DEPARTMENT TO BBA

FIRST YEAR SYLLABUS 2024(NEP 2020)

4-Year Bachelor Program in Computer Applications
[Leading to BBA and BBA (Honours) / BBA (Honours) with Research Degrees]

BIMLA DEVI EDUCATION SOCIETY’S GROUP OF INSTITUTIONS

J B KNOWLEDGE PARK, MANJHAWALI, FARIDABAD
Approved by the AICTE, Ministry of HRD, and Government of India & affiliated to M.D.University,
Rohtak, a State Govt. University Accredited with an 'A+' grade by NAAC.
 Scheme for First year BBA as per (NEP)

BBA 1ST SEM SUBJECT LIST AS PER NEP

Ability
Enhancement Skill Enhancement
Discipline-Specific Minor/Minor Multidisciplinary Value Added
Semester Courses/Internship/
Courses – Major Vocational (VOC) Courses (MDC) Courses
Dissertation
Courses (AEC)

24IMSI401DS01
Business 24IMSI401SE01
23CSAX01VA01
Organisation 24JMC401MI01 24IMSX01MD01 Computer
23ENGX01AE01 Digital and
FIRST Journalism-An Foundation of Fundamentals and
ENGLISH Technological
24IMSI401DS02 Introduction Management Office Automation
Solution
Basics of Accounting Tools
 SYLLABI OF
BACHELOR OF BUSINESS ADMINISTRATION PROGRAMME
(Based on National Education Policy (NEP) - 2020)
WITH EFFECT FROM THE ACADEMIC SESSION 2024-25

BUSINESS ORGANISATION
Course Code: 24IMSI401DS01
L-T-P External Marks: 70
3-1-0 Internal Marks: 30
Time: 3 Hours

Course Objective:
The course is designed to help students gain a conceptual understanding of business and entrepreneurial
activities as well as functional aspects of the business.

Course Outcomes:
On successful completion of the course, the students will be able to:
1. Demonstrate domain knowledge in each of the functional areas of business;
2. Demonstrate the ability to evaluate the business environment, then choose opportunities for business;
3. Understanding of the business operations, finance and marketing related issues; and
4. Have knowledge of a glossary of economic terms widely used in the analysis and discussion of
behaviorin organizations.

UNIT-I
Business – concept, nature and spectrum of business activities, business system, business environment
interface,business objectives

UNIT-II
Entrepreneurship – concept and nature; entrepreneurial opportunities in the contemporary business environment;
the process of setting up a business enterprise; choice of a suitable form of business organization

UNIT-III
Functional aspects of the business – (a) operations – business size and location decisions, plant layout, mass
production and mass customization, productivity, quality control (b) Finance – money and banking, financial
management and securities markets, risk management and insurance

UNIT-IV
Functional aspects of the business (c) Marketing – marketing and consumer behavior, product planning and
development, pricing decisions, channel and promotional decisions; network marketing, franchising, e-
commerce and m-commerce

Suggested Readings:
1. Vasishth, Neeru, Business Organisation, Taxmann, New Delhi
2. Talloo, Thelma J., Business Organisational and Management, TMH, New Delhi

Instructions for External Examiner: The question paper shall be divided into two sections. Section ‘A’ shall
comprise seven short answer type questions from the whole of the syllabus carrying two marks each, which
shall be compulsory. The answer to each question should not exceed 50 words normally. Section ‘B’ shall
comprise 8 questions (2 questions from each unit). The students will be required to attempt four questions
selecting one question from each unit. All questions will carry equal marks.
 BASICS OF ACCOUNTING
Course Code: 24IMSI401DS02
L-T-P External Marks: 70
3-1-0 Internal Marks: 30
Time: 3 Hours

Course Objective:
The course is designed to assist students in gaining conceptual knowledge of financial accounting, aswell as
skills for recording various types of business transactions and preparing financial statements.

Course Outcomes:
On successful completion of the course, the students will be able to:
1. Record transactions and prepare financial statements in accordance with widely recognized
accountingprinciples.
2. Show the accounting procedure using a computerized accounting system.
3. Prepare financial statements for sole proprietorships and non-profit organizations.
UNIT-I
Meaning, advantages and limitations of accounting, Branches of accounting, users of financial accounting
information, Recording of business transaction (including GST transactions), Ledger, Trial balance, Preparation
of Financial accounts with adjustments

UNIT-II
Depreciation Accounting: Concept and methods (SLM AND WDM only), Bank reconciliation statement,
Computerized Accounting Systems: Computerized Accounts by using Tally software.

