DR. A.P.J.

ABDUL KALAM TECHNICAL UNIVERSITY,

LUCKNOW

Evaluation Scheme & Syllabus

Bachelor of Business Administration

(BBA)

Second Year
AS PER AICTE MODEL CURRICULUM & NEP 2020
(Effective from the Session: 2025-26)
 BBA
Bachelor of Business Administration ( II Year)
PREAMBLE:
Three-Year Full-Time BBA Degree Course is full time Bachelor’s Degree Program in Business
Administration (BBA). The duration of the course shall be three years (i.e. three academic sessions).
Each year will be divided into two semesters (July-December, Jan-June). There will be about 90
teaching days in a semester, the examinations will be held in around November or December for the
first/third/fifth and second/fourth/sixth semesters respectively on April or May or as convenient to the
University.

PROGRAM EDUCATIONAL OBJECTIVES (PEOs):

PEO1: To provide a holistic learning environment for developing better understanding of various
business strategies.
PEO2: To be able to develop entrepreneurial passion to establish and manage business ventures
successfully.
PEO3: To be able explore the area of Research in the different fields to help businesses to grow and
innovate.
PEO4: To develop managerial competence in various functional areas like HR, Marketing, Finance,
Analytics etc.
PEO5: To ensure employability and career growth of the students.

PROGRAMME OUTCOMES (POs):

On successful completion of the program, Graduates will be able

PO1. To apply the domain knowledge, people skills and technical skills to different scenarios of the
Business to achieve desired result.

PO2. To analyse, understand and apply various research tools and techniques in innovate and
sustaining Business activities and grow.

PO3. To reduce the gap between industry and academia, with the right blend of theory and practice.

PO4. To nurture their talent for becoming good leaders to be an assets for an organization and
operate with entrepreneurial mind-set.

PO5. To become a good citizen who is socially responsible, steeped in ethical values.
 BBA
Bachelor of Business Administration ( II Year)
DEFINITIONS:

Course code Definitions

L Lecture
T Tutorial
P Practical
CC Core Courses
AEC Ability Enhancement Courses
MDE Multi-Disciplinary Elective course
VAC Value added Courses
SEC Skill Enhancement courses
DSE Discipline Specific Elective
OE Open Elective
 BBA
Bachelor of Business Administration ( II Year)

Teaching and Evaluation Scheme W.E.F. Academic Session 2025-26

(In Accordance with AICTE Model Curriculum & NEP 2020)
III Semester
INTERNAL
END SEMESTER
PERIODS EVALUATION
EVALUATION
SN CODE Type SUBJECT SCHEME TOTAL CREDIT
TOTA
L T P CT TA TE PE
L
1 BBA 301 CC Human Resource
Management 3 0 0 20 10 30 70 0 100 3

2 BBA 302 CC Financial

3 0 0 20 10 30 70 0 100 3
Management
3 BBA 303 CC Marketing
3 0 0 20 10 30 70 0 100 3
Management - I
4 BBA 304 AEC Quantitative
3 0 0 20 10 30 70 0 100 3
Techniques
5 BBA 305 AEC Soft Skills -2 2 0 2 20 10 30 70 0 100 3
6 BBA 306 MDE Customer
Relationship 3 0 0 20 10 30 70 0 100 3
Management
7 BBA 307 VAC Holistic Health &
2 1 0 20 10 30 70 0 100 3
Happiness
21
IV Semester
INTERNAL
END SEMESTER
PERIODS EVALUATION
EVALUATION
SN CODE Type SUBJECT SCHEME TOTAL CREDIT
TOTA
L T P CT TA TE PE
L
1 BBA 401 CC Business Law
3 0 0 20 10 30 70 0 100 3

2 BBA 402 CC Production and

Operation 3 0 0 20 10 30 70 0 100 3
Management
3 BBA 403 CC Business
3 0 0 20 10 30 70 0 100 3
Environment
4 BBA 404 AEC Design Thinking &
2 0 2 20 10 30 70 0 100 3
Innovation
5 BBA 405 CC Business
3 0 0 20 10 30 70 0 100 3
Organisation
6 BBA 406 CC Marketing
3 0 0 20 10 30 70 0 100 3
Management - II
7 BBA 407 VAC Human Value 3 0 0 20 10 30 70 0 100 3
21
 BBA
Bachelor of Business Administration ( II Year)
HUMAN RESOURCE MANAGEMENT
Credit 3 Contact Hours 40 L

INTERNAL END SEMESTER

PERIODS
EVALUATION SCHEME EVALUATION
SEM CODE SUBJECT TOTAL CREDIT
Type
L T P CT TA TOTAL TE PE

Human
III BBA301 CC 3 0 0 20 10 30 70 0 100 3
Resource
Management

Course Objectives:

1. To Understand and explain the core concepts, scope, and strategic importance of Human Resource
Management in organizational success;
2. To Identify and apply methods for job analysis, job design, and human resource planning, including
preparation of job descriptions and interviews;
3. To Analyze and evaluate recruitment and selection processes using appropriate tools and techniques to
address real-world HR challenges;
4. To Design and implement effective training, development, and performance appraisal systems aligned
with organizational needs;
5. To Differentiate and justify potential appraisal, career development strategies, and succession planning
practices;
6. To Develop skills like self-awareness, career goal-setting, and time management to enhance personal and
professional effectiveness in HR roles.

Unit- I (Hours 06)

Human Resource Management – Introduction: Meaning, concept and Scope of HRM, Objectives of HRM, HR
functions: welfare & Strategic HRM, HR roles and responsibilities, Strategic role of HR in employee well-being
and organizational success.
Case Study: Role of HRM in a growing startup
Life Skill: Self-awareness and career goal-setting

Unit- II (Hours 10)

Job Analysis & Human Resource Planning (HRP) - Definition, purposes, process and limiting factors; Job
Analysis & Design – Steps of Job Analysis, Method of Job Analysis; Job Description, Job Specification, Job
Design: Factors affecting Job design, Techniques for designing Job. Job evaluation.

Human Resource Planning (HRP) - Meaning & Definition ,Importance of HRP ,Factors affecting HRP,
Planning Process, requirements for successful HRP ,Barriers to HRP Employer branding and modern hiring
trends, Selection tools: Tests, interviews, reference checks.
Activity: Prepare a JD and conduct a mock interview
Case Study: Recruitment failure and its business impact

Unit -III (Hours 06)

Recruitment &Selection - Sources of Recruitment, Recruitment Process, Constraints and Challenges in the
Recruitment Process, Factors Governing/ Affecting Recruitment, Selection: Role of Selection, Selection Process,
Selection Test-Type: Advantages & Problems, Interview Types; Induction-Orientation
 BBA
Bachelor of Business Administration ( II Year)
Unit -IV (Hours 10)

Training, Development & Performance Management - Concept, Objective, Factors influencing training and
development, The Training and Development Process, Methods, purpose & practices, Four stages of training:
Training Need Assessment, designing implementation and Training Evaluation, Concept & Rationale for
Performance Appraisal, Procedures and Methods of Performance Management.

Case Study: Challenges in training remote employees

Life Skill: Time management and growth mindset

Unit -V (Hours 08)

Potential Appraisal, Career system and Succession Planning - Introduction, potential appraisal vs
performance, categories, indicators of potential appraisal report, career system, career stages, career path, career
anchors career development strategies, succession planning.

References:
1. Dessler Gary, “Human Resource Management”, Prentice Hall of India, New Delhi.
2. Ashwathapa K, “Human Resource & Personnel Management Text & Cases”, Tata McGraw Hill.
3. Rao V S P, “Human Resource Management Text & Cases”, Excel Books.
4. Pandesharon & Basak Swapnalekha, “Human Resource Management – Text & Cases”, Vikas Publishing
House Pvt. Ltd.
5. Haldar K. Uday & Sarkar Juthika, “Human Resource Management”, Oxford University Press, New Delhi.
6. Saiyadain S.Mirza, “Human Resource Management”, Tata McGraw Hill.

