RESPONSIBILITIES OF ORGANIZATION AND STRATEGIES EMPLOYED TO MEET OBJECTIVES OF STAKEHOLDERS
BUSINESS ENVIRONMENT_Task 1c
Responsibilities of Organisations
1.
2.
3. 4. 5.
Social Responsibilities pages 48-52 Environmental Responsibilities pages 53-60 Ethics and Business pages 61-66 Management Responsibilities pages 66-70 Public Relations and Corporate Image pages 7173
1. Social Responsibilities
Defined as he obligations that the organisation has towards the people & the environment in which the company operate.
To Shareholders To maximize profit To Employees Certainty and regularity of wages (organisation must honor the employment contract) Concern and respect for workplace and work practices (healthy and safe) Provision of a coherent career and training structure Adaptation to other pressures on employees lifestyles e.g workplace creches Equal opportunities to all, e.g. Avoid discrimination-sex, racial, disability
More information about responsibility to employees on pages
1. Social Responsibilities
To Customers Environmental impact of an organisations activities open to public comment such as reduce CFCs in aerosol cans, introduce rangers of goods that are supposed to be friendly to the environment More information about responsibility to consumers on pages 77-100 To Suppliers A supplier may make restrictions on the end-use of products a condition of sale, e.g. a supplier of high-technology items may require that these are not re-exported to the enemies of the nation where the supplier is based To Professional Bodies Control is exercised over certain members of management by their membership of professional bodies, which have standards
1. Social Responsibilities
To Neighbours
Every effort should be made to prevent any pollution of the environment, e.g. noxious gases, noise & traffic disturbance
To Elected Authorities
By legislation By influencing the climate of public opinion By trying to persuade commercial organisations to follow a particular line or policy.
2. Environmental Responsibilities
Legislation and regulation Organisation must follow the law on environmental protection, e.g. Develop waste management plan Ecological issues Environmental Issues Relevant to Business
Resource depletion damage to soil, water, trees, plant-life, energy availability, mineral wealth, animal and marine species Genetic diversity damage to wild species Pollution concerns water, air, land, noise Acid rain Ozone depletion Waste Climatic change Energy resources
2. Environmental Responsibilities
Green concerns
Primary sectors (mining companies)
should preserve natural ecosystem
Secondary sectors (manufacturing companies)
should produce green products, e.g. biodegradable packaging
Tertiary sectors (retailers, service providers, small businesses)
environmental auditing, greet training, waste management, pollution control specialists
3. Ethics and Business
Ethics - codes of moral principles that people follow with respect to what is right or wrong
Obey the law
Be fair
Avoid harming others Prevent harm to others Help those in need Do not lie or cheat
3. Ethics and Business
Examples of Business Ethics:
Criteria for distribution of profit
The relative pay and rewards for all employees Decisions about priorities Loan charges
The sale of harmful products
Ethical Problems Facing Managers:
Extortion Bribery Grease money Gifts
4. Management Responsibilities
To Employees
Good pay & working conditions
Good training & development schemes Fair recruitment policy Retirement policy pension, training courses Redundancy policy redeploy staff without making them redundant, provide training to learn new skills for the new job, take steps to help employees to get a job elsewhere
To Consumers
Providing good product/service
4. Management Responsibilities
To Employees
Good pay & working conditions Good training & development schemes Fair recruitment policy Retirement policy pension, training courses Redundancy policy redeploy staff without making them redundant, provide training to learn new skills for the new job, take steps to help employees to get a job elsewhere More information about responsibility to employees on pages 106-123
To Customers
Providing good product/service Dealing honestly and fairly More information about responsibility to consumers on pages
5. Public Relations & Corporate Image
Corporate Image image of the company in the mind of the general public, specifically in the minds of potential customers.
Reasons why organisation might attempt to build up a corporate image:
To strengthen customer loyalty To create customer awareness To strengthen employees attachment to the company To be socially responsible To win public & political support To have a sound, well-established company
5. Public Relations & Corporate Image
Environmental Pressure Groups
Information-based activity publicity campaigns Direct action peaceful protests Partnership & Consultancy groups aim to work with businesses to pool resources and help improve environmental performance
Employees increasing pressure on business; they work for own safety & to improve companys public image Legislation growing pressures from the green-influenced vote Media pressure focuses on large-scale disasters & more technical issues, e.g. global warming
Workshop 6
Instructions: Write your answers on your WORKSHOP NOTEBOOK. Always keep your notebook neat and organized for easy reference when doing your assignments.
Use the same organisation that you have selected in Workshop 1.
1.
In a tabular form, identify the responsibilities of your selected organisation and strategies employed to meet them. Below the table, briefly explain your answers in paragraphs.
2.
Sample Table for Workshop 6
Specific Responsibilities of Organisation Social Responsibilities Environmental Responsibilities Ethical Responsibilities Strategies Employed to Meet Them
Management Responsibilities
Example: 1. Provide good products to customers 2. Provide good pay to employees
Develop quality control standards Develop good salary scheme
Public Relations & Corporate Image
Homework: Create a Leaflet
1. Pick up a product from the list below or think of your own: Bleach Biological soap powder Disposable nappies Diesel cars Mahogany furniture Beef burgers Eggs Mobile telephones Cable television Pesticides Etc. 2. Identify the environmental concerns associated with the product. Create a LEAFLET with product information for issue to consumers who have concerns about the product. Make your leaflet as user-friendly as possible and give a balanced view on the product.
3.
