Company Earnings Summarization Platform - Product Plan
Company Earnings Summarization Platform - Product Plan
Product Plan
Problem Statement
Individual investors often struggle to digest complex quarterly earnings
reports (e.g. 10-Q filings) and earnings call transcripts. These documents are
lengthy, jargon-filled, and time-consuming to read. As a result, retail
investors may miss critical insights or misunderstand a company’s
performance and outlook. There is a clear need for a tool that distills
financial reports into clear, concise takeaways that any person can
understand. This would empower non-professional investors to make
informed decisions without requiring a background in finance.
Target Audience
The primary users are individual (retail) investors worldwide who want to
stay informed about companies’ financial results. This includes:
Non-expert investors – People who invest in stocks but lack a
finance background and need simplified explanations.
Time-constrained investors – Individuals who are knowledgeable
but cannot dedicate hours to reading full reports, and prefer quick
summaries.
Global investors – Those interested in companies beyond just the
U.S. market (our long-term vision is to cover companies globally,
though we may start with one region first).
By focusing on readability and simplicity, the platform aims to be useful even
to beginners, while still providing value to seasoned investors looking for
efficiency.
Competitive Landscape
Several AI and data platforms have emerged to tackle financial report
analysis. A competitive analysis reveals what’s already out there and
helps us identify how to stand out:
Publicview AI: Offers concise summaries of SEC filings, combining
narrative insights with quantitative analysis (even allowing charts and
data export). It’s praised for balancing functionality with ease of use
for both professionals and retail investors[1][2]. Publicview is also
noted for being extremely affordable, though not free, and provides
access to historical filings across all publicly traded companies.
AlphaSense (Smart Summaries): An enterprise solution that uses
specialized financial language models to generate bullet-point
summaries of earnings call transcripts[3]. It highlights key topics like
guidance and competitive info, flags good vs. bad news, and even
summarizes analyst Q&A[3]. AlphaSense’s strength is accuracy and
depth (built on millions of financial documents), but it’s geared toward
institutional users (with a high cost and complexity to match).
Quartr AI Assistant: A newer tool integrated into the Quartr app
(popular for accessing earnings call audio/transcripts). Quartr’s AI
covers 10,000+ global companies, producing AI-generated call
summaries alongside live transcripts[4]. It features a searchable
transcript interface and even a customizable earnings calendar[4]. This
broad coverage and real-time capability are a benchmark for our
aspiration to go global. Quartr’s focus is on speed and breadth, and it’s
built on first-party company data to ensure accuracy.
Fintool: An AI platform that not only summarizes filings but also offers
contextual follow-up questions about trends or anomalies in the
reports[5]. It supports user-uploaded files and covers earnings calls,
aiming for very detailed insights. However, Fintool is geared more
toward institutional investors with advanced needs (and likely a higher
price point)[6].
Other Notables: Hudson Labs’ Co-Pilot/Co-Analyst provides quick
“earnings call memos” and even flags things like customer
concentration or unusual risks[7] for hedge funds. Aiera provides live
transcription with near-real-time AI summaries of calls (useful for
analysts multitasking during earnings season)[8]. Traditional financial
data firms like FactSet have added AI assistants that let users chat
with transcripts and get summaries, although these are integrated into
expensive professional suites.
Insights: Most competitors targeting this space offer some form of AI
summarization, but many are oriented toward financial professionals or
institutions. They often emphasize speed, depth, or integration with other
finance tools, and many are paid services or enterprise products. This leaves
an opportunity for a free, user-friendly solution aimed at the everyday
investor.
Our Differentiation
Based on the competitive landscape, our platform will differentiate itself in
several key ways:
Simplicity and Readability: While competitors might output dense
bullet lists or assume financial knowledge, our summaries will be tuned
for maximum clarity, even explaining terms when necessary. We aim
to be the go-to tool for someone who doesn’t speak the language of
Wall Street.
Truly Free Access: Many AI financial tools require subscriptions or
have paywalls (even if “affordable”). Our MVP will be free, attracting
users who are not ready to pay for tools. This can help us build a broad
user base quickly. (In the long run, a freemium model or premium
features could be considered, but the core offering remains free to use
initially.)
