0% found this document useful (0 votes)
19 views10 pages

Chapter 2

The document outlines key tasks in store operations within the retail industry, emphasizing customer service, omni sales orders, billing, visual merchandising, and store maintenance. It details the omni sales order process, highlighting its benefits for both customers and retailers, and describes the packing and billing processes to ensure efficient order fulfillment. Additionally, it discusses the importance of dress exchanges, the reasons behind them, and the structured process for handling exchanges to enhance customer satisfaction and promote sustainability.

Uploaded by

faaiesfayi
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
0% found this document useful (0 votes)
19 views10 pages

Chapter 2

The document outlines key tasks in store operations within the retail industry, emphasizing customer service, omni sales orders, billing, visual merchandising, and store maintenance. It details the omni sales order process, highlighting its benefits for both customers and retailers, and describes the packing and billing processes to ensure efficient order fulfillment. Additionally, it discusses the importance of dress exchanges, the reasons behind them, and the structured process for handling exchanges to enhance customer satisfaction and promote sustainability.

Uploaded by

faaiesfayi
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
You are on page 1/ 10

Company Assigned Tasks in Store Operations

In the retail industry, store operations are key to ensuring a seamless customer experience and
efficient functioning of daily activities. The core tasks assigned to store employees typically
include customer service, omni sales orders, billings, visual merchandising, store setup, size
arrangement, global count, store register, and store maintenance.

Customer Service is a fundamental aspect of store operations. It involves assisting customers


with product inquiries, providing guidance, and ensuring they have a positive shopping
experience. Customer service representatives are trained to handle queries, complaints, and
returns, fostering customer loyalty.

Omni Sales Orders refer to processing sales across multiple platforms, whether in-store, online,
or through mobile apps. It ensures that customers can purchase products seamlessly, regardless
of the medium, and that the store maintains consistent inventory and sales records.

Billings involves generating and managing invoices for purchased items. This task is crucial for
accurate record-keeping and financial tracking, ensuring that sales transactions are documented
properly for both customers and the company.

Visual Merchandising is the art of arranging and displaying products to attract customers. This
task involves creating eye-catching displays, managing signage, and ensuring that the store
layout is aesthetically pleasing while also driving sales.

Store Setup includes organizing the layout, fixtures, and displays for optimal customer flow and
product visibility. Store setup often changes with seasonal promotions or product introductions to
maintain customer engagement.

Size Arrangement ensures that clothing and other products are categorized by size, making it
easier for customers to find items that fit their needs.

Global Count refers to the comprehensive inventory count across all locations to ensure that
stock levels are accurately reported.

Store Register is the checkout system that processes payments, generates receipts, and records
transactions.

Store Maintenance involves keeping the store clean, safe, and organized, ensuring that it meets
health and safety standards while providing a pleasant shopping environment.
2.1: Omni Sales Orders (Online Orders)
In today’s retail environment, the concept of omni-channel sales has become a vital strategy for
businesses to increase their reach and deliver a more seamless shopping experience. An Omni
Sales Order integrates various sales channels, such as online stores, mobile apps, and physical
retail stores, into a single, unified system. This enables businesses to manage and track sales,
inventory, and customer information more efficiently, regardless of where the transaction takes
place. In essence, the omni sales order ensures that businesses can provide customers with a
smooth, consistent experience no matter how they choose to shop.

What is an Omni Sales Order?

An Omni Sales Order is a system that allows businesses to accept orders from multiple platforms
and manage them in a unified system. This can include orders placed through a business’s
website, mobile applications, and in-store purchases. The centralization of order data in one
system ensures that businesses have a real-time view of inventory levels, customer details, and
order statuses. Customers, on the other hand, benefit from an easier shopping experience as they
can seamlessly move between different shopping channels without facing complications such as
out-of-stock products or inconsistent pricing.

Omni-channel shopping is advantageous for both the customer and the retailer. Customers enjoy
greater convenience, while retailers gain better insights into customer behaviors and trends. This
unified approach minimizes errors, reduces operational costs, and speeds up the order fulfillment
process.

How to Process Online Orders Using the Omni Sales Order System

Processing online orders through an omni-channel sales order system involves several steps that
ensure a smooth transition from customer purchase to product delivery. Below is a step-by-step
breakdown of how to punch in online orders:

1. Open Omni Sales Order System

The first step is to access the Omni Sales Order system. This can be done through the backend
portal of your retail management software. The system will display orders from all channels,
including online orders, store purchases, and app transactions.

