Issue No: 001

Effectivity: August 2022

Revision No: 000
Revision ---
Date:
PAMANTASAN NG LUNGSOD NG MUNTINLUPA
University Road, Poblacion, Muntinlupa City, Philippines
UNDERGRADUATE LEARNING PLAN
Course Code: GENED05
Course Title: Purposive Communication

MUNTINLUPA CITY VISION

Muntinlupa City is the Model Smart Urban Village of Metro Manila, the Leading Investment Destination in the Philippines, and one of the Recreation and Sports Development Hubs in the region;
propelled by a robust, diversified, and competitive economy; populated by a healthy, empowered, and God-centered citizenry; situated in an ecologically-balanced environment; supported by a
well-planned infrastructure and land use; and led by a responsive and accountable local governance.
MUNTINLUPA CITY MISSION
● To promote broad-based economic growth and revitalize a local business-friendly environment for sustainable and inclusive development;
● To protect every individual, inclusive of all genders, from natural and human-induced hazards by ensuring strict enforcement of necessary safety measures and climate change adaptation and
mitigation strategies;
● To provide equitable social services that include education, health and nutrition, livelihood and employment, socialized housing, protective services, and further community development
responsive to all genders and sectors;
● To advance holistic development through strategic management of land use and institutionalization of accessible, disaster-resilient, and energy-efficient infrastructure; and,
● To steer local development by upholding the elements of good governance with a prime focus on digital transformation, fiscal accountability, and civic participation.
PLMUN VISION
A dynamic and highly competitive higher education institution committed to people empowerment towards building a humane society
PLMUN MISSION
To provide quality, affordable, and relevant education responsive to the changing needs of the local and global communities through effective and efficient integration of instruction,research, and
extension; to develop productive and God-loving individuals in society.
COLLEGE VISION
The College of Criminal Justice will be known as respected and dignified academic institution in the society. Committed to provide quality education and Christian values. To become responsible,
productive and competent professionals, all for the glory of Almighty God.
COLLEGE MISSION
The College of Criminal Justice has the obligation and mandate to perform its duties and responsibilities, by way of training, molding and guiding the students with the following objectives:
1. to reign God-oriented attitude with the utmost respect, honesty, and love to country, mankind and environment;
2. to develop the knowledge and technical skills in the field of criminology and to be applied both in the public and private sector; and
3. to create an efficient and empowered graduates power-packed to become globally competitive and future leaders.
CORE VALUES
Sense of Righteousness, Sense of Pride, Sense of Ownership, Sense of Urgency, and Culture of Excellence

WHERE IS THE COURSE SITUATED IN THE FRAMEWORK

OF THE PLMUN CURRICULUM?
√ GROUNDING: Establishing fundamental knowledge, skills, and values
IMMERSING: Deepening understanding and engaging localities
EXPLORING: Reconnoitering globalities and rethinking the complex world
POSITIONING: Forging identity toward sustainability, justice, and social transformation

A. COURSE INFORMATION

Course Code: GENED05

Course Title: PURPOSIVE COMMUNICATION
Course Units: 3 UNITS
Prerequisites: NONE
Department: College of Criminal Justice
College: College of CRIMINAL JUSTICE
Semester: First Semester
Academic Year: 2025 – 2026
Instructor/s: MA. PURIFICACION M. GANNABAN, MAELED,MBA, LPT
Venue: TBA
Section:
Schedule:

B. COURSE DESCRIPTION

Purposive Communication is about writing, speaking, and presenting to different audiences and for various purposes (CMO, 2013).
 Purposive Communication is a three-unit course that develops students' communicative competence and enhances their cultural and intercultural awareness through multimodal tasks that
provide them opportunities for communicating effectively and appropriately to a multicultural audience in a local or global context. It equips students with tools for critical evaluation of a variety of
texts and focuses on the power of language and the impact of images to emphasize the importance of conveying messages responsibly. The knowledge, skills, and insights that students gain
from this course may be used in their academic endeavors, their chosen disciples, and their future careers as they compose and produce relevant oral, written, audio-visual, and/or web-based
output for various purposes.