Course Outcome: After successful completion of this course, students will be able to:

Bloom’s
CO
Course Outcome Taxonomy Domain
No.
Level
CO1 Synthesize the role of human resources management as it supports the
success of the organization including the effective development of K6 Synthesizing
human capital as an agent for organizational change.
CO2 Demonstrate knowledge of HR planning process, Job analysis that
impact behaviour in relationships between employers and employees K2 Knowledge
that ultimately impact the goals and strategies of the organization.
CO3 Demonstrate knowledge of practical application of training and
Knowledge,
employee development as it impacts organizational strategy and K2, K4
Applying
competitive advantage.
CO4 Understand the role of employee benefits and compensation as a
critical component of employee performance, productivity and K3 Comprehending
organizational effectiveness.
CO5 Demonstrate and evidence the knowledge of laws of the ability to
analyze, manage and problem solve to deal with the challenges and K5 Analyzing
complexities of the practice of collective bargaining.
 BBA
Bachelor of Business Administration ( II Year)

FINANCIAL MANAGEMENT
Credit 3 Contact Hours: 40 L

INTERNAL END SEMESTER

PERIODS EVALUATION SCHEME EVALUATION
SEM CODE SUBJECT TOTAL CREDIT
Type
L T P CT TA TOTAL TE PE

Financial
III BBA302 CC 3 0 0 20 10 30 70 0 100 3
Management

Course Objectives:
1. To apply and analyze capital budgeting techniques, leverage, and risk-return frameworks to make
informed investment decisions.
2. To identify, evaluate, and compute optimal capital structure and cost of capital using theories and
practical models like WACC and EBIT-EPS analysis.
3. To differentiate and justify various dividend policies and theories, and assess factors influencing dividend
decisions and earnings retention.
4. To describe, solve, and plan effective working capital management strategies including cash, inventory,
and receivables control using appropriate financing sources.
5. To select, relate, and validate financial strategies for decision-making, demonstrating critical thinking and
problem-solving in real-world business contexts.

Unit- I (Hours 08)

Concept of Finance, Scope and Objectives of Finance, Profit Maximization vs. Wealth Maximization, Functions
of Finance Manager in Modern Age, Financial Decision Areas, Time Value of Money, Risk and Return Analysis.

Unit- II (Hours 08)

Investment Decisions: Appraisal of Project; Concept, Process & Techniques of Capital Budgeting and its
Applications; Risk and Uncertainty in Capital Budgeting; Leverage Analysis – Financial, Operating and
Combined Leverage along with implications.

Unit- III (Hours 10)

Financial Decision: :Meaning, Capital Structure and Financials structure, Patterns of Capital Structure,
Optimum Capital Structure, Capital Structure Theories, Factors Influencing Capital Structure – Optimum Capital
Structure; EBIT- EPS Analysis. Various long term sources of finance. Cost of Capital: Cost of Equity,
Preference Shares, Debentures and Retained Earnings, Weighted Average Cost of Capital and its implications.

Unit- IV (Hours 06)

Dividend Decisions: Concept of Retained Earnings, Relevance and Irrelevance of Dividends, Ploughing Back of
Profits, Forms of Dividends, Factors affecting Dividend Policy, Dividend Payout Decisions. Theories of
Dividend Decision: Walter’s Model, Gordon’s Model & Modigliani-Miller Model; Factors affecting Dividend
Decision.

Unit –V (Hours 08)

Working Capital Decisions: Concept, Components, Factors affecting Working Capital Requirement;
 BBA
Bachelor of Business Administration ( II Year)
Management of Cash, Inventory and Receivables; Sources Working Capital Financing, Sources of short term
finance.

References:
1. Pandey I M, “Financial Management”, Vikas Publishing House Pvt. Ltd.
2. Van Horne, “Financial Management and Policy”, Prentice Hall.
3. Sheeba kapil, “Fundamental of Financial Management”, Pearson Education.
4. Khan and Jain, “Financial Management”, Tata McGraw Hill.
5. Prasanna Chandra, “Fundamentals of Financial Management”, Tata McGraw Hill.
6. Lawrence J.Gitman, “Principles of Managerial Finance”, Pearson Education

Course Outcome: After successful completion of this course, students will be able to:

Bloom’s
CO
Course Outcome Taxonomy Domain
No.
Level
CO1 Understand the different basic concepts of financial management. Remembering,
K1, K2
Functions of finance manager in 21st century. Knowledge
CO2 Understand the practical application of the time value of money Analyzing,
K5, K7
and evaluating long-term investment decisions. Evaluating
CO3 Develop analytical skills to select the best source of capital Analyzing,
K5, K6
structure and leverage. Synthesizing
CO4 To familiarize students with cost of capital, capital structure
Comprehending,
techniques and working capital management to support managerial K3, K4 (x2)
Applying
decisions.
CO5 Understand the various sources of working capital and estimating
Comprehending,
working capital needs. To have an understanding of various K3, K6
Synthesizing
dividend models and their applicability.
 BBA
Bachelor of Business Administration ( II Year)

MARKETING MANAGEMENT
Credit 3 Contact Hours: 40 L

INTERNAL END SEMESTER

PERIODS EVALUATION SCHEME EVALUATION
SEM CODE SUBJECT TOTAL CREDIT
Type
L T P CT TA TOTAL TE PE

Marketing
III BBA303 CC 3 0 0 20 10 30 70 0 100 3
Management - I

Course Objective:

1. To define, describe, and explain foundational marketing concepts including scope, objectives, evolution,
customer value, and marketing planning;
2. To identify, analyze, and evaluate environmental factors and marketing information systems for strategic
decision-making;
3. To interpret, differentiate, and predict consumer and business buying behaviors, including decision-
making processes and influencing factors;
4. To apply, compare, and justify market segmentation, targeting, and positioning strategies across
consumer and business markets;
5. To analyze, illustrate, and formulate product differentiation and positioning strategies for effective market
impact;
6. To discuss, relate, and propose responses to current marketing realities, consumer capabilities, and the
challenges of the Great Indian Market.

Unit- I (Hours 10)

Introduction: Meaning, Objectives, Nature, Scope and Importance of Marketing; Evolution of Marketing and
various Company Marketing Orientations; Core Concepts of Marketing, Marketing vs. Selling & Marketing
Myopia; Concept of Market and Types of Market; Customer Value, Value Delivery Process & Value Chain;
Marketing Plan & Marketing Planning.

Unit- II (Hours 06)

Marketing Environment: Environmental Scanning- Controllable & Uncontrollable Factors, Marketing

Environment- Micro & Macro Environmental Factors; Marketing Information System (MkIS)- Concept, Need &
Importance, Components of MkIS, Marketing Information System vs. Marketing Research.

Unit- III (Hours 08)

Understanding Consumer Behavior: Meaning of Consumer Behaviour, Personal vs. Organisational Consumer,
Need & Importance of studying Consumer Behaviour, Buying Motives, Factors influencing Consumer Behavior,
Consumer Buying Decision Process, Buying Roles, Types of Buying Behaviour. Business Market vs. Consumer
Market, Business Buying Situations, Participants in Business Buying Process, Factors influencing Business
Buying Behaviour, Stages in Business Buying Process.

Unit- IV (Hours 10)

Market Segmentation: Meaning and Concept of Market Segmentation, Benefits and Limitations of Market
 BBA
Bachelor of Business Administration ( II Year)
Segmentation, Bases & Types of Market Segmentation, Procedure of Market Segmentation, Criteria for Effective
Segmentation, Bases for Segmenting Business Markets.

Unit- V (Hours 06)

Current Marketing Realities: Major Societal Forces, Current Consumer Capabilities, Current Company
Capabilities.
The Great Indian Market: Characteristics, Issues and Challenges.

References:
1. Kotler, P. & Keller, K.L., “Marketing Management”, Pearson Education.
2. Kotler, P. & Armstrong, G., “Marketing Management”, Pearson Education.
3. Perreault, W.D. & McCarthy, “Basic Marketing”, Tata McGraw Hill.
4. Saxena, Rajan, “Marketing Management”, Tata McGraw Hill.
5. Sontakki, C.N., “Marketing Management”, Kalyani Publishers.
6. Gupta, C.B. & Nair, N.R.,“Marketing Management”, Sultan Chand & Sons.
7. Bose, B.S., “Marketing Management”, Himalaya Publishing House.UDH Publishers

Course Outcome: After successful completion of this course, students will be able to:

Bloom’s
CO
Course Outcome Summary Taxonomy Domain
No.
Level
CO1 Understand core marketing concepts including objectives,
Remembering,
scope, evolution, customer value, and marketing planning; K1, K2
Understanding
differentiate between marketing and selling.
CO2 Analyze marketing environment (micro & macro), evaluate
Understanding,
controllable and uncontrollable factors, and understand K2, K3, K4
Comprehending, Analyzing
MkIS vs. marketing research.
CO3 Understanding,
Evaluate consumer and business buyer behavior, including
K2, K3, K4, K5 Comprehending,
roles, motives, influences, and decision processes.
Analyzing, Evaluating
CO4 Apply market segmentation concepts, bases, and procedures; Understanding,
evaluate effective segmentation criteria for consumer and K2, K3, K4, K5 Comprehending, Applying,
business markets. Evaluating
CO5 Assess current marketing trends, societal forces,
Understanding, Analyzing,
consumer/company capabilities, and evaluate the dynamics K2, K4, K5
Evaluating
of the Indian market.
 BBA
Bachelor of Business Administration ( II Year)

QUANTITATIVE TECHNIQUES
Credit 3 Contact Hours: 40 L

INTERNAL END SEMESTER

PERIODS EVALUATION SCHEME EVALUATION
SEM CODE SUBJECT TOTAL CREDIT
Type
L T P CT TA TOTAL TE PE

Quantitative
III BBA304 AEC 3 0 0 20 10 30 70 0 100 3
Techniques

Course Objectives:
1. To define, describe, and explain the fundamentals of Operations Research, including its scope,
applications, and various decision-making environments;
2. To apply, compare, and solve linear programming and replacement problems using structured models and
graphical methods;
3. To construct, compute, and evaluate solutions for transportation and assignment problems, including
special cases and optimality tests;
4. To analyze, differentiate, and simulate strategies in game theory and sequencing problems using
appropriate mathematical techniques;
5. To design, interpret, and perform queuing models and project management techniques like CPM and
PERT for effective operational planning.

