Product industry

Global Market:-
1) Product photography market size USD ~1 Billion (2024) শুধুমাত্র e-
commerce segment।
2) Photography services overall USD 35 58 Billion (2024)।
3) High CAGR in home furnishings online sales → visual content বাজেট
বাড়ছে।

Sustainable & minimalistic styling demand → clean props, real homes,

eco-friendly themes।

Type of service
A) স্ট্যান্ডার্ড ই-কমার্স প্রোডাক্ট শুট. =
1) White background packshots Amazon, Flipkart, Myntra ইত্যাদির জন্
য।
2) Multiple angles front, back, side, close-up।
3) SKU বাল্ক হ্যান্ডলিং প্রতিদিন শত শত SKU।

B) লাইফস্টাইল / স্টাইলড শুট. =

1) Home & Living products বেডশীট, সোফা, ডাইনিং সেট, লাইটিং।
2) On-location styled room setup storytelling + props।
3) Festival / Seasonal concepts Puja, Diwali, Durga Puja look।

C) অন-মডেল / ম্যানিকুইন শুট =

1) পোশাক, ব্যাগ, অ্যাক্সেসরিজ, ফ্যাশন + হোম টেক্সটাইল (curtains, carpets
with model)।

D) হাই-কমপ্লেক্সিটি প্রোডাক্টস =
1) Jewellery macro, reflections control, focus stacking।
2) Glass & reflective décor crystal, metal, steel furniture।
3) Large appliances & furniture wardrobe, modular kitchen।

E) 360° এবং ইন্টার‍্যাকটিভ শুট =

1) Turntable shots (24 72 frames)।
2) Spin video & AR (Augmented Reality) models।
F) প্রোডাক্ট ভিডিওগ্রাফি =
1) PDP ভিডিও (15 45 sec) quick demo, rotation, unboxing।
2) Creative Ads / Reels UGC-style, stop motion, social-first।
3) How-to & installation videos furniture assembly, appliance demo।

G) Post-Production & Asset Management =

1) Clipping path, retouching, shadow creation।
2) Color calibration (especially textiles)।
3) Naming, metadata, marketplace compliance।

Shoot types (detailed SOPs)

A) White-background e-commerce packshot (single product / bulk) =
1) When to use: Amazon/Main product image, catalog thumbnails.
2) Pre-prod: SKU list, measurement chart, prop list (if any).
3) Gear & crew: Sony A7III, 50mm/85mm or 24-70mm; tripod; softbox
+ strobe or continuous panel; light tent for small items; 1
photographer, 1 assistant.
4) Setup / lighting: seamless white sweep, 2 key softboxes (sides) + 1
hair/backlight to blow background to pure white; base exposure so
background > +1.0 stop above subject.
5) Shoot sequence: tether to laptop → place product on sweep →
straight-on shot → 3/4 shot → top/flat shot if required → close-ups
for details.
6) Time per SKU: 5–20 minutes (simple accessories ~5–10 min;
complex apparel/shoes ~15–20 min).
7) Post: background clipping, dust cleanup, consistent shadow
creation, resize for PDP/zoom/thumb, ICC export.
8) Deliverables: JPEG (web RGB) 2000–3000 px longest, PNG (if
transparency), PSD layered (optional), thumbnail crop.
9) Pricing anchor : low-end bulk ₹150–₹450 per image; mid ₹450–₹900
.
10) Pitfalls : inconsistent lighting across SKUs; white not pure #
FFFFFF — always check histogram.

•Pro tip: batch all identical color SKUs together to keep light
presets and retouch actions consistent.
B) Multi-angle product set (apparel on mannequin / ghost mannequin)
=
1) When to use: Fashion PDP front/back/side + inner details.
2) Pre-prod : fitting on mannequin, steaming/pressing, size variant plan.
3) Gear & crew : 24 70mm and 85mm, mannequin/ghost mannequin
rig, tripod, 1 stylist, 1 photog..
4) Setup / lighting : soft key, subtle fill; use controlled rim light for
separation. For ghost mannequin, shoot inner mannequin and outer
garment for compositing.
5) Shoot sequence : fit → pin seams/shape → tethered capture: front,
back, side, details (cuffs, label), fabric texture macro. For ghost
mannequin: capture inner form separately.
6) Time per SKU: 20 45 minutes (including styling + multiple angles).
7) Post : compositing (ghost neck), skin/texture retouch, perspective
corrections.
8) Deliverables : 6 8 images per look, PSD for composites.
9) Pricing anchor : ₹800 ₹2,500 per look depending on complexity.
10) Pitfalls : loose seams, poor mannequin fit leads to extra retouch.