2. Click on Item Details

Once inside the Omni Sales Order system, you will see a list of orders. Select the specific online
order that you need to process. Click on the “Item Details” tab to view the details of the
purchased product, such as the product name, SKU (Stock Keeping Unit), quantity, size, and
color (if applicable). This step is crucial for confirming that the customer has ordered the correct
item.
3. Review Product and Size Ordered

Once you have opened the item details, you should carefully review the product and size ordered
by the customer. The order may include items of varying sizes, colors, or styles, especially for
clothing or fashion-related products. It is important to check that the order matches exactly what
the customer has requested to avoid mistakes in processing the order.

4. Scan the Barcode

Next, locate the product in your inventory. You will need to scan the barcode of the item that
corresponds to the online order. Scanning the barcode ensures accuracy in order fulfillment and
updates the inventory levels in real time. This step helps track stock levels across all sales
channels, ensuring that inventory information is consistent and up to date.

5. Click on “Confirm Pick”

After scanning the barcode, click on the “Confirm Pick” button. This action confirms that the
product has been selected and is ready for packaging. The system will then update the status of
the order to reflect that it is being processed for shipment. By confirming the pick, you are also
signaling that the order is moving forward in the fulfillment pipeline, ensuring it is prepared for
dispatch.

6. Print the Invoice

Once the order is confirmed, the final step is to print the invoice. The invoice provides a record
of the transaction, including the customer’s purchase details such as the items bought, the total
cost, shipping charges, and payment method. Printing the invoice is an important step in the
order fulfillment process because it serves as a receipt for the customer and a record for the
business.

Benefits of Omni Sales Orders

The integration of omni sales orders into retail management systems offers several benefits for
businesses. These include:

• Real-time Inventory Management: With an omni-channel system, inventory levels are


updated automatically whenever an order is placed, ensuring that stock is always accurate. This
helps businesses avoid overselling or running out of stock on popular items.

• Customer Satisfaction: Customers expect a seamless shopping experience, whether


shopping online, through a mobile app, or in a physical store. An omni-channel system ensures
consistency, making it easier for customers to make purchases and track their orders.
Furthermore, customers can choose from various delivery options, including home delivery or
in-store pickup.
2.2Packing of Online Orders
Online order fulfillment is a crucial part of retail operations, ensuring that customers receive their
products in excellent condition and on time. The packing process plays a significant role in
maintaining customer satisfaction and brand reputation. Proper packaging not only protects items
during transit but also enhances the unboxing experience, leaving a positive impression on the
customer.

Step 1: Pack the Order

The first step in processing an online order is properly packing the purchased item. This is
important for ensuring that the product reaches the customer in the best possible condition.

How to Pack an Order:

1. Fold the Item Neatly – If the order contains apparel or fabric-based items, fold them
neatly to maintain their shape and avoid creases. Wrapping the item in tissue paper or a plastic
sleeve can add an extra layer of protection.

2. Use a Branded Cover – Place the folded item into a branded cover or packaging that
represents the store’s identity. Many businesses use customized bags or boxes with their logo to
maintain a professional appearance and improve the customer experience.

3. Check for Completeness – Before sealing the package, cross-check the order details to
ensure all items are included and in the correct sizes, colors, and quantities.

Step 2: Print the Manifest

After packing the order, the next step is to print the manifest, which is an essential document for
tracking and shipping multiple orders. The manifest contains a list of all outgoing orders,
including order numbers, making it easier to manage shipments.

How to Print the Manifest:

1. Open the System – Log in to the store’s order processing system or inventory management
software. 2. Click “Print Manifest” – Locate the option to print the manifest in the system and
click on it. This will generate a document listing all orders that are ready for dispatch.

3. Check the Order Numbers – The manifest will display order numbers associated with
each package, which will be needed for the next step.

4. Write the “MY Number” – The “MY number” is a unique tracking number assigned to
each order. Using the manifest, find the correct order number and write down its corresponding
MY number for further processing.
Step 3: Get the Invoice and Shipping Label

After printing the manifest, the next step is to retrieve the invoice and shipping label, which are
required for processing the shipment.

How to Get the Invoice and Shipping Label:

1. Open Chrome and Log In to the Logistics Portal – Access the store’s logistics or shipping
provider portal using Google Chrome or any web browser.