UNIT-III
Accounting for share capital transaction: Issue of share, forfeiture and surrender of shares, Debentures: Issue of
debentures, methods of redemption of debentures.

UNIT-IV
Statutory provision regarding preparation of final accounts of company, preparation of profit and loss account
and balance sheet of company as per the requirement of Schedule V1 of the companies act; acquisition of
business and profit prior to incorporation.

Suggested Readings:
1. Anthony, R. N., Hawkins, D., & Merchant, K. A. (2019) “Accounting: Text and Cases” McGraw-
HillEducation India.
2. Batra, J. K., (2018) Accounting and Finance for Non-finance Managers, Sage Textbook
3. Bhattacharyya, A. K. (2021) Essentials of Financial Accounting, 6th ed. PHI learning
4. Narayanaswamy, R. (2020) Financial Accounting: A Managerial Perspective, 7th ed. PHI learning
5. Goyal, B. K., & Tiwari, H. N. (2021). Financial Accounting. Taxmann Publication, New Delhi.
6. Horngren, C. T., & Philbrick, D. (2014). Introduction to Financial Accounting. Pearson
Education,London.
7. Kumar, A. (2018). Financial Accounting. Singhal Publication.
8. Maheshwari, S. N., Maheshwari, S. K., & Maheshwari, S. K. (2018). Financial Accounting.
VikasPublishing House Pvt. Ltd., New Delhi.
9. Monga, J. R., & Bahadur, R. (2022) Financial Accounting: Concepts and Applications. Scholar
TechPress, New Delhi.
Additional Resources:
1. Accounting Standards at the Website of the Institute of Chartered Accountants of India
2. Indian Accounting Standards at the Website of the Ministry of Corporate Affairs

Instructions for External Examiner: The question paper shall be divided into two sections. Section ‘A’ shall
comprise seven short answer type questions from the whole of the syllabus carrying two marks each, which
shall be compulsory. The answer to each question should not exceed 50 words normally. Section ‘B’ shall
comprise 8 questions (2 questions from each unit). The students will be required to attempt four questions
selecting one question from each unit. All questions will carry equal marks.
 Syllabi and S.O.E. for Minor Course(s) for UG Programs w.e.f. 2024-25 session
SYLLABI FOR MINOR COURSE: JOURNALISM: AN INTRODUCTION

Semester ...1st
Session: 2024-2025
Name of Program Not to be filled Program Code Not to be filled
Name of the Course Journalism : An Course Code 24JMC 401 MI 01
Introduction
Hours per Week 4 Credits 4 (L:4 T:0 P:0)
Maximum Marks Internal 30, Theory 70 Time of 3 Hours
=100 marks
Examinations
Note:
Examiner will set nine questions and the candidates will be required to attempt five questions in all.
Question number one will be compulsory containing short answer type questions from all units.
Further, examiner will set two questions from each unit and the candidates will be required to attempt
one question from each Unit. All questions will carry equal marks.

Course Learning Outcomes (CLO):

CLO 1: To make the students aware about the basic concept, scope and purpose of
Journalism
CLO 2: To make the students aware about the role and functional aspects of Journalist(s)
CLO 3: To make the students aware about the concept of news and the process of
development of news
Unit 1:
 Journalism: Definition, nature and scope
 Functions of Journalism
 Relevance and impact of Journalism on society
 Journalism as a profession
Unit 2:
 Types of Journalism
 Green Journalism, Yellow Journalism
 Economic/ Business Journalism, Sports Journalism
 Citizen Journalism, Advocacy Journalism

Unit 3:
 What is News? Definition and Concept
 Basic Elements of News
 The Process of News- From News Gathering to Publication

Syllabus (NEP 2020)

 Syllabi and S.O.E. for Minor Course(s) for UG Programs w.e.f. 2024-25 session
 Types of News: Soft News, Hard News, etc.
Unit 4:
 Journalist- Role, duties and responsibilities
 Essential Qualities of Journalist
 Ethics and Conduct of Journalists
 Contemporary Issues in Journalism

