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SERIES EDITORS:
Stewart R. Clegg &
Ralph Stablein
ISSN 1566-1075
Stewart R. Clegg
Professor, University of Technology, Sydney, Australia
Ralph Stablein
Professor, Massey University, New Zealand
The series Advances in Organization Studies is a channel for cutting edge theo-
retical and empirical works of high quality that contributes to the field of orga-
nizational studies. The series welcomes thought-provoking ideas, new perspec-
tives and neglected topics from researchers within a wide range of disciplines
and geographical locations.
www.organizationstudies.org
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– Anshuman Prasad
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Table of Contents
Acknowledgments I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I 7
Chapter 1 I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I 13
Working Against the Grain: Beyond Eurocentrism in Organization Studies
Anshuman Prasad
Chapter 2 I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I 32
Packaging Paradise: Organizing Representations of Hawaii
Jonathan E. Schroeder & Janet L. Borgerson
Chapter 3 I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I 54
Unveiling Europe’s Civilized Face: Gender Relations, New Immigrants and
the Discourse of the Veil in the Scandinavian Workplace
Pushkala Prasad
Chapter 4 I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I 73
Swachh Narayani, The Goddess of Good Governance: The ‘Creation’ of a
Goddess as an Organizational Intervention
Christina Schwabenland
Chapter 5 I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I 95
Indigenous Governance: The Harvard Project, Australian Aboriginal
Organizations and Cultural Subsidiarity
Patrick Sullivan
Chapter 6I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I 116
Inscribing the Body: The Construction of Educational Practices for the
Female Other
Viktorija Kalonaityte
Chapter 7 I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I 135
Treats and Threats: Global Cultures in India’s Call Centers
Kiran Mirchandani, Srabani Maitra & Jasjit Sangha
5
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Chapter 8 I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I 155
Constructing the ‘Neocolonial’ Manager: Orientalizing Latin America in the
Textbooks
Gabriela Coronado
Chapter 9 I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I 177
Beyond Modernist Thinking: Unmasking the Myth of Collective
Organization in the Development Debate
Monique Nuijten
Chapter 10 I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I 200
A Postcolonial Perspective on Organizational Governance in New Zealand:
Reconciling Māori and Pākehā Forms
Joy Panoho & Ralph Stablein
Chapter 11 I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I 218
The New War on African “Corruption”: Just Another Neo-Colonial
Adventure?
William De Maria
Chapter 12 I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I 249
Whose Capacity Needs Building?
Deirdre Tedmanson
Chapter 13 I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I 276
A Postcolonial Reading of Hofstede’s Culture’s Consequences
Martin Fougère & Agneta Moulettes
Chapter 14 I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I 302
Seeds and Food or Bits and Bytes? Arguing for a New Approach to
Development in India
Raza Mir & Ali Mir
6
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Acknowledgments
Early versions of several chapters in this book were initially presented as part of
the conference program for Postcolonialism Stream at different International
Critical Management Studies (CMS) Conferences, and have profited from the
feedback received at those meetings. Grateful thanks to all the conference par-
ticipants who offered comments on the papers. My sincere thanks to the con-
tributing authors who made this book possible. And above all, my deepest
thanks to Stewart Clegg and Ralph Stablein, Series Editors, for wholeheartedly
supporting this book project, and for their patience.
A few of the chapters in this book have made use of artwork or other material
that has already been published elsewhere. Our use of those materials is grate-
fully acknowledged here, and is mentioned in due detail in the relevant chapters.
The book’s contributors have made every effort to obtain permission for using
material which is believed to be under copyright protection. We will be glad to
hear from those holders of copyright who could not be appropriately acknowl-
edged in this edition of the book because of circumstances beyond the contri-
buting authors’ control, and will be pleased to set right in future editions of the
book any mistakes or oversights that might have occurred in the current edition.
