Corporate Profile

Asia e University
Hotline: 1 300 300 238
No. 4, Jalan Sultan Sulaiman, 50000 Kuala Lumpur, Malaysia. General Line: +603 2785 0000 Fax: +603 2711 0436 Email: [email protected] www.aeu.edu.my

CORPORATE INFORMATION
Companys Name Asia e Learning Sdn. Bhd. Principal Place of Business Dataran Kewangan Darul Takaful No. 4 Jalan Sultan Sulaiman 50000 Kuala Lumpur, Malaysia Company Secretary Evermonde Caseey Consultants Sdn Bhd B-3A-25 Suite 2 Pelangi Square PJU 6 Persiaran Surian Pelangi Damansara 47800 Petaling Jaya Selangor, Malaysia Auditors YHL & Associates B-3A-25 Suite 2 Pelangi Square PJU 6 Persiaran Surian Pelangi Damansara 47800 Petaling Jaya Selangor, Malaysia Principal Bankers Bank Islam Malaysia Berhad Bank Rakyat Malaysia Berhad CIMB Bank Berhad Public Bank Berhad

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University Background

ASIA e UNIVERSITY
Established in April 2007. Set under Asia Cooperation Dialogue (ACD) to promote Asian cooperation at a continental level. Supported by 32 ACD Member Countries as confirmed at the ACD Ministerial Meetings held in Islamabad in 2005 and Doha in 2006. Collaborates with Institutions of Higher Learnings and Training Institutions in the ACD Member Countries to offer quality academic and professional training programmes that are affordable and accessible.

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RATIONALE of AeU

To act as an enabler for Asian educational institutions to increase cross-border accessibility of their programmes. To collaborate with Asian educational institutions to increase access to relevant, flexible and affordable academic and professional training programmes.

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Corporate Statements

VISION & MISSION

Vision To be a leader and a premier education hub in the promotion of affordable and quality e-learning in Asia.

Mission To work in collaboration with universities, institutions and corporations drawing upon their collective expertise, prestige and resources to provide quality Higher Education and Lifelong Learning.

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OBJECTIVES
To provide academic programmes of international standards by capitalising on the expertise and prestige of collaborating institutions. To provide students access to relevant, affordable, cost-effective, flexible education, and training programmes. To develop appropriate pedagogical strategies and apply suitable technologies to give free reign to students creativity and sharpen their thinking and communication skills. To ensure that all programmes and courses meet the respective quality benchmarks and match the standard e-learning best practices of member institutions.
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UNIQUE POSITIONING of AeU

INTERNATIONAL LEVEL NATIONAL LEVEL

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AeU LEARNING EXPERIENCE

The e in Asia e University has 7 elements that define the thrust of AeU in learning and teaching methodologies and learning experiences of our students.

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Historical Background

GENESIS
2002
Foreign Ministry proposed e-education at first ACD meeting

2003
Ministry of Education

2003
Invited to propose e-education project

2005
Islamabad Declaration No.6

2005
4th ACD Ministerial Meeting, Pakistan

2004
Kuala Lumpurs ACD e-Education Workshop

2005
ACD - AeU Roundtable Kuala Lumpur

2006
5th ACD Ministerial Meeting, Qatar 2006

2006
Doha Declaration 2006 (1.5)

2007
Establishment of

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ACD ISLAMABAD DECLARATION NO.6

Minister of Foreign Affairs of 26 Member Countries
Reaffirm the commitment to: No. VI: Resolve to ensure of easily accessible and expanded education opportunities for the peoples of Asia with the proposal for the establishment of an Asia e University (AeU) which will be an instrument for greater Asia-wide cooperation in closing the digital divide and spearheading e-Education efforts to meet future challenges, for the benefit of the region.

(6th April 2005, Islamabad, Pakistan)

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ACD DOHA DECLARATION NO.1.5

Ministers of Foreign Affairs of 28 Member Countries
Reaffirm the commitment to: No. 1.5: We agree to support the successful implementation of Asia e University (AeU) as an instrument for human capacity building, closing and digital divide, increasing higher education accessibility, and spearheading e-Education efforts for the benefit of all members countries. (24th May 2006, Doha, Qatar)

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32 ACD MEMBER COUNTRIES

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Governance and Leadership

BOARD of DIRECTORS
The Board of Directors meet every quarter to discuss policy, financial performance, organization and academic progress. Executive powers of AeU are delegated by the Board of Directors to the President/CEO.
Tan Sri Dato Dr. Syed Jalaludin Syed Salim Chairman

Professor Dato Dr. Ansary Ahmed President/CEO

Professor Dr. Hairudin Harun Deputy President

En. Shahrizal Abdul Shukor

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SENATE
Academic Management Committee Postgraduate Studies Committee

UMC
Deliberation and action on university wide
management policies.

