Senior High School

SHS

TVL – Food and

Beverage Services
NCII
Quarter 1 – Module 2 (Parts 1 & 2)
Personal Entrepreneurial
Competencies (PECs) &
Environment and Market (EM)
Food and Beverage Services – SHS
Quarter 1- Module 2: Personal Entrepreneurial Competencies (PECs) and
Environment and Market (EM)
First Edition, 2020

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do not represent nor claim ownership over them.

Development Team of the Module

Compiler: Maria Teresa P. Ybanez

Editors: Delia T. Canono, Violy Chyril S. Bugtong, and Diannah L. Flores
Reviewer: Marlene G. Padigos
Illustrator/Layout Artist: Maria Teresa P. Ybanez
Management Team: Rhea Mar A. Angtud, Schools Division Superintendent
Danilo G. Gudelosao, Assistant Schools Division Superintendent
Grecia F. Bataluna, CID Chief
Vanessa L. Harayo EPS-LRMS
Marlene G. Padigos EPS-EPP/TLE/TVL

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Office Address: Imus Avenue, Cebu City
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E-mail Address: [email protected]

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Introductory Message
Welcome to the Food and Beverage Services NC II for Grade 11 – SHS on Personal
Entrepreneurial Competencies (PECs) and Environment and Market (EM) that
seek to examine one’s capacity and willingness to develop, organize and manage a
business venture along with some risks to make a profit!

This module was collaboratively designed, developed and reviewed by educators both
from public and private institutions to assist you, the teacher in helping the learners
meet the standards set by the K to 12 Curriculum while overcoming their personal,
social, and economic constraints in schooling.

This learning resource hopes to engage the learners into guided and independent
learning activities at their own pace and time. Furthermore, this also aims to help
learners acquire the needed 21st century skills while taking into consideration their
needs and circumstances.

This module was designed to provide you with fun and meaningful opportunities for
guided and independent learning at your own pace and time. You will be enabled to
process the contents of the learning resource while being an active learner.

This module has the following parts and corresponding icons:

This will give you an idea of the skills or

What I Need to Know competencies you are expected to learn in the
module.
This part includes an activity that aims to
What I Know check what you already know about the
lesson to take. If you get all the answers
correct (100%), you may decide to skip this
module.
This is a brief drill or review to help you link
What’s In the current lesson with the previous one.
In this portion, the new lesson will be
What’s New introduced to you in various ways such as a
story, a song, a poem, a problem opener, an
activity, or a situation.
This section provides a brief discussion of the
What is It lesson. This aims to help you discover and
understand new concepts and skills.
This comprises activities for independent
What’s More practice to solidify your understanding and
skills of the topic. You may check the
answers to the exercises using the Answer
Key at the end of the module.

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 This includes questions or blank
What I Have Learned sentence/paragraph to be filled in, to process
what you learned from the lesson.
This section provides an activity which will
What I Can Do help you transfer your new knowledge or skill
into real life situations or concerns.
This is a task which aims to evaluate your
Assessment level of mastery in achieving the learning
competency.
In this portion, another activity will be given
Additional Activities to you to enrich your knowledge or skill of the
lesson learned. This also tends retention of
learned concepts.
This contains answers to all activities in the
Answer Key module.

At the end of this module you will also find:

References This is a list of all sources used in

developing this module.

The following are some reminders in using this module:

1. Use the module with care. Do not put unnecessary mark/s on any part of the
module. Use a separate sheet of paper in answering the exercises.
2. Do not forget to answer What I Know before moving on to the other activities
included in the module.
3. Read the instruction carefully before doing each task.
4. Observe honesty and integrity in doing the tasks and checking your answers.
5. Finish the task at hand before proceeding to the next.
6. Submit the accomplished module at the end of every week.
7. Upon submission claim the module for the following week.

If you encounter any difficulty in answering the tasks in this module, do not
hesitate to consult your teacher or facilitator through text, phone call, chat, or the
online classroom during the virtual orientation with students.

Always bear in mind that you are not alone.

We hope that through this material, you will experience meaningful learning and gain
deep understanding of the relevant competencies. You can do it!