2. Enter the “MY Number” – Once logged in, enter the MY number from the manifest into
the logistics system to pull up the corresponding order.

3. Download the Invoice – The invoice serves as proof of purchase for the customer and is
required for order tracking. Download the invoice from the logistics portal and print it.

4. Download the Shipping Label – The shipping label contains important details such as the
customer’s address, tracking number, and courier information. Print the shipping label and
ensure it is clear and legible.

Step 4: Finalize the Order for Shipping

Now that the order is packed, and the necessary documents are printed, it is time to prepare the
package for shipping.

Final Packing Steps:

1. Attach the Invoice – Place the printed invoice inside the package, ensuring that the
customer receives a record of their purchase.

2. Seal the Package – Use packing tape or adhesive to securely close the parcel, preventing
it from opening during transit.

3. Stick the Shipping Label – Carefully affix the shipping label to the outside of the
package. Make sure it is visible and easy to scan for couriers.

4. Double-Check Everything – Before handing over the package for shipment, verify that
the order details match the manifest and that all necessary documents are included.

Benefits of an Organized Packing Process


A well-organized packing system ensures that online orders are shipped accurately and
efficiently. Here are some benefits of following a structured approach to packing online orders:

• Reduces Errors: By cross-checking details at each step, businesses can minimize


mistakes in order fulfillment.

• Improves Customer Satisfaction: Neatly packed orders with branded covers enhance the
customer’s unboxing experience, leading to better reviews and repeat purchases.

• Increases Efficiency: Using a systematic process helps speed up order processing,


reducing delays in shipment.

• Ensures Secure Shipping: Proper packing and labeling prevent damages and delivery
issues, ensuring that customers receive their orders safely.

Packing online orders is a critical step in retail operations that directly impacts customer
satisfaction. A well-executed packing process ensures that products are securely packaged,
properly documented, and efficiently shipped to the customer.

By following the steps of folding the item neatly, using branded covers, printing the manifest,
retrieving the invoice and shipping label, and sealing the package correctly, businesses can
streamline their order fulfillment process and enhance the overall customer experience.

Maintaining an organized and efficient packing system not only improves operational workflow
but also builds a strong brand reputation, ensuring long-term success in the competitive world of
online retail.

2.3:Billing Process in Retail


The billing process is an essential aspect of retail operations, ensuring that transactions are
recorded accurately and customers have a smooth purchasing experience. In our store, we use
SAP for billing, which helps manage sales, inventory, and customer information efficiently.

Billing Steps

The process starts when a customer selects the products they wish to purchase. The first step is to
scan the items using the barcode scanner. This updates the system with the products the customer
is buying and calculates the total amount for the transaction.

Next, we ask the customer for their mobile number. If the number is already registered in the
store’s database, we can continue with the transaction. If the number is not registered, we prompt
the customer to register by entering their personal details, such as their name, mobile number,
state, and pin code. This helps us build a customer profile for future marketing and loyalty
programs.
Payment Methods

Once the customer’s details are confirmed, we proceed with the payment. We accept various
forms of payment, including cash, card, and UPI. Occasionally, we offer manual discounts based
on store policies or special promotions. This is processed in the system to ensure the correct total
is charged to the customer.

Packing and Handover

After payment is completed, we carefully fold the items neatly and place them in a carry bag.
The items are then handed over to the customer with a polite thank you and well wishes for a
great day. This interaction is an important part of customer service, ensuring that the customer
leaves satisfied with both their purchase and the service.

Feedback and Returns

We encourage customers to provide feedback about their shopping experience to help improve
our services. If a customer is not satisfied with a product, we offer returns within 15 days,
allowing them to return the product at the store for a refund or exchange.

2.4:Exchange of Dresses: Reasons, Benefits, and Process


Exchanging dresses is a common practice in the fashion and retail industry, allowing customers
to replace a purchased item with another due to various reasons. This system benefits both
shoppers and businesses by ensuring customer satisfaction while reducing unnecessary waste.
Whether a dress does not fit, does not match a person’s style, or is defective, exchange policies
give customers flexibility while promoting sustainable shopping habits.

Reasons for Exchanging Dresses

1. Wrong Fit

One of the most frequent reasons for exchanging dresses is size issues. A dress that looks perfect
on display may not always fit well once tried on at home. It might be too tight, too loose, or not
suitable for the customer’s body shape. Since different brands and styles may have slight
variations in sizing, exchanges help ensure that the customer gets the best fit possible.

