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The Candy Syndicate Market Portfolio

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0% found this document useful (0 votes)
5 views3 pages

The Candy Syndicate Market Portfolio

Uploaded by

stempest438
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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The Candy Syndicate Market Portfolio

5. Preparation Section

Planning Timeline
Week 1: Brainstormed business ideas and decided on selling assorted candies (sweet mixes,
lollipops, and chocolate packs).
Week 2: Created a brand name “The Candy Syndicate” and designed our logo.
Week 3: Researched suppliers and calculated total capital required.
Week 4: Purchased stock and packaging materials.
Week 5: Conducted product trials — testing portion sizes and pricing.
Week 6: Finalized marketing materials and prepared for Market Day.

Roles and Responsibilities


Member Role Responsibility

Titelo Team Leader & Finance Managed funds, calculated


profits, kept financial
records

Clinton Marketing & Sales Created posters and


managed customer
interaction

Rayghan Production & Stock Oversaw packaging, display


setup, and stock control

Andile Procurement Bought ingredients and


handled supplier
communication

Thato Branding & Promotion Designed logo, helped with


packaging and customer
engagement

Procurement List
• Assorted candies (jelly sweets, lollipops, chocolates)
• Packaging bags and labels
• Display trays and table décor
• Gloves and sanitizer (for hygiene)
• Flyers and price tags
Production Process
1. Purchased candy in bulk from wholesalers.
2. Conducted trial runs to test best-selling mixes and portion sizes.
3. Designed branded packaging labeled “The Candy Syndicate.”
4. Packed candies into small and large combo packs.
5. Ensured hygiene and presentation standards before Market Day.

6. Marketing Materials
• Flyers distributed around school and community a week before Market Day.
• Posters displayed around campus with bright colors and catchy slogans.
• Social media posts on WhatsApp and Instagram stories.
• Consistent branding with pink-and-blue color theme and candy swirl logo.

7. Evidence of Participation
• Photos of group packaging sweets and selling on Market Day.
• Screenshots of WhatsApp planning group.
• Receipts from candy suppliers.
• Customer and teacher feedback praising product quality and teamwork.

8. Colour & Themes


The portfolio uses bright pastel colors such as pink, blue, and yellow to reflect the fun
nature of the candy brand. All materials maintain a consistent visual identity matching our
logo and packaging style.

9. Rubrics & Assessment Tools


• Self-Assessment: The group reflected that teamwork and time management were strong
points, but more social media engagement could help sales.
• Peer Assessment: Members rated each other fairly; Titelo and Thato were recognized for
leadership and branding.
• Teacher Rubric: Highlighted good creativity and presentation.
• Reflection on Feedback: We learned to prepare earlier and maintain clearer sales targets.

10. Reflection & Evaluation


• What worked well: Product packaging, teamwork, and visual display.
• Challenges faced: Limited stock and time constraints.
• What could be improved: Stronger digital marketing and earlier preparation.
• Lessons learned: Team collaboration, financial management, and communication are key
for success.

11. Extras / Add-ons (Bonus Marks)


• Customer Testimonials: “The best candy mix at Market Day — great value!”
• Behind-the-Scenes Journal: Notes of meetings and budgeting sessions.
• Sustainability Practices: Used biodegradable paper bags instead of plastic.
• Future Plans: Expand sales during holidays and special school events.
• QR Code: Optional video showcasing the process and setup.

✅ Portfolio Tips Followed: Clear layout, consistent headings, labelled evidence, creativity,
and originality.

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