Us Healthcare Staffing Market Growth Assessment 20250724
Us Healthcare Staffing Market Growth Assessment 20250724
Crystal Fullilove
Healthcare Staffing Analyst
crystal.fullilove@staffingindustry.com
Crystal Fullilove is a healthcare staffing analyst at Staffing Industry Analysts (SIA). Her research coverage
includes all aspects of healthcare staffing and workforce solutions. Crystal graduated summa cum laude from
Southern New Hampshire University with a Bachelor of Science in business administration and minor in
human resource management.
Prior to joining SIA, Crystal worked in human resources and healthcare staffing. She managed clinical
traveler programs as well as managed service providers (MSPs) for large health systems within the United
States.
PROPRIETARY
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SIA | US Healthcare Staffing Market Growth Assessment | July 24, 2025
Table of Contents
KEY FINDINGS .................................................................................................................................................................. 4
ECONOMIC & MACROECONOMIC FACTORS IMPACTING STAFFING DEMAND ................................................................. 5
Healthcare Labor as a Cost Driver and Economic Pressures ............................................................................................................................... 5
Growth in Outpatient Settings, Challenges in Residential Care .......................................................................................................................... 7
Acute Care Hospitals vs. Outpatient and Ambulatory Settings........................................................................................................................... 9
Hospital Bed Capacity and Staffing Shortages .................................................................................................................................................. 10
The Rising Toll of Rural Hospital Closures and Shrinking Care Access .............................................................................................................. 11
REGULATORY AND LEGISLATIVE TRENDS IN HEALTHCARE STAFFING ............................................................................ 12
Impact of the One Big Beautiful Bill Act on Healthcare Staffing ....................................................................................................................... 12
Physician Interstate Medical Licensure Compact Map ..................................................................................................................................... 15
WORKFORCE SUPPLY, DEMAND, AND SHORTAGES ....................................................................................................... 16
Navigating Healthcare’s Supply and Demand Imbalance ................................................................................................................................. 16
Education Pipeline Bottlenecks and Workforce Entry Concerns ...................................................................................................................... 17
Critical Occupational Shortage Areas and Skills Gaps ....................................................................................................................................... 19
Registered Nurse Employment Across the US .................................................................................................................................................. 20
Home Health and Personal Care Aides.............................................................................................................................................................. 21
Structural Labor Constraints Ahead .................................................................................................................................................................. 22
Use of AI and Automation in Sourcing, Credentialing, and Hiring (Front Office Software) .............................................................................. 23
AI Adoption Trends in Travel Nurse and Locum Tenens Staffing ...................................................................................................................... 26
HEALTHCARE EMPLOYMENT BY INDUSTRY GROUP ....................................................................................................... 29
Wage Data: Healthcare Practitioners & Technical Occupations (1/3) .............................................................................................................. 30
Wage Data: Healthcare Practitioners & Technical Occupations (2/3) .............................................................................................................. 31
Wage Data: Healthcare Practitioners & Technical Occupations (3/3) .............................................................................................................. 32
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Key Findings
Healthcare staffing firms can use this
• Despite some normalization post-COVID, the US healthcare system continues to face record job
report to strategically adapt to market
openings and persistent labor shortages. Projected annual nurse job openings of 200,000 and a
physician shortfall of 86,000 by 2036 underscore continued demand for recruitment services shifts by aligning services, technology,
and contingent clinicians. and engagement models with evolving
• Employment in ambulatory care continues to grow robustly (+2.6% YoY), while hospital client needs and labor trends.
demand remains steady. Staffing firms should prioritize expanding placements in outpatient,
home health, and community-based roles, where flexibility and lower acuity drive clinician
Key opportunities include expanding
migration. per diem and allied health talent pools,
• As travel nurse long-term contracts remain relatively costlier, per diem staffing has emerged as supporting staffing mandates, and
a cost-effective, flexible alternative. App-based platforms are enabling more local gig-style targeting high-demand areas like rural
work and short-term contracts (4–8 weeks), attracting nurses seeking autonomy without hospitals, outpatient clinics, and
relocation.
behavioral health.