Unit I: (6 Hrs) - Operations Research & Decision Theory

Origin and Development of Operations Research, Nature and Definition of Operations Research, Objectives of
Operations Research, Areas of Applications of Operations Research; Decision-Making Environments: Decision-
making under Certainty, Uncertainty and Risk situations, Decision Tree Approach and its Applications.

Unit II: (8 Hrs) -Linear Programming Problem & Replacement Problem

Linear Programming Problem: Introduction, Structure of Linear Programming Model, Advantages of Linear
Programming Techniques, Limitations of Linear Programming, Model Formulation, The Graphical Method
.
Unit III: (9 Hrs) - Transportation Problem & Assignment Problem

Transportation Problem: Introduction, General Mathematical Model of Transportation Problem; Methods of

Finding Initial Solution: North-West Corner Method, Least Cost Method, Vogel’s Approximation Method; Test
for Optimality: Modified Distribution Method; Variations in Transportation Problem: Unbalanced Supply and
Demand, Degeneracy and its Resolution.
Assignment Problem: Introduction, General Mathematical Model of Assignment Problem, Hungarian Method for
solving Assignment Problem; Variations in Assignment Problem: Unbalanced Assignment Problem,
Maximization Case in Assignment Problem.

Unit IV: (9 Hrs) – Game Theory & Sequencing Problem

Game Theory: Introduction, Two-person Zero-sum Games; Pure Strategies (Minimax and Maximin Principles):
Games with Saddle Point; Mixed Strategies: Game without Saddle Point; The Principles of Dominance;
Graphical Method for the Solution of (2 x n) and (m x 2) Games.
Sequencing Problem: Introduction; Sequencing Decision Problem for n-jobs on two machines: Johnson’s
Method; Sequencing Decision Problem for n-jobs on three machines: Modified Johnson’s Method; Graphical
 BBA
Bachelor of Business Administration ( II Year)
Method.

Unit V: (8 Hrs) – Queuing Theory & Project Management

Queuing Theory: Introduction, The Structure of Queuing System, The State of the System; Model I (M/M/I) with
its Characteristics.
Project Management: Introduction; CPM Computation; PERT: Estimate the Probability of completing the Project
by Scheduled Time; Difference between CPM and PERT.

Suggested Readings:

1. Sharma J K – Quantitative Techniques in Management (3rd Edition, Trinity Press).

2. Vohra N D - Quantitative Techniques in Management (5th Edition, Tata McGraw Hill Edu.).
3. Gupta P K & Hira D S – Operations Research (5th Edition, S. Chand)
4. Gupta R. K. – Operations Reasearch (Krishna Prakashan Media (P) Ltd.)
5. Kalavathy S – Operations Research (4th Edition, Vikas Publishing House Pvt. Ltd.).

Course Outcome: After successful completion of this course, students will be able to:

Bloom’s
CO
Course Outcome Summary Taxonomy Domain
No.
Level
Better decision-making through the use of advanced analytical
Remembering,
methods, optimization techniques, and data-driven insights, leading
CO1 K1, K2, K6 Understanding,
to improved efficiency, reduced costs, and enhanced overall
Evaluating
performance.
Achieving the best possible outcome (maximum profit or minimum
cost) within given limitations, resulting in optimal resource allocation
Understanding,
CO2 and decision-making; reduced maintenance and replacement costs; K2, K3, K4
Applying, Analyzing
improved asset utilization and efficiency through timely and
informed replacement decisions.
A cost-efficient transportation plan that meets supply and demand
Understanding,
requirements, reducing overall logistics costs and improving
K2, K3, K4, Applying,
CO3 operational efficiency; optimal resource allocation, reduced costs,
K5 Analyzing,
and increased productivity through efficient task assignment and
Evaluating
resource utilization.
Informed strategic decision-making, predicting potential outcomes,
Understanding,
and gaining a competitive advantage through understanding of
K2, K3, K4, Applying,
CO4 interactions and optimal choices in game-theoretic scenarios;
K5 Analyzing,
improved efficiency, reduced costs, and enhanced productivity
Evaluating
through streamlined processes and optimal task sequencing.
Reduced waiting times, increased customer satisfaction, and
improved service efficiency, leading to enhanced operational Understanding,
CO5 performance and cost savings; a well-planned project timeline, K2, K4, K5 Analyzing,
accurate time estimation, and identification of critical tasks enabling Evaluating
effective project management and timely completion.
 BBA
Bachelor of Business Administration ( II Year)

SOFT SKILLS
Credit 3 Contact Hours: 40 L

INTERNAL END SEMESTER

PERIODS EVALUATION SCHEME EVALUATION
SEM CODE SUBJECT TOTAL CREDIT
Type
L T P CT TA TOTAL TE PE

III BBA305 AEC Soft Skills - 2 3 0 0 20 10 30 70 0 100 3

Course Objectives:

1. To explain, prepare, and perform effective business presentations by identifying key

components, overcoming fear, and applying structured presentation techniques.

2. To describe, differentiate, and compose various forms of content writing by interpreting their
scope, identifying challenges, and implementing strategies to produce high-quality content.

3. To construct, formulate, and illustrate content for e-commerce platforms by selecting

appropriate formats, applying content marketing strategies, and demonstrating social media
integration and blogging skills.

4. To define, compose, and validate professional letters and business emails by analyzing
structure, purpose, and appropriate tone for different communication scenarios.

5. To prepare, justify, and perform in selection interviews by practicing interview formats,

applying body language techniques, and responding effectively through mock interview
simulations.

Unit- I (Hours 08)

Presentation Skills. Meaning and objective of preparing & delivering a presentation in Business
world, different steps for making an effective presentation, how to overcome challenges & fear
in making impactful presentations.

Unit- II (Hours 08)

Meaning, definition and Scope of Content Writing, Types of Content Writing ,Content Writing
Topics, Problems Faced in Content Writing, Different Content Writing Formats, Major skills for
Writing Quality Content ,Strategies in producing High-quality Content ,Different Stages of
Writing a Good Contents

Unit- III (Hours 08)

Content Writing for E-commerce Sites ,Steps involved in Writing E-commerce Product
Description, Types of Content Marketing for E-commerce, Effective ways to Share Content in
Social Media, Employment Opportunities, Blogging skills
 BBA
Bachelor of Business Administration ( II Year)
Unit- IV (Hours 06)

Letters Writing & E mail writing skills : Types of letters, importance of each types of letters,
Application writing, how to write business e-mail, Business E mail format, business E mail
greetings, how to start business E mail, how to close E mail.

Unit- V (Hours 10)

Interview skills & Mock structured Interview: Selection Interview – Introduction, Interview-
meaning, Interview structure, Types of Interview, Panel Interview, Preparation before interview,
How to keep positive Body language, Dressing for an interview, Dos and Don’ts of an Interview,
Standard interview questions, how to answer the questions which you do not know, & Practice
through Mock Interviews.

