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the Academy of International Business, an accolade achieved by only the
elite international business scholars. Dr. Hult was also selected in 2016 as
the Academy of Marketing Science/CUTCO-Vector Distinguished
Marketing Educator.
He regularly speaks at high profile events (e.g., European Commission,
Swedish Entrepreneurship Forum, United Nation's Conference on Trade
and Development, U.S. Department of Education, World Investment
Forum) and publishes influential op-ed articles (e.g., Time, Fortune,
Fortune, World Economic Forum, The Conversation). Tomas has
developed a large clientele of the world’s top corporations (e.g., ABB,
Albertsons, Avon, BG, Bechtel, Bosch, BP, Defense Logistics Agency,
Domino’s, FedEx, Ford, FreshDirect, General Motors, GroceryGateway,
HSBC, IBM, Michigan Economic Development Corporation, Masco,
NASA, Raytheon, Shell, Siemens, State Farm, Steelcase, Tech Data, and
Xerox).
In addition to co-authoring with Charles W. L. Hill the market-share
leading textbooks in international business (Global Business Today, now
in its 11th edition, and International Business, now in its 12th edition), Dr.
Hult has written several popular business trade books (e.g., Second Shift;
Global Supply Chain Management; Extending the Supply Chain; and Total
Global Strategy).
Tennis, golf, and traveling are his favorite recreational activities.
8
Page vi
brief contents
PART ONE Introduction and Overview
9
Chapter Thirteen Entering Developed and Emerging Markets
356
GLOSSARY 503
ACRONYMS 531
10
Page vii
11
student-focused approach. We believe that anything short of such a
breadth and depth of coverage is a serious deficiency. Many of the
students in these international business courses will soon be working in
global businesses, and they will be expected to understand the implications
of international business for their organization’s strategy, structure, and
functions in the context of the global marketplace. We are proud and
delighted to have put together this international business learning
experience for the leaders of tomorrow.
Over the years, and now through 11 editions, Dr. Charles Hill has
worked hard to adhere to these goals. Since the ninth edition, Charles’ co-
author, Dr. Tomas Hult, has followed the same approach. In deciding what
changes to make, we have been guided not only by our own reading,
teaching, and research but also by the invaluable feedback we received
from professors and students around the world, from reviewers, and from
the editorial staff at McGraw-Hill Education. Our thanks go out to all of
them.
Explain how and why the world’s cultures, countries, and regions
differ.
Cover economics and politics of international trade and investment.
Tackle international issues related to ethics, corporate social
responsibility, and sustainability.
Explain the functions and form of the global monetary system.
Examine the strategies and structures of international businesses.
Assess the special roles of the various functions of an international
business.
12
economic development.
Samuel Huntington’s influential thesis on the “clash of civilizations.”
Growth theory of economic development championed by Paul Romer
and Gene Grossman.
Empirical work by Jeffrey Sachs and others on the relationship
between international trade and economic growth.
Michael Porter’s theory of the competitive advantage of nations.
Robert Reich’s work on national competitive advantage.
The work of Nobel Prize–winner Douglass North and others on
national institutional structures and the protection of property rights.
The market imperfections approach to foreign direct investment that
has grown out of Ronald Coase and Oliver Williamson’s work on
transaction cost economics.
Bartlett and Ghoshal’s research on the transnational corporation.
The writings of C. K. Prahalad and Gary Hamel on core
competencies, global competition, and global strategic alliances.
Insights for international business strategy that can be derived from
the resource-based view of the firm and complementary theories.
Paul Samuelson’s critique of free trade theory.
Conceptual and empirical work on global supply chain management
—logistics, purchasing (sourcing), operations, and marketing
channels.
13
great pride in covering international business for small- and medium-sized
enterprises (SMEs), as well as larger multinational corporations. We also
take great pride in covering firms from all around the world. Some sixty
SMEs and multinational corporations from all six core continents are
covered in the chapters’ opening cases, closing cases, and/or Management
Focus boxes.
And unfortunately, global terrorism and the attendant geopolitical risks
keep emerging in various places globally, many new and inconceivable
just a decade ago. These represent a threat to global economic integration
and activity. Plus, with the United Kingdom opting to leave the European
Union (Brexit), which has implications past 2019, the election of President
Donald Trump in the United States (who espouses views on international
trade that break with the long established consensus), and several elections
around the world, the globe—in many ways—has paid more attention to
nationalistic issues over trade. These topics and many more are integrated
into this text for maximum learning opportunities.