•Pro tip : keep a small kit of pins, clips, invisible tape, and mannequin
neck inserts.

C) Flat-lay / tabletop (textiles, small home goods) =

1) When to use: Lifestyle, lookbooks, social.
Pre-prod: styling board + prop list.
2) Gear & crew : 35mm/50mm, overhead rig or ladder, reflector, 1
stylist.
3) Setup / lighting : soft, directional light from one side; use natural
window + diffuser for organic look or softboxes for consistency.
4) Shoot sequence : arrange composition → shoot hero → alternate
arrangements → detail closeups.
5) Time per SKU : 15 40 minutes (styling heavy).
6) Post : color grade, shadow shaping, small retouch.
7) Deliverables : square and vertical crops, 2000 3000 px.
8) Pricing anchor : ₹800 ₹2,000 per composition.
9) Pitfalls : inconsistent props, busy composition.

•Pro tip :create 6 repeatable flat-lay templates to speed production.

D) Lifestyle in-studio (styled, product-in-use)
1) When to use: PDP secondary images, ads, brand storytelling.
2) Pre-prod : mood board, prop sourcing, model schedule (if used).
3) Gear & crew : 24 70mm, 50mm, softboxes, grids, flags; 1 stylist, 1
photographer, 1 assistant, 1 model (if on-model).
4) Setup / lighting : mixed light layers key + fill + rim + practicals
(lamps).
5) Shoot sequence : set hero shot → alternate angles → contextual
closeups → lifestyle detail shots. Capture B-roll for video.
6) Time per SKU : 45 120 minutes per setup (depends on restyling).
7) Post : color grade for mood, retouch, skin work (if models).
8) Deliverables : hero image (3000 px), social crops, short B-roll clips.
9) Pricing anchor : ₹1,800 ₹6,000 per final image or packaged.
10) Pitfalls : over-styled shots that confuse product clarity.
•Pro tip : keep one “clean” lifestyle frame per SKU for conversion-
focused PDP.

E) On-location lifestyle (home staging, influencer homes, showrooms) =

1) When to use : real-environment shots, scale references.
2) Pre-prod : location release, logistics (power, parking), shoot
permissions.
3) Gear & crew : A7III + 16-35mm for interiors, gimbal for video,
portable strobes, generator (if needed); 1 2 crew, stylist.
4) Setup / lighting : mix ambient + flash; bring bounce boards; use
polarizer to reduce reflections.
5) Shoot sequence : arrival → walkthrough with client → set hero
positions → capture hero frames → capture contextual movement
shots (video).
6) Time per SKU/room : 1 3 hours per room/product cluster.
7) Post : perspective correction, exposure blending, color balance for
ambient vs flash.
8) Deliverables : high-res images, panorama (if needed), vertical crops,
social videos.
9) Pricing anchor : day rate ₹20k ₹60k depending on crew & travel.
10) Pitfalls : poor location prep, noise, neighbors.

•Pro tip: book a buffer 1–2 hours for unpredictable location delays.
F) Room-set (furniture / staged rooms) =
1) When to use : sofas, beds, dining sets primary for home
furnishings.
2) Pre-prod : set build plan, carpentry schedule, prop library.
3) Gear & crew : 16 35mm, tilt-shift (for perspective control), large
softboxes, grip gear; photographer + stylist + art director + 2
assistants + carpenter on-call.
4) Setup / lighting : large soft light, negative fill, multi-light layering.
Use tether to check framing and scale.
5) Shoot sequence : assembled set → hero framing → scale shots with
model/human element → detail shots (joinery, fabric). Capture 30
60s cinematic video with slider/gimbal.
6) Time per set : full day (6 10 hours) for multiple hero angles + video
.
7) Post : advanced retouch (perspective, floor reflections, composite
sky), video edit/color grade.
8) Deliverables : 10 25 hero images, 1x 30 60s product film, social
cuts.
9) Pricing anchor : set day ₹28k ₹80k + retouch.
10) Pitfalls : set build time overrun, poor propagating of scale.