• Locum tenens is the only segment experiencing consistent growth (+6% forecast for 2025),
driven by aging physicians, demand for revenue-generating roles, and growing reliance on The report also outlines how AI,
nurse practitioners (+46.3% projected growth in the next decade) and physician assistants automation, and skills-based hiring can
(+28.5%).
modernize operations and improve
• Constraints in education, faculty shortages, immigration backlogs, and high turnover in entry- clinician experiences.
level roles (including CNAs, home health aides) are limiting clinician supply. In 2024 alone, over
65,000 qualified nursing school applicants were turned away. Staffing firms must explore new
pipelines and upskilling strategies.
• The One Big Beautiful Bill Act (OBBBA) preserves tax-free travel nurse stipends and extends key
tax deductions for staffing firms, both wins. However, new Medicaid work requirements may
reduce hospital funding if coverage loss drives up uncompensated care, especially in rural
areas.
• AI and automation are reshaping credentialing, sourcing, and onboarding. Mobile-first
platforms, shift optimization, and automated compliance tools are now vital for efficiency.
• Firms like AMN and Cross Country are pivoting toward diversified, tech-enabled solutions. M&A
activity continues as healthcare staffing firms consolidate and seek greater economies of scale
and network effects. The future belongs to staffing firms that combine tech, workforce
solutions, and a compelling clinician experience.
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Medicare Advantage drives longer observation stays: A growing concern is the rise in uncompensated care and the competitive and
constrained labor market. For example, Medicare Advantage (MA) plans (that cover over 33 million people in the US and that have
doubled since 2010) have historically utilized extended “observation stays” as a cost containment strategy, allowing them to avoid
classifying patients as inpatients, and paying hospitals a lower rate. While this approach lowers costs for the plans, it shifts a
significant financial burden onto hospitals. Recent data indicates this trend is worsening. In 2019, MA beneficiaries experienced
observation stays that were 28.6% longer than those under Traditional Medicare; by 2024, the disparity had grown to 36.9%.
A rise in uncompensated care makes hospitals more budget conscious, which is likely to reduce their short-term demand and pricing
flexibility for temporary staffing. Nevertheless, longer patient stays may lead to higher staffing demand, particularly for flexible, short-
duration coverage solutions - a tailwind for healthcare staffing.
3.3%
2.9%
2.7%
1.9%
May-24 Jun-24 Jul-24 Aug-24 Sep-24 Oct-24 Nov-24 Dec-24 Jan-25 Feb-25 Mar-25 Apr-25
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Healthcare staffing firms should consider realigning efforts in 2025/26 to capitalize on growth in ambulatory care while sustaining
hospital staffing pipelines especially for critical care areas. Residential care settings require careful client evaluation, workforce
advocacy, and creative support strategies to remain viable. Staffing firms that specialize in flexibility, tech-enabled matching, and
clinician well-being will have a competitive edge across all sectors.
Hospitals (Acute) Moderate High (specialties) Moderate to High Maintain & optimize
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The Rising Toll of Rural Hospital Closures and Shrinking Care Access
The accelerating pace of rural hospital closures presents a US rural hospitals vulnerable to closure: 432
growing challenge to healthcare delivery, staffing continuity,
and labor deployment models. Over the past year alone, 18
rural hospitals either closed or transitioned to models
excluding inpatient care. Since 2010, 182 such facilities have
ceased traditional inpatient operations. According to the
Chartis Center for Rural Health, nearly half (46%) of rural
hospitals operate at a loss, with 432 deemed at risk of
closure which is an alarming signal of systemic fragility in
the rural health ecosystem.
The median operating margin for rural hospitals stands at
1.0%, compared to the national average of US hospitals
which was 4.9% in 2024 according to the Advisory Board.
Financial viability is particularly strained in states that have
not expanded Medicaid (10 states as of May 2025), where
rural facilities face steeper economic and care delivery
headwinds.
Conversely, the Affordable Care Act’s Medicaid Expansion expanded Source: Chartis, 2025 Rural Health State of the State
Medicaid coverage to nearly all adults with incomes up to 138% of
the Federal Poverty Level and provided states with an enhanced federal matching rate for their expansion populations. With Medicaid
expansion, more patients become insured which increases hospital admissions and service utilization increasing demand for
temporary, travel, and permanent placement services - who are in a better position to afford contract staffing.
As rural hospitals close or shift to outpatient models, demand for inpatient RNs, hospitalists, and acute care staff may decline in these
areas. Staffing firms dependent on rural inpatient placements, especially travel nurse and locum tenens roles, may face volume
declines. As patients travel farther for care, remaining hospitals (often larger regional centers) see higher patient loads, which can
spike staffing needs in those hubs, resulting in increased demand for contingent staff to meet increased patient volumes.
