Oral
Communication
in Context
Module 2
Presentation by: Mr. Carl Navilla
Module 2:
The Various
Models of
Communication
Lesson
Objectives
Differentiates the various models
of communication
Distinguishes the unique
feature(s) of one communication
process from the other.
Identify the elements of each
models of communication
MODELS OF COMMUNICATION
The following are different models of communication
that explain and illustrate how the process of communicating
works.
ARISTOTLE’S MODEL OF COMMUNICATION
Aristotle (5 BCE), a teacher of Rhetoric and a founder of an
academy that produced good speakers, came up with the
first and earliest model of communication. This model is
more focused on public speaking than interpersonal
communication.
TRANSACTIONAL MODEL
There is an exchange of messages between the sender
and the receiver where both take turns in sending and
receiving messages. The roles of both communicators
reverse each time in the communication process. This is
also called circular model of communication and is used
for interpersonal communication.
The model shows that there is a continuous exchanging of
messages, but barriers may take place and affect
communication.
TRANSACTIONAL MODEL
SHANNON – WEAVER’S MODEL OF
COMMUNICATION
Claude Shannon and Warren Weaver introduced the
concept of noise. This model of communication is also
known as the Telephone Model for this is based on the
experience of using the telephone back in the 1940’s
wherein the message was hindered by noise. Therefore,
the message received by the listener was not necessarily
the message sent by the sender.
SHANNON – WEAVER’S MODEL OF
COMMUNICATION
SCHRAMM MODEL OF COMMUNICATION
Wilbur Schramm is known as the Father of Mass
Communication. He came up with five models but in the
Schramm Model of Communication he developed in 1955,
communication breakdown is explained. He asserts that
both the sender and the receiver should have the same
field of experience.
In this concept, field of experience refers to everything that
makes an individual unique – everything that he/she has
ever learned, watched, seen, heard, read, and studied.
SCHRAMM MODEL OF COMMUNICATION
EUGENE WHITE MODEL OF
COMMUNICATION
Eugene White’s Model of communication (1960) says that
communication is circular and continuous, without a
beginning or end.
He also points out that although one can assume that
communication begins with thinking, it can be observed
from any point in the circle. White was also the one who
introduced the concept of feedback which is a process
also known as to close the loop.
EUGENE WHITE MODEL OF
COMMUNICATION
BERLO’S MODEL OF COMMUNICATION
You have already learned that Aristotle’s model of
communication places the speaker in the central position
and the one who drives the entire communication process.
The Berlo’s model of communication takes into account
the emotional aspect of the message.
Berlo’s model follows the SMCR model
S – Source
M – Message
C – Channel
R – Receiver
BERLO’S MODEL OF COMMUNICATION
HELICAL MODEL OF COMMUNICATION
The Helical Model of communication was developed by
Frank Dance in 1967. He thought of communication similar
to helix. Helix is a smooth curve like a spring that goes
upwards and downwards. This model presents the
concept of time where continuousness of communication
process is very important.
In helical model, communication is a dynamic process.
Communication progresses as an individual gets older and
his experience and vocabulary increases.
HELICAL MODEL OF COMMUNICATION
REVIEW!
EXPLAIN THE FOLLOWING
Elements of Communication
Speaker
Message
Encoding
Channel
Decoding
Receiver
Feedback
Context
Barrier