Global Coverage Focus: Whereas some tools (like those tied to SEC
filings) focus on U.S. companies, we plan to extend coverage globally.
Even if we start with a single market (e.g. U.S. for abundant data), our
vision includes adding other markets’ filings and translations of
summaries if needed. This global ambition sets us apart from tools that
are region-specific.
Interactive Learning: By allowing users to ask follow-up questions
(even in simple Q&A form) about the summaries, we provide an
interactive experience. Some high-end competitors offer this (e.g.
FactSet’s chatbot, Fintool’s Q&A), but it’s rare in free tools. This helps
engage users and deepen their understanding, functioning almost like
a “personal analyst” for the user.
Real-Time and Community: We can integrate a real-time element
(notifications or updates when new results are out) in a free platform.
Additionally, in future, we might include community features (users
voting on the most important parts of a report, or sharing their own
simplified takeaways), building engagement that pure enterprise tools
don’t consider.
By emphasizing these points, we carve out a niche: an accessible, global,
investor-friendly AI tool for earnings analysis.
Architecture
Figure: High-level architecture of the proposed platform. The diagram
shows how data flows from source to summary to user. Financial data
(earnings filings, call transcripts) is fetched via external sources or APIs and
fed into the AI Summarization Engine. The processed summary is stored in a
database and served to users through the backend API. The frontend web
app interacts with the backend for on-demand requests, and a real-time
service (WebSocket) pushes updates to the UI when new summaries or
answers are available. This modular design ensures each component (data
ingestion, AI processing, API server, real-time notifications, and frontend UI)
can be developed and improved independently.
In practice, the sequence is as follows:
1. Data Ingestion: The system pulls raw documents from external Data
Sources (e.g. SEC API, web-scraped transcripts, or Kaggle datasets for
testing). This could be triggered on a schedule (e.g. check for new
filings daily) or on-demand (when a user requests a summary for an
unsummarized report).
2. AI Summarization Engine: The raw financial text is processed by the
AI engine. It generates a summary (and could also handle follow-up
Q&A queries). The engine might run as part of the Python backend or
as a separate service. For the MVP, we’ll integrate it directly in the
FastAPI backend for simplicity – calling the OpenAI API or a local model
as needed.
3. Storage: The resulting summary (and possibly a parsed version of the
source data) is saved in the Database. Caching summaries here
ensures we don’t recompute the same summary repeatedly, saving
time and cost. We’ll index them by company and date (and model
version if needed).
4. Backend (FastAPI): The FastAPI Backend Server acts as an
intermediary between the frontend and our data/AI. When the frontend
requests a summary, the backend checks the DB – if the summary
exists, it returns it immediately; if not, it triggers the AI engine to
create one (and might stream progress to the client). The backend also
exposes endpoints for search (e.g. list available companies or dates)
and could handle user accounts in the future if we add personalization.
5. Real-Time Notifications: The Real-time Service (which could be a
WebSocket server) comes into play for long-running tasks. For
example, if a user requests a summary that takes some time to
generate, the frontend might open a WebSocket connection. Once the
AI finishes, the backend (or a worker process) sends the summary
through the real-time channel so the frontend can display it
immediately. Similarly, when our system ingests a new filing and
creates a summary in the background, it can push an update
(“Company X’s Q4 summary is now available”) to any connected
clients or update a notifications feed. This keeps users updated without
needing manual refresh.
6. Frontend Client: The user interacts via the Web Frontend (in their
browser or possibly a mobile app in the future). They can request
summaries, view results, and ask questions. The frontend calls the
backend API for actions and listens to the WebSocket for any incoming
updates. We will ensure the UI remains responsive (show loading
indicators, etc., while waiting for data) and that content is presented in
an easy-to-read format (using formatting, bullet points, and maybe
color-coding of up/down trends).
This architecture is designed with flexibility in mind: components
communicate through clear interfaces (HTTP API, WebSocket messages,
database reads/writes). In an MVP deployment on a tight budget, some
components might run on the same physical server (for instance, the FastAPI
app could also manage WebSockets and even scheduling of data checks). As
we scale, each piece (data fetcher, AI worker, API server, etc.) can be
separated into distinct services or upgraded as needed.
