Label:

heels n boots Wear, walk and feel comfortable

Tagline:

LOGO:

hb

Memorable, simple in form, workable in all sizes, invokes a strong signal

Explanation for logo:

Selection of shoes
Indian shoe market is one of the most dynamic market in the world. I choose shoes as a product for my project bcoz shoes as a consumer product are very popular in the mrkt. They are an essential part of our clothing bcoz they reflect our personality. They are a necessity for all seasons and for all age groups. Moreover, profit margin in this line of product is quite high that attracts manufacturers.

License Requirement
License from Municipal Corporation VAT Tin number for sale and purchase Excise code number Registration for SSI

FEATURES OF THE PRODUCT

1.Long and durable: Our shoes are really meant for longevity. They are classically manufactured for the toughest meanders. Due to its longevity and durability these shoes are preferred by those who dont believe in frequent changing of shoes.

2.Comfort: Our shoes provide great comfort in walking, running and jogging. They do not put any stress on the feet and thus walking is very smooth in them. They are comfortable to wear and therefore do not strain the legs or feet.
3.Innovative designs: Our shoes are manufactured keeping in view innovative, cool and fresh designs. We regularly update content and creative designs to keep our shoes fresh and exciting.

4.Variety: Our shoes have a very large variety. There are mind blowing collections which cater to different and specific needs of people. For example, soccer shoes which have spikes underneath the outer sole allowing the athlete to have a firm grip with the ground.

5.Price: Our shoes are tagged at an affordable price. Prices are comparatively low as compared to the benefits it offers due technology it uses.

USP of our Shoes

COMFORTABLE :-

1. To Wear Our shoes are made of material that is extremely comfortable to wear and walk. 2. To Buy Our shoes are comfortable to buy due to our reliable price ranges. 3. To Find We have our stores at short distances and we even have online purchase option with free home delivery to make our customers feel comfortable.

WE OFFER WEEKLY DISCOUNTS TO OUR CUSTOMERS On every MONDAYS, we arrange to our customers flexibility in prices, that is not provided by any other of our competitors.

RANGES OF PRODUCT
FORMAL MEN SHOES: There are wide variety of formal men shoes. These shoes are light in weight, comfortable and attractive.

CASUAL MEN SHOES: these shoes are more in demand among the youths. they provide good quality, comfort and classic look to their customers.
ATHELETIC SHOES: These shoes are highly durable and strong which have really nice grip on the foot. These are for both men and women. There is a large variety of sports shoes which are made specifically for different types of sports. LADIES BELLIES: These shoes are made for the ladies. They are available in beautiful and wide variety of designs. SNEAKERS: These are mainly popular among young boys and girls. These are very trendy and casual looking shoes which cover the entire foot. These are the coolest of all the above mentioned types of shoes.

SERVICES PROVIDED TO THE CUSTOMERS

Weekly discount offer:- We offer weekly discounts to our customers. On every MONDAYS, we arrange to our customers flexibility in prices, that is not provided by any other of our competitors. We also give discounts on special occasions such as ganpati, diwali, dusshera. Shoe mela:- We conduct shoe melas at various cities where we sell our shoes at discounted rate. Online purchase:- We also provide a very convenient facility of online purchasing to our customers. Under this facility customers can purchase and pay online through internet. Warranty period:- Our Showrooms also offer warranty for the footwear ranging from 6 months to almost 1 years depending upon the shoes price. After sales services:- We also provides our customers with a satisfactory after sales services. We give complementary gifts to the customers on a specified purchase made by them. It includes shoe polish, shoe shiner, belts and other accessories of very good quality.

USPs
1.NIKE: The USP of Nike Air Max shoes is that it uses a large air cushioning unit at the heel which is visible from the side of the midsole in most models. 2.REEBOK: The company is known for its innovative and comfortable footwear and sports apparel. The USP of its products lies in its innovative design and style, without compromising on their prime consumer focus i.e. quality. 3.ADIDAS: The USP of its product lies in its Creative, Cool and fresh designs. 4.PUMA: The USP of its product is its strong presence in sports as well as in lifestyle/fashion market. 5.WOODLAND: The strength of the companys production within its captive facilities allows Woodland to produce aesthetically designed, sturdy and durable shoe

CORPORATE SOCIAL RESPONSIBILITY

Anti Child Labor Campaign: Beating competitors on social and ethical ground.

Environmental Pollution Control: Initiative to create awareness for ecologically sustainable business. We do not use any of the plastic materials and we even promote the same.

PACKAGING
There will be 3 different levels of packaging of our product :1. PRIMARY PACKAGING It refers to the products immediate container. In our case, we pack our shoes in a thick paper wrap. It will be retained till the first use of the product. It protects defacing and from dirt. 2. SECONDARY PACKAGING It refers to additional layer of protection. Second layer of our shoes will be a cardboard box that will be according to the size of the shoes. This box helps the customers to easily carry the product. 3. TRANSPORTATION It refers to the further packaging components necessary for storage, identification or transportation. We send our shoes in corrugated boxes to the retailers & for transportation purpose. 1 corrugated box contains 20 pairs of shoes.

CHANNEL OF DISTRIBUTION
(One- Level Channel)
We sell our shoes through company approved retailers. This type of distribution network enables us to cover wide area of market while retaining control over the channels. In this arrangement, only one intermediary, i.e., a retailer is used between manufacturer and customers. Goods are produced by the manufacturers who pass it to the retailers who, in turn, sell them to the final users. A short channel of distribution, like ours, ensures that we earn maximum profit. This also leads to lower price range.

LABELLING
This is the general and necessary information provided on every box of shoes : ART NO. SIZE COLOUR MRP:

(Inclusive of all Taxes)

TRANSPORTATION
1. Raw material Raw materials will be carried from market to the factory by road due to availability of required raw material in the nearby market. 2. Finished Goods They will be sent to the overseas retail stores by ship/ cargo. And to the others by road.

WAREHOUSING
Our warehouses will be located nearby place of production as well as major linking roads & highways so as to ensure timely availability of shoes at all the retail stores.

ADVERTISING
1. Newspaper It is the most popular print media available for advertising. Weekly advertisement will be given in the leading newspapers of all languages. 2. Magazines It focuses on target group. Most females read magazines regularly and advertisement in a magazine will attract preferably, the female class of our customers. 3. Television It has high reach and coverage. T.V. commercials showing celebrities wearing our shoes will have more impact on the customers. 4. Outdoor Advertising It includes banners, reports, billboards around traffic signals, highways, etc. displaying our shoes. 5. Internet It is not very expensive. It is an interactive media where two- way conversation is possible. Well launch our own website. Customer feedback will be allowed. Online purchase will be allowed. Free home delivery, credit/ debit card payment facility, cash on delivery also provided., exchange within 3 days.