References:
1. Sharma. P. (2019). Soft Skills: Personality Development for Life Success. BPB
publications.
2. Chaturvedi, P, Business Communication, Pearson Publication
3. Wallace and masters, Personal Development for Life and Work, Thomson Learning
4. Barun K Mitra. Personality Development Oxford Publication
5. Dale Carneige: The Leader in you
6. Swami Prabhupada: The Science of Self Realization
7. Lesikar and petit, Report writing for Business
8. Herta A. Murphy, Effective Business Communication

Course Outcome: After successful completion of this course, students will be able to:

Bloom’s
S.
Course Outcome (CO) Taxonomy Domain
No.
Level
Understand the objectives, steps, and techniques to
Understanding,
CO1 create and deliver effective business presentations while K2, K3
Applying
overcoming fear and communication barriers.
Identify various types and formats of content writing Remembering,
CO2 and apply structured strategies to develop high-quality K1, K2, K3 Understanding,
content across topics. Applying
Apply effective writing techniques for e-commerce
product descriptions, content marketing, blogging, and Understanding,
CO3 K2, K3, K4
social media, exploring employment opportunities in Applying, Analyzing
content creation.
Compose professional letters and business emails using
Understanding,
CO4 correct format, tone, and structure to suit various K2, K3
Applying
business communication contexts.
Demonstrate interview readiness through mock
interviews by understanding types, structure, and Understanding,
CO5 K2, K3, K4
etiquette including body language and handling Applying, Analyzing
unknown questions confidently.
 BBA
Bachelor of Business Administration ( II Year)

CUSTOMER RELATIONSHIP MANAGEMENT

Credit 3 Contact Hours: 40 L

INTERNAL END SEMESTER

PERIODS EVALUATION SCHEME EVALUATION
SEM CODE SUBJECT TOTAL CREDIT
Type
L T P CT TA TOTAL TE PE

III BBA306 MDE Customer 2 0 2 20 10 30 70 0 100 3

Relationship
Management

Course Objectives :

1. To define and explain the fundamentals, types, and evolution of customer relationships as a
key business and marketing tool;
2. To identify and interpret the conceptual foundation, emergence, and stakeholder roles in
CRM practices;
3. To analyze and evaluate customer satisfaction and loyalty models, and relate their
significance to customer relationship strategies;
4. To describe, construct, and apply CRM implementation models including value chains and
process variables;
5. To explore and justify the use of e-CRM technologies for enhancing customer retention,
recall, and experience management;
6. To formulate and propose CRM strategies that foster loyalty, improve satisfaction, and enable
continuous improvement.

UNIT 1 : Fundamentals of Customer Relationship Management (8 Hrs.)

Relationship in Business: A Management tool: Introduction, Types of Relationship, Stages of

Relationship, Issues in Relationship, Evolution of Relationship as a Marketing tool, Purpose of
Relationship Marketing.

UNIT 2 : Customer Relationship Management Conceptual Foundation (8 Hrs.)

Introduction, Emergence of CRM Practices, Factors Responsible for Growth Of CRM,

Stakeholders in CRM, Significance of CRM.

UNIT 3 : Customer Satisfaction And Customer Loyalty (8 Hrs)

Customer Satisfaction: Introduction, Meaning, Components, Rationale, Models

Customer Loyalty: Concept, Significance, Rationale, Loyalty Ladder, Loyalty Principles ,
Advantages

UNIT 4 : CRM Comprehension And Implementation Model ( 8Hrs)

Introduction, CRM Comprehension, Components of CRM Programme, CRM Value Chain, CRM
Process- Historical Perspective, CRM Process- Modern Variables
 BBA
Bachelor of Business Administration ( II Year)
UNIT 5 : Technological Developments In CRM ( 8Hrs)

Introduction, e- CRM an Information Technology Tool, e- CRM in Business, Features Of e-CRM,

Advantages And Technologies Of e-CRM, Customer Retention And Customer Experience
Management: Introduction, Changing Role Of CRM, Customer Retention Management,
Customer Recall Management, Customer Experience Management.

Suggested Readings :

1. Jagdish N.Sheth, Atul Parvatiyar & G.Shainesh, “Customer Relationship Management”,

Emerging Concepts, Tools and Application”, 2010, TMH.
2. Alok Kumar Rai, “Customer Relationship Management: Concepts and Cases”, 2008, PHI.
3. Mukesh Chaturvedi, Abinav Chaturvedi, “Customer Relationship Management- An Indian
Perspective”, 2010 Excel Books, 2nd edition
4. .H.Peeru Mohamed , A Sagadevan, Custmer Relationship Management, A Step by Step
Approach, Vikas Publishing House
Course Outcome: After successful completion of this course, students will be able to:

Course Outcomes Based on Bloom’s Taxonomy

Bloom’s
CO
Course Outcome (CO) Taxonomy Domain
No.
Level
Remembering,
Understand the various dimensions of relationships
CO1 K1, K2, K3 Understanding,
and the evolution of relationships as a marketing tool.
Applying
Demonstrate knowledge of CRM practices within an Remembering,
CO2 organization and build conceptual understanding of K1, K2, K3 Understanding,
customer relationship management. Applying
Understand the concepts of customer satisfaction and Remembering,
CO3 customer loyalty, along with their need and importance K1, K2, K3 Understanding,
in CRM. Applying
Remembering,
Learn and apply the process of CRM and comprehend
CO4 K1, K2, K3 Understanding,
the CRM Value Chain for strategic implementation.
Applying
Understand the concept of e-CRM and explain Remembering,
CO5 strategies for customer retention and customer recall K1, K2, K3 Understanding,
management. Applying
 BBA
Bachelor of Business Administration ( II Year)

HOLISTIC HEALTH & HAPPINESS

Credit 3 Contact Hours: 40 L
INTERNAL END SEMESTER
PERIODS EVALUATION SCHEME EVALUATION
SEM CODE SUBJECT TOTAL CREDIT
Type
L T P CT TA TOTAL TE PE

Holistic Health
III BBA307 VAC 2 1 0 20 10 30 70 0 100 3
& Happiness

Course Objective: This course aims to enhance the students' understanding of holistic health,
specifically in terms of indigenous knowledge. To help the students understand the importance of
thoughts in affecting the body and the level of holistic health and happiness.

Module-I: Introduction [4Hrs.]

 Concept, Dimensions of health: Physical, Mental, Social, Spiritual, Environmental.

 Energy Wheels in the body: The Seven Chakras, Impact of thoughts on the body: Strategies for
Holistic Health and Spiritual Life Style.

Module -II: Understanding Positive Living [4Hrs.]

 Causes of Happiness: Heritability, Personality and Environmental basis.

 Stress-free living: Causes, symptoms, and types of stress, as well as management of stress and
anger.
 Benefits of meditation and Yoga, Power of soul connectedness.

Module-III: Excellence in life [4Hrs.]

 Relationships and Happiness, Stages of Relationships in family life cycle.

 Managing thoughts and emotions: Positive Thinking and its benefits
 Emotional Intelligence (EI), Goleman’s Model of EI, Strategies for enhancing EI.

Module-IV: Positive Change [4Hrs.]

 Strengths to bear on opportunities and challenges.

 Stages of change and the change processes.
 Self-help strategies for Positive change.

Module-V: Holistic Health and Happiness Activities [4Hrs.]

 Positive Living: (Pre-measurement; Identify a Fear; Overcoming fears, Perceived Stress.

 Excellence in Life: Sharing feelings and expressions, Revive a Relationship, Motivational
Stories and Tasks.
 Positive Change: Take a Challenge; Complete the Challenge; Emotional Expressiveness
 BBA
Bachelor of Business Administration ( II Year)
Suggested Readings:

1. Baumgardeners, S. & Crothers, M. (2015): Positive Psychology. Pearson.

2. Carr Alarr (2004): Positive Psychology. Routledge.
3. Cotton, D.H.G. (1990). Stress Management: An integrated approach to therapy. New
York: Brunner/Mazel
4. Davis, M., Eshelman, R.E. & McKay, M. (2019). The relaxation and stress reduction
workbook.
5. Haidt, J. (2006). The Happiness Hypothesis: finding Modern Truth in Ancient
Wisdom. New York: Basic Books Group.
6. Pradhan, M., & Javed, N. (2023). Holistic Health and Happiness. Anu Books
7. Snyder C. R. & Shane, J. Lopez (2007): Positive Psychology, Sage.

Bloom’s
S.
Course Outcome (CO) Taxonomy Domain
No.
Level
Understand the dimensions of health and explain the
Remembering,
CO1 role of chakras, thoughts, and spiritual lifestyle in K1, K2
Understanding
achieving holistic well-being.
Identify sources of happiness, differentiate types of Remembering,
CO2 stress, and apply stress and anger management K1, K2, K3 Understanding,
techniques including yoga and meditation. Applying
Analyze the role of emotional intelligence, positive
Understanding,
CO3 thinking, and relationship dynamics in achieving K2, K4
Analyzing
excellence in life.
Describe the process of personal change, recognize
Understanding,
CO4 inner strengths, and implement self-help strategies for K2, K3, K4
Applying, Analyzing
sustaining positive transformation.
Demonstrate holistic health practices through
Applying, Analyzing,
CO5 activities that promote emotional expressiveness, K3, K4, K5
Evaluating
overcoming fear, and nurturing relationships.
 BBA
Bachelor of Business Administration ( II Year)
BUSINESS LAW
Credit 3 Contact Hours: 40 L
INTERNAL END SEMESTER
PERIODS
EVALUATION SCHEME EVALUATION
SEM CODE SUBJECT TOTAL CREDIT
Type
L T P CT TA TOTAL TE PE

Business Law
IV BBA401 CC 3 0 0 20 10 30 70 0 100 3

Course Objectives

1. To define, describe, and explain the fundamental concepts of the Indian Contract Act including
offer, acceptance, consideration, capacity, free consent, legality, and remedies for breach.

