NAME OF THE COMPANY

LOGO

TAGLINE

BUSINESS PLAN

In partial fulfillment of the requirements in the course

The Entrepreneurial Mind

Submitted by:

Name of the Members

(Surname, Name M.I.)

Submitted to:

Mr. Reggie M. Mariano

BS Civil Engineering 3

2025
 Table of Contents

Title

Page

Chapter 1 Introduction…….…………………………….…………….………….

……….…….. 2

1.1 Business Concept…………………………………………..

………………………………… 2

1.2 Business/Product

Name………………………………………………………………….. 3

1.3 Mission and Vision Statement ……………..

………………………………………….. 3

1.4 Business Classification………………………………….

……………………….………… 3

1.5 Business Location…………………………………………….

……………………………… 3

1.6 Business Logo………………………………………………………………….

………………. 4

Chapter 2 Business Model…….

…………………………………………………………………. 4

2.1 Value

Proposition……………………………………………………………………………. 4

2.2 Customer Segments………………….

……………………………………………………… 5

2.3 Revenue

Streams…………………………………………………………………………….. 5
 2.4 Cost

Structure…………………………………………………………………………………. 6

2.5 Key

Activities………………………………………………………………………………….. 6

2.6 Key

Resource………………………………………………………………………………….. 6

2.7 Process…………………………….…………………..

………………………………………… 7

2.8

Channels……………………………………………………………………………………

…… 8

2.9 Key

Partnerships…………………………………………………………………………….. 8

Chapter 3 Business Goals……………….

……………………………………………………….. 9

3.1 Short-Term

Goals……………………………………………………………………………. 9

3.2 Long-Term Goals…………..

……………………………………………………………….. 9

3.3 Organizational Chart……………………

……………………………………………….. 9

Chapter 4 Marketing Plan…………………………………………...

………………………….. 10
 4.1 Marketing Mix……..……………………………………………….

…………………………. 9

4.2 Marketing Strategy…………………………..……………….

…………………………….. 9

4.3 SWOT Analysis.…..……………………………………………….

…………………………. 9

4.2 PESTLE Analysis……………….……………..……………….

…………………………….. 9

Chapter 5 Financial Forecast……………………………….

…………………………………... 9

5.1 Income and Expense……..……………………………………….

…………………………. 9

Executive Summary…..…………………………..……………………….

…………………………. 9

Reference…..………………………………………………………….………….

…………………………. 9

Supporting Documents (Resume) ……...………………………….

…………………………. 9
 Chapter 1

Introduction

1. 1 Business Concept

The business concept section of a business plan outlines the

foundation of your business idea, its purpose, and how it will create

value. This section is crucial for capturing the interest of stakeholders,

such as investors, partners, or lenders.

1.2 Business Name

Your business or product name should characterize the following:

- simple and memorable

- reflect the business values

- unique and distinctive

1.3 Mission and Vision Statement

Mission

Mission Statement: A concise explanation of your business's purpose and

the value it provides to customers. Example: "To provide affordable and

sustainable fashion for eco-conscious consumers."

Vision

Vision Statement: A future-focused statement that reflects where you see

your business heading in 5–10 years. Example: "To become the leading

provider of eco-friendly apparel globally."

1.4 Business Classification

Commercial Business

This includes the service and merchandising business, all things

connected to the buying and selling of products.

Service Business

Focuses on providing services rather than selling tangible products.

Examples include law firms, accounting firms, consulting companies, and

engineering services.

Merchandising Business

Buys finished goods from suppliers and resells them to customers.

Examples include retail stores like supermarkets and clothing stores.

Industrial Business

An industrial business is an enterprise focused on manufacturing,

production, or other activities that support the industrial sector, which

includes businesses that produce capital goods or provide services to

other businesses rather than directly to consumers

Manufacturing Business

Transforms raw materials into finished products using labor and

other inputs. Examples include automobile manufacturers, furniture

makers, and food processing companie

1.5 Business Location

In this part, you will explain where will you put up your own

business. Explain where and why did you choose the specific location. If

you will decide to not have a physical store and create use the online

platform, explain the reasons why did you do so.

1.6 Business Logo

Your business logo is important as your own product. It shows

interconnectedness between the company and the brand. In creating

your business logo, it should be characterizing by the following:

1. Reflect the brand identity.

2. The usage of professional design tools.

3. The art of color psychology.

 Chapter 2

Business Model

2.1 Value Proposition

Explain and elaborate the unique value of your product or service

provides to customers. Example: "We offer eco-friendly packaging to

reduce environmental impact."

A value proposition is a statement that explains how a product or

service solves customer problems or improves their situation, and why

they should choose it over competitors. It's a clear, concise statement

that explains the benefit of your product/service, what it does, and why

it's superior.

Another example: Nike: "Just Do It." This slogan encapsulates Nike's

value proposition of motivation and empowerment, encouraging people

to pursue their athletic goals.

2.2 Customer Segments

This part shows the specific groups of people or organizations your

business targets. Example: "Environmentally conscious individuals aged

18–35." In this part, you need to explain the demographic profile of your

target customers. Also, state the reasons why did you choose the specific

customer for your business.

2.3 Revenue Streams

In writing revenue stream, take note of the following:

1. Identify whether you sell your products online using a website

or social media or you will have your physical store.

2. It should be easy for customers to order and receive deliveries if

online and smooth store transaction if physical.