•Pro tip : modular set walls that reconfigure reduce build cost
across projects.
G) Jewelry & small luxury macro =
1) When to use : jewellery, watches, cosmetics details.
2) Pre-prod : cleaning protocol, soft-cloth handling, magnifier checks.
3) Gear & crew : macro lens (90 105mm), focus rail, light tent,
continuous LED panels + reflectors, diffuser, tripod, 1 photog, 1
retoucher.
4) Setup / lighting : small, directional LED panels with grids, use flags to
control reflections; focus stacking recommended.
5)Shoot sequence : focus stack series for each angle, then detail hero
shots. For reflective stones, micro adjustments on angle.
6) Time per SKU : 30 120 minutes (stacking & cleaning).
7) Post : focus stacking, spot retouch, color correction, stone sparkle
enhancement.
8) Deliverables : mega-zoom PNG/JPEG, PSD stacks.
9) Pricing anchor : ₹1,800 ₹8,000+ per image.
10) Pitfalls : fingerprints, dust magnified on macro.
•Pro tip : capture a dust/cleaning shot quickly to reference for
retouch.
H) Reflective / glass / metal items (appliances, decor)
1) When to use : chrome legs, glass top tables, polished surfaces.
2) Pre-prod : surface cleaning, plan light modifiers.
3) Gear & crew : polarizing filters, flags, black/white cards, strip lights.
4) Setup / lighting : use edge lighting (thin strips) and negative fill; shoot
with black cards to create crisp outlines.
5) Shoot sequence : small angle adjustments to manage reflections;
capture multiple exposures for HDR if needed.
6) Time per SKU : 30 90 minutes.
7) Post : reflection cleaning, clone/heal, composite if needed.
8) Deliverables : high-res JPEG/PSD.
Pricing anchor: ₹1,200 ₹5,000 per image.
9) Pitfalls : scene reflections including crew use remote capture and
black-clad assistants.

•Pro tip : use 4’x8’ black foamcore as mobile flag to control bounce.
I) 360° product spins (turntable) =
1) When to use : furniture (small), footwear, accessories increases
conversions.
2) Pre-prod : fixture fit check on turntable, shot list for angles.
3) Gear & crew : motorized turntable, Sony A7III tethered, macro or
standard lens depending on product size, consistent light dome.
4) Setup / lighting : wrap-around soft light to keep exposures
consistent; fixed camera position.
5) Shoot sequence : set rotation increments (24 or 48 frames), trigger
capture per step automatically.
6) Time per SKU : 10 60 minutes (setup + capture).
7) Post : align frames, export GIF/MP4/Web viewer package, mask/
retouch frames as needed.
8) Deliverables : 24/48 frame spin, MP4/GIF, web viewer assets.
9) Pricing anchor : ₹4,500 ₹8,000 per SKU.
10) Pitfalls : jitter/misalignment ensure turntable load is centered.

•Pro tip : create preset capture script to automate intervals and

naming.
J) Unboxing / product demo video (PDP & social) =
1) When to use : electronics, furniture assembly, user experiences.
2) Pre-prod : script/shotlist, talent or hands model, product checklist.
3) Gear & crew : A7III + 24-70, gimbal, macro lens for closeups, boom
mic or lavalier for audio, 1 videographer + 1 director.
Setup / lighting: softbox key, practicals for ambiance, LED panels for fill.
4) Shoot sequence : intro (brand card) → unpacking sequence (slow,
clear) → product reveal (hero) → quick demo/use edit → outro call-to-
action. Record cutaways for edit.
Time per video: 2 6 hours shoot (short edits 1 3 hrs).
5) Post : edit to 30 90s, sound design, subtitles, color grade, export
variants (square, vertical, landscape).
6) Deliverables : 15s vertical, 30s square, 60s landscape MP4.
7) Pricing anchor : ₹3k ₹15k per product video (depends on production
value).
8) Pitfalls : noisy ambient audio always record separate good audio.

•Pro tip : create 3 vertical social cuts from one main edit to
maximize usage.

K) Short-form social ads / creative reels (15 45 s) =

1) When to use : Instagram reels, TikTok ads, FB/YouTube shorts.
2) Pre-prod : creative hooks & storyboard (2 3 opening hooks).
3) Gear & crew : gimbal, macro lens, primes for cinematic looks, 1
shooter, 1 editor.
4) Setup / lighting : dynamic lighting, practical motion lights, smoke/fog
if mood requires.
5) Shoot sequence : 3 5 punchy scenes (hook, reveal, benefit, CTA) + B-
roll. Use motion graphics overlays.
6) Time per concept : 1 4 hours shooting; edit 3 8 hours.
7) Post : vertical grade, motion graphics, captions/subs, music licensing.
8) Deliverables : 9:16 vertical master + 1:1 crop.
9) Pricing anchor : ₹6k ₹40k per reel depending on concept.
10) Pitfalls : overcomplicated hooks that don't show the product clearly.

