Time Bec501 Module 5
Time Bec501 Module 5
Project Management
Project
An entrepreneur takes numerous decisions to convert his business idea into a running concern.
His/ Her decision making process starts with project/product selection. The project selection is
the first corner stone to be laid down in setting up an enterprise.
The success or failure of an enterprise largely depends upon the project.
A project has typically has a distinct mission that it is designed to achieve and clear termination
point, the achievement of the mission.
As a whole complex of activities involved in using resources to gain benefits.
Project can differ in their size, nature of objectives, time duration and complexity.
A Project: Search for a Business idea
Introduction
Industrialization is widely recognized not only as one of the important means to users in socio-
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economic transformation and achieving self-sufficiency but also for the accelerated development
of agriculture, transport, trade, service and other potential sectors through forward and backward
linkages.
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It is a process which accelerates economic growth.
Real progress must ultimately depend on industrialization.
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Choosing an Idea
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to dominate.
To adopt one idea at a time had some disadvantage because constantly receiving random
information from what we read and from people talk to. Also if pursuing a single idea by
commitment then we may put our self in tight corner.
Choosing an idea is difficult and the entrepreneur has to weigh objectively his intrinsic
capabilities in finalizing an idea.
In the idea stage, suggestions for new products are obtained from all possible sources:
customers, competitors, R&D, distributors and company employees.
Established objectives and defined areas provide a base for development.
Selection of product
At this stage, the entrepreneur is concerned with identifying a particular product that hopes to
market successfully at a reasonable profit.
The selection of the right product is very essential for being successful in the business.
The product should be marketed at a reasonable profit for the business growth.
Various factors influence the entrepreneur in selecting the right product are:
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location advantage.
◦ If a product belongs to an ancillary unit and serves as a major component for the parent
industry, it provides a ready demand.
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The firm can market its present products to existing markets. May have a temporary price cut to
raise the volume of sales and penetrate the market in a big way. Penetrating the current market
for higher usage rate is a conservative choice. C
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for existing goods. This is another alternative to expand market opportunity, prolong product life
cycles, profitability and survival.
Product development: Product development occurs when a firm introduces new products into
market in which it is well established. Product development is the introduction of new products
in the present market. The firms by offering new or improved products to present markets can
satisfy the present customers better and stand assured of their loyalty.
Product diversification: Diversification occurs when a firm seeks to enter a new market with a
completely new product. Such a firm has neither market enterprise nor product knowledge. The
firm may adopt a daring strategy by creating new products for entirely new markets. The
innovations are introduced for the first time in the new market.
Product Planning and Development Process
There are seven steps in planning and development of a new product.
New Product Ideas: We visualize the detailed features of a model product. Ideas may be
contributed by scientists, professional designers, rivals, customers. Sales force, top management,
dealers, etc. We may need many ideas to get one commercially viable product.
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Consumer testing of the model or prototype
Branding, packaging and labeling.
Test Marketing: The entire product marketing programme is tried out for the first time in a small
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number of well-selected test markets. Test marketing is necessary to find out the viability of a
full marketing programme for national distribution. Customer reactions can be tested under
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normal market conditions.
Commercialization: Once the test marketing gives the green signal for the product with or
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without expected modifications, the company can proceed to finalize all features of the product.
Mass production will start and all distribution channels will be duly organized. The product is
now born and will start the life cycle.
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The project is an important groundwork of an enterprise and is also very crucial to the
entrepreneur. Project is speculative imagination; a scheme of something to be done; a proposal
for an undertaking. Two important aspects have to be borne in mind ie. A scheme and
speculative imagination.
Meaning of Projects:
The smallest unit of investment activity to be considered in the case of programming.
It may be any item of investment activity which can separately be evaluated.
The whole complex of activities involved in using resources to gain benefits.
A project may be defined as a scientifically evolved work plan devised to achieve a specific
objective with a specified period of time. The three basic attributes are a course of action,
specific objective and defined time perspective.
A project is a productive activity, which can be analyzed appraised and monitored
independently.
A project has specific objective in terms of a geographic location, specific starting and end point
Serve the target population by achieving good returns on investment.
