IIEBM- Indus Business School, Pune
BUSINESS ANALYTICS USING EXCEL
Course: PGDM Batch: 2024-26
Semester: I Course Code:108
Module. No. PARTICULARS
1 Describing and Summarizing Data: Visualizing Data, Descriptive Statistics Relationships
Between Two Variables Create visual representations of data that allow you to recognize
trends and detect outliers, Define and calculate descriptive statistics to summarize data sets
concisely, analyze relationships between two variables by creating scatter plots and
calculating the correlation coefficient.
2 Data Visualization: Concept of Data Visualization, Popular Data Visualization tools,
Exploratory Data Analysis (EDA), Data Cleaning, Data Inspection, uses of the functions like
grepl(), grep(), sub(), summarize(), list(), Using graphical functions in excel for data
visualization, Line Plots, Bar Plots, Bar Plots for Population, Pie chart, table plot,
histogram, Plotting with base graphics.
3 Analytical Decision- Making: Analytical decision-making process, characteristics of the
analytical decision-making process. Breaking down a business problem into key questions that
can be answered through analytics, Characteristics of good questions, Skills of a good business
analyst,
4 Overview Of Business Analytics Application - Marketing Analytics, HR Analytics, Supply
Chain Analytics, Retail Industry, Sales Analytics, Web & Social Media Analytics, Healthcare
Industry, Energy Analytics, Transportation Analytics, Lending Analytics, Sports Analytics
and Technical/Stock Analytics. Future of Business Analytics.
5 Web Analytics and BI: Web and Mobile Analytics with focus on: Text Analytics,
Sentiment Analytics, Click Analytics, and Google Analytics.
6 Application Of Concepts using Case Studies I: Basics of Time Series, Moving Averages
and trends, Seasonality, Cyclicity Basics of clustering, Cluster Analysis, Applications of
Cluster Analysis, Types of Clustering, Data exploration and visualization (using Tableau free
version – case study - Retail) Decision Tree (Case study - Banking).
7 Application of Concepts using Case Studies II: Case studies using MS excel Process for
each case study - cleaning data, Patterns, Making models, Model selection and validation.
Analytics/ Data-driven business decisions using Linear Regression and multiple regression.
Suggested Readings:
1. Alan Murray: Advanced excel success: A practice guide to mastering excels.
2. Dorian Oria San martin: Advanced programming in VBA excel for beginners.
3. Alan Murray: Advanced excel formulas.
4. John Michaloudis: 101 Best Excel Tips and Tricks.
5. Manisha Nigam: Advanced Analytics with excel 2019
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