•Pro tip: first 3 seconds MUST show clear product + hook.

L) How-to / installation / long-form product film (90s+) =
1) When to use : furniture assembly, appliances, B2B product demo.
2) Pre-prod : script, callouts, exploded diagrams, staging.
3) Gear & crew : multi-camera setup (A7III + secondary camera), slider,
lavs for instruction voice, director, 2 camera ops.
4) Setup / lighting : even, continuous lighting for clarity.
5) Shoot sequence : intro → step-by-step demonstration with closeups
→ tips & safety → close. Capture cutaways & graphics plates.
6) Time per product : half-day to full-day.
7) Post : edit with on-screen graphics, callouts, chapter markers,
transcript.
8) Deliverables : 3 10 minute tutorial, 60s highlight, cutdowns for
social.
9) Pricing anchor : ₹25k ₹1,50k+ depending on scope.
10) Pitfalls : missing key steps on capture use checklist in pre-prod.

•Pro tip : always film 25–30% extra B-roll to cover jump cuts.

M) High-end hero / cinematic product film (30 90s) =

1) When to use : hero brand films, hero product launches.
2) Pre-prod : storyboard, shotlist, art direction, location permits.
3) Gear & crew : A7III + primes, lighting package, grip, gimbal, slider,
smoke, drone (if needed), director, cinematographer, 3 6 crew.
4) Setup / lighting : cinematic keyed lighting, motivated light sources,
practicals.
5) Shoot sequence : story beats per storyboard, capture hero motion,
insert product macro shots, controlled motion plates.
6) Time per shoot : 1 3 days.
7) Post : grade, VFX/CGI if needed, sound design, licensed music.
8) Deliverables : 30 90s film, 15 30s social teasers.
9) Pricing anchor : ₹80k ₹5L+ (scope dependent).
10) Pitfalls : scope creep lock script & deliverables to budget.

•Pro tip: deliver a 15s social edit that acts as ad creative.

Main industry pain point
1. Volume × Turnaround pressure (scale problem). =

A) Sheer Volume & Fast Turnaround : E-commerce now requires 10x

more assets per product than before, making scale and workflow
automation mission-critical
B) Brands require hundreds thousands of SKUs fast; studios that can't
scale automation/retouching fail SLAs. Pixelz and CreativeForce both
position rapid throughput and automation as core solutions.

2. Inconsistent style & marketplace compliance.

A) Marketplaces (Amazon etc.) demand strict image rules (pure white

hero, size/crop, metadata). If you miss rules, listings get suppressed.
This drives reshoots and lost revenue.
B) Inconsistent Lighting, Backgrounds, and Color: This reduces
professionalism and can psychologically diminish brand trust and sales

3. Post-production cost & time(retouching is the largest recurring cost)

.

A) Manual retouching is expensive and slow ; outsourcing or AI pipelines

reduce cost but require QC. Price benchmarks vary by service level and
geography.

4. Item Preparation & Quality : Overlooked details (dust, creases,

distracting props) translate directly into lost sales and client churn

5. Asset management & measurement gap :

Studios often fail to link images to business outcomes (conversion,
returns). Those that do can charge premium and show ROI to clients.
CreativeForce emphasizes studio maturity through data.

•) Efficient Data Management : Attaching correct product data

(descriptions, dimensions, etc.) to each image/video file for
marketplaces is now essential

6. Logistics & sample handling losses :

Damage, lost samples and shipping time create hidden costs and push
delivery dates; packaging/workflow matters.
7. Page speed vs quality trade-off :
High-res assets increase conversions but can slow pages; you must
deliver optimized variants and web-optimized formats (WebP/AVIF) per
channel.

8. Trend Adaptation: Staying relevant with new formats (360°, video, AR

content) and meeting evolving client/platform requirements is
technically demanding

প্রতিটি শুট টাইপের দাম ও কস্ট ব্রেকডাউন (India +

West Bengal)
1. White Background E-commerce Packshot
•) Client Price Range: ₹150 ₹450 per image (bulk rate)

•) Typical Cost Breakdown per SKU (3 images):

•) Photographer fee: ₹800 ₹1,200 (bulk হলে কমে যায়)
•) Assistant: ₹200 ₹400
•) Lighting electricity/props: ₹100
•) Editing (basic clipping & retouch): ₹300

