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Presentation On: Anila Shahi Jyoti Limbu Soni Magar Bijay Rai Subash Adhikari

This presentation provides an overview of Coca-Cola, including its mission, values, facts, culture, management, marketing, global reach (cocacolonization), and international issues. The mission is to refresh people in body, mind and spirit and inspire optimism through their brands and actions. Key facts are that Coca-Cola's revenue makes it the 84th largest economy and its brand is worth $74 billion. The company has an open culture that emphasizes teamwork and sees employees as its most important asset. Coca-Cola spends over $2.9 billion per year on marketing and is known globally in over 200 countries.

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Subash Adhikari
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65 views13 pages

Presentation On: Anila Shahi Jyoti Limbu Soni Magar Bijay Rai Subash Adhikari

This presentation provides an overview of Coca-Cola, including its mission, values, facts, culture, management, marketing, global reach (cocacolonization), and international issues. The mission is to refresh people in body, mind and spirit and inspire optimism through their brands and actions. Key facts are that Coca-Cola's revenue makes it the 84th largest economy and its brand is worth $74 billion. The company has an open culture that emphasizes teamwork and sees employees as its most important asset. Coca-Cola spends over $2.9 billion per year on marketing and is known globally in over 200 countries.

Uploaded by

Subash Adhikari
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Presentation

On
Anila Shahi
Jyoti Limbu
Soni Magar
Bijay Rai
Subash Adhikari
INTRODUCTION

MISSION

To refresh the world in body, mind and spirit
To inspire moments of optimism through our brands and our actions
To create value and make a difference everywhere we engage.

VALU S Values

Leadership: The courage to shape a better future
Collaboration: Leverage collective genius
Integrity: Be real
Accountability: If it is to be, it's up to me
Passion: Committed in heart and mind
Diversity: As inclusive as our brands
Quality: What we do, we do well

Mission and Values
Product Portfolio of Coca-Cola
Facts about Coca Cola
Coke makes so many different beverages that if you drank one
per day, it would take you over 9 years to try them all.

Coca-Cola's $35.1 billion in revenue makes it the 84th largest
economy in the world, just ahead of Costa Rica

The Coca-Cola brand is worth an estimated $74 billion: more than
Budweiser, Pepsi, Starbucks and Red Bull combined

If every drop of Coke ever produced were put in 8-ounce bottles
and laid end-to-end, they would reach the moon and back over
2,000 times

Around the world, the average person consumes a Coke product
every four days.

Internal Culture

They believe : Trust is at the heart of every
relationship, whether it be Customers , Bottler
partner or employee.

Sees its employees as its most important asset .

Emphasis on teamwork, creativity
and empowerment.

Open communication Channel.


Management and Leadership





Autocratic style --factory floor.
laissez-faire style--creative department.
Consultative democratic most
department

Monthly leadership team meeting.

Surveys to monitor employee views
and feelings.

Management to handle diversified
employee and environment (Ranked 33 in
worlds diversified company)


Marketing
Worlds most marketed product.

Coca-Cola spends more money on advertising than
Microsoft and Apple combined. (2.9 billion per year
).

TV, radio, Internet, print advertising and billboards.

Known for Innovative and
creative marketing Brand .





COCACOLINAZATION
Refers to globalization or cultural colonization
formed by Coca-Cola.

Global reach in 200+ countries.

Brand is known to 94 % people on earth after
word OK

Localization according to market.
India- Life ho toh aishi
Nepal- Chiso Vanya kai Coca cola
INTERNATIONAL ISSUES
Political issues
Israel Anti-American sanctions
Arab Spring Shut down in Tunisia, Libya, Syria
,Egypt .
Language issue
In china Coca-Cola sounded like "ko-ka-ko-la which
means "bite the wax tadpole" .

Environmental Issue
Accused of Coca-Cola drinking the
world dry .
3 Liters water = 1 liters of Coke



OTHER ISSUES (CULTURE)
Mirror Image Issue


Banned in Egypt and Germany
No Mohammed, No Mecca

Santa Clause Case
Modern day Santa was designed by coke

Christianity community feels offended and
often protest not to use the image .

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