2. Style Preference

Fashion is constantly changing, and personal style evolves over time. A dress that seemed perfect
at the time of purchase may not align with a customer’s fashion sense later. In some cases, a
shopper may see a newer, trendier, or more appealing option and decide to exchange their
original purchase for something more in line with their updated preferences. Stores that allow
easy exchanges help customers feel more confident about their shopping choices.
3. Occasion Mismatch

Sometimes, people buy a dress for a specific event, such as a wedding, party, or formal
gathering, only to realize later that it doesn’t suit the occasion. Perhaps the color, length, or
design is not appropriate. Instead of keeping an unworn dress in their closet, customers prefer to
exchange it for something more suitable. Retailers that offer flexible exchange policies ensure
that customers can find an outfit that better meets their needs.

4. Quality Problems

Another major reason for exchanges is product defects or damages. A customer may find a tear,
stain, loose stitching, or faulty zipper after purchasing a dress. While most retailers have strict
quality checks, occasional defects still happen. In such cases, stores typically allow customers to
exchange the item for a flawless one. Providing a smooth exchange process for defective
products helps maintain customer trust and brand reputation.

5. Sustainability and Waste Reduction

Fashion waste is a growing environmental concern, and exchanging clothes is one way to
promote sustainability. When people exchange dresses instead of discarding them, it helps reduce
textile waste and encourages a more responsible approach to shopping. Many sustainable fashion
brands encourage exchanges to ensure clothing gets a second life instead of ending up in
landfills.

The Benefits of Dress Exchanges

1. Improved Customer Satisfaction

A store that offers hassle-free exchanges builds a stronger relationship with its customers. When
customers know they have the option to exchange a dress that doesn’t fit or meet their
expectations, they feel more confident in making a purchase. This reduces buyer hesitation and
increases sales.

2. Cost Savings for Customers

Exchanges allow customers to get value for their money. Instead of keeping a dress they won’t
wear, they can replace it with something they truly like and will use. This prevents unnecessary
spending on another outfit.

3. Brand Loyalty and Trust

Retailers who provide easy and transparent exchange policies build trust and loyalty among
shoppers. Customers are more likely to return to a store where they feel supported and valued.
4. Positive Environmental Impact. Allowing exchanges rather than encouraging additional
purchases reduces fashion waste and overproduction. This contributes to a more sustainable
fashion industry, helping conserve resources and reduce pollution.

2.5:The Exchange Process in Retail Operations


In retail operations, the exchange process plays a crucial role in ensuring customer satisfaction
and maintaining smooth store transactions. The process involves verifying purchase details,
cross-checking product information, and completing the necessary steps in the system to ensure
an accurate exchange. One of the widely used methods for processing exchanges is through
MPOS (Mobile Point of Sale) systems, which streamline the transaction efficiently.

Step-by-Step Guide to the Exchange Process

1. Accessing the Journal in MPOS

The first step in processing an exchange is to access the transaction history. This is done by
navigating to the MPOS system, selecting “Show Journal,” and using the search function. The
journal contains a record of all completed transactions, making it easy to retrieve details of the
purchase.

2. Searching for the Receipt

Once in the journal, the next step is to locate the customer’s original transaction. This is done by
clicking on “Search” and then selecting “Receipt Number.” The store associate must enter the
customer’s receipt number accurately to retrieve the correct purchase details.

3. Verifying the Bill and Product Details

After pulling up the receipt details, it is crucial to cross-check the bill to ensure that the product
being exchanged matches the purchase record. The barcode of the product to be exchanged must
be checked to verify that it was indeed purchased from the store.

4. Selecting the Product for Exchange

Once the correct product is identified, the associate must click the box near the barcode. This
action marks the product for exchange.

5. Entering the Exchange Reason

At the bottom right side of the screen, there is a box-like image where the exchange reason must
be entered. The store associate needs to select the appropriate reason for exchange (e.g., defective
product, wrong size, customer preference). After entering the reason, the associate clicks “OK.”

6. Completing the Billing Process


Once all details are verified, the final step is to process the new bill. The system will generate an
updated bill reflecting the exchanged item. The store associate must ensure accuracy before
finalizing the transaction.

You might also like