Total Cost: ~₹1,400 ₹1,800

•)Sell Price (3 images): ~₹1,800 ₹2,200 → Profit: 20 30%

2. Ghost Mannequin / Apparel Multi-angle

•) Client Price Range: ₹800 ₹2,500 per look

Cost Breakdown:
•) Photographer: ₹1,000 ₹1,500
•) Stylist: ₹500 ₹1,000
•) Assistant: ₹300 ₹500
•) Props/steam/ironing: ₹150
•)Editing (ghost compositing): ₹400 ₹800

Total Cost: ~₹2,000 ₹3,000

•) Sell Price: ₹2,500 ₹4,000 → Profit: 25 35%
3. Flat-lay/Textile Tabletop

•) Client Price Range: ₹800 ₹2,000 per composition

Cost Breakdown:
•) Photographer: ₹800 ₹1,200
•) Props/styling: ₹200 ₹600
•) Assistant: ₹200 ₹300
•) Editing: ₹300 ₹500

Total Cost: ~₹1,500 ₹2,400

•) Sell Price: ₹2,000 ₹3,000 → Profit: 20 30%
4. Studio Lifestyle (with/without model)

•) Client Price Range: ₹1,800 ₹6,000 per final image

Cost Breakdown:
•) Photographer: ₹1,500 ₹2,500
•) Model (if used): ₹2,000 ₹5,000 (per half-day)
•) Stylist: ₹800 ₹1,500
•) Props: ₹1,000 ₹3,000
•) Assistant: ₹300 ₹500
•) Editing: ₹500 ₹1,000

Total Cost: ~₹5,000 ₹10,000 (with model)

•) Sell Price: ₹6,000 ₹12,000 → Profit: 20 35%
5. On-location Lifestyle / Showroom
•) Client Price Range: ₹20,000 ₹60,000 per day
Cost Breakdown:
•) Photographer day rate: ₹6,000 ₹10,000
•) 2 assistants: ₹1,000 ₹2,000
•) Transport: ₹1,000 ₹3,000
•) Lighting gear (if rented): ₹3,000 ₹5,000
•) Editing (batch): ₹4,000 ₹8,000
Total Cost: ~₹18,000 ₹28,000
•) Sell Price: ₹30,000 ₹50,000 → Profit: 25 40%
6. Room-set (Furniture / Staged)

•) Client Price Range: ₹28,000 ₹80,000 per set/day

Cost Breakdown:
•) Photographer: ₹10,000 ₹15,000
•) Stylist/art director: ₹5,000 ₹12,000
•) Props/carpentry: ₹5,000 ₹15,000
•) Assistants: ₹2,000 ₹4,000
•) Lighting gear: ₹5,000 ₹10,000
•) Editing & retouch: ₹8,000 ₹15,000

Total Cost: ~₹35,000 ₹55,000

•) Sell Price: ₹45,000 ₹80,000 → Profit: 20 30%

7. Jewelry / Luxury Macro

•) Client Price Range: ₹1,800 ₹8,000 per image

Cost Breakdown:
•) Photographer: ₹2,000 ₹3,000
•) Macro accessories: ₹500
•) Assistant: ₹300 ₹500
•) Editing/focus stack: ₹1,000 ₹2,000

Total Cost: ~₹3,800 ₹5,500

•) Sell Price: ₹5,000 ₹8,000 → Profit: 25 35%
8. 360° Product Spin
•) Client Price Range: ₹4,500 ₹8,000 per SKU
Cost Breakdown:
•) Photographer: ₹1,500 ₹2,500
•) Turntable: ₹500 ₹1,000 (rent if not owned)
•) Assistant: ₹300 ₹500
•) Editing (stitching): ₹1,000 ₹2,000
Total Cost: ~₹3,500 ₹5,000
•) Sell Price: ₹5,000 ₹7,500 → Profit: 25 35%
9. Unboxing/Product Demo Video (30 90 sec)

•) Client Price Range: ₹3,000 ₹15,000 per video

Cost Breakdown:
•) Videographer: ₹2,000 ₹4,000
•) Assistant: ₹300 ₹500
•)Editing & sound: ₹1,000 ₹3,000
•) Props/talent (optional): ₹1,000 ₹2,000

Total Cost: ~₹4,500 ₹8,000

•) Sell Price: ₹6,000 ₹12,000 → Profit: 25 40%

10. Short-form Social Ads / Creative Reels (15 45 sec)

•) Client Price Range: ₹6,000 ₹40,000

Cost Breakdown:
•) Videographer: ₹3,000 ₹6,000
•) Props/styling: ₹1,000 ₹3,000
•) Editing/motion graphics: ₹3,000 ₹8,000
•) Talent/model (if any): ₹3,000 ₹10,000

