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Presented by Umesh Pardeshi-24 Sujit Dube-8 Nikhil Koli

Bata is a leading global footwear brand with a presence across 5 continents. It has over 1250 stores across India, giving it the widest retail network in the country. The document provides details on Bata's history, products, brands, technology, competitors, and marketing strategies. It establishes Bata as a well-established brand with a focus on quality and comfort, but also identifies threats from newer brands and its lagging behind in technology. Charts show Bata's market share and growth plans to expand its retail presence.

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Umesh Pardeshi
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69 views

Presented by Umesh Pardeshi-24 Sujit Dube-8 Nikhil Koli

Bata is a leading global footwear brand with a presence across 5 continents. It has over 1250 stores across India, giving it the widest retail network in the country. The document provides details on Bata's history, products, brands, technology, competitors, and marketing strategies. It establishes Bata as a well-established brand with a focus on quality and comfort, but also identifies threats from newer brands and its lagging behind in technology. Charts show Bata's market share and growth plans to expand its retail presence.

Uploaded by

Umesh Pardeshi
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPT, PDF, TXT or read online on Scribd
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BATA

PRESENTED BY
UMESH PARDESHI-24
SUJIT DUBE-8
NIKHIL KOLI

Brand Description
Bata is one of the world leading footwear retailer and
manufacturer with operations across 5 continents
managed by 4 regional meaningful business units.

With 1250 stores across the country, it also has the


widest retail network..

Bata, over the decades, used the current knowledge.

Brand History
Bata Shoe Company is registered in Zlin. Innovative
from the beginning it departs from century old traditions
of the one-man cobblers workshop.
The company was set up in Konnagar (near Calcutta) in
1932 which is known as Batanagar. It was also the first
manufacturing facility in the Indian shoe industry to
receive the ISO: 9001 certification.
It operates 63 companies in various industries but
footwear remains the core business with 60 million
pairs sold per year in more than 30 countries.

PRODUCT/SERVICE AND CORPORATE


INFORMATION
Shoes from which the brand known, market-oriented
collection that is in line with fashion trends and offers a
good quality to price ratio.

Incorporated as Bata Shoe Company Ltd on 1913.


The company name was changed to Bata India Ltd on
April 23, 1973.

Corporate office: Gurgaon


CEO: Mr. Thomas G Bata

Bata: Improving Market Share


25
20
15

17.6

15.4

15.2

15

15

10
5
0

In Organised Retail
Overall Market Share

6.7

6.5

6.8

7.2

7.6

2006

2007

2008

2009E

2010E

Bata today
Serves 1 million customers per day
Employs more than 40,000 people
Operates 5000 retail stores
Manages a retail presence in over 50 countries
Runs 40 production facilities across 26 countries

Social Factor
Thinking Green... it has been Bata India's endeavour to
preserve the environment.
Bata Australia has donated footwear through the Red
Cross appeal.

Technological Factor

Tunnel System

Anti Slip Sole

Technological factor cont

Easy RollingSystem

Climate Management

Competiton Factor
Liberty shoes
New retail strategy in order to face the competition.

shopping malls
franchisee model
shop-in-shop

Environment Factor
Bata India is to build a real estate-cum-industrial park in
Batanagar, near Kolkata.
Bata keep the wearer fit, healthy and safe.
Company is planning to expand its retail network in rural
areas .

Format of Bata

Retail format

location

Space/layout

merchandise

Speciality store

strategic

Medium sized

Focused single category

Bubblegummers is the leading children's footwear brand for


the 0 to 9 olds that assure the healthy growth of a child's foot.
Power embodies diversity with ranges in running, training,
court,basketball, football and Outdoor that combines function
with creativity
Marie Claire shoes are for women with an active lifestyle
who seek contemporary modern styles.
The Weinbrenner line is made up of leather shoes and boots,
low, mid and high cut
characteristics such as double stitching, massage insole,
latex foam insole, soft textile are used to emphasize
the brand image both for comfort and style.

DR.SCHOLL
The ribbed surface of the insole gently massages
your feet while walking. This boosts the circulation
And keeps you active all the day. The soft sole absorbs
all the shocks while walking.
NORTH STAR
It's a casual yet fashionable street-style shoes that caters
to the young at heart.

Hush Puppies emerged world's first casual shoe


It is soft, breathable and very comfortable shoe.
Known for technology.

The product life cycle

M IN
A R BR
IE EN
CL NE
AI R,
RE NO
, RT
BU H
BB S T
LE AR
G ,B
U A
M T
M A
ER C
S OM
FI
T,

POWER

ES
PI
P
L
PU
H HOL
S
HU . SC
DR

HAWAI

(Sau paolo Alparagatas)

Marketing channels of Bata

Company operated retail outlet


Dealer network
Direct marketing to the customers

Major retail outlet of Bata


India's first exclusive Hush Puppies
outlet at Hyderabad
10,000 sq ft Mega Store at
Vadodara

Bata India limited Behrampur

SWOT analysis
Strength:
Worldwide presence
Offers customer best value and great
possible service
Manages retail presence in 50 countries
High demand in foreign market

Weakness:
Losing competition because of the other
big players like adidas, nike, woodland etc.
Not too much stylist so it is losing the
attraction of the customer, specially in the
youth segment.
They dont have any powerful brand
ambassador to promote their brand.
They havent promoted themselves
thoroughly, invested very less in their add
campaign.

Opportunity:
Bata India Limited has undertaken initiatives to
improve the company's cost structure and margins.
The company has initiated a financial restructuring
exercise to down its interest cost.
Financial re-engineering.
The company has tightened controls on costs in all
areas of and is looking at global sourcing for raw
materials and other inputs.
Bata India is also exploring third-party
manufacturing units in Assam and Jammu & Kashmir
as these enjoy tax holidays.
Bata Shoe Organization (BSO) has decided to give a
breather to its 51 per cent subsidiary.

: Threat

Introduction of new brands in the market.


Lagging behind in terms of technological factors.
Young generation is attracted to the other
branded shoes like adidas, nike, woodland etc.

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