Meanwhile, the shift to outpatient care is driving demand for ambulatory, home-based, and virtual clinicians. Staffing firms that
adjust to meet evolving care delivery models can explore new avenues for labor deployment including recruitment that prioritizes
advanced practice providers, behavioral health, physical therapy, and other telehealth-ready roles
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Licensure Portability:
The expansion of the Nurse Licensure Compact (NLC) with 43 jurisdictions currently part of the NLC as shown below reduces
administrative friction for cross-state placements. However, non-compact states like California (no action) and New York (pending
legislation) hinder rapid deployment to these locations. Staffing firms benefit from compacts but must nevertheless maintain strong
compliance when placing clinicians across the country.
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pathways. Disruptions to the nurse pipeline could significantly deepen workforce shortages, increase patient-to-nurse ratios, and
intensify burnout across the profession.
The faculty shortage is also a key issue as nursing professors are on average, older and lower-paid than their clinical counterparts,
making recruitment into academia difficult. According to the American Association of Colleges of Nursing’s Faculty Vacancy 2024
Report, the national faculty vacancy rate in 2024 was 7.9%, up from 7.8% in 2023, with 31% of positions unfilled for more than a year.
Recruitment barriers include noncompetitive salaries (cited by 93% of schools), limited teaching experience, and lack of faculty with
appropriate specialty mix (generalists and nurse practitioners experiencing the highest vacancy rates).
Education and immigration constraints will continue to support demand for contingent workers. For staffing firms, this presents both
opportunity and cost pressure. When the labor supply is tight, staffing firms must pay workers more, which raises bill rates for
hospitals. In addition to firms sourcing globally, they are tapping into non-traditional labor pools such as retirees willing to return
part-time, or travel nurses transitioning to per diem locally to increase supply.
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Use of AI and Automation in Sourcing, Credentialing, and Hiring (Front Office Software)
According to SIA research AI and automation are increasingly transforming sourcing, credentialing, and hiring across the staffing
industry. In the healthcare staffing sector, the application of AI and automation is highly specialized due to the industry's regulatory
complexity, urgent demand patterns, and credentialing intensity. The following is a breakdown of how the technologies are applied
uniquely in this segment:
AI & Automation in Sourcing for Healthcare:
• High-Volume Talent Pools: AI-enabled front office platforms continuously source candidates from job boards, resume
databases, and LinkedIn, then match them against healthcare job requirements based on certifications, shift preferences, and
location.
• Availability Matching: Some platforms use AI to predict which clinicians are likely to be available, factoring in previous shift
history and responsiveness to outreach (BlueSky, Avionté 24/7).
• Mobile-First Platforms: Vendors like WorkN and Symplr focus on mobile-native applications, enabling clinicians to self-
register, update profiles, and receive job alerts in real time.
Credentialing Automation in Healthcare:
• Automated License Checks: Solutions integrate directly with national/state licensing boards to verify RN/LPN credentials in
real time. Ceipal and LaborEdge have launched or expanded healthcare-focused modules to support this.
• Digital Document Handling: Platforms like BlueSky and symplrCTM provide digital upload, automated reminders for expiring
credentials, and approval workflows critical for compliance audits.
• Blockchain Experiments: Bubty and others are beginning to explore blockchain-based credentialing for tamper-proof
validation, still nascent but growing in interest.
Hiring Workflows in Healthcare:
• Auto-Scheduling & Shift Optimization: AI is used to suggest optimized shift rosters and match clinicians to shifts based on
preference, compliance, and availability. Ubeya and Avionté 24/7 offer advanced scheduling capabilities tailored to
healthcare shift complexity.
• Job Ad Personalization: Generative AI creates healthcare-specific job descriptions tailored to roles like ICU nurses, surgical
techs, or radiologists, enhancing candidate engagement.
• AI Chatbots for Candidate Engagement: Used to answer compliance-related questions, confirm availability, or guide clinicians
through onboarding. BlueSky and symplr have deployed such bots within their workflows.
