So youve got a Linkedin account, now what?
Lets optimize your professional network
Agenda
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2
3 4
What & Why Build your brand Find and Search Q&A
Wha & Why t
The world largest professional network on the internet
Members
Monthly unique visitors
Member signups per second
1
Source: Member data & signup per second as of 03/31/2012, Comscore unique visitors March 2012
What & Why
161 M 107 M 2 +
5.1 million users in Canada
60 40 20
Top 5 countries with most LinkedIn users (in million) 58.5
5.1 0 Canada
6.8 Brazil
8.4 UK
13.3
India
USA
Jobs found by using social media
High chance to find job by networking
Linkedin Facebook Twitter Blog Youtube Other
86.6% 55.3% 46.6% 16% 11.6% 9.4%
0 50 100
Source: Member data & signup per second as of 03/31/2012, Comscore unique visitors March 2012
What & Why
What can you do with Linkedin?
Establish professional profile
Explore opportunities
Develop learning
Stay in touch
Source: Social Magnets, Linkedin Stats & Uses Inforgraphic, Ross Quintana, May 10 2012
What & Why
Establish professional profile
Career profile:
Experience Position
What & Why
Education
Skills
Know who look at your profile Get recommendations to build credibility Customize the URLs
Source: Social Magnets, Linkedin Stats & Uses Inforgraphic, Ross Quintana, May 10 2012
Explore opportunities
Check a person career you met Follow companies
What & Why
Look for available job posting
Uncover potential opportunities
1
Source: Social Magnets, Linkedin Stats & Uses Inforgraphic, Ross Quintana, May 10 2012
Stay in touch
Expand your connections Reconnect with past business associates
What & Why
Networking through friends
1
Source: Social Magnets, Linkedin Stats & Uses Inforgraphic, Ross Quintana, May 10 2012
Develop learning
Follow professional groups Find professional skill you need
What & Why
Get opinions by asking
Build credibility by answer questions
1
Source: Social Magnets, Linkedin Stats & Uses Inforgraphic, Ross Quintana, May 10 2012
+ Centennial Students
Have no or little knowledge about Linkedin Job postings website Dont use it often
Do it because of friends influence
The same way as Facebook has changed the way people stay in contact. Linkedin has made life easier where it comes to find a job. Stephanie Gallardo
What & Why
Know what you want
Networking - Sales Related - Not sales related Looking for Jobs Send Invitations
Build your brand
100% completed your profile Increase your visibility
1
Add a profile photo
List current position + at least 2 previous jobs 5 or more skills on your profile Write a summary about yourself Fill out your industry and postal code
6 7
Add where you went to school
Have 50 or more connections
Source: Undercover Recruiter, How To Optimize Your LinkedIn Profile for Job Search, Jorgen Sundberg 2011
Build your brand
3 4 5
Find & Search
Whats in it for
as graduate students
Find & Search
ME
2 3
Finding Your career passion Building a professional network Turning relationships into opportunities
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Source: LinkedIn Learning Center
Finding Your career passion
What should I do with my life?
Search on terms that sound interesting
Be a joiner
Explore company pages
Source: LinkedIn Learning Center
Find & Search
Are you undecided?
Building a professional network
Will you connect with me?
3 Steps to a Professional Network
1. Connect with friends and family
3. Build and maintain new connections
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Source: LinkedIn Learning Center
Find & Search
2. Reach out to alumni / industry members
Turning relationships into opportunities
Is anybody hiring?
Reach out to your professional network
Connect to LinkedIn Job Postings
Network your way into a company
Source: LinkedIn Learning Center
Find & Search
Be an early bird Brand yourself in a unique way Complete your profile Use wisely and get the most out of it
Conclusions
So are you