2. To identify, differentiate, and evaluate the legal provisions related to special contracts such as
indemnity, guarantee, bailment, pledge, and agency.

3. To analyze, compare, and illustrate the legal aspects of the Sale of Goods Act including types
of goods, implied conditions, transfer of ownership, and rights of unpaid sellers.

4. To interpret, relate, and justify the rights, duties, and liabilities of partners under the
Partnership Act, including types of partners and the process of dissolution.

5. To apply, solve, and construct case-based legal scenarios to enhance critical thinking in contract
law, special agreements, and commercial law through exercises and simulations.

Unit- I (Hours 10)

Indian Contract Act 1872 – Contract - Definition & Concept; Agreement - Offer & Acceptance;
Consideration and Legality; Capacity of Parties to the Contact; Free Consent - Coercion, Undue
Influence, Fraud, Misrepresentation, Mistake - Bilateral and Unilateral; Void Agreements -
Agreements in Restraint of Marriage, Agreement in Restraint of Trade, Uncertain Agreements,
Agreements in Restraint of Legal Proceedings, Wagering and Contingent Agreements and Contracts;
Quasi Contracts; Performance and Discharge of Contracts; Breach of Contracts and Remedies.

Unit -II (Hours 08)

Special Contracts Indemnity and Guarantee - Meaning, Nature and Features, Types of Guarantee,
Provisions related to different types of Guarantee, Surety and Co-surety - Rights and Liabilities,
Discharge of Surety.

Unit -III (Hours 08)

Bailment and Pledge: Rights and Duties of Bailor and Bailee, Termination of Bailment; Agency:
Creation of Agency, Classification of Agents, Relationship between Principal and Agent, Rights,
Duties and Liabilities of Agent and Principal, Termination of Agency.

Unit –IV (Hours 06)

Contract of Sale of Goods: The Sale of Goods Act 1930- Introduction, Contract of Sale, Sale and
Agreement to Sale, Kinds of Goods, Conditions and Warranties - Implied Conditions and Warranties,
Doctrine of ‘Caveat Emptor’, Transfer of Property, Delivery of Goods, Duties of the Seller and the
 BBA
Bachelor of Business Administration ( II Year)
Buyer, Unpaid Seller’s Remedies,

Unit-V (Hours 08)

Partnership - Law of partnership: Definition, essentials of partnership, registration of partnership,

kinds of partners, rights, liabilities of partners, dissolution of partnership.

References:

1. Kapoor N. D., “Elements of Mercantile Law by Mercantile Law”, Sultan Chand and Sons.
2. Kuchhal M. C., “Business Law”, Vikas Publishing House Pvt. Ltd.
3. Agarwal Rohini, “Mercantile & Commercial Laws”, Taxman Allied Services Pvt. Ltd.
4. Gulshan S.S., “Business Law”, Excel Books New Delhi.
5. Pathak Akhileshwar, “Legal Aspects of Business”, Tata McGraw Hill.
6. Tulsian P.C., “Business Law”, S. Chand & Company

Course Outcome: After successful completion of this course, students will be able to:

Bloom’s
CO
Course Outcome (CO) Taxonomy Domain
No.
Level
Understand the basic concepts of contract law including
Remembering,
offer, acceptance, consideration, capacity, free consent,
CO1 K1, K2, K3 Understanding,
void agreements, performance, discharge, and remedies
Applying
under the Indian Contract Act, 1872.
Explain the legal provisions related to special contracts
Remembering,
like indemnity and guarantee, including types of
CO2 K1, K2, K3 Understanding,
guarantee, rights and liabilities of surety and co-surety,
Applying
and discharge of surety.
Analyze the concepts of bailment and pledge along with
rights and duties of bailor and bailee, and understand the Understanding,
CO3 K2, K3, K4
legal framework of agency, including formation, Applying, Analyzing
classification, and termination of agency.
Describe the provisions of the Sale of Goods Act, 1930
Remembering,
including types of goods, conditions and warranties,
CO4 K1, K2, K3 Understanding,
transfer of property, rights and duties of seller and buyer,
Applying
and remedies of unpaid seller.
Understand and evaluate the law of partnership including
Remembering,
its definition, essential elements, types of partners, rights
CO5 K1, K2, K5 Understanding,
and duties, and the process and implications of
Evaluating
partnership dissolution.
 BBA
Bachelor of Business Administration ( II Year)

PRODUCTIONS AND OPERATION MANAGEMENT

Credit 3 Contact Hours: 40 L

INTERNAL END SEMESTER

PERIODS
EVALUATION SCHEME EVALUATION
SEM CODE SUBJECT TOTAL CREDIT
Type
L T P CT TA TOTAL TE PE

Productions and
IV BBA402 CC 3 0 0 20 10 30 70 0 100 3
Operation
Management

COURSE OBJECTIVES:

1. To define, describe, and explain the nature, scope, and objectives of production and
operations management, and identify the roles and responsibilities in production planning and
control (PPC).

2. To compare, differentiate, and analyze various manufacturing methods such as jobbing,

batch, mass, and process production, and apply work study, time & motion study for
productivity improvement.

3. To estimate, plan, and evaluate plant location decisions and construct suitable plant layouts
using principles of facility design and ergonomic considerations.

4. To select, justify, and formulate effective material management strategies including

purchasing, supplier selection, inventory control, and value analysis techniques.

5. To identify, explain, and relate types of maintenance systems and prepare suitable waste
management plans through salvage, recovery, and scrap disposal.

6. To apply, compute, and conclude practical solutions using simulations, hands-on analysis,
and decision-making techniques to solve real-world production problems.

UNIT 1:Nature and scope of Production and Operations Management 10 HRS

Nature of production; production as a system; production as an organization function; decision-

making in production; importance of production function; scope of production and operations
management; characteristics of modem production and operations Objectives of production planning
and control; principles of production planning and control (PPC); main functions of production
planning and control department.

UNIT 2: Manufacturing Methods 08 HRS

Factors influencing choice of manufacturing methods; classification of manufacturing methods -

project production, jobbing production, batch production, mass and flow production, process
production (meaning and characteristics of each method). Importance of work study, Factors
influencing productivity, Concept of Standard time, Method study, Time and motion study,
 BBA
Bachelor of Business Administration ( II Year)
relationship of time and motion study to work study; work measurement; techniques of work
measurement.

UNIT 3: Plant location and layout 08 HRS

Factors affecting location; plant layout principles; types of plant layout -process layout, product
layout, combined layout, static product layout or project layout, cellular layout, job shop layout
(Meaning of each type); Different types of facilities; building, sanitation, lighting, air conditioning,
safety etc.

UNIT 4: Materials Management 08 HRS

Purchasing; selection of suppliers; inventory management; material handling principles and practices;
inventory control; value analysis; value engineering and ergonomics (Concepts only)

UNIT5: Maintenance and waste management 06 HRS

Introduction, meaning, types of maintenance. Waste management- scrap and surplus disposal,
salvage and recovery.

REFERENCES:

 S.N. Chary, Production and Operations Management, Tata McGraw-Hill Publishing

Company Limited
 Aswathappa K, Production and Operations Management, Himalaya Publishing House
 S.A Chunawalla, D.R. Patel, Production and Operations Management, Himalaya Publishing
House
 Thomas E. Morton, Production and Operations Management
 N.G Nair, Production and Operation Management, Tata McGraw-Hill
Publishing Company Limited
 Dr. L.N Agarwal and Dr. K.C Jain, Production Management
 Everett E. Adam Jr., and Ronald J. Ebert, Production and Operation Management K.K Ahuja,
Production Management.