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Advanced credentialing, mobile-first UX, shift scheduling, Purpose-built for healthcare; deep specialization in
BlueSky
T&A, AI-driven engagement compliance and credentialing
Automation sequencing, shift fulfillment, mobile worker High adoption in healthcare; 24/7 app supports clinician
Avionté (AviontéBOLD + 24/7)
app, integrated VMS engagement and fast redeployment
AI-driven sourcing, resume parsing, new healthcare- Expanded in 2024 to serve healthcare; includes license
Ceipal
specific product launched and document verification workflows
Credentialing and contingent talent management, Native to healthcare; used by hospitals and agencies for
SymplrCTM
compliance automation workforce oversight and risk mitigation
Front office platform designed for healthcare with Deep domain-specific workflows, real-time compliance
LaborEdge
integrated credentialing alerts
SPaaS model with shift scheduling, mobile-first Strong presence in per diem and nursing segments; used
WorkN / Ubeya
engagement, AI-assisted matching for flexible workforce scheduling
Generalist ATS/CRM used by many healthcare staffing
AI search (Textkernel), automation (Herefish),
Bullhorn firms; healthcare fit depends on partner integrations and
configurable workflows
custom configurations
Full front/mid/back office, credentialing, compliance Generalist system with strong healthcare adoption;
Automated Business Designs (ABD)
alerts, automation supports complex credentialing workflows
Built on Microsoft platform, configurable automations, Generalist platform used in multiple verticals; healthcare
1Staff
credential tracking via partners support via customization and Microsoft ecosystem tools
Salesforce-based, customizable modules, credential Generalist with healthcare use cases; relies on partners
TargetRecruit
management for full vertical functionality
CRM + ATS with built-in automation and compliance Healthcare-capable through customization; often paired
SmartSearch
tools with external credentialing tools
Source: SIA, Global Staffing Front Office Software Landscape 2025 Update, SIA, SPaaS Global Landscape
2024 Update, SIA, 2024 Middle and Back Office Landscape Report
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Value Alignment
Younger workers want employers that reflect their values such as DEI, ethical leadership, community impact. Word-of-mouth and
online reputation matter, especially around how staff were treated during COVID.
Healthcare workers today demand more flexibility, fairness, and respect. Staffing firms and employers that listen, adapt, and support
their workforce will attract top talent. Those that don’t risk ongoing turnover and shortages.
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Employment % Employment
Occupation Employment 2023 Employment 2033P
Change, 2023-2033 Change
Physicians 644.9 676.8 4.9% 31.9
Anesthesiologists Occupation 33.0 2023 34.5 Employment
4.4% % Employment
1.5
Employment Employment 2033P
Change, 2023-2033P Change
Cardiologists 15.0 15.8 5.6% 0.8
Dermatologists
Physicians 12.0
644.9 13.0
676.8 7.8%
4.9% 1.0
31.9
Emergency medicine
Anesthesiologists physicians 34.2
33.0 35.6
34.5 4.0%
4.4% 1.41.5
Family medicine physicians 109.5 115.5 5.4% 6.0
Cardiologists 15.0 15.8 5.6% 0.8
General internal medicine physicians 60.9 63.3 4.0% 2.4
Dermatologists 12.0 13.0 7.8% 1.0
Neurologists 9.0 9.7 7.5% 0.7
Emergency medicine physicians
Obstetricians and gynecologists 34.2
19.8 35.6
20.5 4.0%
3.9% 0.71.4
Family medicine
Pediatricians, physicians
general 109.5
34.3 115.5
35.2 5.4%
2.4% 0.96.0
General internal
Physicians, medicine physicians
pathologists 60.9
9.7 63.3
10.2 4.0%
6.0% 0.52.4
Neurologists
Psychiatrists 9.0
21.4 9.7
23.3 7.5%
9.1% 1.90.7
Obstetricians
Radiologists and gynecologists 19.8
31.2 20.5
32.5 3.9%
4.1% 1.30.7
Physicians, all general
Pediatricians, other 254.8
34.3 267.7
35.2 5.0%
2.4% 12.90.9
Physicians, pathologists 9.7 10.2 US Bureau of Labor Statistics,
Source: 6.0% 0.5
Employment Projections Program
Psychiatrists 21.4 23.3 9.1% 1.9
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Radiologists 31.2 32.5 4.1% 1.3
SIA | US Healthcare Staffing Market Growth Assessment | July 24, 2025
Employment % Employment
Employment projections data for surgeons, (thousands),
Occupation 2023-2033
Employment 2023 Employment 2033P
Change, 2023-2033 Change
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Nurse Practitioners and Physician Assistants Lead Workforce Growth Through 2033
There has been rapid growth in supply of nurse practitioners Percent change in employment, projected 2023-2033P
(NPs) and physician assistants (PAs) over the past 20 years.