Implementation Roadmap
To turn this plan into reality, we outline a development roadmap with key
steps and milestones:
1. Prototype Summarization (Offline): Before full integration, test the
core value: use a sample 10-Q filing and run it through an AI (e.g. using
the OpenAI API via a Python script). Iterate on the prompt to ensure
the summary format is clear and accurate. This will validate our
approach for translating financial text into summaries.
2. Set Up Backend & Data Fetching: Initialize the FastAPI project.
Implement a simple endpoint to retrieve a hardcoded summary (for a
known test document) to verify the stack. Then, write a module to
fetch data – for MVP this might be a script that pulls a few example
filings (from EDGAR or Kaggle files) and saves them locally or in the
database. Ensure we can parse the content (perhaps stripping HTML,
etc.).
3. Integrate AI Summarization in Backend: Connect the OpenAI API
(or chosen model) within the FastAPI backend. When a request for
summary comes in, have the backend call the AI and get a summary.
Start with synchronous processing (the request might take e.g. 10
seconds to return). Once working, consider background task handling
(Celery or FastAPI’s BackgroundTasks) so the API can return
immediately and use WebSocket to deliver results when ready.
4. Frontend Development (MVP): Create a basic React/Next.js
frontend. Focus on a page where a user can input/select a company
and quarter, then see the summary. Initially, this can be very simple (a
dropdown of one or two test companies). Set up API calls to our
backend for retrieving the summary. Display the results with proper
formatting (sections, bullets). Also implement the Q&A text box for
follow-up questions, which calls a backend endpoint and displays the
AI’s answer.
5. Real-Time Communication: Implement the WebSocket (real-time)
channel. Using either the same FastAPI app (via WebSocket routes) or a
separate small Node service, enable the frontend to receive push
notifications. Test it by having the backend send a message after
finishing a summary generation. On the frontend, show a notification
or automatically display the new summary when received. This step
ensures the app can handle longer AI processing without the user
constantly polling.
6. Testing with Real Data Examples: Expand the system to a small set
of real companies. For example, ingest the last 2 quarters of filings for
5–10 companies (perhaps tech giants or companies of interest). Use
these to test the end-to-end flow: user selects a company -> if
summary exists in DB, it’s shown; if not, the system fetches the filing,
summarizes it, stores it, and then shows it. Validate the content of the
summaries for correctness (possibly comparing against known
highlights from news or investor commentary).
7. Refinement and UX Improvements: Incorporate user feedback from
initial testers. This might involve tweaking the summary format (e.g.
ensure key metrics are always included), adding a bit of color or simple
charts for metrics if time permits, and improving the prompt for Q&A if
some questions aren’t answered well. Also, implement error handling
(e.g. if the AI fails or times out, or if data source is missing) with user-
friendly messages.
8. Competitive Feature Check: Revisit our earlier competitive analysis
and ensure our MVP hits the must-have features we promised (clarity,
bullet points, etc.). For instance, verify that for each summary, we
include a section on outlook if possible (since competitors highlight
guidance), and perhaps provide a link to the original document for
transparency (like AlphaSense does with one-click to source[13][14] –
we can simply link to the SEC filing or transcript source).
9. Launch Preparation (Free Beta): Prepare to deploy the application.
Use a free-tier cloud service to host the backend (ensuring the
environment variables for API keys etc. are secure). Deploy the
frontend (e.g. on Vercel for quick global availability). Before
publicizing, make sure usage of the OpenAI API (or whichever AI) is
under control – perhaps limit the length of documents or number of
requests to stay within a free or affordable range. If needed, we might
restrict beta users or require sign-up just to avoid abuse in this free
phase.
10. Gather Feedback & Iterate: Once live, monitor usage and
gather feedback. Use analytics to see which companies or features are
used most. This will guide which features to prioritize next (for
example, if Q&A is heavily used, invest more in that; if users request
more companies, focus on expanding data coverage). Aim to fix any
major issues quickly (e.g. incorrect summary content or site bugs) to
build trust with early users.