Course Outcome: After successful completion of this course, students will be able to:

Bloom’s
CO
Course Outcome (CO) Taxonomy Domain
No.
Level
Understand the nature, scope, and functions of production
Remembering,
and operations management; explain decision-making in
CO1 K1, K2, K3 Understanding,
production and objectives and principles of production
Applying
planning and control (PPC).
Describe various manufacturing methods and their
Remembering,
characteristics; analyze factors influencing method choice;
CO2 K1, K2, K4 Understanding,
understand the significance of work study, time and
Analyzing
motion study, and techniques of work measurement.
Identify and explain factors affecting plant location;
Remembering,
evaluate different types of plant layouts and analyze
CO3 K1, K2, K4 Understanding,
facility requirements such as building design, lighting,
Analyzing
safety, etc.
CO4 Explain the fundamentals of materials management K1, K2, K3 Remembering,
 BBA
CO Bachelor of Business Administration ( Bloom’s
II Year)
Course Outcome (CO) Taxonomy Domain
No.
Level
including purchasing, supplier selection, inventory control, Understanding,
material handling, and the basic concepts of value Applying
analysis, value engineering, and ergonomics.
Understand the meaning and types of maintenance and Remembering,
CO5 apply concepts of waste management including scrap K1, K2, K3 Understanding,
disposal, salvage, and recovery. Applying
 BBA
Bachelor of Business Administration ( II Year)

BUSINESS ENVIRONMENT

Credit 3 Contact Hours: 40 L

INTERNAL END SEMESTER

PERIODS EVALUATION SCHEME EVALUATION
SEM CODE SUBJECT TOTAL CREDIT
Type
L T P CT TA TOTAL TE PE

Business
IV BBA403 CC 3 0 0 20 10 30 70 0 100 3
Environment

Course Objectives:

1. To describe, explain, and analyze the meaning, scope, and importance of business
environment and evaluate recent political, economic, and financial trends affecting Indian
planning.

2. To identify, interpret, and differentiate the characteristics of the Indian economy and
explain the impact of liberalization, privatization, and globalization on business, poverty,
unemployment, and human development.

3. To analyze, relate, and assess factors affecting international investment and explain the
growth and significance of foreign investments in India along with the principles of business
ethics and corporate governance.

4. To define, discuss, and interpret the impact of technology and SEZs on international
business, and explain the role of WTO and value proposition redefinition for MSMEs.

5. To identify, justify, and illustrate the influence of the natural environment on business and
evaluate mechanisms of corporate governance and cultural factors affecting business.

Unit I - (08Hrs)

Business Environment- Meaning, Scope, Importance, Environmental Factors, Recent Political

Environment, Recent Economic and Financial Environment, NITI Aayog , GDP & GNP trends.
MSME defination

Unit II - (08 Hrs)

Characteristics of the Indian Economy, factors affecting the economy, economic resources (natural,
industrial and technological) impact of liberalization, privatization and globalization on Indian
business. Poverty and unemployment in India, planning for poverty elevation, Inflation, Human
Development, Rural Development, Problems of Growth.

UNIT- III (6 hrs)

International Investment - Factors effecting foreign Investment Growth of foreign investment -
Significance of foreign investment Foreign Investment in India, Business Ethics, Corporate
Governance, Philosophy and strategy of planning in India.

UNIT IV (08 hrs)

Meaning- features- impact of technology- Transfer of technology – Technological policies, Special
 BBA
Bachelor of Business Administration ( II Year)
Economic Zone (SEZ) and their role and impact in International Business Environment, World
Trade Organisation (WTO), Redefining Value Preposition to MSME.

UNITV ( 10 hrs)

Natural environment-meaning and influence on business. Protection of environment – enactments

and pollution agents- sustainable developments, Nature of Corporate governance, Factors
influencing Corporate governance, Mechanisms of Corporate governance, Nature of culture, Impact
of culture on business.

Suggested Readings

1. Shaikh & Saleem, “Business Environment”, Pearson Education.

2. K. Aswathappa, Essentials of Business Environment, Himalaya Publishing House Pvt. Ltd.
3. Mittal, “Business Environment”, Excel Books.
4. V. Neelamegam, “Business Envirnoment”, Vrinda Publications.
5. Fernando, “Business Environment”, Prentice Hall.
6. Chidambara K- Business Environment, Vikas Publishing House.

Course Outcome: After successful completion of this course, students will be able to:

Course Outcomes Based on Bloom’s Taxonomy

CO Bloom’s
Course Outcome (CO) Domain
No. Taxonomy Level
Develop understanding and fundamental knowledge Remembering,
1 K1, K2
about the business environment. Understanding
Develop understanding of the concepts of business Knowledge
2 K2
environment and international business environment.
Develop problem-solving skills related to business Knowledge
3 K2
challenges.
Understand the complexities of the business Knowledge
4 K2
environment.
CO5: Analyze current and future economic conditions
5 K4, K5 Applying, Analyzing
in developing and emerging markets.
 BBA
Bachelor of Business Administration ( II Year)
DESIGN THINKING & INNOVATION
Course Credit: 3 Contact Hours: 40

INTERNAL END SEMESTER

PERIODS
EVALUATION SCHEME EVALUATION
SEM CODE SUBJECT TOTAL CREDIT
Type
L T P CT TA TOTAL TE PE

IV BBA404 AEC Design Thinking 2 0 2 20 10 30 70 0 100 3

& innovation

Course Objectives

1. To explain, differentiate, and relate the principles of design thinking with traditional
problem-solving approaches, and describe the evolution of design thinking in the context of
innovation and creativity.

2. To identify, apply, and interpret tools and techniques for the Empathize and Define phases
such as empathy maps, stakeholder maps, 5W+H, storytelling, and trend analysis.

3. To formulate, select, and compare problem statements using ideation methods such as
brainstorming, 2x2 matrix, NABC method, and 6-3-5 method.

4. To construct, simulate, and validate prototypes through focused experiments, exploration

maps, and MVPs for potential solutions.

5. To conduct, analyze, and evaluate testing techniques like A/B testing and feedback capture
grids, and prepare an implementation roadmap and scale-up plan.

UNIT 1 (08 Hours)

Introduction to design thinking, traditional problem solving versus design thinking, history of design
thinking, wicked problems. Innovation and creativity, the role of innovation and creativity in
organizations, creativity in teams and their environments. Process of Design Thinking , implementing
the process in driving innovation, Mindset for design thinking, Design thinking for product and
process innovation, Difference between engineering design and design thinking.

UNIT 2 (08 Hours)

Methods and Tools for Empathize and Define phases: Empathize - Methods of Empathize Phase: Ask
5 Why / 5W+H questions, Stakeholder map, Empathy Map, Peer observation, Trend analysis Define
- Methods of Define Phase: Storytelling, Critical items diagram, Define success

UNIT 3 (08 Hours)

Finalize the problem statement, Methods and Tools for Ideate phase: Ideate - Brainstorming, 2X2
matrix, 6-3-5 method, NABC method

UNIT 4 (08 Hours)

Methods and Tools for Prototype Phase: Prototype - Types of prototypes - Methods of prototyping -
Focused experiments, Exploration map, Minimum Viable Product;

UNIT 5 (08 Hours)

Methods and Tools for Test Phase: Test - Methods of Testing: Feedback capture grid, A/B testing,
Solution Overview - Create a Pitch - Plan for scaling up - Road map for implementation
 BBA
Bachelor of Business Administration ( II Year)
Suggested readings
1. Tim Brown, Change by Design: How Design Thinking Transforms Organizations and
Inspires Innovation, HarperCollins e-books, 2009.
2. Michael Lewrick, Patrick Link, Larry Leifer, The Design Thinking Toolbox, John Wiley &
Sons, 2020.
3. Michael Lewrick, Patrick Link, Larry Leifer, The Design Thinking Playbook, John Wiley &
Sons, 2018.
4. Kristin Fontichiaro, Design Thinking, Cherry Lake Publishing, USA, 2015.
5. Walter Brenner, Falk Uebernickel, Design Thinking for Innovation - Research and Practice,
Springer Series, 2016.
6. Gavin Ambrose, Paul Harris, Design Thinking, AVA Publishing, 2010.

Course Outcome: After successful completion of this course, students will be able to:
Course Outcomes Based on Bloom’s Taxonomy
Bloom’s
CO
Course Outcome (CO) Taxonomy Domain
No.
Level
Understand the fundamentals of design thinking, its
comparison with traditional problem-solving, the history and Remembering,
CO1 K1, K2
concept of wicked problems, and the role of innovation and Understanding
creativity in organizations and teams.
Apply methods and tools used in the Empathize and Define
phases such as empathy mapping, stakeholder maps, peer Applying,
CO2 K3, K4
observations, and critical item diagrams to frame problem Analyzing
statements.
Use ideation tools like brainstorming, 2x2 matrix, 6-3-5
Applying,
CO3 method, and NABC framework to generate innovative ideas K3, K4
Analyzing
and finalize problem statements.
Develop prototypes using various methods such as focused
Applying,
CO4 experiments, exploration maps, and MVPs to visualize K3, K5
Evaluating
solutions.
Test prototypes using methods like A/B testing, feedback Analyzing,
CO5 grids; create pitches, plan scaling strategies, and design an K4, K5, K6 Evaluating,
implementation roadmap. Creating
 BBA
Bachelor of Business Administration ( II Year)

BUSINESS ORGANIZATION
Course Credit: 3 Contact Hours: 40

INTERNAL END SEMESTER

PERIODS EVALUATION SCHEME EVALUATION
SEM CODE SUBJECT TOTAL CREDIT
Type
L T P CT TA TOTAL TE PE

IV BBA405 AEC Business 3 0 0 20 10 30 70 0 100 3

Organization

Course Objectives

1. To define, describe, and classify the scope, nature, and evolution of business and business organizations,
distinguishing between business, trade, and profession.