References:
 Handbook of Journalism & Mass Communication: Vir Bala Aggarwal & V. S. Gupta (Concept
Publishing)
 Mass Communication: Principles and Concepts- Seema Hasan (CBS Publishers)
 Mass Communication in India: Keval J Kumar (Jaico Publishing)
 The Media in Your Life- AN Introduction to Mass Communication- Jean Folkerts and Stephen
Fry (Pearson)

Syllabus (NEP 2020)

Multidisciplinary Courses
FOUNDATIONS OF MANAGEMENT
Course Code: 24IMSX01MD01
L-T-P External Marks: 50
3-0-0 Internal Marks: 25
Time: 3 Hours
Course Objectives:
1. The course is designed to help the students develop fundamental and transferable skills in order
tobecome effective managers.
2. The students will understand how planning, organizing, and controlling have impacts on a
manager’seffectiveness and efficiency.

Course Outcomes:
After completing the course successfully, the students would be able to:
1. Provide a strong foundation to the students on fundamentals of management;
2. Enrich their knowledge of functional areas of management and provide an understanding of
variousmanagement theories and their applications;
3. Various approaches to problem-solving & decision-making;
4. Will learn the control processes and their importance.

UNIT-I
Overview of management: Concept, nature, process, managerial levels, skills, functions and role of managers

UNIT-II
Planning: Nature and purpose of planning, planning process, types of plans, Management by Objectives
(MBO),Strategies - types of strategies, Decision making – types of decision, decision-making process, rational
decisionmaking

UNIT-III
Organizing: Nature and purpose of organizing, organization structure, Departmentation, Span of
control,Centralization and Decentralization, Delegation of authority and responsibility

UNIT-IV
Controlling: Nature and scope of control, types of control, control process, control techniques – traditional
andmodern, effective control system

Suggested Readings:
1. Management Theory and Practice by C. B Gupta (Sultan Chand and Sons)
2. Essentials of Management by Koontz and Wechrich (Tata McGraw-Hill)
3. Chandan. J. S. Management: Concepts and Strategies, (Vikas Publishing House), New Delhi
4. Robbins and Coulter, Management, Prentice Hall of India, New Delhi
5. Mohan, Krishna and Banerji, Meera, Developing Communication Skills, Macmillan India Ltd,
NewDelhi
6. Blaoisi, Wendy, Curtis W Cook and Phillip L, Hunsaker, Management and
OrganisationalBehaviour,McGraw Hill
7. Mondy, R Wayne, Aruther Sharplin and Shane Premeaux, Management and Organizational Behaviour,
8. Allyn and Bacon, USAMullins,Laurie,J. Managemenr and OrganisationalBehaviour, Pearson
Education, New Delhi

Instructions for External Examiner: The question paper shall be divided into two sections. Section ‘A’ shall
comprise five short answer type questions from the whole of the syllabus carrying two marks each, which shall
be compulsory. The answer to each question should not exceed 50 words normally. Section ‘B’ shall comprise 8
questions (2 questions from each unit). The students will be required to attempt four questions selecting one
question from each unit. All questions will carry equal marks.
Syllabi and S.O.E. for Ability Enhancement Course(s) for UG Programs w.e.f. 2024-25 session
Syllabi for Under Graduate Programme in Single
Major in English
Semester – I / Semester II
Session: 2024-25
Name of Program Common for all Four Program Code
year UG
Name of the Course English (One) Course Code 23ENGX01AE01
Hours per Week 2 Credits 02 (L- 2 -T- 0-P- 0)
Maximum Marks 35+15=50 Time of 3 Hours
Examination
Note:
Question No. 1 shall be do as directed (any 7 out of given 10) from Unit 2 and Unit 3 each.
Questions No. 2, 3, 4 and 5 shall be application based / Do as directed Questions with internal Choice
from Unit 1, 2, 3 & 4.
Course Learning Outcomes (CLO):
CLO 1. Learners will be able to clarify the distinctive features of English speech sounds, transcribe
the words and use the correct pronunciation of commonly used words
CLO 2. The learner will be able to comprehend basic conversations revolving around friends, family,
vacation, one’s occupation, shopping or announcements at public places and understand the
main points/themes discussed therein
CLO 3. The learners will be able to develop vocabulary of fundamental level and use the basics of
grammar for their communication needs at elementary level
Unit 1:
Introduction to Phonetics:
i. The role of sounds in communication and Phonetic Symbols of English language (as in
Oxford Advanced Learner’s Dictionary)
ii. Classification and description of speech sounds:
iii. Distinction between consonants and vowels
iv. Semivowels and Diphthongs
Transcription (of commonly used one or two syllable words)
Unit 2:
 Part of Speech – noun, pronoun, verb, article, adverb, adjective, preposition, conjunction
and interjection
Punctuation
Unit 3:
 Subject-Verb agreement
 Active/passive
Narration
Unit 4:
 Basics of Reading Skills and Reading Strategies: Skimming, Scanning,
 Intensive Reading, Extensive Reading.
 Barriers to Effective Reading and steps to overcome them.
References:
1. English for Ability Enhancement by Orient Blackswan.
2. English Phonetics for Indian Students by Balasubramanian, T.
3. Better Spoken English by Chaudhary, Shreesh.
4. Speak Better Write Better English by Lewis, Norman.
5. Oxford Advanced Learner’s Dictionary.
6. Practical English Usage by Swan, Michael
7. A Practical English Grammar by Thomson, A. J. and A. V. Martinet.