Total Cost: ~₹10,000 ₹20,000

•) Sell Price: ₹15,000 ₹30,000 → Profit: 25 40%
11. Hero Cinematic Product Film (30 90 sec)

•) Client Price Range: ₹80,000 ₹5,00,000

Cost Breakdown:
•) Full crew: ₹40,000 ₹1,50,000
•) Equipment (camera, grip, gimbal, lights): ₹25,000 ₹80,000
•) Location/props: ₹10,000 ₹50,000
•) Editing, VFX, sound: ₹20,000 ₹70,000

Total Cost: ~₹1,00,000 ₹2,50,000

•) Sell Price: ₹1,50,000 ₹4,00,000 → Profit: 25 35%
Step-by-step SOP: How a top-1% product studio
runs a job
A. Sales & Onboarding (Day 0)

1. Intake form: SKU list, product variants, required angles, marketplaces +

size/format rules, target TAT, budget.

2. Create a Style Guide for the client (hero image, white bg ratio, lifestyle vs
packshot rules). Lock it — this reduces revision rate.

3. Quote option set: Basic packshots (white bg), Advanced (styling +

retouch), Video/360/AR, Rush. Offer retainer discounts.

B. Pre-production (48 72h before shoot)

1. Receive samples; assign sample IDs and QC check (damage, color).

2. Build shotlist spreadsheet (SKU × angles × variants). Export to shoot

calendar (CreativeForce or Airtable).

3. Prep props, color targets (X-Rite ColorChecker), and test shots for color/
profile.

4. Schedule tethered session blocks (group similar products to minimize

setup swaps).

C. Production (shoot day)

1. Standardized setups per product class (e.g., jewelry vs apparel vs food)

keep lighting & camera settings documented. Use turntables for small
goods and robotic/multi-camera rigs for 360/scale.

2. Tether to capture station immediate visual QC on a calibrated monitor

(catch issues instantly).

3. Capture RAW + standard naming convention; embed metadata (SKU, angle,

photographer).

4. Brief on-set retouch notes (if known) to reduce back-and-forth.

• (For lighting & packshot technical setups

D. Post-production

1. Auto-process pipeline: ingest → auto-clipping/background → batch color

match → variants export (web / print / thumbnail). Use AI for routine steps,
human retouch for premium assets.

2. QC stage: spot checks on color, shadows, alignment, cropping rules; record

rejection/reshoot reasons.

3. Upload to DAM with tagging & variant sets; deliver via client portal with
version history (PhotoShelter or your portal).

E. Delivery & Reporting

1. Deliverable pack: all variants, compressed web sizes, PSD/TIFF masters,
usage rights note.

2. Send production report (shots delivered, TAT, re-shoots) and a short asset
performance note (if you can track conversions).

F. Optimization loop (weekly)

Weekly KPI review: TAT, throughput, revision rate, asset conversion trends.
Set 1 improvement target for next week (e.g., reduce retouch minutes by 10%
via presets/AI).
•Refined “Top 1%” Product Studio — step-by-step SOP What the Best 1%
Service Providers Do :
1. Specialist Studios with Advanced Gear & Workflow

• Use state-of-the-art studios with controlled lighting, high-end cameras,

and automated rigs to ensure perfect consistency.

• Deliver platform-compliant images for all major e-commerce sites (Amazon

, Flipkart, Myntra), plus value-added formats like 360° spins and short
product videos
2. Data-Driven Process & Client Service
Employ analytics tools to monitor quality, turnaround, and which types of
content perform best for clients over time.
• Offer easy online ordering, clear pricing, fast previews, and bulk-
processing to manage high order volumes efficiently
3. Top International (Global Benchmark)
KPI targets (benchmarks to hit) :
• Basic packshot TAT (client-ready): 24 72 hours for standard white-
background images (small catalog clients). Aim 24h for high-tier clients/
retainers.
• Throughput per studio day (example target): depends on automation/
crew; with automation and 2-3 stations, 300 1,000 images/day is
achievable for simple goods validate per setup. (Use pilot runs to set your
baseline.)
• Retouch time per image (target): < 5 15 minutes average after
automation/presets for standard packshots; complex beauty/jewelry higher.
Track minutes per image.
• Revision/reshoot rate: < 3 5% for top performers lower when style
guides are enforced.
• Conversion uplift to show client (target): aim to demonstrate 10 30%
conversion improvements via A/B tests when adding richer imaging (360°,
lifestyle + hero), using industry case studies as precedent.

