Table of Contents
1. Company Profile: Ardent Computech Pvt. Ltd. .............................................................................................2
Expertise in Degree College Internships ........................................................................................ 3
Innovation in AI and Automation .................................................................................................... 3
Vision and Commitment ................................................................................................................. 3
2. Introduction to the Internship ..........................................................................................................................3
3. Internship Goals and Objectives ......................................................................................................................4
4. Topic wise Assignments & Tools Used .............................................................................................................4
5. Modules and Learning Outcomes .....................................................................................................................5
6. Project Development Phase ...............................................................................................................................6
7. Learnings and Key Takeaways .........................................................................................................................6
8. Appendix: Tools Used ........................................................................................................................................7
9.Conclusion ...................................................................................................................................... 7
1. Company Profile: Ardent Computech Pvt. Ltd.
We are a learning and software development company established in 2002. The company started with the
mission to bridge the gap between academia and the industry. We have been conducting online and onsite
internships and training on the latest and updated technologies for the last 20 years. We are an ISO: 9001:2015
company for the development and delivery of online IT education and training. Our sole mission is to provide high-
quality services at an affordable cost. As part of our mission, we have already shaped many careers and provided
efficient and productive resources to the industry. To date, we have successfully trained over 1 million students
across India and also provided internships to over 23000 applicants. The core strength of Ardent in the space of
technical training and internships is a live project-centric approach. We encourage the learners to do global
certifications post-completion of the training or internship.
In internship the students are made to work on industry projects and are assigned to professional teams. The
students during the internship learn the product development life cycle and work on the latest technologies and
frameworks.
The objective is to create resources for the industry and promote entrepreneurship among the students.
Apart from the usual calendar batch training and internships, over the last 20 years, we have also positioned
ourselves as the most sought-after corporate training provider in different technologies all over the country through
our highly experienced and dedicated expertise in the related fields. During all these years of its steep and glorious
ascent, the brand Ardent, by virtue of its credibility have delivered corporate training to companies like
○ IBM
○ Wipro Technologies
○ HCL
○ Aptech
○ Thomson Financial
○ Cognizant Technology Solutions
○ Accenture
○ HP
○ Iblex
○ Lexmark
○ Airtel
○ Management Computer Consultants
○ and many more…
We have a software development wing and have successfully executed many software projects and achieved a
good name in the local and outsourced market. Ardent Computech Pvt. Ltd. is successfully providing its services
currently in the UK, USA, Canada, and India. The core line of activity at Ardent Computech Pvt. Ltd. is to develop
customized application software covering the entire responsibility of performing the initial system study, design,
development, implementation, and training. Its primary clientele includes educational institutions, entertainment
industries, resorts, theme parks, service industries, telecom operators, media, and other business houses working
in various capacities.
Expertise in Degree College Internships
Ardent is a trusted partner for numerous degree colleges and universities across India, delivering structured
internship programs that combine theory with practical exposure. These internships are designed to meet
undergraduate and postgraduate students' academic needs while equipping them with job-ready digital and
analytical skills.
Ardent has successfully conducted internship programs in collaboration with esteemed institutions in technical
and non-technical streams. Their internships are distinguished by:
● Hands-on modules with real-time tools and applications
● AI-enabled project development and workflow automation
● Exposure to business communication, content strategy, and data-driven decision-making
● Industry-based certification upon completion
Innovation in AI and Automation
Ardent has pioneered AI-powered training modules such as:
● Office Automation using AI (Google Workspace, ChatGPT, Notion AI)
● AI for Digital Content Creation (Canva AI, Grammarly, Pictory)
● Marketing Automation using SEO, Social Media Planning, and Lead Nurturing Tools
These innovative programs help learners across disciplines—commerce, humanities, and science—adapt to
modern workplace expectations.
Vision and Commitment
Ardent’s mission is to empower the youth of India with practical, affordable, and future-ready skills. Through
its blended learning approach, real-world projects, and mentorship, Ardent is committed to shaping
professionals who are technically proficient, ethically responsible, and globally competitive.
2. Introduction to the Internship
This internship offered students a practical immersion into the Digital Marketing domain over 120 Hours. Each
module covered a focused module, enabling learners to understand the core components of marketing online, from
search engine optimization (SEO) and content marketing to email campaigns, social media strategies, and
analytics.
The program aimed to foster practical experience with industry tools such as WordPress, Google Analytics,
Mailchimp, Buffer, and Google Ads, preparing participants to build, manage, and analyze real-world digital
campaigns.
3. Internship Goals and Objectives
Internship Goals:
1. Understand fundamental concepts of digital marketing.
2. Gain hands-on experience with leading marketing tools.
3. Execute SEO, social media, email, and paid advertising strategies.
4. Develop a digital campaign project with measurable outcomes.
Internship Objectives:
1. Learn SEO, social media, content, and influencer marketing techniques.
2. Use digital tools like WordPress, Meta Business Suite, Mailchimp, and Ads Manager.
3. Track analytics and optimize performance using insights.
4. Create and present a comprehensive digital marketing campaign.
4. Topic wise Assignments & Tools Used
Sl No Module Tools Used Assignment
Intro to Digital Marketing, Write: “Importance and benefits of digital
1 Presentation, Internet
Careers marketing in 2025.”
