0% found this document useful (0 votes)
140 views32 pages

KPJ Wellness & Lifestyle Programme (22.06.2014) Brand Management

KPJ Wellness & Lifestyle is a consultant appointed by KPJ Healthcare Berhad to set up and market their wellness program in Malaysia. The wellness program offers comprehensive health screenings at participating KPJ hospitals. The screening includes over 100 medical tests covering areas such as blood sugar, kidney function, lipid profile, liver function, bone and joint health, inflammation, urinalysis, and more. The screening is available through individual and couple packages ranging from 5 to 10 years in duration. The target markets include seniors, expatriates, individuals/couples aged 30-65, and corporates. The confirmation slip provides details of a subscriber's screening appointment at KPJ Seremban Specialist Hospital

Uploaded by

bennameer
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPT, PDF, TXT or read online on Scribd
0% found this document useful (0 votes)
140 views32 pages

KPJ Wellness & Lifestyle Programme (22.06.2014) Brand Management

KPJ Wellness & Lifestyle is a consultant appointed by KPJ Healthcare Berhad to set up and market their wellness program in Malaysia. The wellness program offers comprehensive health screenings at participating KPJ hospitals. The screening includes over 100 medical tests covering areas such as blood sugar, kidney function, lipid profile, liver function, bone and joint health, inflammation, urinalysis, and more. The screening is available through individual and couple packages ranging from 5 to 10 years in duration. The target markets include seniors, expatriates, individuals/couples aged 30-65, and corporates. The confirmation slip provides details of a subscriber's screening appointment at KPJ Seremban Specialist Hospital

Uploaded by

bennameer
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPT, PDF, TXT or read online on Scribd
You are on page 1/ 32

KPJ WELLNESS & LIFESTYLE

KPJ WELLNESS & LIFESTYLE


Group:
Shafie b Sajidon (2!"#"$
%uha&ad Naa'reen b (b %anaf
(22)"*)$
Su&i+a,i b, -u.ain (22)"*"$
/0(N1 %(N(GE%ENT
/P%%))
LE2T30E0 : N(S(031IN /IN (/3 /(K(0
24N2EPT /(SIS 4F /0(N1ING
24N2EPT /(SIS 4F /0(N1ING
KPJ Wellness & Lifestyle
Prevention
is better
than cure
5 Main
killers in
Malaysia
Heart Disease
Cancer
Stroke
Diabetes
Hypertension
KPJ Wellness & Lifestyle
INT04132TI4N
INT04132TI4N
We55ne.. & Life.,+5e Sdn /hd i. appoin,ed
b+ Ku&pu5an Peruba,an (Johor$ Sdn /hd
a. a 2on.u5,an, ,o .e, up ,he KPJ We55ne..
& Life.,+5e. Pro6ra&&e and a7,. a. a So5e
& E875u.i9e %ar:e,in6 (6en, ,o pro&o,e
and &ar:e, ,he KPJ We55ne.. & Life.,+5e.
Pro6ra&&e in %a5a+.ia;
P(0TI2IP(TING -4SPIT(LS
P(0TI2IP(TING -4SPIT(LS
KPJ WELLNESS IN %(L(YSI(
KPJ WELLNESS IN %(L(YSI(
KPJ Wellness & Lifestyle
PdS-
P6S-
IS-
K7S-
KS-
JS-
SS-
(PS-
1S-
S6S-
Current branches
PS-
K3S-
TS-
S%2K
K
/0(N1 24N2EPT
/0(N1 24N2EPT
KPJ Wellness & Lifestyle
Provide loyalty among patients &
immediate families (increase hospitals
patronage)
Enrich the Screening programme at the
KPJ roup !ospitals and add more
value to the customers
Support the e"isting KPJ !ospitals #
enerate additional income
$tili%e e"isting infrastructure &
technology &ithin KPJ !ospitals
T(0GET %(0KET
T(0GET %(0KET
KPJ Wellness & Lifestyle
'()E
'
*()KE
'
Senior
Citi%ens +
,- years
old
E"patriates
.ndividuals
/ Couples
+ 0- years
old
Corporate
P04132T /0(N1S
P04132T /0(N1S
KPJ Wellness & Lifestyle
1ellness
&
2ifestyle
Pac3age
'itanium
.ndividual
(110 tests)
'itanium
Couple
(110 tests)
Platinum
.ndividual
(118 tests)
Platinum
Couple
(118 tests)
5 years RM5,500 RM9,000 RM8,000 RM15,000
10 years RM10,000 RM18,000 RM13,000 RM24,000
18 years RM14,000 RM23,000 RM16,000 RM30,000
Reneal
fee
RM588 RM1,1!6 RM688 RM1,3!6
S3/S20IPTI4N 2(01
S3/S20IPTI4N 2(01
KPJ Wellness & Lifestyle
/0(N1 ST0(TEGY
/0(N1 ST0(TEGY
KPJ Wellness & Lifestyle
"n#itati$ns %y &ele'ar(etin)
Re)istrati$n Pr$*ess
+ealt, Presentati$n %y Wellness Re-resentati#es
&$.r $f +$s-ital / 0a*ilities $ffere1 %y t,e ,$s-ital
2al.e 311e1 4enefits
5-$n t,e *$'-leti$n $f t,e ,ealt, -resentati$n,
t,e -r$s-e*ts6 ill re*ei#e 50 %asi* ,ealt,
7*reenin) &ests
P042ESS 4N 24%PLI%ENT(0Y TEST
P042ESS 4N 24%PLI%ENT(0Y TEST
KPJ Wellness & Lifestyle
Pr$s-e*t $r s.%s*ri%ers ill al(8in t$ La%9
7.%s*ri%ers $r -r$s-e*ts ill -resent t,e
*$'-li'entary #$.*,er $n t,e 1ay $f t,e ,ealt,
s*reenin) -r$*ess9
La% ill $-en e-is$1e an1 -r$*ee1 t$ 1$ t,e 50
%l$$1 test an1 5rine 0e'e9
&$ %ill t,e in#$i*e t$ KPJ Wellness (+:) an1
atta*, t,e ;2 t$)et,er9
M< ill re#ie t,e test res.lt $n*e its rea1y9
-E(LT- S20EENING 0ESE0<(TI4N
-E(LT- S20EENING 0ESE0<(TI4N
KPJ Wellness & Lifestyle
KPJ Wellness & Lifestyle
KUMPULAN PERUBATAN (JOHOR) SDN BHD(Company No. 1709!"A)
c/o SEREMBAN SPECIALIST HOSPITAL
LOT 6219, 6220, Jalan Toman 1, Kemaan S!"a#e, $0200 Se#em%an, Ne&e#' Sem%'lan
Tel( 06 $6$ )2$2 *a+( 06 $6$ )21) Ema'l( ,-./ellne001,-.2eal324com4m

