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Branding and Design Concepts Overview

super small sample of brand names, copy writing, art direction and collaborations of wyatt closs

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0% found this document useful (0 votes)
269 views11 pages

Branding and Design Concepts Overview

super small sample of brand names, copy writing, art direction and collaborations of wyatt closs

Uploaded by

wyclo
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd

big bowl of ideas

Various artists, illustrators and graphic designers were involved in the production of these works. The branding came in the concepts, then the crafting of the words(which is its own process that can be described separately called ViVa) and then the art direction given to the artist brand names, writing, art direction and collaboration s of wyatt

3 of 11 comps developed for the Raise Every Voice effort which was used to brand not only these report covers, but an annual convention and other campaign material. Design to be impactful but with a long shelf life. To see full story behind development of this brand see Case Studies on BBOI website

Created with an illustrator and painter for an MLK March

Promo Flyer/Retail Poster and Web Site Front Page for Fresh Start Working Families Community Festival Following these images is the pocket-sized Festival guide

The Hope Mosaic. Concept: 1000+ individual Conference attendees fill out a 1.5 x 3 piece of paper with their hope for the future on it.
Overnight, all of those pieces were converted into a 12 foot mosaic that was placed on conference stage (see inset). The piece was turned into panels and mounted in union hall. The photos became this holiday card.

CAREWINS FO M YH al R LA C uO iE ALITQ ty Home O UNTY care QU

Wins for LA Count y


6

1 11

L A W IN S
QUALITY HOMECARE WINS FOR LA COUNTY

15

WINS
19

LA WINS
QUALITY HOM ECARE WINS FOR LA COUNTY

L A W IN S
12 16

WINS
20

LA WINS
QUALITY HOM ECARE WINS FOR LA COUNTY

LA WINS
13 9
Q UA L T IYHO ME C A R EW INSF O RL AC O UNT Y

Concepts for LA County Bargaining Campaign to illustrate the win-win nature of the proposal and have a real local flavor as well.
17

QUAL TIY HOMECARE WINS FOR LA COUNTY

LA WINS
WINS
10 14

Comp #1 was the final design in the end, followed by Comp #2 and Comp #12
18

WINS
5

Created for Inaugural Watch Breakfast at Sundance Film Festival

This PowerPoint slide template stems from a branding design for a set of forums about the state of the economy and community-based solutions related to it. The idea was to get across a sense of urgency. And while the forums themselves were produced in a formal manner, the idea was to convey the rawness of community pain and suffering as staggering statistics were shown, even in a slide.

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