Has an organization to implement it.
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◦ Investment pattern
◦ Benefits or gains
◦ Time limit
◦ Location
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The project is an economic activity with well-defined objectives and having a specific beginning
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and end.
A well planned project includes a correct consideration of alternatives, identification of key
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issues, broad participation, compactness and enforceability. It should be neat, clear cut and
specific.
A project will involve allocation and consumption of resources, on the one hand and generation
of resources, goods, or services, on the other.
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Project Levels
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PHASES OF A PROJECT
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Sl.no. PHASE REQUIREMENTS
Selection of a project after a careful scanning of the
1 Identification environment of investment opportunity and its likely return
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Translation of the idea into a concrete project with scrutiny of
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its important preliminary aspects. Preparation of feasibility
2 Formulation reports.
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social profitability analysis.
The starting point of a project analysis is the establishment of objectives to be attained. The next
stage is the pre – selection stage – the advisability of having an in depth study. The analysis
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stage consists mainly of three factors – market, technical and financial analysis. A market
analysis is a method of screening project ideas as well as means of evaluating a project’s
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feasibility in terms of the market. A market analysis should cover the following areas:
◦ A brief market description including the market are, methods of transportation, existing
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◦ An analysis of past and present supply, broken down as source (whether imported or
domestic) as well as information to assist in determining the competitive position of the
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description of the waste disposal method, its costs and the necessary clearance from
proper authorities.
• An estimate of the production cost of the product.
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• In the financial analysis of this feasibility study, the emphasis is on the preparation of financial
statements, so that the project may be evaluated in terms of the different measures of
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commercial profitability followed by the magnitude of financing which requires the assembly
of the market and also technical cost estimated in various proforma statements. If it is necessary
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capital requirements and cash flows relative to the project schedule. For all projects
financial projections for future time periods including income statements, cash flows and
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balance sheets.
• For all projects supporting schedules for financial projection, stating the assumption
made as to the collection period of sales, inventory levels, payment period of purchases
and expenses and the element of production cost, selling, administrative and financial
expenses.
• For all projects a financial analysis showing returns on investments returns on equity ,
break even volume and price analysis.
• For all projects, if necessary a sensitivity analysis to identify which have a substantial
impact on profitability or possibly a risk analysis.
• For the small entrepreneur, the studies conducted during the analysis stage of the project provide
the material for an assessment. If positive results are obtained, the entrepreneur in seeking
finance, will want to prepare an investment proposal. The planners or government officials,
however having obtained positive conclusions from the economic feasibility study will want to
evaluate the element of social profitability.
• The purpose of the investment or loan application is to convince a lender ( financial institution)
that the project is a desirable investment; that it not only possesses the potential for profit but
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It is formulated by the entrepreneur with the assistance of specialists or consultants.
The aim of project formulation is to achieve the project objectives with the minimum
expenditure and adequate resources. C
In other words it is to derive maximum benefits from minimum expenses in a short span of time.
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the total input requirements on qualitative and quantitative terms. Inputs include materials,
human resources.
Financial analysis: This stage mainly involves estimating the project costs, estimating its
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operating costs and fund requirements. Financial analysis also help in comparing various project
proposals on a common scale, thereby aiding the decision maker. Some of the analytical tools
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used in financial analysis are discounted cash flow, cost – volume – profit relationship and ratio
analysis.
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Social cost benefit analysis: When we talk of cost benefit analysis we not only take in to
account the apparent direct costs and direct benefits of the project but also the costs which all
entities connected with the project have to bear and the benefits which will be enjoyed by all
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such entities.
Pre – investment analysis: The project proposal gets a formal and final shape at this stage. All
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the results obtained in the above steps are consolidated and various conclusions arrived at to
present a clear picture. At his stage, the project is presented in such a way that the project –
sponsoring body, the project – implementing body and the external consulting agencies are able
to decide whether to accept the proposal or not.
Project Evaluation
With a view to evaluate the project, the social cost-benefit analysis is used.
All cost and benefits can be classified into three categories as:
◦ Primary costs and benefits
◦ Secondary costs and benefits
◦ Tertiary costs and benefits.