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 What I Need to Know

This module was designed and written with you in mind. It is here to help you in
assessing your own strengths and weaknesses for you to be successful in whatever
business you plan to engage in the future.

This module is divided into two sessions, namely:

• Lesson 1- Personal Entrepreneurial Competencies

• Lesson 2- Environment and Market

After going through this module, you are expected to:

1. develop and strengthen PECs needed to be a successful entrepreneur;

2. propose unique, competitive, and marketable food products;
3. select a business idea based on the set criteria and techniques; and
4. develop a clear and appealing product brand.

What I Know

Let us determine how much you already know about personal entrepreneurial
competencies by taking this test. Answer on a separate sheet of paper.

Write D on the blanks before the number of the desirable traits to be strengthened
to be a successful entrepreneur in Food and Beverage Services and U for the
undesirable ones.

______ 1. Goal Oriented ______ 6. Risk taker

______ 2. Impatient ______ 7. Opportunity seeker
______ 3. Persistent ______ 8. Committed
______ 4. Hardworking ______ 9. Innovative
______ 5. Ningas cogon mentality ______ 10. Optimistic

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 LESSON
Personal Entrepreneurial
1 Competencies (PECs)

What’s New

Read the Information Sheet very well, then find out how much you can remember and
how much you learned by doing self-check 1.

Information Sheet 1
Food and Beverage Services is one of the fast expanding businesses not only in our
country but around the world. Even some of those who started small grew big over
the years. With more and more food and beverage/bar outlets being set up in the
Philippines, competition has become stiffer. To survive the competition, the food
outlets need to be competitive in the quality of their food, facilities and service. To do
so, an aspiring business individual needs to examine oneself if he has what it takes
to be a successful entrepreneur and also the need to study the market environment.

You need to evaluate which of your own competencies still need to be strengthened
or improved. This way, you can make a name for yourself in the food industry. When
you become successful you are instrumental in contributing economic growth and
progress to your own family, community and country.

Aspiring food entrepreneurs can follow some common entrepreneurial competencies

practiced by successful food and beverage businesspersons. This includes the
following:

1. SMART Goals
A successful food entrepreneur creates
Specific, Measurable, Attainable,
Relevant, and Time-bound goals.

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 2. Risk-taker
Taking a risk in venturing a new
business is one of the characteristics of
a successful food entrepreneur. Being
able to balance the risk with the reward
after innovating a new product.

3. Determined
A good food entrepreneur does not easily
give up. When confronted with problems,
he implements different alternatives to
improve service and to satisfy the needs
of the customers.

4. Opportunity seeker
Good food entrepreneurs see every opportunity and develop the ability to look for
markets for their food products. Nowadays, networking opens more business
opportunities.

5. Innovator
A food entrepreneur becomes successful by
making good decisions and developing new
techniques to improve food offerings.

6. Committed
Successful entrepreneurs strive to work for excellent quality and affordable food
items.

7. Hardworking
A good food entrepreneur believes that putting time and energy in the business yields
best results. Many successful entrepreneurs started with nothing except hard work
and determination and are now successful in the food business.

8. Optimistic
A food entrepreneur who has a positive attitude towards work and views problems as
a challenge to improve and to move forward is most likely to succeed.

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9. Knowledgeable
A good food entrepreneur knows the ins and outs of the business and continuously
strengthens his skills. He oversees the logistics of the business.

10. Sociable/Has good human relations

A good food entrepreneur should possess the necessary intelligence and emotional
stability, is tactful, fair, and kind to employees and customers. He has concern for
his community where he belongs.

What I Have Learned

On a SEPARATE sheet of paper answer directly the following exercise. Put a check
(✔) on the blank BEFORE the number of each characteristic which an entrepreneur
should strengthen to be successful and (✖) if it is not to be strengthened. Example:
_✔_ 1. Trustworthy
____ 1. Persistent ____ 6. Hardworking
____ 2. Committed ____ 7. Always tardy
____ 3. Opportunity seeker ____ 8. Innovative
____ 4. Pessimistic ____ 9. Concern for community
____ 5. Friendly ____ 10. Knowledgeable

What I Can Do

In your notebook, write ten (10) Personal Entrepreneurial Competencies that you have
developed through the years.

