

Cake Beaver Clap Drum Roll Lift Off Signpost Circus Medal

Party Popper Star Pie Cocktail Cactus Diamond Cherry Sun

Miscellaneous

Alongside our suite of core icons, we have others that fit various
categories, themes and idioms. Or they’re just plain fun!
 54

Icons
Style

Chances are you may require additional or different icons.

If you’re going to design your own use these tips as a guide:

• keep to simple, recognisable shapes

• keep the main content of the icon central

• use a 48px square as your (rough) guide

• use a 2pt stroke for the core icon

• use a 1pt stroke to add playful details

 55

HOW IT ALL COMES

TOGETHER
 56

ILLUSTRATIVE EXAMPLES
APP
 57

ILLUSTRATIVE EXAMPLES
EMAIL
 58

ILLUSTRATIVE EXAMPLES
PARTNER
 59

ILLUSTRATIVE EXAMPLES
CAMPAIGN
 60

ILLUSTRATIVE EXAMPLES
CAMPAIGN
 61

WORKING WITH
OUR PARTNERS
 62

Partners
We’re here for our partners

Our brand is flexible. We’ve designed it to be easily adapted by our

partners, because we want all our partners to turn heads in their
own way about how they’re rewarding customers. We encourage
our partners to talk about Virgin Points in their own tone of voice
and brand style across all channels.

We’re always on hand to help at [email protected].

 63

Partners
Creating a Virgin Red space
Virgin Money Website

We encourage every partner to have a dedicated page on their

app or website, somewhere that their customers can discover
more about our club.

We have assets to help introduce and engage your customers and

our future members with Virgin Red and Virgin Points.

We can work together to create bespoke assets where required -

please contact us with any requests at [email protected]
 WE KNOW
64

Partners
Writing for partners
YOU LOVE A
GOOD RED
We apply the same tone of voice principles that we apply
our own comms to those for our partners. Speaking to the
audience in a way that connects them to a world of rewards
in an environment that isn’t our own.

Join Virgin Red and

squeeze more out of life

NEXT STOP
REWARDS...
He’s grinning because he earns
points every time he books with
Virgin Trains Ticketing
LET’S PAINT THE TOWN
VIRGIN RED
We’re always on hand to help at [email protected]