Anshuman Prasad
Branford, Connecticut
7
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William De Maria is responsible for the ethics contents in the MBA Program in
the UQ Business School at the University of Queensland, Australia. He is well
published in the fields of business ethics, whistle blowing, and corruption. His
current research interest is in exploring the neo-colonialist framework through
which the West is responding to African ‘corruption’. He has been a Visiting
Fellow at the Berlin world headquarters of Transparency International. He was
the plenary speaker at the recent Business Ethics Network Conference held in
Botswana
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9
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Pushkala Prasad is the Zankel Chair Professor of Management and Liberal Arts
at Skidmore College in the United States. At Skidmore she teaches courses in
workplace diversity, international business and faces of capitalism. Her scholarly
work on culture, resistance and technological change has been published in sev-
eral journals including Organization Science, the Academy of Management Journal
and Human Relations. She is a co-editor of Managing the Organizational Melting
Pot (Sage Publications, 1997) and the Handbook of Workplace Diversity (Sage
Publications, 2006). She has also written widely on research methods for orga-
nization studies and is the author of Crafting Qualitative Research: Working in the
Post-Positivist Traditions (M.E. Sharpe, 2005). She is currently working on a
comparative study of patterns of diversity and discrimination in Sweden and the
10
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U.S.A. with the support of grants from the Swedish Quality of Worklife Foun-
dation and the Foundation of the Bank of Commerce of Sweden.
Jasjit Sangha recently completed her Ph.D. from the University of Toronto,
Canada. Her research interests focus on mothering, arts-informed research and
qualitative inquiry. She is currently working on an edited book on South Asian
mothering.
11
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Deirdre Tedmanson lectures in the School of Psychology, Social Work & Social
Policy at the University of South Australia. She is a core Researcher with the
Hawke Research Institute for Sustainable Societies, co-convener of its Social
Policy Research Group and a member of its Centre for Postcolonial & Global-
ization Studies. Deirdre is also a researcher leader with the Desert Knowledge
Cooperative Research Centre and Research Scholar with the Centre for Aborig-
inal Economic Policy Research at the Australian National University. Her re-
search interests include postcolonial theory; critical management studies; Indig-
enous enterprise development, governance and sovereignty; social and cultural
entrepreneurship; and participatory action research methodologies. Deirdre has
a strong commitment to the Anangu Pitjantjatjara Yankunytjatjara (APY) Lands,
where she is currently working in partnership with Anangu communities on na-
tional research projects about demand-responsive service delivery, enterprise de-
velopment, and mental health and social well-being. Deirdre has won a number
of academic awards for excellence in research and community engagement.
12
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Chapter 1
And when life once asked me, “Who is this wisdom?” I answered fervently, “Oh
yes, wisdom! One thirsts after her and is never satisfied; one looks through veils,
one grabs through nets. ... She is changeable and stubborn; often I have seen her
bite her lip and comb her hair against the grain.
Friedrich Nietzsche, Thus Spoke Zarathustra
... [the] Warlpiri people [describe] the coming of the Europeans ... [as] ‘the end
of the Jukurrpa’. When Rosie Napurrurla said this at Lajamanu, she explained
that this did not mean there was now nothing to be learned from the Jukurrpa
but that, from that time, Warlpiri people have no longer been living in it.
Peggy Rockman Napaljarri and Lee Cataldi (trans.),
Yimikirli: Warlpiri Dreamings and Histories
[Quoted in Gayatri Chakravorty Spivak, A Critique of Postcolonial Reason]
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nesia in the spring of 1955 had an acute understanding of the nature of colo-
nialism. Well versed in the “theoretical practices of the freedom struggles”
(Young, 2001: 159), all of them had spent long years minutely studying, ana-
lyzing and dissecting colonialism. Drawing upon their sophisticated under-
standing of modern Western colonialism as an historical phenomenon, the lead-
ers present at Bandung voiced a collective judgment and “declared colonialism
an evil” (Darwin, 2008: 444; emphasis added). It is this understanding of colo-
nialism as evil, one might argue, which is never really lost sight of by the schol-
arly field of postcolonial theory and criticism.1 Moreover, it is this very under-
standing of colonialism, along with a commitment to the ethico-political project
of ‘provincializing Europe’ (Chakrabarty, 1992, 2000; Prasad, 1997a), which
may be said to lend postcolonial theory its distinctively radical edge.