2. To identify, explain, and analyze the steps involved in establishing a business unit, including
promotion, plant location, layout, and determining optimal business size.

3. To interpret, evaluate, and compare various organizational structures and processes, such as
departmentation, span of control, line and staff functions, delegation, and decentralization.

4. To describe, justify, and illustrate the causes and types of business combinations, including mergers,
takeovers, and acquisitions, and their impact on market competition.

5. To explain, compute, and relate financial needs of business units and analyze different sources and
methods of business finance, including the structure and functions of money and capital markets.

UNIT- I: (Session 08 Hours)

Meaning and definition of business essentials & scope of business, Classification of Business
Activities, Meaning, Definition, Characteristics and objectives of Business Organization,
Evolution of Business Organization. Model Business, Business & Profession

UNIT- II: (Session 08 Hours)

Business Unit, Establishing a new business unit. Meaning of Promotion. Features for business,

UNIT- III: (Session 08 Hours)

Organization process — Importance, principles. Various aspects of organization, organization

structure, Departmentation, Line and Staff Relationships, Span of control, Delegation of
authority,Decentralization

UNIT- IV: (Session 08 Hours)

Business Combination Meaning Causes, Objectives, Types and Forms Mergers, Takeovers and
Acquisitions.

UNIT- V: (Session 08 Hours)

Business Finance: Financial need of Business methods & Sources of finance. Security Market,
Money Market, Study of Stock Exchange & SEBI.
 BBA
Bachelor of Business Administration ( II Year)

References:

1. Stoner, Freeman and Gilbert Jr (2003); Management, Prentice Hall of India, New Delhi,
2. Gupta, C.B. (2003); Management Concepts and Practices, Sultan Chand and Sons, New
Delhi,
3. Robbins, S. (2017). Management, Pearson Education, New Delhi; (13th ed.).
4. Wren, D. A. & Bedeian, A. G. 2009. The evolution of management thought. (6th ed.),
‘New York: Wiley

Course Outcome: After successful completion of this course, students will be able to:
Course Outcomes Based on Bloom’s Taxonomy
Bloom’s
CO
Course Outcome (CO) Taxonomy Domain
No.
Level
Understand the meaning, definition, and scope of business; explain the
classification of business activities and characteristics and objectives Remembering,
CO1 K1, K2
of business organizations; trace the evolution of business and Understanding
distinguish between business and profession.
Describe the process of establishing a new business unit, including the
Understanding,
CO2 concept of promotion, and analyze factors affecting plant location, K2, K3, K4
Applying, Analyzing
plant layout, and size of business units.
Understand the organization process and principles; evaluate Understanding,
CO3 organizational structures, departmentation, line and staff relationships, K2, K4, K5 Analyzing,
span of control, delegation, and decentralization. Evaluating
Remembering,
Explain the concept, causes, objectives, and forms of business
CO4 K1, K2, K3 Understanding,
combinations such as mergers, takeovers, and acquisitions.
Applying
Analyze the financial needs of business and identify methods and Understanding,
CO5 sources of finance; understand the role of security and money markets K2, K4, K5 Analyzing,
and study the functioning of stock exchange and SEBI. Evaluating
 BBA
Bachelor of Business Administration ( II Year)
MARKETING MANAGEMENT– II
Course Credit: 3 Contact Hours: 40
INTERNAL END SEMESTER
PERIODS
EVALUATION SCHEME EVALUATION
SEM CODE SUBJECT TOTAL CREDIT
Type
L T P CT TA TOTAL TE PE

IV BBA406 MDE Marketing 3 0 0 20 10 30 70 0 100 3

Management– II

Course Objectives

1. To define, describe, and analyze the components of the marketing mix and evaluate the factors
influencing its determination, including the role of service mix in modern marketing.

2. To identify, compare, and apply strategies related to product mix, branding, packaging, labeling, and
product life cycle management for various consumer products.

3. To explain, differentiate, and formulate pricing strategies by analyzing objectives, pricing processes,
and adapting prices based on market and customer dynamics.

4. To interpret, plan, and justify distribution and logistics decisions, including the design and
management of marketing channels, wholesaling, retailing, and their functions.

5. To construct, explain, and validate the components of a marketing communication mix and budget, and
integrate various promotional tools effectively.

6. To discuss, relate, and evaluate contemporary global marketing trends and address social, ethical, and
legal challenges while formulating global marketing mix strategies.

UNIT- I: (Session 08 Hours)

Marketing Mix: Meaning, Concept & Importance of Marketing Mix, Elements of Marketing Mix, Determining
the Marketing Mix, Factors influencing the Determination of Marketing Mix, Essentials of Effective Marketing
Mix; Elements of Service Mix.
Product Decisions: Product Mix Strategy Classification of products and strategies for different types of
consumer products, New product development process. Product Life Cycle and various strategies. Product Line
Decisions, Branding: Concept and Challenges. Packaging and labeling.

UNIT - II: (Session 08 Hours)

Pricing Decisions: Pricing Considerations and Strategies Introduction to various objectives of pricing, Pricing
Process. Adapting the price: Concept of geographical pricing, promotional pricing, discriminatory pricing.
Understanding various pricing strategies and their application.

UNIT - III: (Session 08 Hours)

Place Decisions: Distribution and Logistics Decision Nature of Marketing Channels, Channel Functions and
Flows, Channel Design and Management Decisions, Channel Dynamics. Introduction to Wholesaling, Retailing
and Logistics.

UNIT - IV: (Session 08 Hours)

Promotion Decisions: Deciding on the Marketing Communications Mix, Process of deciding the marketing
communication mix, Marketing communication budget. Introduction to various elements of integrated marketing
communications.
 BBA
Bachelor of Business Administration ( II Year)
UNIT - V: (Session 08 Hours)

Current issues and Global Marketing: Social, ethical & legal aspects of marketing; Introduction to global
market place Challenges and opportunities of Globalization. Factors governing entry into foreign markets.
Marketing Mix for Global Markets. Trends in international marketing

Suggestive Readings:

1. Text: Kotler Philip Marketing Management, Eleventh Edition, Pearson.

2. Kotler Philip and Armstrong Gray, Principles of Marketing, Eleventh Edition, Pearson Education.
3. Ramaswamy VS, Namakumari S, Marketing Management, Planning Implementation & Control, Third
Edition, MacMillan.
4. Sontakki, C.N., “Marketing Management”, Kalyani Publishers.
5. Gupta, C.B. & Nair, N.R.,“Marketing Management”, Sultan Chand & Sons.
6. Bose, B.S., “Marketing Management”, Himalaya Publishing House.

Course Outcomes Based on Bloom’s Taxonomy

Bloom’s
CO
Course Outcome (CO) Taxonomy Domain
No.
Level
Understand the concept and importance of marketing mix and Remembering,
CO1 product decisions including strategies for product types, branding, K1, K2, K3 Understanding,
packaging, and product life cycle. Applying
Analyze and apply various pricing strategies and adapt pricing to
Understanding,
CO2 different market conditions, including promotional, geographical, K2, K3, K4
Applying, Analyzing
and discriminatory pricing.
Comprehend the structure and functions of marketing channels and Understanding,
CO3 K2, K3, K4
logistics; evaluate distribution strategies and channel dynamics. Applying, Analyzing
Explain the process of creating an integrated marketing
Understanding,
CO4 communications mix and develop strategies within promotion K2, K3
Applying
decisions and budgeting.
Analyze the current global marketing trends and challenges
Understanding,
CO5 including legal, ethical, and social issues; understand global K2, K4, K5
Analyzing, Evaluating
market entry strategies and design global marketing mixes.
 BBA
Bachelor of Business Administration ( II Year)
HUMAN VALUE
Credit 3 Contact Hours 40 L

INTERNAL END SEMESTER

PERIODS EVALUATION SCHEME EVALUATION
SEM CODE SUBJECT TOTAL CREDIT
Type
L T P CT TA TOTAL TE PE

IV BBA407 VAC Human Value 3 0 0 20 10 30 70 0 100 3

Objectives:

1. To help students distinguish between values and skills, and understand the need, basic guidelines,
content, and process of value education.
2. To help students initiate a process of dialog within themselves to know what they really want to be in
their life and profession
3. To help students understand the meaning of happiness and prosperity for a human being.
4. To facilitate the students to understand harmony at all the levels of human living, and live accordingly.
5. To facilitate the students in applying the understanding of harmony in existence in their profession and
lead an ethical life
Course Outcome:

On completion of this course, the students will be able to-

1. Understand the significance of value inputs in a classroom, distinguish between values and skills,
understand the need, basic guidelines, content, and process of value education, explore the meaning of
happiness and prosperity, and do a correct appraisal of the current scenario in the society
2. Distinguish between the Self and the Body, and understand the meaning of Harmony in the Self and the
Co-existence of Self and Body.
3. Understand the value of harmonious relationships based on trust, respect, and other naturally acceptable
feelings in human-human relationships and explore their role in ensuring a harmonious society
4. Understand the harmony in nature and existence, and workout their mutually fulfilling participation in
nature.
5. Distinguish between ethical and unethical practices, and start working out the strategy to actualize a
harmonious environment wherever they work.

