SYLLABUS
Purposive Communication
VISION: Enable students to exemplify leadership in academic excellence, Christian character, and globally competitive skills.
MISSION: Prepare students to be responsible citizens by providing the opportunity to acquire skills, knowledge and abilities necessary to make
decisions that will lead to meaningful and productive lives for the glory of God.
SCI OUTCOMES
1. Seek professional and academic excellence.
2. Teach biblically based programs that will foster Christian character.
3. Advocate parental involvement with emphasis on parent’s support.
4. Respond to every curriculum need of students to meet national and international standard.
5. Instill environmental awareness and consciousness among the students.
6. Acquire necessary skill to enhance their leadership abilities for community involvement.
7. Need to uphold cooperative teacher-parent partnership.
8. Set and develop firm discipline among staff and students motivated by professional interest.
COLLEGE OUTCOMES
Star Colleges, Inc. has adopted the following objectives of Tertiary Education as provided in the Manual of Regulations for Private Higher
education of 2008:
1. To provide a general education program that will assist each individual to develop his/her potential as a human being, enhance the
quality of citizen participation in the basic functions of society, and promote in each student a sense of national identity, cultural
consciousness, moral integrity and spiritual vigor;
2. To train the nation’s human resources in the required skills for national development, and to instill and foster the appropriate and
relevant attitudes, skills and knowledge to enable each individual to become a useful productive, globally competitive, and gainfully
employed member of the society;
3. To develop and maintain the integrity of the profession and disciplines that will provide leadership for the nations; and
4. To advance the frontiers of knowledge through research work, and apply the technology gained for improving the quality of human life
and responding effectively to changing societal needs and conditions.
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5. Articulate and discuss the latest developments in the specific field of practice;
6. Effectively communicate in English and Filipino, both orally and in writing;
7. Work effectively and collaboratively with a substantial degree of interdependence in multi-disciplinary and multi-cultural teams;
8. Act in recognition of professional, social, and ethical responsibility;
9. Preserve, promote “Filipino historical and cultural heritage” (based on RA 7722);
10. Model Christian values and biblical principles; and
11. Imbibe the great commission found in Matthew 28:19-20.
I. COUSE INFORMATION
Course Title Purposive Communication
Course Code GE
Course Purposive communication is a three-unit course that develops students’ communicative competence and enhances their cultural
Description and intercultural awareness through multimodal tasks that provide them opportunities for communicating effectively and
appropriately to a multicultural audience in a local or global context. It equips students with tools for critical evaluation of a
variety of texts and focuses on the power of language and the impact of images to emphasize the importance of conveying
messages responsibly. The knowledge, skills, and insights that students gain from this course may be used in their other
academic endeavors, their chosen disciplines, and their future careers as they compose relevant oral, written, audio-visual
and/or web-based output for various purposes.
Course Credits 3 units
Prerequisite none
Course In the context of the specific field of specialization, the students will be able to:
Outcomes 1. Describe the nature, elements, and functions of verbal and non-verbal communication in various and multicultural contexts
2. Evaluate multimodal texts critically to enhance receptive (listening, reading, viewing skills)
3. Adopt cultural and intercultural awareness and sensitivity in communication of ideas.
4. Present ideas persuasively using appropriate tone, style, conventions, and reference styles
II. COURSE LEARNING PLAN
Course Course Content Time Teaching and Assessment Resources
Learning Allotmen Learning Tasks
Outcomes t Activities
Describe the 8 hrs Lecture and class Quizzes and LCD projector or manila paper
nature, Communication discussion on seatwork on Audio or video clips of various media
2
elements, and processes, principles elements and identifying Text from newspapers, magazines, journals
functions of and ethics types of elements of -see http//promeng.eu/downloads/training-
verbal and communication communication materials/ebooks/softskills/effective-
non-verbal Group work on (eg. Sender, communicationskills.pdf
communicatio identifying message,
n in various elements of channel, receiver,
and communication effect)
multicultural in various texts
contexts.