Example: Over the years, I have developed personal entrepreneurial competencies

such as hard work … (please cite 10 competencies)

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 Assessment

See how you are faring by checking the appropriate column of the Personal
Entrepreneurial Competencies that you have learned or strengthened. COPY the
table below on a SEPARATE sheet of paper and put a check (✔) in the YES column
if you Have the competency and put a check (✔) in the NO column if you Do Not
have that competency.

Criteria Yes No
Example:
✔
Are you industrious?
1. Are you goal oriented?
2. Are you committed?
3. Are you an opportunity seeker?
4. Are you pessimistic?
5. Are you friendly?
6. Are you hardworking?
7. Are you always tardy?
8. Are you innovative?
9. Are you concerned for society?
10. Are you knowledgeable?

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 LESSON

2 Environment and Market

What I Know

Let us determine how much you already know about environment and market by
taking the pre-test below.

On a separate sheet of paper, answer the following. Write TRUE if the statement is
true and write FALSE if the statement is false

Example: TRUE 1. The place should be conducive to business.

________ 1. Factors in creating a unique selling proposition are product, place,

promotion and price.
________ 2. Making survey forms is an example of promoting your product.
________ 3. Food offerings should be based on customers need or want.
________ 4. SWOT Analysis is identifying the business’ strength, weaknesses,
outlook and threats.
________ 5. Business should be based on what one loves to do.
________ 6. A good business plan should be costly.
________ 7. Good brand is easy to understand.
________ 8. Meaningful tagline makes customers remember your brand.
________ 9. Special features of the brand need not be mention on the label.
________ 10. In branding, expectations of customers should be met.

What’s In

Food is a fast expanding business in the Philippines. With the growing demand for
convenience, more and more food and bar outlets are being set up everywhere.
Competition has become stiffer. To survive the competition, one must check how
many food outlets are operating in your area.

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Food outlet location determines to a large extent the choice of food to be offered that
can give profits to the aspiring entrepreneur. The uniqueness of your food offerings
is what makes your customers patronize your product over that from your
competitors.

Unique Selling Proposition (USP)

Unique Selling Proposition is the factor or consideration presented by a seller as the
reason that one product or service is different from and better than that of the
competitors. Before you can begin to sell your product or service to your target
customers, you must sell yourself on it. This is especially important when your
product or service is like those around you.

Factors Affecting a Unique Selling Proposition

1. Product - Includes the ingredients used, size and taste
2. Price – It should be affordable to the customer and competitive to the price of
other competitors around you.
3. Place/Location - Conducive to business and strategic in position
4. Promotion – A marketing communication to inform and persuade customers
of how good your product is. Examples: unique packaging, giving reward
points

Tips for a successful Unique Selling Proposition

1. Select the best location. A good location is a key element for attracting
customers. It can bring more profit to the food business.
2. Food offerings should be based on the customers need or want so that they
will patronize your product over and over again.
3. Analyze customers' perspective in choosing food establishments.
Would they choose taste over convenience? Ambiance over price? or would
they be influenced by friends or personal choice?
4. Make survey forms for customers’ reasons why they prefer your place.

Examples of Unique Selling Propositions Practiced by Established Food

Outlets
1. A food outlet offers unlimited rice.
2. Another food establishment offers 1 free dish for those with a minimum
₱1,500.00 bill.
3. A popular food outlet offers free buffet for a birthday celebrant who will dine
with at least two paying bills.
4. Many restaurants serenade and give small cakes for free to a birthday
celebrant.

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 What’s New

Nowadays, a food entrepreneur faces challenges left and right due to stiff
competition. Food stalls are readily seen in almost all barangays. How can you, as
an aspiring food entrepreneur, survive the competition? What should be done to stay
long in the business and be profitable? All successful businesses start with the best
business idea/plan one can think of.

What is a business plan?