C. PROGRAM LEARNING OUTCOMES

PROGRAM LEARNING OUTCOMES

PLO1: Conduct criminological research on crimes, crime causation, victims, and offenders to include deviant behavior.
PLO2: Internalize the concepts of human rights and victim welfare.
PLO3: Demonstrate competence and broad understanding in law enforcement administration, public safety and criminal justice.
PLO4: Utilize criminalistics or forensic science in the investigation and detection of crime.
PLO5: Apply the principles and jurisprudence of criminal law, evidence and criminal procedure.
PLO6: Ensure offenders' welfare and development for their re-integration to the community.

D. COURSE LEARNING OUTCOMES AND RELATIONSHIP TO PROGRAM LEARNING OUTCOMES

As stipulated in the CMO 20, S. 2013, you are expected to know and do the following at the end of the course:

COURSE LEARNING OUTCOMES

Knowledge
1. Describe the nature, elements, and functions of verbal and nonverbal communication.
CLO1: 2. Explain how cultural and global issues affect communication.
3. Determine culturally appropriate terms, expressions, and images.
4. Evaluate multimodal texts critically to enhance receptive skills.
5. Summarize the principles of academic text structure.
Skills
1. Convey ideas through oral, audio-visual and/or web-based presentations for different target audiences in local and global settings using
appropriate registers.
CLO2: ALIGNMENT
2. Create clear, coherent and effective communication materials.
OF THE 3. Present ideas persuasively using appropriate language registers, tone, facial expressions and gestures. COURSE
4. Write and present academic papers using appropriate tone, style, conventions, and reference styles. LEARNING
OUTCOMES
Values
1. Adopt cultural and intercultural awareness and sensitivity in communication ideas; and
CLO3:
2. Appreciate the difference in varieties of spoken and written language.
3. Appreciate the impact of communication on society and the world.
 TO THE PROGRAM LEARNING OUTCOMES

CLO1 CLO2 CLO3

PLO 1 ✓
PLO 2 ✓
PLO 3 ✓
PLO 4 ✓
PLO 5 ✓ ✓
PLO 6 ✓ ✓
PLO 7 ✓

E. COURSE OUTLINE

WEEK References / Teaching and Outcomes-Based

Intended Learning Topic Textbooks Learning Mode of Resources Assessment
NO. Outcomes (ILO) Activities (TLA) Delivery Needed (OBA)
 At the end of the orientation, I. ORIENTATION Student Handbook ● Orientation ● Distance Student Handbook One-Page
1 the students will be able to: • University Vision, Mode Reflection Paper
1. familiarize the VMGO Mission, Goals and OBE Learning Plan ● Self-Introduction ● Google OBE Learning
of the university; Organizational Structure; Classroom Plan
2. recite the program • College Policy and Teacher’s Rules and ●Class ● Facebook

educational objectives Goals Regulations Handbook Expectations Messenger

and outcomes of BSED • Course Plan Discussion
program; and • Department Objectives Watch PLMUN AV
3. remember course • House Rules via PLMUn
requirements and • Grouping website.
regulations in the new • Assignment of Tasks
normal of module-based per group
learning.

