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Disruptive Technologies

This document discusses disruptive technology and provides examples. It defines disruptive technology as a new technology that displaces an established technology by initially appealing to a different customer segment or market. It provides the example of disk drive sizes getting smaller over time, appealing to new markets and eventually displacing larger drives. The document examines why disk drive companies failed to address disruptive threats and provides strategies for countering disruptive technologies, such as creating independent business units to develop disruptive technologies.

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214 views11 pages

Disruptive Technologies

This document discusses disruptive technology and provides examples. It defines disruptive technology as a new technology that displaces an established technology by initially appealing to a different customer segment or market. It provides the example of disk drive sizes getting smaller over time, appealing to new markets and eventually displacing larger drives. The document examines why disk drive companies failed to address disruptive threats and provides strategies for countering disruptive technologies, such as creating independent business units to develop disruptive technologies.

Uploaded by

omi_maxxx
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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DISRUPTIVE TECHNOLOGY

Presented By: Group 10 Rohit Gupta Charles Francis Nitish Baidya Om Shekhar Prakhar Gupta Mohsin Farooqui Sapan Mehrotra

DISRUPTIVE TECHNOLOGY
A new technology that unexpectedly displaces an established technology. Offers a lower performance according to what the mainstream market has

historically demanded.
At the same time it provides some new performance attributes, which in turn makes it prosper in a different market.

As it improves along the traditional performance parameters it eventually


displaces the former technology.

WORKING YOUR WAY OUT

Q1. Why did this happen so repeatedly in the disk drive industry? Why weren't subsequent companies able to learn the important historical lessons about the threat of disruptive technologies?

14 inches-Having High storage capability

8 Inches-smaller in Size and no external power supply needed


5.25 inches-Smaller in size , Using Low cost stepper motors 3.5 inches-Ruggedness , Light in weight , Consumes less power than other hard drives

REASONS
Risk Taking Financially unattractive Difficult to Project the demand for the new product Unable to identify customer needs Threat of rejection by existing customers Companies preference of going upwards instead of downwards Sometimes companies wait for the disruptive technologies to get large enough to be focussed.

THEEYETRIBE
Enables eye control on mobile devices.
Hands-free navigation of websites and apps.

Eye activated login, enhanced gaming experiences and cloud based user engagement analytics. Cost Effective. THREAT To
All touchscreen manufacturing companies, eg: Wintek Corp. Mobile companies adapting to the technology late.

Autonomous electric vehicles and conventional traditional vehicles

Autonomous electric Vehicles

Traditional Conventional vehicles

No need of Driver
Reliable Navigating without human input Occupant does not have to be driver

Driver needed
Cannot rely Human input required Driver abilities required

Q3. If you were running the leading company in one of the industries you identified in answering #2 above, what strategy would you use to counter the disruptive threat? If you wanted to enter the industry , what strategy does this research imply you should use?

Determine whether the technology is disruptive or sustaining Determine the strategic significance of the disruptive technology Locate the initial market for the disruptive technology Place responsibility for building disruptive technology business in an independent organization Keep the disruptive organization independent. Determine whether the investment be profitable or not?

APPROACH
Create a separate business unit. Immediately develop prototypes.

Test in different markets.


Scope for further disruptive technologies.

THANK YOU

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