RITU KUMAR
Introduction
Ritu Kumar is the largest & most respected designer brand in India today. Since 1969 she has developed a unique style of her own, reflecting the ancient traditions of Indian craftsmanship in a contemporary vocabulary. Her understanding of ancient designs and the innovative use of traditional crafts has created a new Classicism She is renowned for its distinctive use of colors, quality of fabrics, intricate embroideries and a gloriously rich Indian aesthetic.
Company History
Mrs. Kumar became the first woman to introduce the boutique culture in India under the brand name Ritu. Her work is constantly evolving within an aesthetic which is sophisticated both in the eastern and western sense Brand Ritu Kumar has been retailing in Europe and India since 1970s. She has fashion forward sub brand called LABEL. and Ritu Kumar. In April 2002 she launched a fragrance name "the tree of life
Flagship store in mumbai
RITU KUMAR
LABEL
COSTUMES AND TEXTILE OF ROYAL INDIA
Awards
the French Honor "chevalier des arts et des lettres She has been graced with Indira Gandhi Priyadarshini award for her achievements and contribution in the field of fashion.
Ritu Kumars Panchvastra collection
Panchvastra. Meaning five threads, the collection centers around five of the most important women in the Mahabharata Ganga, Draupadi, Kunti, Amba and Gandhari
Ganga
Style Purity Flower garlands, purity, whites and blush pinks.
Draupadi
Style Seduction blacks, reds, and bold colors; huge red bindis.
Kunti
Style Illusion heavily embellished lenghas, head pieces, tight buns, glittering Swarovski crystals.
Amba
Style Exile bright colors of oranges, golds and fuschias; draped with chunnis (being exiled)
Gandhari
Style blacks whites, and reds; sheer blindfold over the eyes (being blind).
By Shaikh Anisa