Explain how Communicatio 6hrs Class discussion -Reaction paper LCD projector or manila paper
cultural and n and of essay, “Flight and/or discussion See “communicating in multicultural society and
global issues Globalization from forum on the world Video “connected but alone” in TED talks
affect conversation” or impact of https:/www.ted.com./talks/sherry_tukle_
communicatio video “connected globalization on alone together
n but alone” how people -Video “How social media can make history”
Appreciate the communicate and https://www.ted.com/talks/clay
impact of vice versa -Video “Writing a web for glpobal
communicatio good”https://www.ted.com/talks/gordon_brown
n on society
and the world
Determine Local and 7hrs Lectures and -Quiz and LCD projector or manila paper
culturally Global class discussion seatwork on -Invited students? Speakers from different
appropriate communication on using using culturally cultures
terms, in multicultural culturally appropriate terms -Films or videos showing different speakers from
expressions, settings appropriate expressions and various regions, communicating in a multilingual
and images Varieties and terms, images; varieties setting. (e.g. “Lost in translation)
(sensitivity to registers of expressions and and registers of -see TED talks “pop culture in the Arab world.
gender, rape, spoken and images; varieties language Dainton, M. & Zelley E. (2015). Applying
class, etc.) written and registers of -Research and communication theory for professional
Adopt cultural language language report on various introduction 3rd ed. Sage Publications.
and Class discussion cultural and Biber, D. & Conrad S. (2009). Register, genre,
intercultural of cultural intercultural and style. Cambridge University Press
awareness and appropriateness modes of
sensitivity in in communication
3
communication communicating (e.g
of ideas as tackled in words/gestures
film/video used in a
Exercise on particular region
using culturally or country to
appropriate show respect)
terms, and/or various
expression, and issues in
images communication
Interview invited (e.g. use of
speakers students politically correct
words in today’s
world; gender
sensitivity
through
language)
Evaluate Evaluating 6hrs -Lecture and -Invitation for LCD projector
multimodal texts Messages and/or class discussion people to join -Authentic texts about cultural sensitivity from
critically to images (pictures, on critical cause-oriented various media (texts messages; email messages;
enhance illustrations of reading and events using social media messages
receptive different cultures listening various media http: www.kwintessential.co.uk.cultural-
(listening, 1. What is the -Exercises on such as email, sensitivity.html.
reading, message? analyzing content social media, http://atlantablackstar.com/2013/11/19/9-racist-
viewing) skills 2. What is the of various texts print and/or ads-commercials-promote negative-images-of-
Convey ideas purpose of the electronic black-people/3/
through oral, message? advertisements
audio-visual, 3. How is the message
and/or web- conveyed by the text
based and/or image?
presentations for 4. Who is the target
different in local audience of the
and global message?
settings using 5. What other ways
appropriate of presenting the
4
registers message are there?
Adopt awareness
of audience and
context in
presenting ideas
Convey ideas Communicatio 6hrs Lecture and class -Oral, audio- LCD projector or manila paper
through oral, n aids and discussion on visual. And/or -texts, video/audio clips from various sources
audio-visual, strategies using preparing audio web-based -http://creatingmultimopdaltexts.com.
and/or web-based tools of visual and web- presentations to
presentations for technology based promote cultural
different target presentations values (e.g.
audiences in local Group work and respect for elders
and global class discussion etc.)
settings using on identifying
appropriate problems with
registers the research
Adopt awareness presentation in
of audience and the video
context in
presenting ideas
Convey ideas Communication for 8hrs Lecture and -Public LCD
through oral, various purposes class discussion announcements Sample texts (inquiry letter, police reports,
audio visual, 1. To obtain, on informative, (audio/video, political speeches, letters of appreciation etc)
and/or web-based provide, and persuasive social media) http:
presentations for disseminate argumentative about disaster www.omafra.gov.on.ca/emglish/rural/facts/03-
different target information communication preparedness 033.htm.
audiences in local 2. To persuade and Lecture and -Editorial about http://hplengr.engr.wis.c.edu/Prof_comm.pdf
and global argue discussion of environment -Lucas, S. (2011). The art of public speaking.
settings using types of issues NY; McGraw Hill.
