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McDonald's India Market Strategy

McDonald's entry into the Indian market required adapting to local culture and preferences. It established joint ventures with local partners like Schreiber Dynamix Dairies for dairy products. Supply chains source ingredients locally from small farms across India. McDonald's distinguishes itself by tailoring products for the Indian palate, like introducing Happy Meals and Georgia Gold beverages. It ensures quality, service and cleanliness to customers while diversifying its menu for vegetarians and non-vegetarians. McDonald's has emerged as a leader in India's quick service restaurant sector by adapting to the country's culture and tastes.

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Abhilash Shah
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116 views8 pages

McDonald's India Market Strategy

McDonald's entry into the Indian market required adapting to local culture and preferences. It established joint ventures with local partners like Schreiber Dynamix Dairies for dairy products. Supply chains source ingredients locally from small farms across India. McDonald's distinguishes itself by tailoring products for the Indian palate, like introducing Happy Meals and Georgia Gold beverages. It ensures quality, service and cleanliness to customers while diversifying its menu for vegetarians and non-vegetarians. McDonald's has emerged as a leader in India's quick service restaurant sector by adapting to the country's culture and tastes.

Uploaded by

Abhilash Shah
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PPTX, PDF, TXT or read online on Scribd
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McDonald's in India

Submitted to: Dr. K. Tandon


(Marketing Management)

Submitted By: ABHILASH. A. SHAH

Entry barriers

Eating Ha*it! Ta!te and )re%eren'e!

Cultural and religi u! Sen!iti"it# &ri'e Sen!iti"e Healt$ and Hig$ I() rt Sa%et# Dutie! De"el )(ent % ne+ SC, Strategie! Te'$n l g# U) gradati n N ' ld !t rage '$ain l gi!ti'!

Joint Venture in India


Schrieber Dynamix Dairies Is a Joint Venture between Schreiber Foods USA (51% and !"#" $oen%a &rou' (()% " Dairy 'roducts that inc*ude +heese (+heddar, #o--are**a and 'rocessed .utter
Vista /rocessed Foods
It is a JV between 0SI Industries (USA which is one o1 its *ar&est su''*iers 1or the chic%en ran&e o1 'roducts across the &*obe since 2331"Vista Fresh 'roduct di4ision 5im'*ementin& new a&ri techno*o&y Su''*ier 1or the chic%en and 4e&etab*es (#c+hic%en 'atty, &ri**ed chic%en 'atty, nu&&ets etc

F reign entit# (anaged *# Indian! in India-

,i.ture % * t$ Indian and Internati nal 'ulture!-

Tie/u)! +it$ ,'D nald! in Eur )e 0Cre(i'a Indu!trie!

D#na(i. diarie! intr du'ed (il1 )r du't! a*r ad-

2alue additi n in 'a!e % inn "ati n! and idea!-

6here do the 1ood come 1rom #c Dona*d7s Su''*y +hain

Direct Suppliers Indirect Suppliers


(Ludhiana, un!ab)

($oida, %a&iabad)

"aramati near Mumbai

Talo!a on the outskirts o# Mumbai

Small scale Industries Farmers

i. Meena 'griculture (arms around Delhi and $ainital ii. 'mar 'gro #arms in 'mbala ) *imachal radesh iii. 'gri#lora ($o+, %reen ,arth (resh roduce) in -ot., Tamil $adu

Mc Donalds Distincti/e Sourcing Procurement Logistic

Distribution Logistic

5/2/14

Ware$ u!e and )a'1aging

S+# Strate&ies +ritica* to the #ar%et

L gi!ti'! 0On ti(e deli"er#4 ,aintaining ' ld !t rage '$ain 0)eri!$a*le g d!4 F re'a!ting t$e De(and

8ota* 9ua*ity mana&ement (1reshness, 9ua*ity4

Bu#er !eller relati n!$i)

Cultural !en!iti"it#

C !t e%%e'ti"ene!!

#cDona*ds tru*y a &*oba* com'any


5d )ting a )arti'ular ' untr#6! 'ulture and )e )le6! ta!te and )re%eren'e!-

S ur'ing al( !t all % it! )r du't! and ingredient! l 'all#-

De"el )(ent % l 'al Indian *u!ine!!e!-

Creating a $uge 7 * (ar1et % r Indian )e )le-

!ey *earnin&7s o1 I8# that you subscribe to the #cDona*d Fact Fi*e"
,'D nald! entered int Indian (ar1et +it$ t$e t tall# 'u!t (i9ed )r du't-

T$e# di"er!i%ied %r ( Bee% and & r1 t C$i'1en and Egg-

T$e# a!!ured :ualit#; Ser"i'e and Cleanline!! t 'u!t (er!-

T$e# al! e(erged in India a! a leader % :ui'1 Ser"i'e re!taurant-

,'D nald6! intr du'ed C 1e6! <e rgia < ld range % $ t *e"erage! +$i'$ +a! de"el )ed e!)e'iall# % r t$e Indian (ar1et in 2==2

,'D nald al! laun'$ed t$eir )r du't Ha))# &ri'e ,enu at R!-2=; +$i'$ reall# attra'ted t$e Indian 'u!t (er!-

T$eir &r du't! are a"aila*le % r 2egetarian and N n/2egetarian 'u!t (er!-

T$e# 1ee) n *ringing n t$e ne+ )r du't a! )er t$e Indian )e )le! ta!te-

TH5N@A OU

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