Syllabus (NEP 2020)

 Syllabus for Value Added Courses under NEP 2020
Name of the Program Common for all Four year Program Code -----
UG/Five Year Integrated
Programs
Name of the Course Digital and Technological Course Code 23CSAX01VA01
Solutions
Hours/Week 2 Credits 2
Max. Marks. 50 Time of end term 3 Hours
examination
Note: The examiner has to set a total of nine questions (two from each unit and one compulsory
question consisting with short answer from all the units. The candidate has to attempt one question
each from each unit alongwith the compulsory question (5 x 7 = 35 marks)
Course Objectives:
1. To gain familiarity with digital paradigms
2. To sensitize about role & significance of digital technology
3. To provide know how of communications &networks
4. To bring awareness about the e-governance and Digital India initiatives
5. To provide a flavour of emerging technologies - Cloud, Big Data, AI,ML, Blockchain, Robotics,
3D printing.
Course Outcomes:
On successful completion of this course, the student will be able to have a knowledge regarding
1. Knowledge about digital paradigm.
2. Realization of importance of digital technology, digital financial tools, e-commerce.
3. Know-how of communication and networks.
4. Familiarity with the e-governance and Digital India initiatives
5. An understanding of use & applications of digital technology.
6. Basic knowledge of all machine learning and big data
Unit - I
Introduction & Evolution of Digital Systems: Role & Significance of Digital Technology; Information
and Communication Technology (ICT) & Tools; Computer System &its working, Software and its
types. Operating Systems: Types and Functions. Problem Solving: Algorithms and Flowcharts
Unit – II
Communication Systems: Principles, Model & Transmission Media.
Computer Networks & Internet: Concepts & Applications, WWW, Web Browsers, Search Engines,
Messaging, Email, Social Networking. Computer Based Information System: Significance & Types.
E-commerce & Digital Marketing: Basic Concepts, Benefits & Challenges
Unit – III
Emerging Technologiesand their applications:Overview of Artificial Intelligence, Machine Learning,
Deep Learning; Big Data, Data Science and Big Data Analytics; Internet of Things (IoT) and Industrial
Internet of Things (IIoT), Robotics and 3D Printing; Blockchain Technology; Quantum Computing;
Cloud computing and its service models.
Unit – IV
Digital India & e-Governance: Initiatives, Infrastructure, Services and Empowerment.
Digital Financial Tools: Unified Payment Interface, AadharEnabled Payment System, USSD, Credit /
Debit Cards, e-Wallets, Internet Banking, NEFT/RTGS and IMPS, Online Bill Payment and POS.
Cyber Security: Threats, Significance, Challenges, Precautions, Safety Measures and Tools.
Suggested Readings:
1. P. Kumar, A. Tomar, R. Sharmila: Emerging Technologies in Computing: Theory, Practice, and
Advances, CRC/Chapman & Hall, eBook.
2. Nasib Singh Gill: Handbook of Computer Fundamentals, Khanna Book Publishing Company(P)
Limited, New Delhi.
3. Behrouz A. Forouzan:Data Communications and Networking, McGraw Hill.
4. E Balagurusamy: Fundamentals of Computers, Tata McGraw Hill.
5. Buvya, Broberg, and Gosciniski: Cloud Computing- Principals and Paradigms, Wiley.
6. Nasib Singh Gill: Computing Fundamentals and Programming in C, Khanna Book Publishing
Company(P) Limited, New Delhi.
7. LaudonKennethC.Carol Guercio Traver: E-commerce (Business, Technology, Society),
Pearson.
8. Russel and Norving: Artificial lntelligence- A Modern Approach, Pearson Education.
9. Samuel Greengard: lnternet of Things, MIT press.
10. Peter Norton: lntroduction to Computers, Tata McGraw Hill.
11. C.S.V. Murthy: E-Commerce Concepts, Models, Strategies.
12. Dheeraj Mehrotra: Basics of Artificial lntelligence and Machine Learning, Notion press.
13. Hurwith, Nugent,Halper, Kaufman: Big Data for dummies, Wiley & Sons - Wiley.
14. David Dietrich, Barry Heller, Beibei Yang: Data Science and Big Data Analytics, EMC.
 MANAGERIAL SKILLS
Course Code: 24IMSI402DS01
L-T-P External Marks: 70
3-1-0 Internal Marks: 30
Time: 3 Hours
Course Objectives:
1. To acquaint the students with the basics of managerial skills and their application in managing the
business more effectively and more efficiently.
2. To offer exposure to students of the importance of social psychological setup in becoming a dynamic
manager.
Course Outcomes:
On successful completion of the course, the students will be able to:
1. Understand the essential managerial skills and the applications;
2. Learn how to solve an analytical problem, and why employee empowerment and delegation of work
are crucial;
3. Know the importance of team building and group behavior in an organization;
4. Analyze the importance of communication and motivation skills in developing effective and efficient
managers.