According to postcolonial theory, modern Western (neo-)colonialism needs
to be recognized as evil because–somewhat similar to incidents of rape, or his-
torical phenomena like the 20th century European Holocaust, and modern
Western slave trade–it represents a process which is inextricably enmeshed in the
discursive production2 of (genocidal) violence and a degraded view of its victims
as things that are less than human (Root, 1996; Said, 1978; Spivak, 1999). From
a postcolonial perspective, therefore, modern Western (neo-)colonialism is eth-
ically indefensible. In other words, just as it would be morally unacceptable to
try to offer justifications for rape, or modern slave trade, or the European Ho-
locaust, it would be equally repugnant to attempt to defend colonialism or neo-
colonialism. In its critique of (neo-)colonialism, accordingly, postcolonial theory
“identifies with the subject position of [the colonized and the] anticolonial ac-
tivist” (Young, 2001: 19) and refuses to fall victim to the “conceit of historical
neutrality” (Dirks, 2006: 329). It is this very scholarly sensibility that largely in-
forms the contributions appearing in the present collection of postcolonial the-
oretic research on management and organizations.
Not surprisingly, perhaps, the postcolonial perspective occupies a relatively
marginal position within the field of management and organization studies in
the West, a field which mostly seems to reflect the somewhat narrow academic
preferences and proclivities of metropolitan Anglophone researchers, and which
is largely guided by rather old-fashioned, and frequently Eurocentric, scholarly
concerns and/or approaches to social scientific inquiry. Nevertheless, it appears
to be the case also that postcolonial theory is increasingly being viewed by man-
agement researchers–especially, perhaps, by critical management researchers–as
a highly productive and valuable scholarly approach for doing management
research differently, and adding new and unique layers to the current under-
standing of management and organizations. As a result, the last several years have
seen a significant growth of postcolonial theoretic research within organization
studies. The present volume represents an attempt to take stock of some of the
recent advances in postcolonial organization studies.
As often noted in past accounts of postcolonial theory, critique of Western
14
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15
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ropean world (see, e.g. Chakrabarty, 1992, 1995, 2000; Frank, 1998; Prakash,
1990, 1992; Prasad & Prasad, 2003a). Similarly, as several scholars have elabo-
rated at considerable length, it is important to recognize that postcolonialism
differs significantly from post-modernism and post-structuralism as well, both
of which have been critiqued for, among other things, their Eurocentrism, and
for their failure to recognize the significance of the colonial encounter for major
developments not only in the non-West but also within the Western world itself
(see, e.g. Adams & Tiffin, 1990; Bhabha, 1994; During, 1987; Mignolo, 2000;
Prasad & Prasad, 2003a; Richard, 1993; Sardar, 1998; Spivak, 1993, 1999).6
In many ways, therefore, postcolonialism may be viewed as a unique theoret-
ical and ethico-political position which is invaluable not only for (a) developing
new and comprehensive critiques of the complex discourses of modernity, cap-
italism, colonialism, Eurocentrism, and so on, but also (b) for serving as a con-
stant reminder that such critiques need to be carried out from an intellectual
vantage point that is not fatally enmeshed in Eurocentric epistemologies, cate-
gories, modes of enunciation, or protocols of knowledge production. As a result,
the postcolonial perspective becomes a truly radical critique of Eurocentrism,
and differs significantly from other critical approaches like Marxism, postmod-
ernism, or post-structuralism.
Eurocentrism in Western scholarship has drawn considerable critical atten-
tion lately (Amin, 1989; Blaut, 1993, 2000; Dussel, 1998; Mignolo, 2000,
2002; Shohat & Stam, 1994; Wallerstein, 1997). Despite such criticism, how-
ever, Eurocentrism continues to deeply pervade current scholarship (including
current management and organizational scholarship) in the West. It might be
useful, therefore, to take a brief look at the phenomenon of Eurocentrism, and
discuss some of its features that seem to have deeply troubling implications for
scholarship.