At the end of the lesson, you I. COMMUNICATION IN Lim, Jonna Marie A. ● Interactive ● Distance Textbook Digital Application
2-3 should be able to: THE DIGITAL GLOBAL & Bruza, Elen Joy Discussion Mode Digital Portfolio Short Video /
1. explain the nature, WORLD A. (2025). A course ● Recapitulation of ● Google Print Portfolio Comic Strip/
principles, and processes of • Communication module for each topic by the Classroom Infographic on
communication in diverse Processes, Principles and Purposive Professor. ● Facebook “Effective
contexts, including verbal, Ethics Communication, 2nd Messenger Communication in
nonverbal, intercultural, and ed.Rex Book Store: the Digital Global
digital global environments; • Local and Global Manila, Philippines. World.”
2. analyze the impact of Communication in Quiz (Self-
cultural, global, and Multicultural Settings Checkpoint)
technological factors—
including AI—on effective • Understanding and
communication and Evaluating Multimodal
education; Texts
3. apply appropriate
communication strategies and
culturally sensitive language
in oral and written interactions
across various social,
academic, and professional
settings;
4. critically evaluate
multimodal texts and
messages using analytical
 skills to assess credibility,
intent, and factuality; and
5. demonstrate awareness
and appreciation of the role
of communication in
shaping society, promoting
intercultural understanding,
and upholding ethical and
responsible discourse.

At the end of the II. COMMUNICATION FOR Lim, Jonna Marie A. & ● Interactive ● Distance PowerPoint Group Activity on
4-5 discussion, the students will INFORMATION AND Bruza, Elen Joy A. Discussion Mode Presentation Cornell Note
be able to: PERSUASION PURPOSES (2025). A course ● Google Quiz (Self-
1. understand the principles • Obtaining and Providing module for Purposive Classroom Checkpoint)
of effective information Information Communication, 2nd ● Facebook

search, rhetorical appeals, • Persuasion Techniques ed.Rex Book Store: Messenger

and logical reasoning, • Argument and Argument Manila, Philippines.
including the components Building
of an argument, the
CRAAP test, persuasive
tactics, and common logical
fallacies;
2. develop and apply
strategic search techniques
to locate credible, relevant,
and current health-related
or topic-specific information
using established
evaluation frameworks like
the CRAAP test;
3. analyze and construct
well-reasoned arguments
using inductive and
deductive reasoning and
the A-R-E model
(Assertion–Reasoning–
Evidence), while identifying
fallacies and weak logic;
4. apply rhetorical appeals
 (ethos, pathos, logos) and
persuasive strategies to
both critique and create
persuasive messages in
academic and real-world
contexts; and
5. demonstrate ethical
responsibility in
communication by
evaluating the implications
of persuasive techniques
and upholding integrity
when presenting arguments
or influencing others.
At the end of the II. COMMUNICATION FOR Lim, Jonna Marie A. & ● Interactive ● Distance PowerPoint Group Activity about
6-8 discussion, the students will WORK PURPOSES Bruza, Elen Joy A. Discussion Mode Presentation Misinformation,
be able to: • Fundamentals of Effective (2025). A course ● Google Disinformation
1. differentiate between Communication in the module for Purposive Classroom and
personal and professional Workplace Communication, 2nd ● Facebook Malinformattion
communication, and explain ed.Rex Book Store: Messenger Self - Reflection
the importance of effective, • Communication for Manila, Philippines. Graphic Organizer
ethical, and purposeful Employment CRAAP Test
communication in the  Writing Resume Debate
workplace;  Writing Cover Letters Quiz (Self-
2. evaluate workplace  Building Interview Checkpoint)
communication materials Skills
using established criteria for
 Communication for
effectiveness, such as
clarity, tone, organization, Effective Workplace
and appropriateness to Correspondence
 Creating Business
context and audience;
3. conduct a personal Messages
 Writing in Formal
SWOT analysis to identify
individual strengths and Business Style
 Reporting Workplace
career-relevant selling
points for job application Data
 Communication for Oral
materials and interviews;
4. compose well-organized, Presentations in the
informative, and customized Workplace
job application documents,
including résumés and
 cover letters, that reflect
both qualifications and
understanding of business
communication standards;
and
5. produce formal workplace
correspondence and
business reports using
clear, concise, and
professional language,
appropriate formatting, and
data presentation
techniques.
9 MIDTERM EXAMINATION
At the end of the discussion, IV: Communication for Lim, Jonna Marie A. & ● Interactive ● Distance PowerPoint Pair Activity
10 - 11 the students will be able to: Academic Purposes Bruza, Elen Joy A. Discussion Mode Presentation Essay (Personal
1.analyze sample texts in Introduction to Academic Writing (2025). A course ● Google Anecdotes)
terms of purpose, audience, module for Purposive Classroom Travel Vlog
Understanding Academic Communication, 2nd ● Facebook
language use, Analysis
and data presentation; Writing Assignments ed.Rex Book Store: Messenger
2. characterize academic Manila, Philippines.
writing in terms of purpose,
audience,
language use, and data
presentation;
3. share in oral and written
form one’s opinions and
personal actions
about social issues and
realities;
4. distinguish types of
college essays: descriptive,
explanatory,
persuasive, and analytical;
5. identify the parts of an
essay question and the
corresponding
choices a writer must make
based on the question; and
6. analyze essay questions
 into parts.
At the end of the discussion, Writing to Discuss and Narrate Lim, Jonna Marie A. & ● Interactive ● Distance PowerPoint Essay
12 - 13 the students will be able to: Writing to Define and Inform Bruza, Elen Joy A. Discussion Mode Presentation Self-Reflection
1. analyze both multimodal (2025). A course ● Google Quiz (Self- Check
and print texts about travel, module for Purposive Classroom point)
focusing on their content, Communication, 2nd ● Facebook