• Product Photo (US): High-volume product images with color-accuracy

and fast turnaround, easy bulk ordering, post-production excellence.
• Yum Yum Videos: Creative, storytelling-driven product videos for global
campaigns, tailored to client strategy and brand message.
• Seven Wonders Cinema: Award-winning live-action and animation teams
for immersive product films.

4. Top Service Providers in Kolkata (Local Leaders)

• RED CAT PICTURES: Firmware-controlled lighting, CGI-level quality,
focused on e-commerce and commercial product shots.
• Zebra Studio: Specializes in platform-compliant, cost-effective, high-CTR
e-commerce images and 360° spins.
• Krishnendu Creations: Award-winning team with custom sets for both
catalogue and campaign work.
• Ranjan Bhattacharya Photography: Detail-oriented, especially for jewelry
and fashion, imaginative compositions.
• Photoflix: Client-driven service with quick turnarounds and flexible
pricing, serving broad product niches.
•Global Growth Playbook for Product
Photography & Videography (2025 2030)
1. Positioning (Where we stand in the market)
Don t sell photos → sell ROI for brands.
Global leaders (like Pixelz, Creative Force, Squareshot, Soona) don t say
we take pictures, they say:
We reduce your return rate by 20% with better product visuals.
We deliver Amazon/eCom-ready images in 24h with <2% revision rate.
Photoshutter should position as:
The #1 growth partner for brands through next-gen product visuals (photo +
video + 3D + AI).
---

2. Core Pain Points We Solve (Clients pay for this)

❌ Slow turnaround (waiting 7 10 days kills eCom sales)

❌ Inconsistent quality across SKUs (color, lighting mismatch)

❌ High return rates due to inaccurate visuals

❌ Cost of reshoots (damaged samples, delays)

❌ No integrated workflow (shoot → edit → deliver scattered)

Our USP: Speed + Consistency + ROI proof.

• Best Tools for Product Photography/Videography Business

1. Industry Stats & Annual Revenue Tools

These will tell us market size, competitors, revenue benchmarks.

Statista → global & India market size for eCommerce, product photography
demand.

IBISWorld → industry reports (photography services revenue growth).

Crunchbase → find financials of top competitors (Soona, Squareshot, Pixelz).

SimilarWeb → check traffic & growth of photography service platforms.

Tracxn (India-based) → shows Indian startup revenues, funding.

Usage:
We study annual revenue benchmarks (Soona $15M+, Pixelz $30M+ revenue)
→ set our growth targets.

2. Client Details & Prospecting Tools

We need lists of brands who actually pay for product visuals.

Apollo.io → find company decision makers (email, phone, LinkedIn).

LinkedIn Sales Navigator → filter by D2C Brands, eCommerce Managers,

Product Heads.

IndiaMart / TradeIndia → lists of manufacturers (clothes, FMCG, jewelry).

Amazon Seller Directory → get contacts of active sellers (potential clients).

Uplead → verified B2B emails for outreach.

Usage:
Instead of random DMs, we ll target only brand owners, eCom managers
, and marketing heads.

3. Mobile Editing Tools (Pro-Level, Free/Low Cost)

Since you re starting with smartphone + camera only.
Snapseed (Google, free) → retouch, background removal, color correction.
Lightroom Mobile (free + premium ₹170/mo) → pro color grading, batch edits
Photoroom (free/paid) → background removal, instant mockups.

CapCut (free) → product reels & ads editing.

VN Editor (free) → cinematic editing for longer product videos.

 Usage:
This lets you deliver agency-level edits from phone until we scale into paid
software (Photoshop, Capture One).
4. Resize Tools for Social Media Posting
Every client wants Instagram post, reel, FB, LinkedIn, YouTube Shorts in
correct size.

Canva (free) → resize in 1 click (IG reel 9:16, post 1:1, LinkedIn 4:5).
InShot (mobile) → quick resize + borders.
Pixlr X → free web resize & export.
Remove. bg + Canva combo → perfect product cutouts + size for eCom.
Usage:
Offer Multi-Platform Packs → same photo delivered in 5 formats →
charge premium.

5. Analytics & Growth Tracking Tools

We must measure ROI for clients & our own growth.
Google Analytics + Meta Pixel → track if better product visuals = higher
conversions.
Buffer (free plan) → schedule & analyze social posts.
Notion / Airtable → track projects, clients, revenue.