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in and/or through Europe, and that Europe “alone and unaided” is the “motor”
force of global history (Stam & Shohat, 1994: 297). In other words, Eurocen-
trism declares that Europe, and only Europe, possesses the necessary capabilities
for serving as an active Subject (or Agent) in World History. Secondly, from the
Eurocentric perspective, Europe represents not only the center of global history
but also its teleological terminus; or, as Hegel has famously asserted, the “His-
tory of the World travels from East to West, for Europe is absolutely the end of
History” (1900: 163; italics added). Hence, in a claim remarkable for its narcis-
sism, Eurocentric discourse insists, for the most part, that modern European cul-
ture, society, knowledge, science, politico-economic arrangements/institutions,
and so on represent exemplary and universal end-points toward which the his-
tory of the world is relentlessly moving (Prasad, 1997a; Stam & Shohat, 1994;
Shohat & Stam, 1994).
The assertion regarding Europe being “the center and end” of human history
is further fine-tuned, elaborated, and consolidated in Eurocentric thinking by
means of a number of somewhat overlapping intellectual claims and maneuvers.
For instance, Eurocentrism commonly considers the various modernist catego-
ries of knowledge and thought–categories such as ‘capital,’ ‘state,’ ‘political econ-
omy,’ ‘history,’ ‘tradition,’ and so on (Dirks, 2006) that came to acquire their
unique salience and set of meanings in the European imagination only as part of
Europe’s historical transition to modernity–to be of universal epistemological
and ontological significance (Chakrabarty, 1992, 2000). As a result, Eurocentric
discourse generally holds that it is only by relying upon many of these categories
of European modernity that human beings can develop genuine (i.e., true or
correct) knowledge/understanding of the world, and “indeed, that the world
may even exist only in and through such [modern European] categories”
(Prasad, 1997a: 94).
Furthermore, Eurocentric thought posits also a somewhat elemental divide
between the essence of Europe and that of non-Europe, and employs an elaborate
structure of hierarchical binaries (e.g. active/passive, developed/under-devel-
oped, nation/tribe, scientific/superstitious, etc.) with a view to representing Eu-
rope as ontologically superior to non-Europe (Prasad, 1997b, 2006). Somewhat
related to this, Eurocentrism maintains that the essence of Europe is fundamen-
tally characterized by the spirit of progress and democracy, and relying upon
what Stam and Shohat (1994) refer to as the “logic of historical amnesia and
selective legitimation,” (p. 297), tends to consider large-scale processes of au-
thoritarianism and violence surrounding major European historical figures like
“Torquemada, Mussolini, and Hitler” as mere deviations from the norm (p.
297).
As Stam and Shohat (1994) have pointed out, by choosing to regard the com-
plex and troubling dynamics accompanying the rise of these and similar other
major European personalities as simple aberrations, and by electing to treat
highly oppressive histories of slavery, genocide and colonialism as “contingent,
17
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of the [Third World] ‘native informant’” (Spivak, 1999: 49), a site that is gen-
erally regarded (in the conventional Western discourse of management) as a pas-
sive depository of ‘data’: data that would be eventually ‘read’ and actively ‘de-
coded’ by the theories that allegedly can only be offered by the said Western dis-
course itself. Needless to say, postcolonial organizational research demands con-
siderable intellectual preparation, including learning to value genuine inter-dis-
ciplinarity stretching across (and beyond) social sciences and the humanities, de-
veloping an ‘idiomatic’ understanding of the different cultures and societies our
research might require us to have dealings with9, and inculcating a deep aware-
ness of contemporary, as well as historical, global/planetary linkages (Frank,
1998; Mignolo, 2000; Spivak, 1999, 2003).