APPO#NTMENT CON$#RMAT#ON SL#P % 1 o& '









#mpo()an) No)*+,-
1. This Confirmation Slip is non transferable and
must be presented at the KPJ Ho.p*)a/ 0,//n,..
C,n)(, upon arrival.
2. Any cancellation or change of appointment must
be made through KPJ 0,//n,.. 1 L*&,.)y/, at
06-6 !22. This must be done minimum seven
"# days prior to the appointment date.
$. An e%ception to the appointment cancellation shall
be made &o( /a2*,. &ho are menstruating on the
day of the 'ealth Screening appointment. (or this)
please contact *+, -ellness . /ifestyle
Customer 0elations 1%ecutive.
2. (ailure to turn up for a confirmed appointment
&ould result in your entitlement for the year being
forfeited.
3. This Confirmation Slip is valid for the purpose of
H,a/)3 S+(,,n*n4 on/y a) )3, KPJ Ho.p*)a/
0,//n,.. C,n)(, and 2o,. no) *n+/52, any
2*a4no.)*+ o( )(,a)m,n) a) )3, KPJ 6(o5p o&
Ho.p*)a/..
6. (or details on the 'ealth Screening preparation)
please refer to KPJ 0,//n,.. 1 L*&,.)y/,
P(o4(amm, R5/,. 1 R,45/a)*on..

R,m*n2,(.-
The 'ealth Screening appointment starts at
!.70am "your punctuality is appreciated#.
At the -ellness Centre) you &ill be attended to on
a &*(.)"+om,"&*(.)".,(8,2 9a.*..
*indly inform staff at the -ellness Centre during
registration if you are p(,4nan)) .5.p,+),2 )o 9,
p(,4nan)) feeling 2*.+om&o() or if you have
recently undergone any .5(4,(*,..
4ou are re5uired to &a.) from food and beverages
",:+,p) p/a*n ;a),() for at least ! 3o5(. before
the 'ealth Screening appointment
Avoid bringing e%pensive valuables during the
'ealth Screening.
1%ercise shoes and attire are re5uired if you are
scheduled to undergo the Stress 1C6 "Treadmill#
Test) &hich is sub7ect to the doctors8
recommendation upon certifying you as fit. (or
further clarification) contact *+, -ellness .
/ifestyle +rogramme Customer 0elations
1%ecutive.