UNIT-1 (08 Hours)

Introduction to Value Education

Understanding the need, basic guidelines, content, and process for Value Education, Self- Exploration–what is
it? - its content and process; ‘Natural Acceptance’ and Experiential Validation –as the mechanism for self-
exploration, Continuous Happiness, and Prosperity-A look at basic Human Aspirations, Right understanding,
Relationship, and Physical Facilities-the basic requirements for fulfillment of aspirations of every human being
with their correct priority, Understanding Happiness and Prosperity correctly – A critical appraisal of the current
scenario, Method to fulfill the above human aspirations: understanding and living in harmony at various levels.
 BBA
Bachelor of Business Administration ( II Year)

UNIT-2 ( 08 Hours)

Understanding Harmony in the Human Being

Understanding human being as a co-existence of the sentient ‘I’ and the material ‘Body’, Understanding the
needs of Self (‘I’) and ‘Body’ - Sukh and Suvidha, Understanding the Body as an instrument of ‘I’ (I being the
doer, seer, and enjoyer), Understanding the characteristics and activities of ‘I’ and harmony in ‘I’, Understanding
the harmony of I with the Body: Sanyam and Swasthya; correct appraisal of Physical needs, the meaning of
Prosperity in detail, Programs to ensure Sanyam and Swasthya.

UNIT-3 (08 Hours)

Understanding Harmony in the Family and Society

Harmony in Human-Human Relationship Understanding harmony in the Family-the basic unit of human interaction,
Understanding values in the human-human relationship; meaning of Nyaya and program for its fulfillment to
ensure Ubhay-tripti; Trust (Vishwas) and Respect(Samman) as the foundational values of relationship,
Understanding the meaning of Vishwas; Difference between intention and competence, Understanding the
meaning of Samman, Difference between respect and differentiation; the other salient values in a relationship,
Understanding the harmony in the society (society being an extension of the family): Samadhan, Samridhi,
Abhay, Sah- astitva as comprehensive Human Goals, Visualizing a universal harmonious order in society-
Undivided Society (Akhand Samaj), Universal Order (Sarvabhaum Vyawastha) – from family to world family!.

UNIT-4 (08 Hours)

Understanding Harmony in Nature and Existence
Whole existence as Co-existence Understanding the harmony in Nature, Inter connectedness, and mutual fulfillment
among the four orders of nature- recyclability and self-regulation in nature, Understanding Existence as Co-
existence (Sah-astitva) of mutually interacting units in all- pervasive space, Holistic perception of harmony at all
levels of existence.

UNIT-5 (08 Hours)

Implications of the above Holistic Understanding of Harmony on Professional

Ethics

Natural acceptance of human values, Definitiveness of Ethical Human Conduct, Basis for Humanistic
Education, Humanistic Constitution and Humanistic Universal Order, Competence in Professional Ethics: a)
Ability to utilize the professional competence for augmenting universal human order, b) Ability to identify the
scope and characteristics of people-friendly and eco- friendly production systems, technologies, and
management models, Case studies of typical holistic technologies, management models and production systems,
Strategy for the transition from the present state to Universal Human Order: a) At the level of individual: as
socially and ecologically responsible engineers, technologists and managers, b)At the level of society: as
mutually enriching institutions and organizations.

Suggested Readings
Text Book

1. R R Gaur, R Asthana, G P Bagaria, 2019 (2nd Revised Edition), A Foundation Course in Human
Values and Professional Ethics. ISBN 978-93-87034-47-1, Excel Books, New Delhi.
 BBA
Bachelor of Business Administration ( II Year)

References

1. Ivan Illich, 1974, Energy & Equity, The Trinity Press, Worcester, and Harper Collins, USA
2. E.F. Schumacher, 1973, Small is Beautiful: a study of economics as if people mattered, Blond &
Briggs, Britain.
3. Sussan George, 1976, How the Other Half Dies, Penguin Press. Reprinted 1986, 1991
4. Donella H. Meadows, Dennis L. Meadows, Jorgen Randers, William W. Behrens III, 1972, Limits
to Growth – Club of Rome’s report, Universe Books.
5. A Nagraj, 1998, Jeevan Vidya EkParichay, Divya Path Sansthan, Amarkantak.
6. P L Dhar, RR Gaur, 1990, Science and Humanism, Commonwealth Publishers.
7. A N Tripathy, 2003, Human Values, New Age International Publishers.

8. Subhas Palekar, 2000, How to practice Natural Farming, Pracheen (Vaidik) Krishi Tantra Shodh,
Amravati.
9. E G Seebauer& Robert L. Berry, 2000, Fundamentals of Ethics for Scientists &Engineers,
Oxford University Press
10. M Govindrajran, S Natrajan& V.S. Senthil Kumar, Engineering Ethics (including Human Values),
Eastern Economy Edition, Prentice Hall of India Ltd.

11. B P Banerjee, 2005, Foundations of Ethics and Management, Excel Books.

12. B L Bajpai, 2004, Indian Ethos and Modern Management, New Royal Book Co., Lucknow.
Reprinted 2008.

Course Outcomes (COs)

Upon successful completion of this course, the student will be able to:

S. No. Course Outcome (CO) Bloom’s Taxonomy Level

Remember and comprehend the foundational
• Remembering (K1)
CO1 concepts of value education, harmony, and human
• Comprehending (K2)
aspirations.
Understand and synthesize key insights on the co- • Synthesizing (K5)
CO2
existence of the Self and Body and their harmony. • Comprehending (K2)
Apply principles of harmonious living in
CO3 relationships, society, and nature through real-life • Applying (K3)
scenarios.
Analyze interpersonal and societal relationships based
CO4 • Analyzing (K4)
on trust, respect, and justice.
Evaluate ethical dimensions of human conduct and
CO5 • Evaluating (K6)
propose humanistic models in professional settings.
 BBA
Bachelor of Business Administration ( II Year)
Exit Option After First Year of BBA
Students may opt for an exit after the successful completion of the first year of the BBA program ( Semester I and II). To
be eligible for a UG Certificate in Business Administration as per NEP upon exiting after the first year, students must
earn an additional 4 credits by completing the following approved online course through SWAYAM.

Title: Generative AI for Everyday Life

Duration: 12 Weeks
Credits: 4
Instructors: Dr. Ridip Dev Choudhury and Dr. Nabankur Pathak
Institution: Krishna Kanta Handiqui State Open University, Guwahati
Course Link: Generative AI for Everyday Life – SWAYAM
URL: https://onlinecourses.swayam2.ac.in/nou25_ge85/preview

These students are allowed to re-enter the degree programme within three years and complete the degree programme
within the stipulated maximum period of seven years.

Exit Option After Second Year of BBA

Students may opt for an exit after the successful completion of the second year of the BBA program (Semester III and IV).
To be eligible for a UG Diploma in Business Administration as per NEP upon exiting after the second year, students
must earn an additional 4 credits by completing the following approved online course through SWAYAM.

Title: Entrepreneurship Skills and Digital Marketing Strategies

Credits: 4
Instructors: Dr. Gagan Singh and Dr. Gopal Datt
Institution: Uttarakhand Open University, Haldwani
Course Link: Entrepreneurship Skills and Digital Marketing Strategies – SWAYAM
URL: https://onlinecourses.swayam2.ac.in/nou25_mg21/preview

These students are allowed to re-enter the degree programme within three years and complete the degree programme
within the stipulated maximum period of seven years.