UNIT-I
Introduction to managerial skills: Meaning and concept of managerial skills, Need and its importance,
Techniques of skill development for effective management, Application of management skills. Coordination and
Interpersonal roles.

UNIT-II
Problem-solving: Problem-solving, creativity, innovation, steps of analytical problem solving, limitations of
analytical problem solving, impediments of creativity, multiple approaches to creativity Empowering and
delegating: Meaning of empowerment, dimensions of empowerment, how to develop empowerment, inhibitors
of empowerment, delegating works.

UNIT-III
Teams and Groups: Team Building, developing teams and teamwork, advantages of a team, leading a team,
team membership, Group Dynamics, Group Behaviour, Cohesion, Importance of Brain Storming, Sensitivity
Training, Nominal Group techniques, Leadership and competence development.

UNIT-IV
Communication: Process of communication, Need and Importance of communication skills, Types of
communication, conduct of meetings, Interviews, reporting of projects, reporting of case analysis, Building self-
confidence, Role of motivation skills in developing managers

Suggested Readings:
1. Essentials of Management by Herald Koontz, Weihrich and Cannice, Tata-McGraw Hill Publishing
House.
2. Management by James A.E. Stoner, Freeman, Gilberth, Pearson Publishing House.
3. Management by Robbins, Coulter, Fernandez Pearson Publishing House.
4. Richard L. Daft: Principles of Management, Cengage Learning India.
5. V.S.P. Rao Managerial Skills Excel Books,2010, New Delhi
6. David A Whetten, Cameron Developing Management skills, PHI 2008
7. Ramnik Kapoor Managerial Skills Path Makers, Bangalore
8. Kevin Gallagher, Skills development for Business and Management Students,Oxford,2010
9. Monipally,Muttthukutty Business Communication Strategies Tata McGraw Hill.
10. Robbins Stephen P: Organisational Behaviour, Pearson.

Instructions for External Examiner: The question paper shall be divided into two sections. Section ‘A’ shall
comprise seven short answer type questions from the whole of the syllabus carrying two marks each, which
shall be compulsory. The answer to each question should not exceed 50 words normally. Section ‘B’ shall
comprise 8 questions (2 questions from each unit). The students will be required to attempt four questions
selecting one question from each unit. All questions will carry equal marks.
 ESSENTIALS OF ECONOMICS
Course Code: 24IMSI402DS02
L-T-P External Marks: 70
3-1-0 Internal Marks: 30
Time: 3 Hours
Course Objectives:
1. To provide a basic understanding of how different activities of an economy work and interact, and
its implications for society.
2. To make students aware of the contemporary issues of emerging economies.
Course Outcomes:
On successful completion of the course, the students will be able to:
1. Distinguish between nominal and real economic measures;
2. To understand behaviour of economic agents and their inter-dependence;
3. Explain the important measures of the aggregate performance of an economy;
4. Develop a critical ability to analyse public policy; and
5. Understand the challenges in meeting macroeconomic performance targets.

