The Business Start Up Kit Steven D. Strauss Digital Download
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Dedication
For M, with love
This Page Intentionally Left Blank
Contents
Preface ix
1. Business Overview 3
The pros and cons of starting a business
Understanding if you are an entrepreneur
Picking the best business
v
vi Contents
PART II. Getting Started: Begin to put the first pieces of the successful
business puzzle together.
PART III. Opening Up Shop: Everything you need to know to get started—
in plain English.
PART IV. Business on a Shoestring: How to start and run a business without
spending a lot of money.
References 259
Index 265
About the Author 00
Preface
Your own successful business can be many things. It can be your meal
ticket, ensuring the economic health of you and your family. It can be your
source of creativity, giving you an outlet for all of those ideas you have. It can
be your security, the comfort that comes from knowing that there is no boss
who can fire you. It can even be your pride and joy, an accomplishment that
you point to with satisfaction, knowing that you alone created it out of whole
cloth.
But more than anything else, I think that owning your own business and
being an entrepreneur is about freedom. Yes, the money that comes from a
successful business is great. And yes, being energized and enthused about
your day is special. Being free is priceless. If you do it right, you are free to
start whatever sort of business you want. You are free to start it where you
want, and free to work the hours you choose. You are free to make as much
money as you are capable of, without yearly limits or performance reviews.
But you will notice that all this only comes about if you do it right. When
you choose to become an entrepreneur, there are no guarantees. In large
part, whether you succeed or fail is up to you. So, how do you do it right?
Read this book. It is dedicated to helping you succeed. And unlike other start-
your-own-business books on the market, what sets this book apart is that it
offers a model of business success, a simple model that is easily duplicated.
It might help to think of your business as having two parts. The first part
is found in Chapters 1, 2, and 3 of this book—choosing and doing something
ix
x Preface
that you love to do. That is the “technical” aspect of the business. The den-
tist fills the cavities, the photographer takes the pictures. Practically every
business is set up to allow the owner to make money doing some sort of
technical work that he or she loves.
The second part of your business is everything else—the actual running
of the business itself. That is found in the rest of this book, Chapters 4
through 20. The dentist must network and bring in new clients, and the pho-
tographer must get referrals, bill customers, and generate leads. There are
myriad things that go into running the actual business, aside from doing the
“thing” that you love to do. When I talk about a model of business success, it
is all of these other things to which I am referring.
The vast majority of this book is dedicated to teaching you this second
part of business. If the dentist and photographer follow the model laid out in
this book, they will be free to spend more time doing what it is they love,
rather than worrying about the business. Do it right and the business will
take care of itself, and you, in turn, will be free. You can plug almost any
“technical” job into this business model and it would work.
The model is neither complicated nor complex. It is simple, easy, and
fun. Learn it and free yourself up to grow, make more money, and do what it
is you love. When you learn how to run your business properly, you get to a
point where the world will be paying you to do what you love most. And that,
as Alan Ginsberg once observed, is the real trick of life.
Acknowledgments
I would like to thank Jean Iversen for her patience and understanding. I
would also like to thank Maria, Jillian, Sydney, and Mara.
P A R T
I
Business Overview
This section gives you a broad overview of business in
general and explores some ideas about what sort of business
might be best for you. It’s all here—home-based businesses,
franchises, starting your own business from scratch, buying
an existing business.
This Page Intentionally Left Blank
C H A P T E R
1
Business Overview
Congratulations! The decision to start your own business can be one of the
best you will ever make in your life. Owning your own business should be an ex-
hilarating, inspiring, grand adventure; one full of new sights and experiences,
delicious highs and occasional lows, tricky paths and, hopefully, big open skys.
But to ensure that your business journey will be a fruitful one, it is im-
portant to understand all that becoming an entrepreneur entails. Therefore,
in Part I, especially in this chapter, you will get a broad overview of business
and its many forms and possibilities.
3
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