3. Keep control of your prices, customer service, and brand image.

2.4 Cost Structure

 The key costs involved in running the business, including fixed and

variable expenses.

Example: "Major costs include raw materials, labor, and marketing."

Fixed expenses, like a mortgage or rent payment, cost the same amount

on a routine basis. They're the costs you can plan for and are likely

already factored into your regular budget. These costs can occur at any

interval, but they're typically monthly or yearly payments.

Variable expenses are those that change in cost and occurrence. These

expenses are more difficult to plan for, as they can vary depending on

several factors, such as unforeseen events and discretionary spending.

2.5 Key Resource

The assets necessary for the business to function, such as

intellectual property, equipment, or expertise.

Example: "Our patented technology is a key resource."

2.6 Process

Materials & Equipment:

Production or Manufacturing Steps

2.7 Channels
 How the business delivers its product or service to customers.

Example: "We sell directly to customers via an e-commerce website."

2.8 Key Partnerships

Collaborations with other businesses or organizations that help the

company operate efficiently and expand its operations.

Example: "We partner with local logistics companies for delivery."

Chapter 3

Business Goals

3.1 Short-Term Goals

Short-Term Goals: Specific, measurable goals to be achieved within

the first 1–2 years.

Example: "Acquire 1,000 customers in the first six months."

List at least 3 short-term goals.

3.2 Long-Term Goals

Long-Term Goals: Broader objectives that guide your business's

growth over time.

Example: "Expand to three international markets within five years."

List at least 3 long-term goals.

Key Milestones: Highlight any significant achievements you plan to

accomplish, such as launching a product or reaching a revenue target.

3.3 Organizational Chart

Roles and Responsibilities

Owners (Business Partners)

Trixie Anne M. Barretto

- Co-Owner / Marketing & Sales Manager

- Handles product promotions, customer engagement, and sales

operations.

Joshua R. Miranda

- Co-Owner / Production & Operations Manager

- Oversees product manufacturing, quality control, and supply chain

management.

Employees

Augostine Llyode T. Meclat

- Production Assistant

- Helps in mixing, packaging, and maintaining production efficiency.

Hubert Dagohoy

- Finance & Inventory Staff

- Manages bookkeeping, budgeting, and product stock tracking.

Rhodge Lagrimas

- Product Development Assistant

- Assists in improving formulas, testing new products, and

researching trends.

John Paul Paco

- Sales Representative

- Handles customer inquiries, order processing, and local deliveries.

 Chapter 4

Marketing Plan

4.1 Marketing Mix

Also known as the 4Ps (Product, Price, Place, Promotion), the

marketing mix details how you will market your product or service.

Product: What you’re selling and its features.

Price: Your pricing strategy and how it compares to the market.

Place: Distribution channels and locations where your product or service

will be available.

Promotion: Marketing and advertising strategies to promote your

product.

4.1 Marketing Strategy

This section outlines the overall approach you will take to reach and

attract your target customers. It should include the marketing strategies

and tactics you plan to use, such as digital marketing, social media,

content marketing, etc.

4.3 SWOT Analysis

SWOT stands for Strengths, Weaknesses, Opportunities, and

Threats. This analysis helps you identify internal strengths and

weaknesses of the business, as well as external opportunities and threats

in the market environment.

4.4 PESTLE Analysis

 PESTLE stands for Political, Economic, Social, Technological, Legal,

and Environmental factors. This analysis helps you understand the

external macro-environmental factors that could impact your business.

Chapter 5

Financial Forecast

5.1 Income and Expense

1. Write down how much money your business expects to earn (income).

2. List all the things you need to pay for, like materials, rent, or delivery

(expenses).

3. Subtract your expenses from your income to see if you have a profit or

loss.

4. Use simple and realistic numbers to show how your business will

manage money.

Item Amount

Income

Product Sales (Expected) Php 25,000

Total Income Php 25,000

Expenses

Materials/Supplies Php 10,000

Delivery Costs Php 3,000

Marketing Php 2,000

Internet/Utilities Php 1,000

Other Expenses Php 1,000

Total Expenses Php 17,000

Profit/Loss Php 13,000

Executive Summary

Executive Summary Structure

Business Name and Location

- Start with the name of your business and where it operates.

Business Concept

- Briefly describe what your business does.

- Mention the product or service you offer and the problem it solves.

Target Market

- Identify your ideal customers.

- Include basic demographics or market needs.

- Competitive Advantage
 - Explain what makes your business unique or better than

competitors.

Business Goals

- Outline short-term and long-term goals.

- Include growth plans or milestones.

- Financial Highlights

Example of an Executive Summary

FreshBlend Juice Bar is a startup located in downtown Austin,

Texas, offering organic, cold-pressed juices and smoothies. Our mission is

to promote healthy living by providing delicious, nutrient-rich beverages

made from locally sourced ingredients.

We cater to health-conscious individuals aged 18–45 who seek

convenient, nutritious options. Unlike traditional juice bars, FreshBlend

uses a proprietary blending technique that preserves more vitamins and

flavor.

Our goal is to open three locations within the next two years and

achieve $500,000 in annual revenue by year three. We are seeking

$100,000 in startup funding to cover equipment, lease, and marketing

expenses.

The business is co-owned by Jane Doe and John Smith, who bring a

combined 15 years of experience in food service and nutrition.

Reference
Supporting Documents (Resume)