UNIT-I
Nature of Economics, positive and normative economics, diverse fields of economics, economic theory,
economic models, economic policy and economic systems (command economies, laissez-faire, mixed systems),
scarcity and choice, fundamental problems of economy,demand, supply and markets
UNIT-II
National Income, economic growth and development, productivity and capital formation, saving and
Investment, working of a multiplier, government spending and outcomes
UNIT-III
The Economics of Central Banking, creation of credit, determination of exchange rate, international trade and
economic integration, trade openness and growth

UNIT-IV
Macroeconomic Challenges (with special reference to India): inflation, income inequality, poverty,
unemployment, corruption, human development, and global warming

Suggested Readings:
1. Mankiw, N. G. (2020). Principles of economics. Cengage Learning.
2. Fair, R. C., & Oster, S. M. (2007). Principles of economics. Prentice Hall.
3. Dwivedi, D. N. (2009). Principles of economics. Vikas Publishing House.
4. Puri, V. K., & Misra, S. K. (2017). Indian economy (pp. 236-238). Mumbai: Himalaya Publishing
House.
5. Economic Surveys (2001 onwards). Ministry of Finance, Government of India.

Instructions for External Examiner: The question paper shall be divided into two sections. Section ‘A’ shall
comprise seven short answer type questions from the whole of the syllabus carrying two marks each, which
shall be compulsory. The answer to each question should not exceed 50 words normally. Section ‘B’ shall
comprise 8 questions (2 questions from each unit). The students will be required to attempt four questions
selecting one question from each unit. All questions will carry equal marks.
 Syllabi and S.O.E. for Minor Course(s) for UG Programs w.e.f. 2024-25 session

SYLLABI FOR MINOR COURSE: BASICS OF REPORTING

Semester ...2nd
Session: 2024-2025
Name of Program Not to be filled Program Code Not to be filled
Name of the Course Basics of Reporting Course Code 24JMC 402 MI 01
Hours per Week 4 Credits 4 (L:4 T:0 P:0)
Maximum Marks Internal 30, Theory Time of 3 Hours
70 =100 marks Examinations
Note:
Examiner will set nine questions and the candidates will be required to attempt five questions in all.
Question number one will be compulsory containing short answer type questions from all units.
Further, examiner will set two questions from each unit and the candidates will be required to attempt
one question from each Unit. All questions will carry equal marks.

Course Learning Outcomes (CLO):

CLO 1: To make the students aware about the Basics of Reporting
CLO 2: To enable the students to know the practical aspects of Reporting
CLO 3: To equip the students with knowledge and skills to do Reporting

Unit 1:
 Reporting- Definition, Concept
 Basic principles of reporting
 News gathering, source of news, significance of sources in reporting news & writing
 Importance and relevance of Reporting
Unit 2:
 Reporting Techniques, News gathering
 Skills required to be reporter
 News elements in context of reporting
 Qualities, duties & responsibilities of a Reporter
Unit 3:
 Various types of news reports
 Reporting academic events- seminar/ conference/ workshops
 Reporting cultural, sports, social events
 Preparing reports on event coverage
Unit 4:

Syllabus (NEP 2020)

 Syllabi and S.O.E. for Minor Course(s) for UG Programs w.e.f. 2024-25 session
 Basics of Reporting for Print Media
 Basics of Reporting for Radio & Television
 Basics of Reporting for Digital Media
 Conducting Interviews, Ground Reporting
References:
 Professional Journalism: M. V. Kamath
 News Reporting and Editing: K. M. Srivastava
 Beat Reporting and Editing: Journalism in Digital Age- Surbhi Dahiya
 Smart Reporter: Dr. Brij Mohan

Syllabus (NEP 2020)

 MARKETING MANAGEMENT
Course Code: 24IMSX02MD01

L-T-P External Marks: 50

3-0-0 Internal Marks: 25
Time: 3 Hours
Course Objectives:
1. The course is designed to help the students analyze marketing activities within a firm and apply
marketing concepts and theories to realistic marketing situations.
2. The students will develop a better appreciation and understanding of the role of marketing in a business
organization specifically, and in our society at large.
Course Outcomes
After completing the course successfully, the students would be able to:
1. Relate the corporate function of marketing;
2. Outline the macro and microenvironment in molding a company's marketing function;
3. Differentiate the consumer and institutional buyer behavior;
4. Compare and contrast goods and services and define the target segments for the products; and
5. Select the right promotion and distribution channel for a product.

