Scribd
Upload
390 views12 pages

Production & Operations Management

Aroma Gold Tea Industries is a joint venture located in Darjeeling, West Bengal that manufactures CTC and orthodox tea. It has a total investment of 22 crore with an initial investment of 7 crore for factory setup. It plans to purchase 10 lakh kg of Darjeeling tea annually at 150 Rs per kg, requiring an investment of 15 crore. The company has 500 staff members and 450 factory workers and sells its tea domestically through a network of 10 wholesalers, 40 retailers, and dealers across 28 states.

Uploaded by

Sanchari Ghosh
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
390 views12 pages

Production & Operations Management

Aroma Gold Tea Industries is a joint venture located in Darjeeling, West Bengal that manufactures CTC and orthodox tea. It has a total investment of 22 crore with an initial investment of 7 crore for factory setup. It plans to purchase 10 lakh kg of Darjeeling tea annually at 150 Rs per kg, requiring an investment of 15 crore. The company has 500 staff members and 450 factory workers and sells its tea domestically through a network of 10 wholesalers, 40 retailers, and dealers across 28 states.

Uploaded by

Sanchari Ghosh
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
You are on page 1/ 12

AROMA GOLD TEA INDUSTRIES

A JOINT VENTURE OF
ISHITA BANERJEE(256) SANCHARI GHOSH(283) VASUNDRAPANDITA(293)

AN OVERVIEW
Premium tea manufacturer .
Manufacturing of both CTC (curl, tear crushed)and orthodox tea. Target output of 10 lakhs kgs tea manufacturing in a year, where every kg of tea costs Rs 220/Tea garden & plant located in Darjeeling, West Bengal

INVESTMENT
Initial Investment as a tea plant owner is 7 crore for factory manufacturing ,setting up the plants layout and manufacturing the machines. Investment in purchasing the fresh Darjeeling tea is 150 Rs per kg, where as total order of buying is 10 lks kg/yr. So investment on yearly tea purchasing is 15 crore, and total investment is 22 crore.

Tea is one of the essential commodity needed and demand on daily basis all over the world.
Tea is one the best recession-neutral industries.

Benefits of Tea Industry


With the growing population of India, the number of tea consumers are also increasing. Huge employment opportunity specially on those hilly regions where no other industries can be developed easily . These is an industry of such a commodity where no other substitute and even close substitutes exists as far. Tea is one of the most popular and lowest cost beverages in the world and consumed by a large number of people. Between 1991 to 2010; the 20 years time span tea manufacturing industry in India got a growth of 45% and contributing thanks to that India is contributing better than before in the world GDP.

TEA PROCESSING
PLUCKING & LEAF HANDLING

Withering Withering

Rolling Drying Fermentation

Capacity:

10 lakhs per kg every year.

Headquarter:
Situated in Kolkata.

Distribution and Reach


Principal producers of tea are China, India, Sri Lanka, Kenya and Indonesia. These five countries account for 77% of world production and 80% global exports.

Tea, before reaching to its direct consumers it goes through different types of distributers;I,e, tea auctionists,whole sellers, retailers, dealers.
Our plant have total 10 whole seller nationwide, 40 retailers. Presence in all 28 Indian states through the dealer network. 85 per cent of the companys distributors will be the companys channel partners for at least 10 years. Some distributors represent the fourth generation working with the company.

Manpower
Number of Staff: 500(including factory officials, head office & sales office stuffs) Number of factory Workers: 450 Contractual Employees: 1200

Strong Market Presence


60 per cent of industrial tea output should be sold within a radius of 800 kms. Flexibility in production capability between industry and tea varieties in response to demand situation. Dominant presence all over India and even outside for household and premium hotel industry consumption. India is a country of middle class people where consumption of coffee is considered to be luxury practice of life and tea industries have taken the wide opportunity .

One of the few Indian tea companies to have established a web-enabled indenting and web-enabled order processing system.

Profit

Profit After Tax

You might also like