Zoho CRM (Indian, free version) → track client details, emails, payments.
Google Data Studio → free dashboards (monthly revenue, TAT, revision rate).
Usage:
We show clients After Photoshutter, your sales/engagement improved by
X%. → makes us indispensable.
Execution Plan
1. Start with Canva + Snapseed + CapCut (no cost).

2. Use LinkedIn + IndiaMart for daily 10 20 lead finding.

3. Keep client + revenue tracking in Notion/Airtable (free).

4. As soon as first ₹50K revenue comes → upgrade into Apollo.io(client leads)

+ Lightroom Pro (editing).
30-Day Growth Plan (Zero Money → Paid Clients)
Summary Table
Week Focus. =
1 Portfolio setup, online presence, outreach messaging templates
2 Send free samples, get first clients
3 Convert clients, leverage testimonials, increase outreach
4 Systemize, scale retainer, network, refine, plan next month

Week 1: Build Killer Portfolio

Goal → Create proof of skill (10 15 sample product visuals).
[ ] Collect 10 products (perfume, shoes, packaged food, jewelry, gadgets).

[ ] Shoot clean shots at home (use natural light + DIY white background or
chart paper).

[ ] Edit free (Snapseed / Lightroom Mobile / GIMP).

[ ] Create 3 short reels: Before/After , DIY setup , Product Glow

Effect.

[ ] Upload on Instagram + LinkedIn with hashtags (#productphotography #

ecommerceindia).

[ ] Setup Google Drive folder as your Portfolio Link (free, professional).

Week 2: Client Hunting (Outreach Week)

Goal → Reach 50+ small brands, get 3 free sample requests.

[ ] Make Outreach Script Pack (I ll give you DM templates).

[ ] Target:Instagram boutiques (clothes, jewelry, cosmetics)

Local D2C food/snack brands Amazon/Myntra sellers in your city

[ ] Send 10 15 DMs per day.

[ ] Offer: 3 free sample images → if satisfied, continue paid.

[ ] Close first paid client by end of week.

Week 3: Paid Client Delivery + Content Marketing
Goal → Deliver 1 paid project + show the world you re working.
[ ] Shoot + deliver your first paid client package.

[ ] Collect testimonial (text + voice note + screenshot).

[ ] Make a reel: Client product → our final images .

[ ] Post on IG + LinkedIn, tag client (free visibility).

[ ] Build simple rate card PDF (Starter ₹5K, Pro ₹12K, Premium ₹20K).
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Week 4: Scale & Retainer Setup

Goal → Lock in recurring clients + look like a global studio.
[ ] Approach your Week 2 free clients → convert into monthly packages.

[ ] DM new leads with: We are now offering monthly subscription plans

(20 100 images/month).

[ ] Upload your work samples on Behance + Pinterest (international

exposure).

[ ] Record 1 Behind-the-Scenes reel (people love process videos).

[ ] Set up a simple Google Form Order System (clients upload product info
→ you track easily).

Expected Outcomes in 30 Days

Portfolio ready (15+ images, 3 reels).

50+ brands contacted, 3 5 serious leads.

At least 1 2 paying clients secured.

1 2 free clients converted to subscription package.

Online presence as a professional studio (not freelancer).
কস্টের ধরন (Cost Components)
প্রতিটি শুটের দাম নির্ধারণের জন্য আগে বুঝতে হবে কস্ট কেমন গঠিত হয়:

1. Fixed Costs (স্থায়ী খরচ)

A) স্টুডিও/রেন্ট (যদি থাকে)
B) ইনস্যুরেন্স, ইএমআই, সফটওয়্যার (Photoshop, Lightroom, Premiere Pro)
C) মার্কেটিং/ওয়েবসাইট

2. Variable Costs (পরিবর্তনশীল খরচ)

A) ফটোগ্রাফার/টিমের পার ডে রেট
B) লাইট/প্রপ রেন্ট
C) লোকেশন চার্জ
4) মডেল ফি (যদি থাকে)
5) স্টাইলিস্ট/হেয়ার-মেকআপ/অ্যাসিস্ট্যান্ট ফি
6) ট্রান্সপোর্টেশন ও ফুড

3. Post-Production Costs
A) রিটাচার বা ইনহাউস এডিটিং টাইম
B) ভিডিও এডিটর চার্জ
C) কালার গ্রেডিং/সাউন্ড ডিজাইন

4. Profit Margin

সাধারণত 30% 60% রাখলে সঠিক হয়।