Digital Marketing Write: “Why choose digital marketing as a
2 Presentation, Internet
Channels career?”
Setup a Business Page and publish 2 Facebook
3 Social Media Optimisation Facebook
and/or 2 Instagram post.
Social Media Strategy, Create 1-week post calendar and schedule mock
4 Meta Business Suite
Scheduling posts.
Facebook & Instagram
5 Meta Ads Manager Design an image ad + write headline and CTA.
Ads
Website Basics: Domain, Create a free WordPress account and host a free
6 GoDaddy, WordPress
Hosting, CMS domain.
Write a content publishing strategy with SEO
7 SEO Basics SEO Tools, Google
guidelines.
On-Page and Off-Page Identify 5 keywords for a topic.
8 Google My Business
SEO, Backlinks Research 5 backlink sites.
9 Local SEO Google My Business Submit a Google listing and optimise it.
ChatGPT, Canva and Write a blog + create a featured image. Also add
10 Content Marketing
etc. internal links.
Presentation, Search
11 Search Engine Marketing Setup a Google Ads account.
Engine
12 Google Ads Google Ads Create a sample search ad campaign.
Write a video title, description, and thumbnail
13 YouTube Marketing YouTube Studio
idea.
Affiliate & Influencer Identify 3 influencers + research affiliate
14 Instagram, Amazon
Marketing products.
Final Assessment &
15 All Tools Complete campaign project and present in slides.
Project
5. Modules and Learning Outcomes
Module Learning Outcomes
Intro to Digital Marketing Understand components, career paths, and trends.
Social Media Optimisation Learn business page setup and post publishing on Facebook/Instagram.
Create ad creatives with headlines, images, and CTA using Meta Ads
Facebook & Instagram Ads
Manager.
Website Basics Understand domains, hosting, and create a site using WordPress.
SEO Basics (On-Page & Off-Page Learn keyword research, SEO-friendly content creation and on-page best
SEO) practices.
Local SEO Set up and optimise a Google Business Profile for local search.
Content Marketing Create blogs with visuals, internal links and SEO alignment.
Search Engine Marketing (Google Learn SEM fundamentals and configure a mock Google Search Ad
Ads) campaign.
Affiliate & Influencer Marketing Identify affiliate products and find relevant influencers.
Project Work Combine all skills in a practical campaign project and present.
6. Project Development Phase
Students developed a digital marketing campaign for a brand/product. It included:
1. SEO blog (300+ words)
2. Social media calendar + 3 creatives
3. Google My Business Listing
4. Ad copies for Google + Facebook
5. Video idea with title and thumbnail plan
6. Performance tracking setup (mock data)
7. 10-slide final presentation7. Challenges and Solutions
Challenge Solution
WordPress interface issues Step-by-step tutorials + live demo
Difficulty choosing keywords Used tools like Ubersuggest, AnswerThePublic
Canva image design trouble Used templates and peer review
Low engagement in mock ads Focused on better CTA and targeting tips
Email delivery errors Used test audience and preview options
7. Learnings and Key Takeaways
● Built foundational marketing skills across platforms
● Practiced keyword targeting and content writing
● Learned audience engagement via email and social media
● Gained confidence with tools like Mailchimp, Buffer, and Ads Manager
● Understood the full digital campaign lifecycle
8. Appendix: Tools Used
Purpose Tools
Website and blog hosting WordPress
On-page SEO optimization Yoast SEO
Site indexing and performance Google Search Console
Traffic insights Google Analytics
Visual content design Canva
Social media content and ads Meta Business Suite
Email campaign builder Mailchimp
PPC ad management Google Ads
Video marketing tools YouTube Studio
Scheduling social content Buffer
Content ideation ChatGPT
Blog proofreading Grammarly
Keyword research Ubersuggest
Direct marketing WhatsApp Business & SMS Gateways
9.Conclusion
Digital marketing has revolutionized the way businesses connect with their target audiences. Unlike
traditional marketing, it offers a cost-effective and measurable approach to reach potential
customers across the globe. From social media and email campaigns to SEO and content
marketing, digital tools have empowered brands to engage in real-time, personalize their
messages, and build lasting relationships with their consumers.
One of the key advantages of digital marketing is its adaptability. As consumer behavior evolves,
digital platforms allow marketers to respond quickly through data-driven strategies and targeted
advertising. The availability of detailed analytics also helps businesses understand customer
preferences and improve their marketing efforts continuously. This dynamic and flexible nature
ensures that even small businesses can compete with larger corporations on a level playing field.
In conclusion, digital marketing is no longer optional—it is essential. It provides the foundation for
businesses to grow in a competitive, fast-paced digital economy. As technology continues to
advance, companies must stay updated with the latest trends and tools in digital marketing to
remain relevant, engage their audience, and achieve sustainable success in the long run.
