SALES & MARKETING REPORT MARCH 6, 2025
Market Overview
Overall market trend for excavators in Tanzania
The overall market trend in the excavator industry is heavily focused on promoting
advanced technology, sustainability and automation features with a strong
emphasis on electric and hybrid models.
Government policies for infrastructure and mining activities
The government policies regarding infrastructure and mining activities primarily focus on
promoting value addition by encouraging local mineral processing and beneficiation,
improving infrastructure in mining areas like roads and electricity. Supporting small scale
miners through training and access to technology and enforcing strict regulation around
minerals extraction and export through the mining act. Which emphasize the country’s
permanent sovereign over natural resources this include mandatory local content
requirement and limitation on exporting raw materials
New Projects Awarded Recently
The government has set a target for the growth of mining sector towards the goal of
contributing 10% of the GDP by 2025, recently project awarded categorized from
Mining Activities and construction activities among of Mining projects include
Kabanga nickel project, Ngualla Rare Earth project, Cholalo Graphite Project, Panko
Graphite Project, Bunyu Graphite Project ,Nyanzaga Gold Project ,Singida Gold
Project , New Luika Golg project, Mahenge Graphite Project, Liparamba Nickel
Project, Lindi Jumbo Graphite Project, Manyoni uranium Project ,Mchuchuma Coal
Project.
The major construction project currently underway in Tanzania is the standard
gauge railway which involves building a 2,561 kilometers railway line connecting the
Dar es salaam to Mwanza on Lake Victoria and Kigoma on Lake Tanganyika, other
notable construction project includes Dodoma Internation Airport, Mtwara Plant,
Water infrastructure Project, this project is significance focus of infrastructure
development in the country.
Update on Mining Leases or opening/Expansion of New Mining
Tanzania mining sector has experienced gradual growth with a good track record
over the years and predict increase foreign direct investment with a focus on the
Mining sector continues to be one of the highest contributors to Tanzania GDP and
the Government has positively marketed the country mineral resources and
investment opportunities globally, over the years, like any other sector.
Competition Activities
The excavator competition in market in Tanzania was experienced steady growth
due to the country expanding construction and Mining Industries, Tanzania has been
investing heavily in infrastructure development projects such as roads project,
bridges and railways which has led to an increase to demand for excavators
Who are very active players and their action
The active players in the excavators market mostly are Chines Brand such as Sany,
XCMG and Liu gong dominate the excavator market in Tanzania, due to their
affordability and reliability, however other well-known brands such as Caterpillar
and Komatsu also have a significance presence in the market.
Pricing of competition models
The competition pricing in the Excavator market based in models and Ton of the
particular
Initiatives by competition
The initiatives program that taken from our competitive include
➢ Availability of Loan Facility, when purchase Equipment
➢ Opening the Feeder office near the targeted customer to protect their
interest
➢ Keeping more machine in stock, and make sure availability of spare parts
➢ Applying of Tander from starting and ongoing government project and non-
government projects, through Taneps.
Future threats /challenges
Kobelco activities
In 1930, Kobe steel manufactured Japan’s first domestically produced electric
shovel, followed by Japan’s first hydraulic Excavator in 1963 since then the Kobelco
brand has been associated with groundbreaking construction machinery maker.
Marketing activities done recently and planned for future
The marketing activities done recently to promote the Kobelco excavator in Tanzania
include but not limited to:
➢ Uses of social media to promote the Kobelco product to the targeted
customers
➢ Going to door-to-door marketing program
➢ Attending in machinery exhibition annual
➢ Uses of outdoor marketing in various areas
➢ Keeping enough stock in our showroom
➢ Opening the feeder office in Mining targeted customer region (zone)
Number of active leads or deal concluded
The following are the active customer leads that expecting to purchase the
equipment as shown from the marketing report submitted.
1.Carribean Investment co. ltd
2.Sama construction and Drilling Co. ltd
3.Otonde construction& Mining Co
4.Izra Elution Plant
5.Grace gold Mining
6.underline company ltd
7.Hacienda Construction and Mining co
8.Fema Mining Co ltd
9.Meli Construction Ltd
10.Mashapala Mining Co. ltd
11.Nsangano Gold Mining
12.F.F.G Group of Companies
13.Clover Mining co ltd
14.Hon: Hussein Kasu (member of Parliament) individual
15.Herman construction ltd
16.Mr. Mpanduji (Gold site) Individual
The above-mentioned customer lids based on the Kobelco excavator need from the
March to May 2025, closely following up need till to close the business
Participation on Major Events Planned During 2025
The Nazneen material handling company ltd authorized Diller for the Kobelco
excavator has set a plan on participation of major Mining and Machinery Trade
Exhibition on 4-26 September which will be held at Dar-es-salaam and Geita this
will enable to make Kobelco excavator customers to understand the product.
Mining Territories Visited Recently and Our Strategies For key Account
Customers.
The Nazneen Material Handling co has made a marketing trip to the Lake region this
include Mwanza, Geita among the mining territories visited are Magema Gold
Site,Nyamatagata Gold Site,Nyang’wale Gold Site,Msalala Gold Site,Burur Gold
Site,Isonda Gold Site,Rubondo Gold site,Nyaruyeye Gold site,Kakola Gold
Site,Msasa Gold Site,Rwemgasa Gold Site, Nyamalimbe Gold Site, ushirombo Gold
Site and Runzewe Gold Site.
The following are the Strategies for the key account Customers
Due to the company focus on Mining industry customers which mostly found in lake
region
➢ The company must open the feeder office in Mwanza or Geita for the purpose
of protecting the customer interest for the Kobelco excavator
➢ To keep updated customer status during the availability of project
➢ Offering the competitive marketing price for the targeted customer
➢ Providing after sales service and assurance of spare parts in stock once
needed.
➢ To mobilize the customer by making door to door marketing for the purpose
of resolving and answering their questions regards the machine requirement.
The above marketing report not limited but will be updated accordingly to
customer project status.
Prepared and submitted by:
Stanford Mwamasangula
Sales and Marketing Officer