Utilizing a range of approaches for working against the grain, postcolonial re-
search in the broad field of management has gathered considerable momentum
during recent years, and spans a wide variety of themes and topics, including
cross-cultural management (Ailon, 2008; Jack & Lorbiecki, 2003; Kwek, 2003),
workplace diversity and multiculturalism (Kalonaityte, 2010; Prasad, 1997b,
2006; Prasad & Prasad, 2002; Schwabenland & Tomlinson, 2008), indigenous
management (Banerjee & Linstead, 2004), organizational communication
(Bradfoot & Munshi, 2007; Grimes & Parker, 2009), globalization (Banerjee &
Linstead, 2001; Gopal, Willis & Gopal, 2003; Mirchandani, 2004, 2005;
Prasad, 2009a, 2009b), control and resistance in organizations (Mir, Mir & Up-
adhyaya, 2003; Pal & Dutta, 2008; Prasad & Prasad, 2003b), representational
issues in business journalism (Priyadharshini, 2003), (neo)colonial imprints on
contemporary institutions (Harrison, 1997; Prasad, 2003), Third World tour-
ism marketing (Bandopadhyay & Morais, 2005; Echtner & Prasad, 2003), the
role of accounting in structuring (neo)colonial relations (Neu, 2003), bureau-
cratic administration and management of state violence in the context of Aus-
tralian Aboriginal affairs (Sullivan, 2008; Tedmanson, 2008), stakeholder issues
(Banerjee, 2003; Parsons, 2008), dynamics of knowledge transfer across organi-
zations and economies (Chio, 2008; Frenkel, 2008; Mir, Banerjee & Mir, 2008;
Mir & Mir, 2009), comparative management (Xu, 2008), human resource man-
agement in foreign MNCs operating in China (Cheung, 2008), implications of
the ethnographic imagination for management scholarship (Prasad & Prasad,
2002), the neo-colonial foundations of Western attempts directed against Afri-
can ‘corruption’ (de Maria, 2008), conceptual discussions of postcolonial theory
(Özkazanç-Pan, 2008; Prasad, 2003a), disciplinary critiques of management
(Frenkel & Shenhav, 2006; Jaya, 2001), broad deliberations of methodology,
epistemology and knowledge production (Jack & Westwood, 2006; Prasad,
1997a; Westwood, 2004; Westwood & Jack, 2007), and many more. The
present volume seeks to add to the existing oeuvre of postcolonial organizational
scholarship.
The authors contributing to this collection of postcolonial organizational re-
search come from many different countries spread around the world, and focus
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upon a wide variety of important issues. The issues selected for attention in this
book include the colonialist underpinnings of the commodification, packaging
and marketing of Hawaii as a tourist paradise (chapter 2), the role of the dis-
course of the veil in structuring workplace dynamics involving Muslim immi-
grants in Scandinavian organizations (chapter 3), the significance of the ‘cre-
ation’ of a goddess by an NGO (non-governmental organization) in India as part
of its efforts directed at bringing about social change (chapter 4), the complex-
ities of indigenous governance involving Australian Aboriginal people (chapter
5), local practices and interpretations of diversity management in a Swedish mu-
nicipal adult education school with a large Third World immigrant clientele
(chapter 6), emerging work cultures within call centers in India intended to ser-
vice Western clients (chapter 7), the representation of Latin America in interna-
tional management textbooks produced in the West (chapter 8), the Mexican
ejido as an effective form of non-modernist Third World organization and its
implications for the modernist discourse of development (chapter 9), innovative
attempts to create governance arrangements (for Māori development organiza-
tions in New Zealand) which value Māori knowledge and participation (chapter
10), the problematic nature of the West’s new ‘war’ on ‘corruption’ in Africa
(chapter 11), critique of the notion of ‘capacity building’ that guides state-led
bureaucratic efforts to ‘improve’ governance in Australian Aboriginal commu-
nities (chapter 12), critical appraisal of Hofstede’s Culture’s Consequences (2001)
and the model of cross-cultural management research which that book advocates
(chapter 13), and limits to the role of information and communication technol-
ogies (ICTs) in India’s developmental efforts (chapter 14). The present volume’s
focus upon such a wide range of complex issues is a fitting testament, perhaps, to
the power and the promise of postcolonialism as a critical approach in organi-
zation studies.
