Bank of Maharashtra – The Financial Partner

Introduction:
Unfiltered: Romance & Rebellion is India’s largest youth-driven cultural music
festival, blending music, lifestyle, and immersive experiences into one
unforgettable night. We have successfully executed shows for leading artists
like Honey Singh, Sidhu Moosewala, Jass Manak, and Shreya Ghoshal, further
proving our cultural credibility. With a highly engaged audience of 16–30-year-
olds, the festival provides a unique platform for Bank of Maharashtra to
connect with youth culture, drive digital banking adoption, and deliver
tangible, high-impact benefits.
By partnering with Unfiltered, Bank of Maharashtra becomes more than a
financial institution — it becomes the financial backbone of the festival
experience, offering attendees exclusive perks, instant savings, and
unforgettable moments.

Full Bank of Maharashtra Partnership Package

1. Presale Ticket Discount – 35% Off
 Tickets covered: 6,200 (Early Bird + Phase 1 + Phase 2)
 Discount Split:
o Bank of Maharashtra covers 20% → ₹15 L
o Epic Era covers 15% → ₹11.04 L
 Perceived benefit for attendees: Instant savings, exclusive early access,
and festival perks
 Brand integration: Logo on all presale campaigns, social posts, and
digital touchpoints

2. Post-Sale Coupon – 20% Off for Bank of Maharashtra Customers

 Timing: Released after presale ends
 Discount: 20% off remaining tickets (Phase 3 + Phase 4)
 Cost: Fully borne by Epic Era
 Perceived Value: ₹12.4 L
  Brand integration: Reinforces Bank of Maharashtra as the festival’s
financial partner

3. Physical Hampers – 10,000 Units

 Delivered with every ticket
 Contents:
o “Why Bank of Maharashtra?” guide (banking, digital, lifestyle,
concerts)
o Festival perks: fast-lane entry, top-up offers, VIP benefits
o Premium festival merchandise / experiential items
 Perceived Value: ₹35–50 L
 Impact: Every attendee physically interacts with Bank of Maharashtra
before the festival

4. F&B Top-Up Incentive – 10% Discount

 Mechanic: Attendees topping up ₹2,000 for F&B get 10% off with Bank
of Maharashtra
 Estimated reach: 8,000 attendees → total discount ₹16 L (borne by Bank
of Maharashtra)
 Benefits:
o Direct transaction volume & data capture
o High recall and loyalty as the on-site financial companion

5. Perceived Value vs Actual Spend – Commercial

Perceived Actual Spend /
Component Notes
Value (₹) Contribution (₹)
Presale Ticket
26,04,000 15,00,000 Bank covers 20%
Discount
Post-Sale Coupon 12,40,000 0 Fully borne by Epic
 Perceived Actual Spend /
Component Notes
Value (₹) Contribution (₹)
Era
Fully executed by
Physical Hampers 35,00,000 0
Epic Era
F&B Top-Up Fully borne by
16,00,000 16,00,000
Discount Bank
Marketing &
4,00,000 4,00,000 Shared visibility
Promotions
Total 93,44,000 35,00,000 ROI ~2.7×

Bank of Maharashtra as the Founding Charity Partner

As the Founding Charity Partner of Unfiltered: Romance & Rebellion, Bank of
Maharashtra extends beyond financial convenience into long-term CSR
leadership — embedding its purpose into India’s youth-driven cultural
ecosystem.
⚡ Important Note: All charity-related costs, logistics, and execution will be fully
absorbed by Epic Era Ent LLP (FOC for Bank of Maharashtra).
This ensures zero additional spend for Bank of Maharashtra while delivering
maximum social impact and visibility.

CSR Pillars with Bank of Maharashtra

 Financial Literacy for the Uneducated – Teaching budgeting, savings, and
digital use.
 Social Impact & Storytelling – Amplifying real transformation stories.
 Women’s Financial Independence – Helping women save, manage, and
access credit.
 Youth Career & Entrepreneurship Support – Guiding youth into savings
& micro-businesses.
 Rural & Semi-Urban UPI Onboarding – Driving digital inclusion in
underserved areas.
  Safe Digital Payments Awareness – Campaigns on fraud prevention &
safe usage.

Unfiltered NGO: Legacy of Care Through Culture

 Unfiltered NGO (Co-Powered by Bank of Maharashtra): Concert profits
directly fund Bank-linked impact projects.
 Amplified Purpose Media: Concert promotions spotlight Bank of
Maharashtra’s social mission.
 Youth Health & Financial Pledges: Attendees pledge wellness/finance
goals, digitally tracked & tied to Bank of Maharashtra.
 Annual Bank of Maharashtra CSR Gala: Flagship celebration of impact
stories, youth entrepreneurs, govt & media participation.
 Cultural Bridge to Credibility: Youth see Bank of Maharashtra not only as
finance but as a brand that cares.

6. Perceived Value vs Actual Spend – Charity (FOC for Bank of Maharashtra)

Perceived Actual Spend /
Component Notes
Value (₹) Contribution (₹)
Permanent
Founding Charity Partner
1,00,00,000 0 association with
Title
the IP
CSR branding +
Unfiltered NGO (Co-
2,00,00,000 0 profit-linked
Powered by BoM)
funding
CSR Campaigns (Financial
PR & on-ground
Literacy, Women 1,50,00,000 0
activations
Empowerment)
Media +
Annual CSR Gala 1,00,00,000 0 stakeholder
integration
Amplified Purpose Media 1,00,00,000 0 Shared with
 Perceived Actual Spend /
Component Notes
Value (₹) Contribution (₹)
festival campaigns
Fully absorbed by
Total 6,50,00,000 0
Epic Era Ent LLP

7. Combined Perceived Value (Commercial + Charity)

Category Perceived Value (₹) Actual Spend (₹)
Commercial & Marketing 93,44,000 35,00,000
Charity & CSR 6,50,00,000 0
Total 7,43,44,000 35,00,000

Final Positioning
Through this dual partnership, Bank of Maharashtra becomes both:
✅ The Financial Partner – powering ticketing, F&B, perks, and digital adoption.
✅ The Founding Charity Partner – with zero cost commitment, while Epic Era
executes all CSR activations and Bank of Maharashtra takes full credit.
⚡ Takeaway: With only ₹35 L spend, Bank of Maharashtra unlocks ₹7.4 Cr in
perceived value (~21× ROI), cementing itself as the financial and cultural
backbone of India’s youth movement.