Financial management and policies. Executive Programme Committee Talent Management and Development policies. Student Disciplinary Committee Review of management policies implementation. University Examination Board Academic Appeals Committee Internationalisation

Note: UMC stands for University Management Committee

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ORGANISATIONAL CHART

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AeU as a Dual Mode University

AeU operates as a Dual Mode university. We offer programmes in-campus and off-campus.

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FLEXIBLE LEARNING in AeU

Flexible Entry System AeU Open Entry System provides an alternative pathway for learners with relevant working experience to gain entry into university programmes. Recognition of Prior Learning (RPL) With RPL, all previous learning experiences can be accepted as the qualifying requirement for credit exemptions.

Flexible Mode of Learning AeU programmes are available to study on a Full-time, Part-time or Distance Learning basis.

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LEARNING PEDAGOGIES in AeU

Residential full-time learning To study as a full-time residential student by attending regular classes and meet face-to-face with course lecturers and fellow students.

Fully online learning To study via the internet through Personalised Learning Space (PLS). It usually involves a combination of participation in an online interactive learning forum and access to learning materials in a digital format. Blended learning To study via a combination of face-to-face tutorials given by Academic Facilitators at a designated Learning Centre and online through PLS with access to learning materials in a digital format.

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BLENDED LEARNING
Face-to-Face Tutorial
10 hrs

Online Collaboration

15 hrs

Discuss assignments, discuss course materials, Q&A with tutors.

Discuss, learning activities, assignment, preparation for examinations.

95 hrs

Self Managed Learning

Reading course materials, doing the learning activities, doing assignments.

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LEARNING MANAGEMENT SYSTEM

Personalised Learning Space (myPLS)
TIMETABLE
Classroom Examination

CHAT
Assignment Live Meeting

EXAMINATION
Grading Management Mark Entry Result Transcript

ADMISSION
Online Form Manage Application Registration

LMS
Courseware Forum

myPLS
LCMS
Learning Object Management SCORM Standards Tracking

BILLING
Payment Invoicing Online Payment

RECORDS
Student Profile Academic Services

PORTAL
User Management Website Management Role Management

SCHOOL ADMINISTRATION
Programme Management Subject Management Lecture Management AeU

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Schools and Programmes

SCHOOLS

School of Graduate Studies

School of Management

School of Education and Cognitive Science

School of Information and Communications Technology

School of Humanities, Arts and Social Sciences

School of Foundation Studies

School of Professional and Executive Education

School of Technical, Engineering Education and Re-skilling

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TYPES of PROGRAMMES

ACADEMIC PhD / DBA / Industrial Doctorate (InD) Masters

EXECUTIVE AND PROFESSIONAL

Executive Master Executive Bachelor Professional Bachelor

DUAL CERTIFICATIONS
International Universities

Postgraduate Diploma Professional Diploma Bachelor Professional Certificate Graduate Diploma

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PROGRAMMES OFFERED by SCHOOL

School of Graduate Studies (SGS)

Doctorate Programme
1. Doctor of Philosophy (PhD) in Business Administration 2. Doctor of Philosophy (PhD) in Education 3. Doctor of Philosophy (PhD) in Information Communication Technology

4. Doctor of Philosophy (PhD) Arts

5. Industrial Doctorate (InD)

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PROGRAMMES OFFERED by SCHOOL

School of Management (SOM)

Graduate Diploma Programme

1. Graduate Diploma in Business Management
2. Graduate Diploma in Accounting

Bachelor Programme
1. Bachelor of Business Administration with Honours (BBA Hons.) with
specialisations in: Marketing and E-commerce Accounting and Finance

Business Information System

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PROGRAMMES OFFERED by SCHOOL

School of Management (SOM) Executive Master / Masters Programme
1. Executive Master of Business Administration 2. Executive Master of Strategic Human Resource Management

3. Master of Science (Management) (by Research)

4. Master of Business Administration with specialisations: International Business Entrepreneurship Risk Management Supply Chain Management 5. Master in Management 6. Master of Human Resources Management Islamic Banking and Finance Islamic Insurance Tourism Management

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PROGRAMMES OFFERED by SCHOOL

School of Education and Cognitive Science (SECS) Postgraduate & Graduate Diploma Programme
1. Postgraduate Diploma in Higher Education Teaching (PGDipHET) 2. Graduate Diploma in Teaching 3. Graduate Diploma in Early Childhood Education

Bachelor Programme
1. Bachelor of Education (Teaching English as a Second Language) (Hons.) 2. Bachelor of Education (Primary Science) (Hons.)