This roadmap is flexible and may change as we learn more, but it provides a
path to go from concept to a working MVP and beyond.
Go-to-Market Strategy
Building a great product is only half the battle – we also need a plan to
attract users. Given our target audience (retail investors) and zero marketing
budget, we will use primarily organic and community-driven strategies:
Community Engagement: We will share the tool in online
communities where investors gather. This includes subreddits like
r/stocks or r/investing, finance sections of Hacker News (especially
highlighting the AI aspect), and relevant Discord groups or Telegram
channels. By presenting it as a free tool that simplifies earnings, we
can attract curious users. (We must be mindful to follow each
community’s self-promotion rules, so focusing on the value—like
posting an actual interesting summary our tool generated—can spark
interest without feeling like an ad.)
Content Marketing: Create blog posts or short reports using our
platform to showcase its value. For example, a Medium article or
LinkedIn post titled “We Summarized Tesla’s Latest Earnings Call in 5
Bullet Points” could draw attention. These articles would highlight
insights from a popular company’s report, with a call-to-action that
readers can get similar summaries on our platform. This not only
demonstrates the product, but also taps into popular stock-specific
searches.
Social Media and Influencers: Use Twitter (fintech and stock Twitter
is active) to share bite-sized insights from our summaries, tagging
relevant stock tickers or news. If the summaries are compelling, they
could be retweeted by finance enthusiasts. We can also reach out to
finance content creators (YouTubers, TikTokers, bloggers) who cater
to beginner investors – offering our tool as something their audience
would find useful. If even a couple of influencers mention it as a
resource (“hey, check out this free AI tool that simplifies earnings
reports”), that could drive initial traffic.
Product Hunt / Indie Hackers: Launch on platforms like Product
Hunt to gain exposure in the tech community. Emphasize the AI and
free aspect, as these communities appreciate innovative uses of GPT
and free tools. Early adopters from these platforms can provide quality
feedback and even contribute (if we open-source parts of it in the
future).
SEO for Niche Keywords: Over time, we can optimize the site for
search queries like “[Company] earnings summary” or “simplified 10-Q
[Company]”. By hosting a page per company/quarter summary (with
proper metadata), we might capture long-tail search traffic from
people who want an easy summary of a specific report. This
complements our user-facing app with a content strategy and can
continuously bring in new users searching for those summaries.
Trust and Credibility: To ensure word-of-mouth is positive, we’ll
highlight transparency and accuracy. We’ll include links to original
documents in the summary view (so users can verify any point if they
want) and possibly a disclaimer that this is AI-generated but
reviewed/tuned for accuracy. Building trust is crucial so that finance
communities feel comfortable recommending our tool to others.
Growth via Feedback: Our early users can become evangelists if we
involve them. We might include a feedback form or community forum
where users can suggest features or companies to add. Responding
quickly (for example, adding a requested company’s summaries or
tweaking a feature) will show that we’re actively improving the
product. This kind of responsive development often encourages users
to spread the word because they feel a part of the product’s story.
In summary, the go-to-market will rely on leveraging free channels and
the enthusiasm of the target community. By offering genuine value
(free easy-to-read insights) and engaging with investor communities
authentically, we aim to gain traction without a traditional marketing spend.
[1] [2] [5] [6] I Tried a Bunch of AI Tools to Analyze SEC Filings — Here’s
What I Found. | by Ashraf Raji | Investor’s Handbook | Medium
https://medium.com/the-investors-handbook/i-tried-a-bunch-of-ai-tools-to-
analyze-sec-filings-heres-what-i-found-2816bc32f42d
[3] [4] [7] [8] [13] [14] [15] Top 6 AI Tools for Earnings Call Summaries 2024
https://www.getfocal.co/post/top-6-ai-tools-for-earnings-call-summaries-2024
[9] [11] [12] SEC.gov | EDGAR Application Programming Interfaces (APIs)
https://www.sec.gov/search-filings/edgar-application-programming-interfaces
[10] Earnings Call Transcripts - Kaggle
https://www.kaggle.com/datasets/ramssvimala/earning-call-transcripts