As part of the overall revision process, changes have been made to every
chapter in the book. All statistics have been updated to incorporate the
14
most recently available data. As before, we provide the only textbook in
International Business that ensures that all material is up-to-date on
virtually a daily basis. The copyright for the book is 2020, but you are
likely using the text somewhere between the years 2019 to 2022. We keep
the textbook updated to each semester you use the text in your course! We
do this by integrating Connect and globalEDGETM features in every
chapter.
Specifically, combining McGraw Hill’s Connect platform with the
Google number-one-ranked globaledge.msu.edu site (for “international
business resources”), we can add up-to-date materials and exercises to
each chapter to add value to the material and provide relevant data and
information. This keeps chapter material constantly and dynamically
updated for teachers who want to infuse Connect and globalEDGETM
material into the chapter topics, and it keeps students abreast of current
developments in international business.
In addition to updating all statistics, figures, and maps to incorporate
most recently published data, a chapter-by-chapter selection of changes for
the 10th edition include the following:
CHAPTER 1: GLOBALIZATION
New opening case: GM and Its Chevrolet Supercar, The Corvette
ZR1
New materials on international trade, trade agreements, world
production, and world population
Explanations of differences in cross-border trade and in-country
production; the value of trade agreements; and population
implications related to resource constraints
Revised Management Focus: Boeing’s Global Production System
Revised Management Focus: Wanda Group
New closing case: Globalization of BMW, Rolls-Royce, and the
MINI
15
New opening case: Transformation in Saudi Arabia
New Country Focus: Putin’s Russia
Updated data on corruption
Updated Country Focus: Corruption in Brazil
New closing case: The Decline of Zimbabwe
CHAPTER 4: DIFFERENCES IN
CULTURE
New opening case: China, Hong Kong, Macau, and Taiwan
Deeper treatment of culture, values, and norms
Revised the foundation that most religions are now pro-business
Updated the Hofstede culture framework with new research
New Country Focus: Determining Your Social Class by Birth
New Country Focus: Turkey, Its Religion, and Politics
New Management Focus: China and Its Guanxi
New closing case: The Swatch Group and Cultural Uniqueness
Page x
CHAPTER 5: ETHICS, CORPORATE
SOCIAL RESPONSIBILITY, AND
SUSTAINABILITY
New opening case: Sustainability Initiatives at Natura, the Bodyshop,
and Aesop
Deeper focus on corporate social responsibility and sustainability at
the country, company, and customer levels
New Management Focus: “Emissionsgate” at Volkswagen
16
New closing case: Woolworths’s Corporate Responsibility Strategy
17
INTEGRATIONS
New opening case: NAFTA 2.0?
Extended discussion of Brexit and its ramifications
New section The Future of NAFTA, which discusses the
renegotiation of NAFTA by the Trump administration
New closing case: Free Trade in Africa: TFTA and CFTA
19
CHAPTER 16: GLOBAL MARKETING
AND BUSINESS ANALYTICS
New opening case: Fake News and Alternative Facts
Revised section Globalization of Markets and Brands
New section on Business Analytics; reordered with International
Marketing Research to provide a better flow of the chapter material
Revised section International Marketing Research
Inclusion of more social media topics throughout
Revised positioning of the Product Development and R&D section
New Management Focus: Global Branding, Marvel Studios, and Walt
Disney Company
New Management Focus: Burberry’s Social Media Marketing
New closing case: ACSI and Satisfying Global Customers
20
phenomenon is the way it is. We believe that these theories and Page xii
phenomena are explained in more depth in this work than they
are in the competition, which seem to use the rationale that a shallow
explanation is little better than no explanation. In international business, a
little knowledge is indeed a dangerous thing.
PART ONE
Chapter 1 provides an overview of the key issues to be addressed and
explains the plan of the book. Globalization of markets and globalization
of production is the core focus.
PART TWO
Chapters 2 through 4 focus on country differences in political economy
and culture, and Chapter 5 on ethics, corporate social responsibility, and
sustainability issues in international business. Most international business
textbooks place this material at a later point, but we believe it is vital to
discuss national differences first. After all, many of the central issues in
international trade and investment, the global monetary system,
international business strategy and structure, and international business
functions arise out of national differences in political economy and culture.
PART THREE
Chapters 6 through 9 investigate the political economy of global trade and
investment. The purpose of this part is to describe and explain the trade
and investment environment in which international business occurs.
PART FOUR
Chapters 10 and 11 describe and explain the global monetary system,
laying out in detail the monetary framework in which international
business transactions are conducted.
PART FIVE
In Chapters 12 and 13, attention shifts from the environment to the firm. In
22
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