Both groups have experienced accelerated growth in
workforce size, clinical authority, and patient demand. Percent change in employment, projected 2023-33
Employment of NPs is projected to grow 46.3% from 2023 to
2033, making it one of the fastest-growing occupations in
the US. Employment of PAs is projected to grow 28.5% from Nurse
46.3%
practitioners
2023 to 2033, according to BLS data.
Nurse practitioners and physician assistants can diagnose,
treat, prescribe, and perform many of the same functions
as physicians. Their training allows them to work across
multiple specialties and settings, from primary care clinics
to intensive care units, and they cost less than a physician
while still offering high quality patient care. Health
systems have increased their reliance on these Physician
28.5%
professionals to expand capacity without proportionately assistants
increasing overhead.
With continued support from policymakers, educational
institutions, and healthcare systems, these clinicians are
expected to play an even larger role in meeting provider Source: Bureau of Labor Statistics, Employment Projections Program
shortages, expanding access, and improving care coordination
over the next decade.
Source: Bureau of Labor Statistics, Employment Projections Program
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USTravel
healthcare
nurse temporary staffing market
8.7 size ($billion)
11.4 and y/y
29.9 44.6 28.6 18.0 15.8 16.3
growth
Year-over-year chg. 15% 32% 162% 49% -36% -37% -12% 3%
Per diem nurse 4.4 4.7 6.8 7.9 6.2 5.1 5.2 5.3
Year-over-year chg. 3% 7% 43% 17% -22% -17% 1% 3%
Locum tenens & AP 5.2 4.7 5.4 6.8 7.9 9.1 9.6 10.1
Year-over-year chg. 7% -8% 14% 25% 17% 15% 6% 5%
Allied 5.2 5.7 8.4 12.3 12.6 10.7 9.9 10.0
Year-over-year chg. 7% 8% 49% 46% 2% -15% -7% 1%
Total Healthcare 23.5 26.6 50.6 71.6 55.2 42.9 40.6 41.8
Year-over-year chg. 9% 13% 90% 42% -23% -22% -5% 3%
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Revenue Trends and Strategic Shifts at AMN Healthcare and Cross Country Healthcare
The table below displays the revenue and year-over-year growth figures for the two publicly traded healthcare staffing companies
from 1Q2023 to 1Q2025: AMN Healthcare Services and Cross Country Healthcare. SIA corporate members can access the Workforce
Solutions Ecosystem Valuation Comparison Database for a comprehensive view of publicly traded companies that SIA tracks.
In looking at the last 4 quarters (2Q2024 through 1Q2025), AMN Healthcare navigated a difficult market with falling revenues across
most segments particularly in travel nurse staffing yet found strength in locum tenens, labor disruption events, and workforce
technology. The shift toward comprehensive, tech-enabled workforce solutions is a strategic pivot that’s showing early signs of
traction. For healthcare staffing firms, the future lies in offering diversified solutions, building technological differentiation, and
preparing for a sustained lower demand environment in traditional travel nurse staffing.
In looking at the last 4 quarters (2Q2024 through 1Q2025), Cross Country Healthcare faced sharp revenue declines in its core nurse
and allied business due to reduced demand and lower volumes, but stabilized margins and returned to profitability in some quarters.
Physician staffing emerged as a consistent growth engine, while homecare and education added diversification. The pending merger
with Aya Healthcare may accelerate innovation and drive scale. For the broader healthcare staffing industry, diversifying beyond
travel nurse staffing, investing in technology, and aligning with evolving client needs to navigate the post-pandemic market may prove
beneficial.
