Email: drashtijain20@gmail.

com
DRASHTI JAIN Contact: +91- 8238777665

Degree Board Institute % / CGPA Year

M.B.A (Marketing) IMNU Institute of Management, Nirma University 7.31/10 2022
B.Com (Accounting) GU H.L. College of Commerce, Ahmedabad 62.00% 2018
WORK EXPERIENCE
Brand Manager: Senior Executive Nykaa Nov’23-Mar’24
 A member of an Incubation team to manage a diverse business portfolio with an annual GMV of 80 Cr. Identified, pitched
to, onboarded, and account managed 100 brands across Makeup, Skin, and HPC Category.
 Introduced and handled 8 brands onto the platform within exceptionally tight deadlines, and orchestrated their growth
strategies, elevating the business and ensuring 360 degree takeovers for the same.
 Secured 1.2 Cr marketing investments for top 20 brands, generating a significant amount of quarterly revenue.
Implemented homepage features, category pages, and engaging initiatives like Deals of the Day, PLAs, and Flash Sales.
 Responsible for Interacting with brands for growth, discount management, marketing plans, catalogue and inventory
management.
 A member for Leading the automation initiative for the onboarding process of new brands, resulting in a significant
reduction of manual intervention by 70%.
 Responsible for sales and end – to – end performance of the brand.
 Overseeing On-site monthly and seasonal promotional activities for brands, aimed at enhancing specific objectives like
average basket size and AOV for the platform.
Executive Trainee Tata Group- Tata Play, Mumbai Aug’22-Mar’23
 Achieved 5th rank in West Region for Number of Activations and brought 213% growth during the
entire Diwali week
Achievements  Initiated, Negotiated & Closed Bulk Lead of 135 Rooms Hospital Pune with assistance of 1 team member
 Achieved Highest number of ‘Cross-Selling’ of Binge App Downloads in Pune for October 2022
 Achieved 100% Stocking Outlets in the shortest time period in Pune for September 2022
Function: Sales and IT Role: Area Sales Manager, ET, Pune


Managed General Trade Business in the industrial township (PCMC) and handled 1 Distributor with 2
Sales Representatives and 250 Dealers, with a Reve. of 20 million
 Appreciated the market dynamics by carrying out on ground visits, and with the assistance of Data
Comprehension, helped in scrutinizing and strengthening the distribution funnel and quality parameters
for the allocated territory during the stint
 Executed weekly Gate Meetings and constructed the Beat Mapping for the sales representatives on the
basis of historical data and personal market research to engineer business growth
 Delivering and accommodating with the Training team to ensure adherence to the defined working
structure and getting onboarded with ‘Disha’, ‘Mission Vistar’, and ‘MSales’ for the sales
representatives to derive productivity Launched 2 ‘City and National-Level Contests’, FTS and Save
TV Bill Calling, for Dealers and Sales Representatives with special incentive to promote competition and
ensured it success
 Onboarded 30 New Outlets, using Geotagging to figure out Untapped locations and Competitor
benchmarking, hence increasing market penetration
 Worked with the Marketing Team to validate Brand Visibility by launching sales campaigns and POS
communication with the aid of Dummy Dishes, Leaflets, Banners, Posters and through this extend and
Roles & finesse the product knowledge and services to the dealers
Responsibilities  Helped Distributors & Partners in maintaining a Healthy ROI & identifying loopholes, and delivering
timely knowledge about their infra and pay-out structure
 Driven New Customer Acquisition by leading a team of 1 Partner and 15 Sales Representatives in the
designated territory through H2H approach
 Identified opportunities in Distribution channel and onboarded 2 Potential Partners with 20 Manpower
.....................................................................................................................................................................................
Function: Sales and IT Role: Area Sales Manager, ET, Mumbai

 Managed Modern Trade Business in Mumbai by identifying potential outlets of Kohinoor and Vijay
Sales and placing In-Store Demonstrators for increasing customer touch points
 Managed the Business Growth in these two outlets and made them an integral part of the Modern
Trade
 Planned the Roll-out and ISD program, and educated them about product knowledge, customer
preferences, and sales pitches to engage the footfall
.....................................................................................................................................................................................
 Function: Marketing Role: Assistant-Manager, ET, Mumbai

 A part of the Binge Freemium Campaign and imparted the training to RAP’s and Sales Representatives
for driving the downloads via scanning the QR codes
 Collaborated with 1 Broadband provider for upselling & cross-selling of Binge App adding 63 customers
 For Off-line presence managed PhonePe; For On-line presence managed ‘Points Redemption’ of Banks
 Launched Sales Campaigns and facilitated the Re-Branding of Tata Play, increasing Sales by 4% MOM
....................................................................................................................................................................................
Function: Field Service Delivery Role: Area Service Manager, ET, Pune

 Managed 2 service partners and team of 25 installers and 10 Call Operators, handling 800 customers
daily
 Managed the Customer Relation Team and improved the Net Promoter Score from 87 % to 94 %
 Augmented rise in customer satisfaction levels by 23% which resulted in high customer retention rate

SUMMER INTERNSHIP
Digital Marketing Mercedes-Benz Group Landmark May’21-Jun’21
 Worked on creating concepts for Facebook Campaigns based on inference from collected data’s and
collaborated on creative concepts for Google Ads through analytics and smart campaigns
Roles &  Worked on ideas for social media posting on various platforms through Moment
Responsibilities marketing, covering events, seasonal postings, and user-generated focused pieces.
 Understood framework of creative writing & its effects on search engine optimization, which
drives its traffic.
INTERNSHIP
Retail Marketing Osia Hypermart Mar’22-Apr’22
 Examined new trends and consumer buying behaviour to develop insightful & meaningful
communication strategies
 Improve Consumer Understanding (consumer profile, motivations, drivers, trends and buying behavior)
Roles & through consumer research & other innovative means like Loyalty sessions.
Responsibilities  Assisted outdoor agencies to plan and execute campaigns using mediums such as press, special
catalogues, consumer events and social media. Conceptualization and implementation of specific
initiatives customized to store requirements.
 Market Research – Competition tracking and customer profiling through campaign media dipstick &
catchment analysis

PR & Marketing Vertos Advertising Ltd Jun’21-Jul’21

 Client prospecting and Data Extraction using various tools like LinkedIn, LH2 helper, Seamless.ai and
LinkedIn Sales Navigator for organic lead generation using LinkedIn, cold emails, and mass emails to
Roles & nurture prospect relationships
Responsibilities  Handling multiple entities-Vertoz, Trunkoz, and Ingeniousplex social profiles and planning a monthly
social calendar
 Created original digital content and curated useful content across various social media platforms, as
well as coordinated with content and creative teams in managing these accounts

AWARDS & ACHIEVEMENTS

 Completed French and Japanese Language Courses with A Grade
2
 Completed People Analytics Course from Wharton University of Pennsylvania
0
Certifications  Completed Brand Management Course from London Business School
2
 Completed Meta Marketing Analytics Professional Certificate
2
 Achieved MarkStrat Simulation Certification

LEADERSHIP & EXTRA-CURRICULAR ACTIVITIES

Elected Role Member of the Cultural Committee
Responsible for organizing Cultural events & National level flagship event of IMNU: Perspective Richter:10

 As a Co-ordinator of The Cultural Committee, successfully led a team of 15 people to conceptualize,

plan, collaborate, and execute 8 events, including a National-Level event that generated footfall of
Event 7000+
Management  Organized CSR Event: Paint Your Dreams for unprivileged children from different NGOs in Ahmedabad