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Biodegradable: PACKEGING Solution

This document presents a biodegradable packaging solution called "The Next Bag" being developed by Indus Ecoplast. It introduces the product, which is made from bioplastics derived from renewable sources rather than fossil fuels. It aims to study the potential demand for biodegradable packaging in India. The research will use descriptive analysis through primary data collection via questionnaires and secondary data sources. It seeks to determine awareness and demand drivers, understand current packaging satisfaction, and identify target markets and price points through sampling distributors, retailers, and consumers. The expectations are that non-profits and government will support the environmentally friendly product, and there is a large potential market in India.

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169 views19 pages

Biodegradable: PACKEGING Solution

This document presents a biodegradable packaging solution called "The Next Bag" being developed by Indus Ecoplast. It introduces the product, which is made from bioplastics derived from renewable sources rather than fossil fuels. It aims to study the potential demand for biodegradable packaging in India. The research will use descriptive analysis through primary data collection via questionnaires and secondary data sources. It seeks to determine awareness and demand drivers, understand current packaging satisfaction, and identify target markets and price points through sampling distributors, retailers, and consumers. The expectations are that non-profits and government will support the environmentally friendly product, and there is a large potential market in India.

Uploaded by

jitendrassharma
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPT, PDF, TXT or read online on Scribd
You are on page 1/ 19

BIODEGRADABLE

PACKEGING solution

Presented by:
Akshay
Chatrugun
Jitendra
Parag
Rajkumar
1
CONTENTS
 Introduction
 Product description
 Purpose of study
 Objectives of the study
 Research Design
 Sample Design
 Data Collection
 Data Analysis
 Expectations
2
INTRODUCTI
ON
 We “Indus Ecoplast” are a prestigious
organization in the packaging industry having
experience of 5 year`s of producing the
Biodegradable Packaging solutions as a fully
export oriented organization.
 Now we are making focus to start our business
activities in India with the brand name as
“Next Bag”.

3
THE NEXT BAG

ENVIRONMENT FRIENDLY
PACKAGING OPTIONS
FOR DAILY USE
4
Product
Description
 Biodegradable plastics are plastics that will
decompose in the natural environment.

 Bioplastics (also called organic plastics) are a


form of plastics derived from renewable biomass
sources, such as vegetable oil, corn starch, pea
starch, rather than fossil fuel plastics which are
derived from petroleum.

5
WHY CHOOSE
BIODEGRADABLE?

6
WHY CHOOSE
BIODEGRADABLE?

7
USES
THE VARIOUS AREAS THAT THIS PRODUCT MAY
APPLY TO ARE :-
 GARMENT PACKAGING
 TEXTILE PACKAGING
 FOOD GRAIN PACKAGING
 MACHINERY PACKING
 ELECTRONICS PACKING
 GROCERY BAGS
 CARRY BAGS AND
 ANY OTHER EXTERNAL SOLID PRODUCT
PACKING
8
Research purpose
 The basic purpose of this research is to find
out that there is a scope of this product in
the Indian market .

9
Research
Objectives
 The basic objective of this study is to
check the awareness and to create the
demand for the product.

10
Research Design
 Type of Research:- Descriptive Study.
As we want to know the thinking of people about
the product and which of the elements that
influenced the buyer`s decision.

 Types of Data:- Primary and Secondary.

 Types of Sampling:- Quota and convenience


sampling

11
SAMPLING DESIGN
 We are here using quota and convenience
sampling.
For collection of the data the following samples that
we can take as population
 Distributors & stockiest
 Retail outlets
 Super markets
 Fast food chains
 Hospitals
Cont… 12
Cont…

 Sample size:- 50

 Data Analysis:- Through the study of


questionnaire and secondary data.

 Expectations

13
Data Collection
Primary data
 Research schedule from focus group
 Mail questionnaire

Secondary data
 Trade magazines
 Internet
 Previous Sales Records of Existing packaging
brands
 Economic journals
Cont…
14
Questionnaire
 Which type of packaging solution you are using for
packaging ?
 Are you satisfied with the quality of the current
packaging solution which you used?
 Do you know the drawbacks or environmental losses
which occur from simple plastics(petro plastic)?
 Do you want to use an eco-friendly packaging solution?
 Do you have any knowledge about Bio-degradable
plastics?
 What kind of quality you looking for a packaging solution
like weight, size , thickness?
Cont… 15
Cont…
 Will you pay a little bit more (5-10%) amount for
packaging solution for your environmental and social
responsibility?

From distributor:-
 Is there is a demand of this type of product in the
market?
 Which price band usually demanded by the small
retailer`s?

16
Data Analysis
 After organizing and analyzing of collected data we
conclude the buyer`s behavior with the help of following
results
 70% Aware
 40% Aware and create demand
 30% Aware but not created demand
 30% Not aware

17
Expectations
 Possibility of supporting us by Non Govt.
Organizations (NGO’s) like Green Peace, Peta ,
and Govt. due to the environment issues like
global warming, green house effect.
 There is a large Indian market available for our
product so it will be a good decision for our
organization to focus on Indian market. It will
help us to gain fair profit with the environment
protection.

18
QUERIES ?

Thank You for Your Time


19

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