Public healthcare staffing firms revenue and year-over-year percent change, 1Q2023-1Q2025
AMN Healthcare Revenue 1,126,223 991,299 853,500 818,269 820,878 740,685 687,509 734,709 689,533
Y/Y Growth -27.5% -30.5% -25.0% -27.3% -27.1% -25.3% -19.4% -10.2% -16.0%
Cross Country Healthcare Revenue 622,707 540,695 442,297 414,035 379,174 339,771 315,119 309,940 293,408
Y/Y Growth -21.0% -28.2% -30.5% -34.1% -39.1% -37.2% -28.8% -25.1% -22.6%
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Inflation-adjusted Travel Nurse Bill Rates Remain Slightly Above Pre-Pandemic Levels
The average travel nurse bill rate declined substantially, from Travel nurse hourly bill rates ($), 2019-2024
$101.57 in 2023 to $88.83 in 2024, according to the 2025 SIA
NATHO Travel Nurse Benchmarking Survey. The decline primarily 130.73
124.72
reflected continued normalization after a surge in bill rates during Travel nurse hourly bill rates ($), 2019-2024
the pandemic. After substantial bill rate declines in 2024 and 2023,
101.57
the aggregate bill rate remains only slightly above pre-pandemic
88.83
levels, when adjusted for inflation.
77.15
The table below shows revenue, costs and EBITDA as a percentage of 69.34
revenue. As a portion of the bill rate, travel nurse wages decreased
from 48.5% in 2023 to 44.9% in 2024. Under normal circumstances a
lower pay rate might suggest improved margin potential, but this
was negated by increases in other cost categories. For example,
housing and meals and incidentals as a percentage of the bill rate
increased from 26.4% in 2023 to 31.3% in 2024 - likely reflecting
increased living costs or expanded stipends to remain competitive in 2019 2020 2021 2022 2023 2024
attracting travel nurses.
SG&A costs also increased as a percentage of the bill rate which may be related to investments in recruitment, technology,
compliance, or general inflationary pressure on overhead. Higher SG&A, combined with increased stipends, has eroded gross margin
and EBITDA, resulting in less profitability per placement.
Internal Staff Growth and Mix of Roles at Travel Nurse Staffing Firms
The top table shows the change in internal headcount in 2024. In aggregate, total full-time equivalents (FTEs) declined 25.4%, roughly
consistent with the large declines in travel nurse volume in 2024. This contraction reflects broad-based cost optimization efforts and
reduced demand in the travel nursing segment.
The contraction suggests that firms are Y/Y change in internal headcount, 2024 vs. 2023
rightsizing their internal operations to Aggregate 25th Median 75th
align with post-COVID normalization and Recruiter FTEs for Travel Nurse -23.5% -36.9% -23.3% -11.2%
ongoing margin pressures. This could also Y/Y change in internal headcount, 2024 vs. 2023
Recruiter Support FTEs for Travel Nurse -31.3% -50.0% -16.6% 16.7%
reflect automation and digital efficiencies Account Manager FTEs for Travel Nurse -28.4% -37.4% -25.9% -6.3%
reducing the need for back-office or Account Manager Support FTEs for Travel Nurse -42.8% -55.4% -38.5% -20.5%
administrative personnel. All Other FTEs for Travel Nurse -24.8% -51.1% -25.0% -15.8%
Total FTEs for Travel Nurse -25.4% -39.8% -29.9% -18.6%
The bottom table shows the mix of internal
staff. Recruiters constituted 29.5% of internal FTEs in 2024, a slight uptick from 2023.
This relative increase in recruiter proportion, despite absolute staff declines, signals a strategic focus on maintaining sourcing
capabilities amid constrained supply and competitive talent acquisition dynamics. The emphasis on preserving recruiter headcount
suggests that staffing firms still view talent acquisition as mission-critical, especially as market dynamics shift and competition for
quality clinicians remains high.
Healthcare staffing firms are navigating a leaner operational model while strategically preserving core functions like recruiting,
anticipating future demand rebound or competitive differentiation via talent access.
2024 2023
Y/Y change in internal headcount, 2024 vs. 2023Aggregate 25th Median 75th Aggregate 25th Median 75th
Recruiter FTEs for Travel Nurse 29.5% 27.1% 40.0% 53.0% 28.8% 29.0% 38.5% 54.2%
Recruiter Support FTEs for Travel Nurse 7.6% 1.9% 7.3% 13.2% 8.2% 2.2% 7.3% 12.8%
Account Manager FTEs for Travel Nurse 5.3% 4.6% 7.7% 10.6% 5.6% 4.3% 6.8% 8.8%
Account Manager Support FTEs for Travel Nurse 3.5% 2.3% 3.5% 5.4% 4.6% 2.0% 4.2% 7.9%
All Other FTEs for Travel Nurse 53.3% 5.1% 36.8% 50.7% 52.9% 7.8% 38.8% 52.9%
Total FTEs for Travel Nurse 100.0% 100.0%
Source: SIA NATHO Travel Nurse Benchmarking Survey, 2025
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Source: SIA NATHO Travel Nurse Benchmarking Survey, 2025
SIA | US Healthcare Staffing Market Growth Assessment | July 24, 2025
MSP Travel Nurse Staffing Revenue Dominates, Standalone VMS Grows Slightly
The share of travel nurse revenue generated via the use Share of revenue generated through an MSP
of an MSP in 2024 was 73.2% in aggregate, up from
87.5%
68.9% in 2023. This was revenue either generated via a 81.6%
staffing firm’s own MSP program or by acting as a 73.2%
Share of68.9%
revenue generated through an75.6%
71.0% MSP
supplier to another staffing firm’s MSP program.
