Presented by: Group 7

Rubby Pratap Singh

S. Srinivas
Sagar Rout
Rajesh Sahoo
Sabyasachi Mohapatra
2
nd
semester, CAM, Utkal University

Issues and Challenges of
Veggie Kart
Company Overview
Veggie Kart is a consumer and farmer
beneficial retail initiative taken up by Veggie
Kart Marketing Pvt. Ltd.
Using an online e-commerce platform, Veggie
Kart deal with providing the consumers with
fresh and quality vegetables.
The twin intent of this initiative is the
economic benefit of farmers and access to
nutritious and fresh vegetables by consumers.
At the same time this shall completely
eliminate the role of middlemen from the value
chain.


1. Competitors

No of competitors are more.
Example: Reliance fresh, Udyan fresh,
local markets.
Local Vegetable market is a tough
competitor amongst all.
Online competitors like haata.in,
panipariba.com are also present in
Odisha who deliver similar services like
Veggie Kart.
2. Unawareness
Most people in Bhubaneswar are still
unaware of Veggie kart.
Not enough promotional activities have
done by Veggie kart.


3. Operation
Financing for farmers to purchase agri-
inputs.
Making farmer groups in selected
villages.
Supply chain integration in new
geographies.
Value chain integration
4. Procurement
Very less areas of procurement
(Nayagarh, Pipili, Banki, Athagarh)
Transportation of produce form crop field
to central processing unit by local
logistics providers
Only contract farming based
procurement, no other alternatives

5. Area of operation
Not spread throughout Odisha.
Operating only in Bhubaneswar.
Very less chance to adopt business in
whole state as except BBSR(corporate
town), most of the undeveloped areas
have no access to internet facility or
unawareness of e-buying.

6. Buying
People generally prefer buying
vegetable on the spot, physically.
Purchasing vegetables less than 150
rupees is not acceptable by Veggie Kart.
Delivery charges have to given by the
buyers if ordered online.



7. Online services
Website review of veggie kart by
"woorank.com" shows that,
No of visitors: Very Low
Social Shareability: Not popular in social
media
Mobile load time: Very Slow(not
optimized to view in different mobile
platforms)
Odia language support is not available.

Presentation On
Procurement channel Of
Presented By:- Group 8
Salil Chatarjee 36
Samuel Majhi - 37
Samya Maitri 38
Sanjay Khandelwal 39
Santosh Patel 40
2
nd
Sem, Mba-Agri, Utkal
University
Veggie Kart
VeggieKart is a retail initiative of eKutir in collaboration with
MGM Agri Ventures to connect the farmer and the consumer.
With a large smallholder farmer base, eKutir has opened up the
direct farmer to consumer linkage, in order to remove pilferages
in the existing agriculture retail chain and bring quality, benefit,
and impact to both the farmers and consumers.
VeggieKart is the brand, which would comprise of the following:
VeggieKart An online e-commerce platform for the consumers
to purchase fresh veggies, daily.
VeggieMart Retail shops branded with VeggieKart, selling
fresh, hygienic, and packaged veggies to consumers
VeggieWheel Organizing vegetable vendors and allowing
them to sell branded veggies through air conditioned (AC) push
carts and earn a livelihood
VeggieLite Giving access to fresh and hygienic veggies to the
low income groups in the urban slums.
VISION
To provide a platform for both farmers and customers, where they can
match each others requirement on Quality, Price, and Quantity (QPQ) for
the farm produce.



MISSION
Providing good quality produce to the customers through proper value
chain mechanism while giving a good return to the producers.
QUALITY STANDARDS


VeggieKart Quality Policy
They at VeggieKart thrive on providing the best quality fresh produce and
safeguard the customers belief in us. Based on their core strategy, they
keep a close eye on the sorting and grading processes. Here are a few
quality standards that we follow.


Only Superior Quality Fruits and Vegetables
Fresh and Natures Finest quality nutritional produce is brought to your own
haven of VeggieKart. This natures bounty is hand- picked and sourced from
the best available, though undiscovered farms in your state.



Nothing For Tomorrow
The produces are fresh and are procured on an everyday basis. Stale
produces are tossed out and the previous days produces are sent back to be
resold through various channels. Thus, you are inevitably provided with the
freshest of day to day produces.



Suitable Care In Storage
Products are stored at ideal temperatures and suitable conditions to sustain their
freshness. They maintain hygiene and sanitization standards. They ensure that 100%
garden fresh produces are provided to the customers for healthy consumption at all
times.



Top Quality Vendors
Farmers play a vital role in VeggieKart, as the whole chain of VeggieKart starts from
them.
They aim to provide quality produce in low cost to the consumers. The vendors
produce with optimum utilization of inputs.



Intensive stock checks
When the commodity reaches the Warehouse, a certain procedure is followed. At first
weighing is done to ensure the quantity mentioned is correct or not. Then starts the
sorting and grading process which ensures that the vegetables of equal size and
quality in one pack. After this weighing and packaging of vegetables is done as per the
requirement of customer. Packaged vegetables are loaded into the Delivery Wagon.
Delivery is made to both VeggieWheels and VeggieMart, from where the final delivery
to the customer is made.


Procurement Process
How much do they procure ?(quantity)
- Based on the demand generated by online shop and demand of goods in market
, they procure the vegetables.

From Where And What?
- As veggiekart is functioning in Bbsr so they are procuring vegetables from
nearby areas like Banki, puri,athagara,nayagarh.(nearly all type of vegetables)

From whom they procure?
- they are in contract with the farmers for procuring of vegetables.
- They choose good potential farmers from every village and form groups after
then farmers are being provided with all backward linkage (starting from seeds
to fertillisers) for cultivation.
Method of procurement?
- From the farmers group veggiekart formed.
- Based on the quality norms fixed by the organisation they procure vegetables.
Logistics Channel?
- Veggie kart dont have their own logistics channel, they depend upon local
logistics on contact basis.


Procurement Channel
Farmer Farmer
Farmer
Farmer Group
Provide all
backward linkage
High Quality Product, Low Price
Ware House
Weighing ,Sorting , Grading,
Packaging
Central Processing
Unit, Patia
Transported through
other logistics
channel