St.
Marry Catholic School
CAREER PATHWAY: Marketing and Sales Management Time Allotted: 70 Min.
ASSESSMENT TYPE: Summative Assessment Mark Achieved: 30%
COMPETENCY TITLE: Marketing Ethics
Name: ___________________________________ Grade and Section ________ R.No. _______
PART I: Choose the best answer from the given alternatives and write your choice on the space given.
(1.5 Pts. Each)
_____ 1. What are the strategies for handling unethical workplace behavior?
A. Ignoring minor violations
B. Swift disciplinary action for rule-breakers, regardless of rank
C. Encouraging informal resolution without documentation
D. Limiting feedback channels to managers only
_____ 2. What is marketing ethics primarily concerned with?
A. Maximizing profits
B. The moral principles behind marketing
C. Reducing advertising costs
D. Increasing production efficiency
_____ 3. Which of the following is a common ethical issue in market research?
A. Competitive pricing C. Efficient product distribution
B. Stereotyping D. Innovative advertising techniques
_____ 4. Which of the following refers to a company’s responsibility to
society and the environment?
A. Market dynamics C. Competitive strategy
B. Corporate Social Responsibility D. Financial auditing
_____ 5. Which of the following is NOT a characteristic of ethical marketing?
A. Honesty C. Transparency
B. Deception D. Social responsibility
_____ 6. Which ethical value emphasizes the importance of being forthright
with customers?
A. Responsibility C. Honesty
B. Fairness D. Citizenship
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_____7. Which of the following represents a violation of ethical principles in
marketing?
A. Transparent marketing campaigns
B. Responsible sourcing of materials
C. Targeting children with manipulative ads
D. Engaging with local communities
_____ 8. The ethical principle of "citizenship" in marketing includes:
A. Disregarding community needs
B. Fulfillment of economic, legal, and societal responsibilities
C. Exclusively focusing on profits
D. Ignoring environmental impacts
_____ 9. According to utilitarian moral philosophies, actions are judged
based on:
A. Intentions behind the action
B. Consequences for the greatest number of people
C. Adherence to established regulations
D. The rights of individuals involved
_____ 10. A conflict of responsibilities and loyalties that requires an
individual to decide on an ethical course of action defines:
A. Ethical issue C. Ethical dilemma
B. Ethical anomaly D. Marketing challenge
PART II: Give Short Answer for the Following Questions (2.5 Pts. each)
1. List three key reasons why ethical marketing is important for an organization?
2. How can a company demonstrate its commitment to corporate social
responsibility (CSR)?
3. List at least five ethical values and principles in marketing?
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Part III: Case-study Analysis
Mini Case Study: GreenLeaf Naturals
GreenLeaf Naturals is a business that produces and sells organic skincare
products, including creams, oils, and lotions. The brand emphasizes its
commitment to ethical marketing and sustainability, promoting its products
as "100% Organic," "Side effect-Free," and "Environmentally Friendly."
Initially, GreenLeaf experienced rapid growth due to its compelling
marketing messages and a strong social media presence with eco-conscious
consumers.
However, as the company gained attention, several customers began
questioning the honesty of GreenLeaf's ads message. Some consumers found
ingredients in their products that were not listed as "organic" and expressed
concerns about the sourcing of materials. Furthermore, there were
complaints of ambiguous messaging regarding the company's environmental
practices.
Ethical Dilemma
The leadership team at GreenLeaf Naturals faced a critical ethical dilemma:
Should they maintain their current marketing strategy, which has driven
sales but is increasingly misleading, or should they revise their practices to
ensure full transparency and honesty, potentially risking short-term profit
and customer loyalty?
Questions for Case Analysis (2.5 Pts. each)
1. What are the unethical marketing practice of the company?
2. What potential impacts could the current unethical marketing practice
have on customer trust, brand reputation, and long-term profitability?
3. What strategies can GreenLeaf employ to rebuild trust with existing
customers after allegations of misleading marketing practices?