3. Bachelor of Education (Early Childhood Education) (Hons.)

4. Bachelor of Education (Teaching Malay Language in Primary School) (Hons.) 5. Bachelor of Education (Primary Social Science & History) (Hons.) 6. Bachelor of Education (Primary Physical & Health Science) (Hons.) 7. Bachelor of Education (Primary Islamic Studies) (Hons.)
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PROGRAMMES OFFERED by SCHOOL

School of Education and Cognitive Science (SECS) Masters Programme
1. Master of Education (M.Ed) with specialisations in: Curriculum & Instruction Educational Psychology Instructional Technology Nursing Education Higher Education Teaching Educational Management Early Childhood Education Science Education Educational Assessment & Evaluation Teaching English as a Second Language

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PROGRAMMES OFFERED by SCHOOL

School of Information & Communication Technology (SICT)

Bachelor Programme
1. Bachelor of Information and Communications Technology (Hons.) with
specialisations in: Information Systems Multimedia Computing Software Engineering Enterprise Networking

2. Bachelor of Digital Creative Media (Hons.) 3. Bachelor of Technology (Information Technology) (Hons.)

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PROGRAMMES OFFERED by SCHOOL

School of Information & Communication Technology (SICT)

Masters Programme
1. Master in Information and Communication Technology Management (MICTM) with
specialisations in the following field:

Project Management
Open Source Computing Information Security Knowledge Management

ICT Entrepreneurship
Islamic Banking Islamic Insurance Business Continuity Management

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PROGRAMMES OFFERED by SCHOOL

School of Arts, Humanities and Social Sciences (SAHUSS) Diploma Programme
1. Diploma in Islamic Education (Primary School) submitted

Bachelor Programme
1. Bachelor of Education (Teaching Islamic Studies in Primary School) (Hons.)

Masters Programme
1. Master of Social Science 2. Master of Humanities & Arts 3. Master of Knowledge Management

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School of Technical Engineering Education & Reskilling (STEER)

Executive Certificate 1. Executive. Certificate in Agro Estate Forestry Integrated Application

Executive Diploma

1. Executive Diploma in Agro Estate Forestry Integrated Application 1. 2. 3. 4. 5. Exec. Bachelor of Environment, Safety and Health Exec. Bachelor of Mechanical Engineering & Manufacturing Exec. Bachelor of Electrical & Electronics Engineering and Manufacturing Exec. Bachelor of Facilities & Building Maintenance Management Exec. Bachelor in Agro Estate Forestry Integrated Application

Executive Bachelor

Executive Master

1. Exec. Master in Agro Estate Forestry Integrated Application 2. Exec. Master of Science in Industrial Engineering (Manufacturing)

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School of Professional and Executive Education (SPEED)

Type of Programmes
Executive Diploma Executive Bachelor

Number of Programmes
58 40

Executive Master
TOTAL

60
158

Note: List of programmes offered are listed in Corporate Info page 26 to 30

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STUDENTS ENROLMENT AS OF MAY 2013

Schools

SGS 6% AeU India 12%

Student Enrolment as at May 2013 661

1083

SOM 9%

School of Graduate Studies (SGS) School of Management (SOM) School of Information and Communication Technology (SICT)

584

SECS 21% SPEED 40%

School of Education and Cognitive Science (SECS)

School of Foundation Studies (SFS) School of Technical, Engineering Education & Reskilling(STEER) School of Professional & Executive Education (SPEED) AeU India

2582 15

784

SICT 5% STEER 7% SFS 0%

4858 1479

TOTAL

12046
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STUDENTS ENROLMENT (BY PROGRAMME)

Doctorate 8% Master's 15% Executive & Professional 51%
Degree

Postgraduate Diploma 0%

Local Students 512 1012 9 2164 94 5532

International Students 419 817 854 633

TOTAL
931 1829 9 3018 94 6165

Doctorate Master Postgraduate Diploma Bachelor

Bachelor 25%

Graduate Diploma Executive & Professional

TOTAL

9323

2723

12046

Graduate Diploma 1%

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Financial Aids for Students

UNIVERSITY SCHOLARSHIPS AND AWARDS

1. ACD Scholarship 2. ACD Research Fellowship 3. Presidents Award 4. Chairmans Award 5. Corporate/External Award

FINANCIAL ASSISTANCE
1. AeU Merit Scholarship available for top performing students. 2. 10% discount for full payment of semester fees. 3. 10% discount for Student Loyalty Scheme. 4. 50% discount for Senior Citizens aged 55 and above. 5. 75% discount for Disabled Persons.