S59.+(*9,(<. Nam, 9 0ahman :in Ariffin
S59.+(*p)*on No. 9 A+00001
NR#C No 9 6$0101-10-0001
Con)a+) No. 9 012-$$$ $$$$
Con&*(ma)*on Da), 9 10-06-200!

Sa/,. B(an+3,. 9 Seremban

Appo*n)m,n) Da), 9 2!-06-200!
S)a)5. 9 Subscriber ;0 <on Subscriber
P(o4(amm, Typ, 9 +latinum +rogramme
No o& En)*)/,m,n). 9 1
st
out of 10 1ntitlements
R,ma(=. 9 This subscriber is first time for
the chec= up) please proceed the
Treadmill test accordingly.

P/a)*n5m P(o4(amm,
B/oo2 S54a( L,8,/ >
D*a9,),.
1. 6lucose
(asting :lood Sugar
R,na/ P(o&*/, > K*2n,y
$5n+)*on
>ric Acid
Creatinine
>rea
Sodium
+otassium
Chloride
Bon, 1 Jo*n) S+(,,n Calcium
+hosphorus
?ron
L*p*2 P(o&*/, > Co(ona(y
R*.= A..,..m,n)
Total Cholesterol
Triglyceride
'@/
/@/
CholesterolA'@/0
<on-'igh @ensity /ipoprotein Cholesterol
'igh Sentivity C-0eactive +rotein"'sC0+#
L*8,( $5n+)*on +rotein
Albumin
6lobulin
Albumin A 6lobulin 0atio
Total :ilirubin
@irect :ilirubin
?ndirect :ilirubin
S6+T A A/T
S6;T A AST
A/+
6T
$5// B/oo2 P*+)5(, 'aemoglobin
0:C
+CB
CCB
CC'
'b
CC'C
0@-
+latelet Count
C+B
-:C
:lood film Corphology Comment
A:; . 0h
#n&/ama)*on P(o&*/, 1S0
D*&&,(,n)*a/ Co5n) <eutrophils
/ymphocytes
Conocytes
1sonophils
:asophils
Atypical /ymphocytes
U(*n, $5// E:am*na)*on
>$EME
>rine Appearance
>rine +rotein
>rine 6lucose
>rine *etone
>rine :lood
>rine -:C
>rine 0:C
>rine 1pithelial Cell
>rine Cast
>rine Cystal
T3y(o*2 (ree Thyro%ine) (T2
Tyroid Stimulating 'ormone

KPJ Wellness & Lifestyle
KUMPULAN PERUBATAN (JOHOR) SDN BHD(Company No. 1709!"A)
c/o SEREMBAN SPECIALIST HOSPITAL
LOT 6219, 6220, Jalan Toman 1, Kemaan S!"a#e, $0200 Se#em%an, Ne&e#' Sem%'lan
Tel( 06 $6$ )2$2 *a+( 06 $6$ )21) Ema'l( ,-./ellne001,-.2eal324com4m

APPO#NTMENT CON$#RMAT#ON SL#P % ' o& '











#mpo()an) No)*+,-
1. This Confirmation Slip is non transferable and
must be presented at the KPJ Ho.p*)a/ 0,//n,..
C,n)(, upon arrival.
2. Any cancellation or change of appointment must
be made through KPJ 0,//n,.. 1 L*&,.)y/, at
06-6 !22. This must be done minimum seven
"# days prior to the appointment date.
$. An e%ception to the appointment cancellation shall
be made &o( /a2*,. &ho are menstruating on the
day of the 'ealth Screening appointment. (or this)
please contact *+, -ellness . /ifestyle
Customer 0elations 1%ecutive.
2. (ailure to turn up for a confirmed appointment
&ould result in your entitlement for the year being
forfeited.
3. This Confirmation Slip is valid for the purpose of
H,a/)3 S+(,,n*n4 on/y a) )3, KPJ Ho.p*)a/
0,//n,.. C,n)(, and 2o,. no) *n+/52, any
2*a4no.)*+ o( )(,a)m,n) a) )3, KPJ 6(o5p o&
Ho.p*)a/..
6. (or details on the 'ealth Screening preparation)
please refer to KPJ 0,//n,.. 1 L*&,.)y/,
P(o4(amm, R5/,. 1 R,45/a)*on..

