Krishiv
Traders
M.KIRANRAJ
1|Page
Sri Lanka-Imported Tea Powder
Business
Prepared by: M.kiranraj,
Date: 03.07.2025
Location: Chennai-600040
Business Overview:
The tea powder business involves sourcing raw tea leaves, processing (if required),
packaging, and marketing tea powder for domestic or retail sales. The demand for quality
tea is growing across rural and urban markets due to its daily consumption.
Objectives:
To establish a profitable tea powder packaging and distribution unit.
To provide quality tea products to consumers at affordable prices.
To create local employment opportunities.
2|Page
Products Offered:
Black Tea Powder (Premium / Regular)
Green Tea (Optional)
Flavored Tea (Optional – Masala, Cardamom, Ginger)
Import Process:
Import License (IEC Code)
Tie-up with registered Sri Lankan exporters
Logistics via Colombo Port to Chennai/Tuticorin Port
3|Page
Customs clearance and transport.
Target Market:
Retail shops and supermarkets
Tea stalls and hotels
Direct consumers through local sales and online platforms
Raw Materials:
Bulk tea leaves from tea estates (Assam, Nilgiris, Darjeeling, etc.)
Packaging materials (pouches, labels, sealing rolls)
Machinery and Equipment:
Tea Grinding Machine (if needed)
Weighing Scale
Sealing Machine
Packaging Table
Label Printer
Location:
[City / Town / Village Name], ideally near wholesale tea markets or transport hubs.
Market Analysis:
Indian market prefers strong, premium tea
Target sectors: Retailers, Kirana stores, Cafes, E-commerce
Competitors: Lipton, Taj Mahal, Wagh Bakri
Competitive Edge: Authenticity + Premium Taste
4|Page
Marketing Strategy:
Branding: Emphasis on “100% Pure Ceylon Tea”
Channels: Distributors, Local Ads, Social Media, E-commerce
Offers: Introductory Discounts, Free Samples
Collaborations: Cafes and Ayurveda outlets
Marketing Plan:
Branding with attractive packaging
Distribution through retail shops and wholesalers
Social media promotion (Instagram, WhatsApp Business, etc.)
Sampling to tea stalls and local outlets
5|Page
6|Page
Executive Summary:
Business Name: Krishiv Tea Imports
Nature: Import & resale of premium Ceylon tea powder
Target Market: Indian wholesalers, retailers, cafes
Key Strength: Authentic taste, high demand for Sri Lankan tea
Startup Budget: ₹1–3 Lakhs
ROI Expected: 30–35% annually
About Sri Lankan Tea:
Sri Lanka is famous for Ceylon tea, known for aroma, strength, and flavor.
Globally recognized quality (ISO certified)
Sourced from high-elevation plantations in Nuwara Eliya, Kandy & Uva
Product Details:
Ceylon Black Tea Powder
Ceylon Green Tea Powder
Available Packaging: 100g, 250g, 1kg
Private labeling available for bulk buyers.
Risk Analysis:
Currency fluctuations
Import delays/custom issues
Market competition
Counterfeit/fake products
Mitigation:
Long-term supplier contracts
Insurance coverage
Focus on quality branding
7|Page
Legal & Licensing Business Registration:
FSSAI Import License
IEC Code (Import Export Code)
GST Registration
Trade Agreement with Sri Lankan Exporter
MSME Udyam Registration
Trademark for brand name
Import Agreement / MoU with Sri Lankan Exporter
Sign a formal agreement with the tea supplier/exporter in Sri Lanka
Include product quality, quantity, shipping terms (Incoterms), and payment terms
Opportunities Threats:
Export potential Competition from big brands
E-commerce selling Price wars
Production Process:
8|Page
Raw Tea Leaves Procurement
Cleaning and Sorting
Drying
Grinding (for powder)
Blending (if needed)
Packaging
Quality Check
Distribution
Manpower Requirement
Staff Role Quantity
Machine Operator 1
Packaging Assistant 2
Quality Checker 1
Delivery/Driver 1
Accountant/Admin 1
Competitor Analysis:
Major brands: Tata Tea, Red Label, Society Tea Focus on differentiation
through flavor, freshness, and pricing.
SWOT Analysis :
Strengths Weaknesses
High demand product Initial capital required
Simple production Brand establishment time
Financial Projections (Year 1 Estimate)
Startup Cost
9|Page
Particulars Amount (INR
Initial Setup ₹2,50,000
Raw Material (monthly) ₹1,00,000
Salaries ₹40,000
Marketing ₹25,000
Miscellaneous ₹15,000
Monthly Revenue ₹2,00,000–₹3,00,000
Monthly Profit (Net) ₹40,000–₹70,000
Break-even 10–12 months
Monthly Revenue Estimate
Monthly Production 1,000 kg
Selling Price per kg ₹300
Monthly Revenue ₹3,00,000
Monthly Expenses
Expense Amount (₹)
Raw Material 1,00,000
Salaries 40,000
Utilities & Rent 20,000
10 | P a g e
Transportation 10,000
Miscellaneous 10,000
Total ₹1,80,000
Profit (Monthly)
Net Profit = ₹3,00,000 - ₹1,90,000 = ₹1,10,000
Conclusion:
The tea powder business is a scalable and sustainable venture with high
market potential. With the right quality, marketing, and pricing strategy, you
can achieve long-term growth and profitability.
11 | P a g e