Project Design and Network Analysis:
Introduction
The execution of a project follows a definite path of planning, scheduling and controlling. The
first and the foremost aspect of a project is the project design.
It defines the individual activities which go into the corpus of the project and their
interrelationship with each other.
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Fig: Relation between Project Design and Network
Importance of Network Analysis
The network analysis has the potential to unfolding unknown snags involved in project estimates
which, when detected, may provide management not only to improve on the ongoing project
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estimates but also to take serious lesson for future applications.
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◦ The whole project should be considered with reference to the sequence of activities and
events.
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◦ This would also require that the events should be thought of in different streams of
operations and their relationship understood clearly.
◦ The whole project may be put on one network while different segments of the project
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may be detailed out in separate networks for final integration in the overall network.
◦ The time estimates may be made taking into view two discrete aspects: one projects in
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which previous experience does not exist and two, time estimates may be deterministic.
◦ Cost estimates would depend on the project time estimates and the changes in the prices
of different factors of production.
◦ The physical progress of the projects, individuality and simultaneity of events, jobs
farmed out snags in different areas of project work would all require adequate notice and
application of correctives in proper time.
Origin of PERT and CPM
The Programme Evaluation and Review Techniques (PERT) and Critical Path Method (CPM)
techniques were developed in U.S. independently, while CPM came into focus about 1957 as an
offshoot of collaboration between Du Pont and Remington Rand.
The emphasis was on the trade-off between the cost of the project and its overall completion
time.
PERT, which was developed about 1958 as a result of collaboration between the Operational
Research Division of the United States Navy and a firm of business consultants.
The emphasis was on completing the program in the shortest possible time. In addition PERT
had the ability to cope with uncertain activity completion times.
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Network Techniques
Several techniques of project scheduling and control such as Bar charts, Programme Evaluation
and Review Techniques (PERT) and Critical path method (CPM) are used.
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Of these CPM have some to be widely used in project management as they are very useful in the
basic management functions of planning, scheduling and control.
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These techniques can be applied in diverse kinds of projects like construction of a projects,
scheduling ship construction and repairs, end of the month closing of accounts, large, research
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projects etc.
Need for Network Techniques
Network analysis helps in designing, planning, coordinating, controlling and decision-making in
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order to accomplish the project economically in the minimum available time with the limited
available resources. The conventional planning method like bar chart had limitations the
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The difference in these three times give a measure of the relative uncertainty involved in the
activity.
ADVANTAGES OF PERT C
◦ This technique gives the management the ability to plan the best possible use of resource
to achieve a given goal within the overall time and cost limitations.
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◦ It helps management to handle the uncertainties involved in programmes where no
standard time data of the Taylor – Gantt variety are available.
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◦ Use of this technique for active control of project requires frequent updating and revising
the PERT calculations and this proves quite a costly affair.
LIMITATIONS OF PERT
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◦ The basic difficulty comes in the way of time estimates for the completion of activities
because activities are of non – repetitive type.
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◦ This technique does not consider resources required at various stages of the project.
◦ Use of this technique for active control of a project requires updating and revising the
PERT calculations and this proves quite a costly affair.
CRITICAL PATH METHODS (CPM)
CPM was developed in 1956 at the E.I. Dupont Nemours & Co. U.S.A in connection with the
Periodic overhauling and maintenance of a chemical plant. It resulted in reducing the shut down
period from 130 hours to 90 hours and saving hours and saving the company $ 1 million. CPM
has two time cost estimates for each activity ( one time cost estimates for the normal situation
and the other estimate for the crash situation) but does not incorporate any statistical analysis in
determining such time estimates. CPM operates on the assumptions that there is a precise known
time that each activity in the project will take.
ADVANTAGES OF CPM
◦ It helps in ascertaining the time schedule.
◦ With its aid, control by the management is made easy.
◦ It makes better and detailed planning possible.
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The origin is military (Naval) The origin is industrial.
It is an event-oriented approach.
C It is an activity-oriented system.
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There is allowance for uncertainty. No such allowance.
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It has three time estimates. There is only one single estimate of time
and the emphasis is on cost.
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