UNIT -I
Introduction to marketing: Nature, scope, core concepts, tasks of marketing management, and corporate
orientation towards marketplace; marketing environment; and ethical issues in marketing

UNIT -II
Understanding consumer and business markets: Consumer buying decision process in consumer and business
markets; building customer value, satisfaction and loyalty; Market segmentation, targeting and positioning
approaches to deal with market competition; tools of product differentiation

UNIT -III
Product and pricing decisions: Product life cycle, product mix and product line decisions, new product
development process; branding, packaging and labelling decisions; determinants of price, pricing methods and
strategies

UNIT -IV
Promotion and distribution decisions: Promotion mix - Advertising and sales promotion; public relations;
personal selling; Channels of distribution: functions of intermediaries, channel design decisions, selecting
channel members, channel management; wholesaling and retailing

Recommended Readings:
1. Kotler Philip and Keller; Marketing Management, Pearson Education, New Delhi
2. Kotler, Philip, Kevin Keller, A. Koshy and M. Jha, Marketing Management in South Asian Perspective,
Pearson Education, New Delhi
3. Kerin, Hartley, Berkowtz and Rudelius, Marketing, TMH, New Delhi
4. Etzel, Michael J, Marketing: Concepts and Cases, TMH, New Delhi
5. Dhunna, Mukesh, Marketing Management – Text and Cases, Wisedom Publications, New Delhi
6. Capon, Noel and Singh Siddharth; Managing Marketing-An Applied Approach, Wiley Publications, New
Delhi

Instructions for External Examiner: The question paper shall be divided into two sections. Section ‘A’ shall
comprise of five short answer type questions from t h e whole of the syllabus carrying two marks each, which
shall be compulsory. The answer to each question should not exceed 50 words normally. Section ‘B’ shall
comprise 8 questions (2 questions from each unit). The students will be required to attempt four questions
selecting one question from each unit. All questions will carry equal marks.
 fganh Hkk’kk lao/kZu&1
Semester I/ Semester II (Session 2024-25)

Course 23HNDX01AE01 Course Credits 2(L:T:P:)

Code (2:0:0)
Max. 50(External (term-end Time of end term 3 Hours
Marks exam)-35 examination
(Internal -15)

The examiner has to set a total of nine questions (two from each unit
and one compulsory question consisting of short answer from all
units.The candidate has to attempt one question each from each unit
along the compulsory question (5 X7- 35 marks)
Course Objectives%
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Syllabus (NEP 2020)

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Syllabus (NEP 2020)

 BUSINESS COMMUNICATION
Course Code: 24IMS402SE01
L-T-P External Marks: 25
1-0-2 Practicum Marks: 50
Time: 3 Hours
Course Objectives:
1. The course is designed to provide students with the skills and knowledge of communication in the
business environment.
2. Familiarize the basic writing skills that lay a strong foundation for writing business documents.

Course Outcomes:
On successful completion of the course, the students will be able to:
1. Describe the basics of communication and its process, elements, and importance;
2. Familiar with the various barriers in communication;
3. Outline the listening skills and the characteristics of good and poor listeners;
4. Identify the various types of listening, their approaches, and barriers; and
5. Present themselves in front of the people and organizers.

UNIT-I
Introduction: Basics of communication, seven Cs of effective communication, barriers to communication, the
ethical context of communication

UNIT-II
Business communication at the workplace: Letter writing – component, layout and process, e-mail
communication, bad news messages, persuasive written communication, memos, notice, agenda and minutes of
meeting

UNIT-III
Report writing: Types of business reports, the structure of reports, short reports, long reports, abstracts and
summaries, proposals

UNIT-IV
Communication Skills: Reading skills, listening skills, note making, persuasive speaking, body language,
gestures

Suggested Readings:
1. Murphy, Herta A., Herbert W. Hildebrandt & Jane P Thomas, Effective Business Communication, Tata
McGraw Hill, New Delhi
2. Konera, Arun, Professional Communication, Tata McGraw Hill, New Delhi
3. McGrath, E.H., Basic Managerial Skills for All, PHI, New Delhi
4. Meenakshi Raman & Prakash Singh, Business Communication, Oxford University Press, New Delhi