A business plan is a written document that describes in detail how a business—

usually a new one—is going to achieve its goals. It lays out a written plan from a
marketing, financial and operational viewpoint. (Kenton, 2019)

Making Good Business Idea/Plan

1. Caters to the needs and wants of the customers. Discover food items that are
likely to be patronized by customers time and again. Be creative and
innovative with your food offerings.
2. Put up a business that you are good at or one that fits your education,
abilities, skills and experiences. If you choose a business that you love to do,
you will tend to be enthusiastic about it. Be more successful.
3. List down all possible ideas and analyze the competition for better business.
Make a list of your interests, ideas, and products that are not offered by the
competitor.
4. Perform SWOT (strength, weaknesses, opportunities, and threats) analysis.
a. Strengths- advantages over other competitors.
b. Weaknesses- challenges or problems of the business
c. Opportunities- things in the environment and market that can help
a. improve the business.
d. Threats- elements in the environment that can harm the business.

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 5. Study its feasibility. The business idea is workable/marketable.
6. Conduct a market research. Make a survey on the age, sex, family
composition, nature of job, income, and lifestyle. Find out preferred products.
Remember to offer unique products that can keep the business profitable for
a long time.
7. Be practical. The business idea should be very useful to customers.
8. Make attainable. Your ideas should not be too hard to implement.
9. Consider your budget. Choose a business that fits your budget.
10. Consider a franchise. The following should be taken into consideration when
you are planning for a franchise:
a. Franchising requires investment but it can provide you with ideas and
established customers.
b. You are expected to meet certain expectations about policy and process.

What is a brand?
It is the promotion of a product or company by means of advertising and distinctive
design (dictionary, n.d.). It is one of the most important aspects of any business,
large or small.
Keys to a Successful Brand
1. Consistent
A good brand has the same quality in the look, design, identity and the
goods and services offered.
2. Simple and easy to remember logo
The logo should be simple, short and easy to remember to be easily referred
to other customers.
3. Integrate the brand
A successful brand includes not only the logo and color of personnel attire
but also the design and feel of the establishment.
4. Write down your brand characteristics
The major characteristics of the brand should be internalized by everybody
connected to the brand.
5. Create a meaningful tagline
Well known and successful food establishments have created taglines that
can communicate the essence of the brand in concise and positive
statements.
6. Develop “voice” reflecting the brand
Is your brand appropriate to people of different ages and different walks of
life or only to the few rich families?
7. Create brand standards and templates for marketing materials
All templates should be of the same logo, design, look, feel, and color
combination for a more appealing brand.
8. Deliver the expectations of the customers
Deliver what the brand represents not just to satisfy the customers but
more so, to make them happy to be assured of repeat patronage.
9. Stress the special/unique feature of the brand
Smart branding gives a special feature right from the start.
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 10. Register your brand
The company name, tagline and logo should be registered to avoid
duplication, and for protection.

Advantage of a Good Brand

1. It is a mark of identification
2. It serves as a guarantee of the integrity of the manufacturer.
3. It provides assurance of satisfaction.
4. It gives the entrepreneur a winning edge over other competitors.
5. It serves as a guide to consumers.
6. It provides convenience.
7. It simplifies the task of shopping.

What’s More

On a separate sheet of paper, please answer these activities.

Test I. Put a check (✔) on the blank before each criteria of a good
business plan and a cross (✖) for the wrong ones.

Example: ✖ 1. Return of investment takes longer time

________ 1. Practical
________ 2. Costly
________ 3. Performs SWOT analysis
________ 4. Conduct a market research/study
________ 5. List down all possible business ideas
________ 6. Feasible
________ 7. Choose a business that you know and love to do
________ 8. Profitable
________ 9. Consider a franchise
________ 10. Choose a business to be delegated to others

Test II. On a separate sheet of paper

A. Write 5 successful food entrepreneurs and their successful brands.

B. Practice developing a brand name by making your own product and
brand. Draw your product and put the name of the brand.

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 What I Have Learned

Instructions: Enumerate the things being asked for every item. Answer
on a separate sheet of paper.

1. Give four factors of Unique Selling Proposition.

1. ____________________________________________________________________________
2. ____________________________________________________________________________
3. ____________________________________________________________________________
4. ____________________________________________________________________________
2. Give four tips for a successful Unique Selling Proposition.
5. ____________________________________________________________________________
6. ____________________________________________________________________________
7. ____________________________________________________________________________
8. ____________________________________________________________________________
3. Give five keys in developing a brand.
1. ____________________________________________________________________________
2. ____________________________________________________________________________
3. ____________________________________________________________________________
4. ____________________________________________________________________________
5. ____________________________________________________________________________
4. Give five advantages of a good brand.
1. ____________________________________________________________________________
2. ____________________________________________________________________________
3. ____________________________________________________________________________
4. ____________________________________________________________________________
5. ____________________________________________________________________________

9.