narrative, and descriptive ed.Rex Book Store: Messenger

techniques; Manila, Philippines.
2. explore methods for
engaging readers through
narrative and descriptive
texts;
3. plan and create a digital
tour and creative writing
project that integrates
narrative and descriptive
techniques;
4. give the meaning of
selected Gen Z slang or
vocabulary;
5. analyze texts in terms of
content and structure;
6. consider ways in writing
engaging informative texts;
and
7. write a 500-word
informative essay on
discipline-based issues.
At the end of the discussion, Writing to Analyze and Explain Lim, Jonna Marie A. & ● Interactive ● Distance PowerPoint Review Paper
the students will be able to: Writing to Review and Evaluate Bruza, Elen Joy A. Discussion Mode Presentation Quiz (Self-
14 - 15 1. identify the nature and (2025). A course ● Google Checkpoint)
features of analytical module for Purposive Classroom
writing; Communication, 2nd ● Facebook

2. adopt a literary ed.Rex Book Store: Messenger

perspective in reading and Manila, Philippines.
analyzing a chosen text;
3. write an analysis of a
literary text following the
steps suggested;
4. examine reviews of
 popular films and shows;
5. contrast review papers
and evaluative papers in
terms of purpose, focus,
structure, and scope; and
6. write either a review or
evaluative paper on a
discipline-based topic.
At the end of the discussion, Writing to Investigate and Lim, Jonna Marie A. & ● Interactive ● Distance PowerPoint Self-reflection
16 - 17 the students will be able to: Propose Solutions Bruza, Elen Joy A. Discussion Mode Presentation Pair Work
1. examine sample research Upholding Academic Integrity (2025). A course ● Google Quiz (Self-Check
presentations in terms of module for Purposive Classroom point)
content, delivery, and Communication, 2nd ● Facebook

usefulness; ed.Rex Book Store: Messenger

2. identify community issues Manila, Philippines.
that require immediate
action;
3. develop a feasible
proposal for addressing a
community issue using the
design thinking process;
4. present the project
proposal to the class,
ensuring it is concise and
precise;
5. identify the different types
of plagiarism;
6. determine whether
sample sentences show
signs of plagiarism;
7. review basic rules for
avoiding plagiarism; and
8. use various methods for
properly incorporating
quotes into the text.
18 FINAL EXAMINATION

F. COURSE REQUIREMENTS

Suggested Lecture Requirements:

 1. Mid-Term Examination
2. Final Examination
3. Attendance
4. Activities / Outputs /Performance Tasks
5. Quizzes / Long Exam
6. Class participation