Instructions for External Examiner: The question paper shall be divided into two sections. Section ‘A’ shall
comprise five short answer type questions from the whole of the syllabus carrying one mark each, which shall
be compulsory. The answer to each question should not exceed 50 words normally. Section ‘B’ shall comprise 8
questions (2 questions from each unit). The students will be required to attempt four questions selecting one
question from each unit. All questions will carry equal marks.
Name of the Program Common for all Four year Program Code -----
UG/Five Year Integrated
Programs 23EVSX01VA01
Name of the Course Environmental Science Course Code XXXXXXXXXX
23EVSX01AC01
Hours/Week 2 Credits 2
Max. Marks. 50 Time of end term 3 Hours
examination
Note:The examiner has to set a total of nine questions (two from each unit and one compulsory
question consisting of short answer from all units. The candidate has to attempt one question each
from each unit along the compulsory question (5 x 7 = 35 marks)
Course Objectives:
To create pro-environment attitude and a behavioural pattern in student community and society
that attaches importance and priority to create sustainable life style and awareness on various
environmental issues
Course Outcomes:
On successful completion of this course, the student will be able to have a critical thinking on various
dimensions of environment problems such as water and air pollution, depletion of natural resources,
biodiversity and destruction of ecosystem vis-a vis global climate change and think of solution.
Unit - I
Introduction to Environmental Studies: Multidisciplinary nature of environmental studies. Scope and
importance; Concept of sustainability and sustainable development.
Ecosystems: Introduction, types, characteristic features, structure and function of the following
ecosystem:- a. Forest ecosystem b. Grassland ecosystem c. Desert ecosystem d. Aquatic ecosystems
(ponds, streams, lakes, rivers, oceans, estuaries)
Unit - II
Renewable and non-renewable resources: Natural resources and associated problems. a) Forest
resources: Use and over-exploitation, deforestation. Timber extraction, mining, dams and their
effects on forest and tribal people. b) Water resources: Use and over-utilization of surface and
ground water, floods, drought, conflicts over water, dams-benefits and problems. c) Mineral
resources: Use and exploitation, environmental effects of extracting and using mineral resources. d)
Food resources: World food problems, changes caused by agriculture and overgrazing, effects of
modern agriculture, fertilizer-pesticide problems, water logging, salinity, case studies. e) Energy
resources: Growing energy needs, renewable and non-renewable energy sources, use of alternate
energy sources. f) Land resources: Land as a resource, land degradation, man induced landslides, soil
erosion and desertification. Role of an individual in conservation of natural resources. Equitable use
of resources for sustainable lifestyles.
Unit - III
Biodiversity and its conservation:Introduction – Definition: genetic, species and ecosystem diversity.
Biogeographical classification of India. Value of biodiversity: consumptive use, productive use, social,
ethical, aesthetic and option values Biodiversity at global, National and local levels. Hot-sports of
biodiversity. Threats to biodiversity: habitat loss, poaching of wildlife, man-wildlife conflicts.
Endangered and endemic species of India. Conservation of biodiversity : In-situ and Ex-situ
conservation of biodiversity.
Unit - IV
Environmental Pollution:Definition, Cause, effects and control measures of:- a. Air pollution b.
Water pollution c. Soil pollution d. Marine pollution e. Noise pollution f. Thermal pollution g. Nuclear
hazards h. Solid waste. Role of an individual in prevention of pollution. Disastermanagement : floods,
earthquake, cyclone and landslides. Water Conservation and its strategies. Climate change – green
house gases, acid rain and global warming.
Suggested Readings:
1. Asthana, D. K. Text Book of Environmental Studies. S. Chand Publishing.
2. Basu, M.,Xavier, S.Fundamentals Of Environmental Studies, Cambridge University Press,
3. Basu, R. N. (Ed.) Environment. University of Calcutta, Kolkata.
4. Bharucha, E. Textbook of Environmental Studies for Undergraduate Courses. Universities
Press
5. Miller T.O. Jr., Environmental Science, Wadsworth Publishing Co. Wagner K.D.
Environmental Management. W.B. Saunders Co. Philadelphia, USA 499p
6. Rajesh Dhankhar, Environmental Studies, Daya Publishing House, New Delhi
7. Santra, Environmental Sciences, New Central Book Agency, Kolkata
8. V.K. Ahluwalia, Sunita Mahlotra, Environmental Sciences, Ane Books Pvt. Ltd., New Delhi