10. What I Can Do

Research online about well-patronized restaurants and find out their

Unique Selling Proposition. Write or print your answer on a piece of
paper.

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 Assessment

On a separate sheet of paper, answer the following. Write TRUE if the statement is
true and write FALSE if the statement is false

Example: TRUE 1. The place should be conducive to business.

________ 1. Factors in creating a unique selling proposition are product, place,

promotion and price.
________ 2. Making survey forms is an example of promoting your product.
________ 3. Food offerings should be based on customers need or want.
________ 4. SWOT Analysis is identifying the business’ strength, weaknesses,
outlook and threats.
________ 5. Business should be based on what one loves to do.
________ 6. A good business plan should be costly.
________ 7. Good brand is easy to understand.
________ 8. Meaningful tagline makes customers remember your brand.
________ 9. Special features of the brand need not be mention on the label.
________ 10. In branding, expectations of customers should be met.

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 Additional Activities

1. Copy the table on a sheet of paper and evaluate the restaurant that you have
researched using the rubrics below. Rate every criterion in which you think
the restaurant possesses in terms of Unique Selling Proposition. Write the
number of your rating in the box provided like the example below.

2. Based on the ratings, write your recommendation or observation in the

restaurant.

Rubrics in Evaluating Unique Selling Proposition

Needs
Good Fair
Criteria Improvement Rating
(3) (2)
(1)

The place needs

Example: The place is very
The place is clean cleaning 3
Cleanliness clean
maintenance
1. Meets the
need of The needs of the The needs of the
Some needs are
the customers are customers are
met
customers met not considered

The price is The prices are

The prices are somewhat too expensive for
2. Price
affordable affordable many customers.

Strategic because
3. Place/ of accessibility The location is It is not
Location somewhat accessible

4. Promotion It is unique and It is fairly It is not attractive

strategy very attractive attractive at all

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Online Sources:
TVL- H.E. Food and Beverage Services Manual
TVL- H.E. Cookery Manual
Department of Education K-12 Curriculum
References
What I Have Learned
1. 1)Product
2)Price
3)Place/Location
4)Promotion
2. 1) Select best location
2.) It should be based on customers
need
3.) Analyze customers perspective
4.) Make a survey
3. 1.) Consistent
2.) Simple and easy
3.) With brand characteristics
4.) Meaningful tagline
5.) Appropriate for all ages
6.)Develop “voice” reflecting the
brand
7.) Create brand standards
8.) Deliver expectations of customers
9.) Stress special features
10.) Must be registered
(any of the above) What’s More What I Have Learned
4. 1.) It is a mark of identification
2.) It serves as a guarantee of 1.√ 1. √
integrity of the manufacturer 2.× 2. √
3.) It provides assurance of 3.√ 3. √
satisfaction 4.√ 4. ×
4.) It gives the entrepreneur a 5.√ 5. √
winning edge over other competitors 6. √ 6. √
5.) It serves as a guide to consumers 7.√ 7. ×
6.) It provides convenience 8.√ 8. √
7.) It simplifies the task of shopping 9.√ 9. √
(Any of the above) 10.× 10. √
Lesson II Lesson 1
Answer Key
https://www.pickpik.com/project-management-planning-business-
managementproject-manager-project-88214

https://myspanishchronicle.wordpress.com/tag/filipino-food/

https://www.score.org/resource/12-month-profit-and-loss-projection

https://www.iconspng.com/image/62635/cartoon-woman-thinking

https://psychologydictionary.org/article/write-smart-goals/

https://www.shutterstock.com/image-vector/isolated-waiter-couple-tray-on-white
744935038

https://www.lexico.com/en/definition/branding

Kenton, W. (2019, june 25). Investopedia Business Plan. Retrieved from Investopedia:
https://www.investopedia.com/terms/b/business-plan.

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