Google Data Analytics Professional Certificate
COURSE DESCRIPTIONS
Data analytics is the collection, transformation, and organization of data in order to draw
conclusions, make predictions, and drive informed decision-making.
Applied Learning Project
This program includes over 180 hours of instruction and hundreds of practice-based assessments,
which will help you simulate real-world data analytics scenarios that are critical for success in the
workplace. The content is highly interactive and exclusively developed by Google employees with
decades of experience in data analytics. Through a mix of videos, assessments, and hands-on labs,
you’ll get introduced to analysis tools and platforms and key analytical skills required for an entry-
level job.
Skills you’ll gain will include: Data cleaning, problem-solving, critical thinking, data ethics, and data
visualization
Platforms and tools you will learn include: Presentations, Spreadsheets, SQL, Tableau, and R
Programming
In addition to expert training and hands-on projects, you'll complete a case study that you can share
with potential employers to showcase your new skill set. Learn concrete skills that top employers are
hiring for right now.
Course 1: Foundations: Data, Data, Everywhere
These courses will equip you with the skills you need to apply to introductory-level data analyst
jobs. Organizations of all kinds need data analysts to help them improve their processes, identify
opportunities and trends, launch new products, and make thoughtful decisions. In this course, you’ll
be introduced to the world of data analytics through a hands-on curriculum developed by Google.
The material shared covers plenty of key data analytics topics, and it’s designed to give you an
overview of what’s to come in the Google Data Analytics Certificate
People who complete this course, learners will:
● Gain an understanding of the practices and processes used by a junior or associate data
analyst in their day-to-day job.
● Learn about key analytical skills (data cleaning, data analysis, data visualization) and tools
(spreadsheets, SQL, R programming, Tableau) that you can add to your professional
toolbox.
● Discover a wide variety of terms and concepts relevant to the role of a junior data analyst,
such as the data life cycle and the data analysis process.
● Evaluate the role of analytics in the data ecosystem.
● Conduct an analytical thinking self-assessment.
● Explore job opportunities available to you upon program completion, and learn about best
practices in the job search
Course 2: Ask Questions to Make Data-Driven Decisions
The material will help you learn how to ask effective questions to make data-driven decisions, while
connecting with stakeholders’ needs.
People who complete this course will be able to do the following:
● Learn about effective questioning techniques that can help guide analysis.
● Gain an understanding of data-driven decision-making and how data analysts present
findings.
● Explore a variety of real-world business scenarios to support an understanding of
questioning and decision-making.
● Discover how and why spreadsheets are an important tool for data analysts.
● Examine the key ideas associated with structured thinking and how they can help analysts
better understand problems and develop solutions.
● Learn strategies for managing the expectations of stakeholders while establishing clear
communication with a data analytics team to achieve business objectives
Course 3: Prepare Data for Exploration
In this course, you will build on your understanding of the topics from the first two courses, you’ll
also be introduced to new topics that will help you gain practical data analytics skills. You’ll learn
how to use tools like spreadsheets and SQL to extract and make use of the right data for your
objectives and how to organize and protect your data.
People who complete this course will be able to do the following:
● Find out how analysts decide which data to collect for analysis.
● Learn about structured and unstructured data, data types, and data formats.
● Discover how to identify different types of bias in data to help ensure data credibility.
● Explore how analysts use spreadsheets and SQL with databases and data sets.
● Examine open data and the relationship between and importance of data ethics and data
privacy.
● Gain an understanding of how to access databases and extract, filter, and sort the data they
contain.
● Learn the best practices for organizing data and keeping it secure.
Course 4: Process Data from Dirty to Clean
In this course, you’ll continue to build your understanding of data analytics and the concepts and
tools that data analysts use in their work. You’ll learn how to check and clean your data using
spreadsheets and SQL as well as how to verify and report your data cleaning results.
People who complete this course will be able to do the following:
● Learn how to check for data integrity.
● Discover data cleaning techniques using spreadsheets.
● Develop basic SQL queries for use on databases.
● Apply basic SQL functions for cleaning and transforming data.
● Gain an understanding of how to verify the results of cleaning data.
● Explore the elements and importance of data cleaning reports.
Course 5: Analyze Data to Answer Questions
In this course, you’ll explore the “analyze” phase of the data analysis process. You’ll take what
you’ve learned to this point and apply it to your analysis to make sense of the data you’ve collected.
You’ll learn how to organize and format your data using spreadsheets and SQL to help you look at
and think about your data in different ways. You’ll also find out how to perform complex
calculations on your data to complete business objectives.
People who complete this course will understand the following:
● Learn how to organize data for analysis.
● Discover the processes for formatting and adjusting data.
● Gain an understanding of how to aggregate data in spreadsheets and by using SQL.
● Use formulas and functions in spreadsheets for data calculations.
● Learn how to complete calculations using SQL queries.
Course 6: Share Data Through the Art of Visualization
This course will show you how data visualizations, such as visual dashboards, can help bring your
data to life. You’ll also explore Tableau, a data visualization platform that will help you create
effective visualizations for your presentations.
People who complete this course will understand the following:
● Examine the importance of data visualization.
● Learn how to form a compelling narrative through data stories.
● Gain an understanding of how to use Tableau to create dashboards and dashboard filters.
● Discover how to use Tableau to create effective visualizations.
● Explore the principles and practices involved with effective presentations.
● Learn how to consider potential limitations associated with the data in your presentations.
● Understand how to apply best practices to a Q&A with your audience.
Course 7: Data Analysis with R Programming
This course will also cover the software applications and tools that are unique to R, such as R
packages. You’ll discover how R lets you clean, organize, analyze, visualize, and report data in new
and more powerful ways.
People who complete this course will understand the following:
● Examine the benefits of using the R programming language.
● Discover how to use RStudio to apply R to your analysis.
● Explore the fundamental concepts associated with programming in R.
● Explore the contents and components of R packages including the Tidyverse package.
● Gain an understanding of dataframes and their use in R.
● Discover the options for generating visualizations in R.
● Learn about R Markdown for documenting R programming.
Course 8: Google Data Analytics Capstone: Complete a Case Study
Case studies are commonly used by employers to assess analytical skills. For your case study, you’ll
choose an analytics-based scenario. You’ll then ask questions, prepare, process, analyze, visualize
and act on the data from the scenario
People who complete this course will understand the following:
● Learn the benefits and uses of case studies and portfolios in the job search.
● Explore real world job interview scenarios and common interview questions.
● Discover how case studies can be a part of the job interview process.
● Examine and consider different case study scenarios.
● Have the chance to complete your own case study for your portfolio.