51.3%
The aggregate percentage of revenue generated 50.5%
through a standalone VMS among survey participants
was 7.1%, up slightly from 7.0% in 2023. By standalone
VMS, we mean revenue passing through a VMS only.
(Any revenue passing through both a VMS and an MSP
would be accounted for in the top graph).
Aggregate 25th Median 75th
Adding the 73.2% of revenue through an MSP and the
7.1% of revenue through a standalone VMS gives a 2024 2023
combined 80.3% of revenue that passes through either
an MSP, a VMS or both. The remaining 19.7% of revenue Share of revenue generated through a VMS
is not associated with either an MSP or a VMS.
19.5%
Share of revenue generated through a VMS
14.4%
9.5%
7.1%7.0%
5.0%
0.0%0.0%
2024 2023
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SIA | US Healthcare Staffing Market Growth Assessment | July 24, 2025
Allied Health Temp Staffing Tops $2.3B in H1 2024, Led by 'Other' Occupations at 23.6%
The pie chart below illustrates the market share of each allied health occupation accounting for $2.3 billion in allied health temporary
staffing revenue for the first half of 2024 ($4.6 billion on an annualized basis), according to SIA’s US Allied Health Benchmarking
Survey. An updated report will be published by SIA in the fall of 2025.
“Other allied health” held the largest market share for the second year in a row, at 23.6% in 2024. “Other allied health” includes
phlebotomist, medical assistants, PT and OT assistant, pharmacy assistant, pharmacist, and social worker, along with other
occupations. Aside from the “other” category, the occupations with the largest staffing market sizes were radiological/MRI/CT
technologists (18.2%), surgical technologists (13.2%), and respiratory therapists (10.1%). All remaining occupations that we track
increased in market share from last year’s report except for medical assistants and pharmacy technicians.
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SIA | US Healthcare Staffing Market Growth Assessment | July 24, 2025
1.5% 0.8%
1H24 1H23
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Source: SIA US Allied Health Benchmarking Survey, 2024
SIA | US Healthcare Staffing Market Growth Assessment | July 24, 2025
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SIA | US Healthcare Staffing Market Growth Assessment | July 24, 2025
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SIA | US Healthcare Staffing Market Growth Assessment | July 24, 2025
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SIA | US Healthcare Staffing Market Growth Assessment | July 24, 2025
• Modern payroll systems ensuring regulatory compliance across multiple states and jurisdictions.
• API-first design and support for iPaaS platforms to facilitate better interoperability across complex tech stacks.
AI Adoption Across the Stack
AI is maturing but remains unevenly deployed. In healthcare:
• Front office systems use AI in search & match, candidate scoring, and document parsing.
• SPaaS platforms deploy AI in engagement messaging, job matching, and workforce planning.
• Back office AI use cases are limited but evolving in areas like anomaly detection in payroll and fraud prevention.
Shift Toward Modular, Cloud-Native, Platform-Based Ecosystems
Healthcare staffing tech stacks are moving from unified tools to modular ecosystems featuring:
• SaaS delivery with continuous deployment.
• Salesforce and Microsoft-based solutions enabling plug-and-play extensibility.
• Growing preference for buy-and-build strategies over bespoke development.
For more insight into the importance of building a tech stack that can cater to a changing marketplace, SIA corporate members can
read the 2024 Staffing Company Tech Stack report.
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SIA | US Healthcare Staffing Market Growth Assessment | July 24, 2025
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SIA | US Healthcare Staffing Market Growth Assessment | July 24, 2025
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SIA | US Healthcare Staffing Market Growth Assessment | July 24, 2025
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SIA | US Healthcare Staffing Market Growth Assessment | July 24, 2025
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