6. PTPTN, EPF and HRDF financial assistance available for Malaysians.

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Learning Centres

LOCAL LEARNING CENTRES

Kudat Kota Marudu Kota Kinabalu
Ranau

Alor Setar Penang Ipoh

Kota Bharu Kuala Terengganu

Sandakan

Miri Kuantan Banting Petaling Jaya Kuala Lumpur Mantin Melaka Batu Pahat Johor Bahru Bintulu Sibu Tawau

Kuching

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INTERNATIONAL PARTNERS

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GLOBAL OUTREACH
Middle East
The leading Distance Education university to advance e-education in Asia

ASEAN & South Asia

East Asia

To provide connectivity, mobility and accessibility for global education

Africa

Europe & US
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Partnerships and Collaborations

ACADEMIC PARTNERS

The Malaysian Insurance Institute

CRESCENDO INTERNATIONAL COLLEGE

TECHNOLOGY PARTNERS

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EXECUTIVE PARTNERS

Ministry of Human Resources

Institute of Marketing Malaysia

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EXECUTIVE PARTNERS
IGE

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AeU is a MEMBER of INTERNATIONAL EDUCATION BODIES

Association of Commonwealth Universities

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MANPOWER
Supervisor 2% Consultant 2% Subject Matter Expert 3% External Examinor 21% Temporary and Part-time Staff 7%

Top Management 1%

Academic Staff 7% Management Staff 7%

Manpower
Top Management Academic Staff Management Staff Executive Non Executive Academic Facilitator/ Supervisor

2 23 21
33 10 239 64 19 5 22

Executive 11%

Academic Facilitator 36%

External Examiner Subject Matter Expert

Non-executive 3%

Consultant Part-time/temporary Staff

TOTAL

438

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AeU @ ETP

Malaysian Government launched the Economic Transformation Programme (ETP) in a comprehensive effort to transform Malaysia into a high-income nation by 2020.
One of the first nine entry point projects was the selection of AeU as the gateway university for international education for distance and online learning (EPP 6). A special online learning platform called Malaysia Education Online (MEdO) to provide a one-stop e-learning platform for expanding international distance learning, offering programmes of Malaysian universities, colleges, polytechnics and training institutes.

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MALAYSIA EDUCATION ONLINE (MEdO)

MEdO is a one stop learning platform for the delivery of education programmes leveraging on the collective expertise of Malaysian universities, colleges, polytechnics and training institutions.

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AeU AS THE GATEWAY UNIVERSITY

Gateway concentrates on e-learning know-how and expertise and works closely with conventional universities to transform their content into e-learning materials
Gateway

Higher Education Institutions

Market Access

Revenue Sharing Agreement Specialised Content

MEdO builds an international network, and crucial partnerships in targeted Asian countries to push offerings into foreign markets
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THE VALUE PROPOSITION

Content Development

MALAYSIA EDUCATION ONLINE

Content Delivery

Programme Aggregation & Curation

Programme Management

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MEdO TARGET MARKET

Target Countries India Priority Market Situation
Huge and fast growing market, Limited rivalry, no local language adv. Small but fast growing market, Limited rivalry, local language adv. Huge and fast growing market, Intense rivalry, local language adv.

Market Strategy
Mass market, discount Mass market, low price

Indonesia
China Vietnam Priority Thailand Selected African countries Priority Selected Central Asian countries GCC countries

Priority

Selected segments, market price

Small and emerging markets, Limited rivalry, local language adv.

Mass market, market price

Small and emerging markets, Easy access, difficult to operate, no local language adv. Fragmented market, Difficult access.

Mass market, Above market prices Niche markets, Market prices

Niche markets, market prices

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Asia Centre for e Learning

Asia Centre for e-Learning (ACE) was established under the auspices of ACD. ACE is responsible for the management of MEdO. ACE seeks to promote e-learning initiatives in the region, establish strategic links with institutions in the creation of e-content, develop policies and standards, provide a repository of e-learning technologies, and training and consultancy services.

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AeU Future Expansion

EXISTING, EXPANDING & FUTURE

Afghanistan Turkmenistan Saudi Arabia Myanmar Myanmar

Azerbaijan Armenia

Tajikistan

Syria
China

Bhutan
Indonesia

Sri Lanka

India Cambodia

Qatar
Pakistan

Philippines
Singapore

Yemen

Bangladesh Iran
Turkey
Maldives Vietnam Bahrain

Palestinian Territories
Oman

East Timor Iraq

Kazakhstan

Lebanon
Thailand

Laos Kyrgyzstan

Existing
Japan

Kuwait

Expanding Future
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Accelerating Our Momentum Across Asia

AeU will actively promote e-education efforts to meet the human capacity needs of Asia in the 21st century through its flexible and innovative learning platform.

THANK YOU

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