G. ASSESSMENT AND RUBRICS

Each student will be graded based on the following requirements:

ASSESSMENT TASK WEIGHT CLOs

Attendance 10% CLO1 – CLO3
Class Participation 20% CLO1 – CLO3
Quizzes 30% CLO1 – CLO3
Major Examination 40% CLO1 – CLO3
TOTAL 100%

RUBRICS
Grading the Student Portfolio

Reflections 15%
Portfolio Introduction 5%
Completeness of the Student Portfolio 80%

TOTAL 100%

Criteria for Grading Digital Portfolio

Content 20 points
Quality of Analysis 10 points
Language Use 10 points
TOTAL 40 points

H. COURSE READINGS AND REFERENCES

References:

Basic Readings (Required)

Lim, Jonna Marie A. & Bruza, Elen Joy A. (2025). A course module for Purposive Communication, 2nd ed.Rex Book Store: Manila, Philippines.

Tejada, K.C., Valdez, M.L., & Sapungan, R. (2023). Purposive Communication: A Module. Batangas State University, Philippines.
Dungca, C.M., et al. (2019). Purposive Communication: Exploring the Language Agenda Through. Malabon City, Philippines: Jimczyville Publications.

I. GRADING SYSTEM

The grading system for the undergraduate students at the end of every semester is as follows:

GRADE RATING REMARK

97-100 1.00 Passed
94-96 1.25 Passed
91-93 1.50 Passed
88-90 1.75 Passed
85-87 2.00 Passed
82-84 2.25 Passed
79-81 2.50 Passed
76-78 2.75 Passed
75 3.00 Passed
INC 4.00 Incomplete
74 and below 5.00 Failed
UW 6.00 Unauthorized Withdrawal
AW 7.00 Authorized Withdrawal

Notes:
1. A student is marked “AW” if he/she followed the Authorized Dropping procedure prescribed by the Office of the Registrar.
2. A grade of 5.00 (Failed) is given for the following reasons:
 a. Inability to satisfy the minimum requirements of the subjects
b. Excessive Absences
c. Cheating during major examinations
3. A base 60 transmutation table must be used in assessing student performance in examinations.

J. CLASS POLICIES

1. Attendance shall be checked regularly. University rules on lateness and absences shall be followed.
2. Proper classroom decorum shall always be observed.
3. All mobile phones shall be put on silent mode.
4. All course requirements shall be submitted on time. Late submissions shall have corresponding deductions.
5. Students who are caught cheating and plagiarizing in any form shall be punishable by university rules.
6. Class standings shall be posted before they are released as final marks. Questions regarding grades shall be raised during this period. Once grades are submitted at the end of the semester,
they shall be considered final. Change of grades shall be possible only if there is an error in computation.
7. Consistent with the provisions of Republic Act 11313 or the Safe Streets and Public Spaces Act of 2019, the Pamantasan as a whole and this class in particular will not in any way tolerate
any form of gender-based sexual harassment. Members of the classroom are expected to respect one another regardless of sexual orientation and gender identity expression.

K. CONSULTATION HOURS

NAME OF FACULTY EMAIL DAY/S TIME

Asst. Prof. Ma. Purificacion M.Gannaban, LPT [email protected] WED 5:30pm-8:30pm

APPROVAL

Prepared by: Reviewed by: Noted by:

ASST. PROF. MA. PURIFICACION M.GANNABAN, LPT DR. FERMAE L.TAMAYAO DR. FERMAE L.TAMAYAO
Faculty Member / Coordinator Dean, Institute of Integrated Development Education (IIDE) Dean, Institute of Integrated Development Education (IIDE)

Recommended by: Approved by:

Assoc. Prof. GHIEBERT SON I. OCTAVIO, LPT Dr. DANILO B. SOLAYAO, LPT
Director, Center for Curriculum, Instructional Materials Development and Assessment Vice President for Academic Affairs