Endnotes
1. Following a somewhat common scholarly practice, the three terms–namely, ‘postcolonial theory,’ ‘postcolonial
theory and criticism,’ and ‘postcolonialism’–will be employed interchangeably in this volume. Similarly, in
keeping with general postcolonial theoretic usage, we will mostly employ the terms ‘Europe’ and ‘the West’ as
synonyms and also as “figures of the imaginary” (Chakrabarty, 1992: 1). Any deviation from this practice will
take place in fairly specific contexts where the distinct meanings of these terms will be generally obvious. For
a discussion of relevant terminology, see, e.g. Prasad (2003a).
2. Following Spivak (1999: 3, n.5), the term ‘discursive production’ is used here to “mean something that is
among the conditions as well as the effect of a general system of the formation and transformation of state-
ments”. In tune with discourse theory as employed in postcolonial works like Spivak’s, the term ‘statement’
does not refer here to language alone. See, e.g. Young (2001: 401-403) for an elaboration of the concept of
‘statement’. Similarly, following a common enough postcolonial theoretic practice, the term ‘discourse’ is used
in this chapter not to refer to language alone but, rather, to point toward the “intersection of ideas and insti-
tutions, knowledge and power” (Loomba, 1998: 54).
3. Within postcolonial theory, the term ‘colonial discourse’ is generally understood as referring to “the body of
24
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knowledge, modes of representation, strategies [and institutions] of power, law, discipline, and so on, that are
employed in the construction and domination of ‘colonial subjects’” (Niranjana, 1992: 7).
4. An indication of the heterogeneity of the field is provided by the extensive debates that have marked postco-
lonial scholarship since its early years (see, e.g. Ahmad, 1992; Appiah, 1997; Dirlik, 1997; Duara, 2001; Go-
pal, 2004; Hall, 1996; McClintock, 1992; Mishra & Hodge, 1991; Parry, 1987, 1994, 2004; Prakash, 1992;
Shohat, 1992). See Prasad (2003a) for a brief overview of some aspects of these debates.
5. For instance, writing in 1853, Marx opined in the context of the horrific brutalities of British colonial rule in
India that “whatever may have been the crimes of England, she was the unconscious tool of history” (see Marx,
1972: 582).
6. However, these differences between postcolonial theory and Marxism (or postmodernism, or post-structural-
ism) should not be taken to imply that postcolonialism is anti-Marxist (or anti-postmodernist, or anti-post-
structuralist).
7. Critics have noted that there is a vast amount of Western scholarship in the humanities and the social sciences
that, explicitly and/or implicitly, merely works in the service of the basic Weberian thesis–expressed in The
Protestant Ethic and the Spirit of Capitalism–that “in Western civilization, and in Western civilization only,
cultural phenomena have appeared which ... lie in a line of development having universal significance and
value” (Max Weber, quoted in Blaut, 2000: 25; emphasis in the original).
8. Although postcolonial scholars may be said to be in general agreement with Bhabha’s view that “reading
against the grain [is something] that ... postcolonial interpretation demands” (1994: 174; emphasis added), the
idea of reading against the grain does appear to hold somewhat different meanings for different scholars.
Moore-Gilbert (1997: 83 ff.), for instance, seems to understand ‘reading against the grain’ as a relatively nar-
row reading practice largely related to deconstruction. In this chapter, we have adopted a somewhat broader
view of this critical practice.
9. The idea of ‘idiomatic understanding’ is suggested by Spivak (2003) to refer to something like the in-depth
understanding of a social formation’s culture, history, politics, etc. that might be acquired (following serious,
respectful, and non-Eurocentric engagement) by a person who is not necessarily a trained specialist in those
fields.
25
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