appropriate Speeches and -Formal one- - Video of “The Most Important Cannot be
registers public speaking minute speech Said”: Eddie Calasanz at TEDxADMU (youtube)
Create clear, (read, based on current
coherent, and memorized, issues
effective impromptu/ (Extemporaneous
5
communication extemporaneous )
materials )
Present ideas Short exercises
persuasively asking for
using appropriate information
language through inquiry
registers, tone, letter or
facial interview
expressions, and response to
gestures queries, incident
Adopt awareness reports
of audience and
context in
presenting ideas
Create clear, Communication for 6hs Lecture and class Workplace LCD projector
coherent and work purposes (E.G. discussion on documents (e.g. -Video of giving Presentations worth Listening
effective healthcare, effective minutes; memo to” Gordon Kangas at TEDx talks (youtube)
communication education, business communication -Written and/or -Sample communication materials from different
materials and trade, law, and oral oral presentation workplace settings (e.g. minutes, memo,
Present ideas media, science and presentations in (group reporting) requests, business/technical/incident reports,
persuasively technology) the workplace of a medical letters)
using appropriate -Analysis of case/business
language different proposal/ media
registers, tone, communication campaign
facial expressions materials proposal/program
and gestures - Writing or project
Adopt awareness exercises on proposal for
of audience and communication addressing a
context in materials for the health issue/
presenting ideas workplace (e.g.
in memo, minutes
communicating etc.)
ideas
Write and present Communication for 7hrs -Lecture and -Analysis papers LCD or manila paper
6
academic papers academic purposes class discussion (e.g.) literary - Bullock, R. & Goggin, M. (2013). The Norton
using appropriate (e.g. research-based on analysis, political field Guied to Writing 3rd edition. W.W. Norton
tone, style, journal or magazine communication science analysis and Company.
conventions and article, etc) for academic paper) and/or -http://English 28-payte.weebly.com.up/uploads.
reference styles purposes technical papers -http://pne.people.si.umich.edu/PDF/
Adopt awareness -Independent -Academic howtotalk.pdf.
of audience and research (topic presentations
context in proposal, (e.g. paper
presenting ideas literature review presentations for
Convey ideas data gathering) a
through oral, local/internationa
audio-visual, l conference;
and/or web-based lecture
presentations for presentations for
different target a local/
audiences in international
social and global forum) of
settings using analysis/
appropriate technical paper
registers -Final Project:
Multimodal
Advocacy
campaign (print,
audio, visual,
web-based)
addressing
current issues
tackled in
previous tasks
(e.g.) good
governance
responsible
citizenship)
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III. COURSE REQUIREMENTS
1. Attendance and active participation in class activities
2. Prelim, Midterm, and Final Examinations
3. Seat works, assignments, reports, reaction papers
IV. EVALUATION AND GRADING SYSTEM
Prelim Grade [PG]= (Class Standing X 2) + Exam Grade
3
Midterm Grade [MG] = PG +Class Standing + Exam Grade
3
Final Grade [FG] = MG + Class Standing + Exam Grade
3
V. REFERENCES.
Adler, R., Elmhorst, J.M., & Lucas. 2012. Communicating at Work: Strategies for Success in Business and the Professions. NY: McGraw Hill.
Abrams, R. 2010. Successful Business Plan: secrets and strategies. Redwood, CA: Planning Shop.
Axelrod, R. & Cooper, C. 2013. The St. Martin’s Guide to Writing. 10th edition. Bedford St. Martin’s.
Bullock, R. and Goggin, M. 2013. The Norton Field Guide to Writing. 3rd ed. W.W. Norton and Company.
Chase, R. and Shamo, S. 2015. Elements of Effective Communication. 4th edition. Washington, Utah: Plain and Precious Publishing.
Dainton, M. and Zelley E. 2015. Applying Communication Theory for Professional Life. A Practical Introduction. 3 rd edition. Sage Publications.
Lucas, S. 2011. The Art of Public Speaking. NY: McGraw Hill.
Mooney, A., Peccei, J. S., La Belle, S. et al. 2010. Language, Society and Power: An Introduction. 3rd edition. London: Routledge.
Searles, G. 2014. Workplace Communication: The Basics. 6th edition. Boston: Allyn &Bacon.
Wallace, C. 2005. Critical Reading in language Education. Basingstoke and New York: Palgrave Mcmillan.