R,m*n2,(.-
The 'ealth Screening appointment starts at
!.70am "your punctuality is appreciated#.
At the -ellness Centre) you &ill be attended to on
a &*(.)"+om,"&*(.)".,(8,2 9a.*..
*indly inform staff at the -ellness Centre during
registration if you are p(,4nan)) .5.p,+),2 )o 9,
p(,4nan)) feeling 2*.+om&o() or if you have
recently undergone any .5(4,(*,..
4ou are re5uired to &a.) from food and beverages
",:+,p) p/a*n ;a),() for at least ! 3o5(. before
the 'ealth Screening appointment
Avoid bringing e%pensive valuables during the
'ealth Screening.
1%ercise shoes and attire are re5uired if you are
scheduled to undergo the Stress 1C6 "Treadmill#
Test) &hich is sub7ect to the doctors8
recommendation upon certifying you as fit. (or
further clarification) contact *+, -ellness .
/ifestyle +rogramme Customer 0elations
1%ecutive.


S59.+(*9,(<. Nam, 9 0ahman :in Ariffin
S59.+(*p)*on No. 9 A+00001
NR#C No 9 6$0101-10-0001
Con)a+) No. 9 012-$$$ $$$$
Con&*(ma)*on Da), 9 10-06-200!

Sa/,. B(an+3,. 9 Seremban

Appo*n)m,n) Da), 9 2!-06-200!
S)a)5. 9 Subscriber ;0 <on Subscriber
P(o4(amm, Typ, 9 +latinum +rogramme
No o& En)*)/,m,n). 9 1
st
out of 10 1ntitlements
R,ma(=. 9 This subscriber is first time for
the chec= up) please proceed the
Treadmill test accordingly.

P/a)*n5m P(o4(amm,
Syp3*/*. S+(,,n*n4 >
#n&,+)*o5. D*.,a.,
1. B@0/ A 0+0
T+'A if B@0/ is positive
H,pa)*)*. S+(,,n*n4 'bs Ag
'bs Ab
T: Antibody ?g6
'ep C "'CBAb#
H#? An)*9o2*,. '?B Antibodies
R59,//a #46 An)*9o2y 0ubella ?g6 Antibody
H.Py/o(* An)*9o2y '.+ylori Antibody
A()3(*)*. S+(,,n*n4 0A (actor
$,((*)*n (erritin
T5mo( Ma(=,( Alpha-(eto +rotein
Carcino-1mbryonic Antigen "C1A#
+rostate Specific Antigen "Cale D 20 yrs#
CA 1E.E
CA 123 "(emale#
CA 13.$ "(emale#
'uman 6ro&th 'ormone "'6'# A ?6(1
:eta 'C6
A92om*na/ U/)(a.o5n2 /iver
6allbadder
Spleen
*idney
+ancreas
Aorta
+elvis
0om,n E:am*na)*on +ap Smear
Commogram "(or -omen aged D 20 yrs ;0
>ltrasound :reast "(or -omen aged F 20 yrs#
:reast 1%amination
#ma4*n4 E:am*na)*on 1C6
:one @ensitometry
Chest G-ray
Treadmill A Stress Test
Audiometry &ith 1<T
P5/mona(y L5n4
$5n+)*on T,.)
(BC
(1B1
(1B1 A (BC
S)oo/ &o( O++5/) B/oo2 Stool for ;ccult :lood
P3y.*+a/ E:am*na)*on :ody Cass ?nde%
:ody (a% Ceasurement
:ody -eight . 'eight
:lood +ressure . +ulse
'ealth Huestionnaires
Bision Test
:ody Temperature
:ody (at Analysis
-aist Ceasurement
'ip Ceasurement
-aist . 'ip 0atio
1ar) <ose and Throat
Color :lindness Test
?deal -eight
Cardiovascular System
Cusculos=etetal System
Central <ervous System

TYPE 4F -E(LT- S20EENING = PL(TIN3%
TYPE 4F -E(LT- S20EENING = PL(TIN3%
KPJ Wellness & Lifestyle
KPJ Wellness & Lifestyle
KPJ Wellness & Lifestyle
KPJ Wellness & Lifestyle
TYPE 4F -E(LT- S20EENING = TIT(NI3%
TYPE 4F -E(LT- S20EENING = TIT(NI3%
KPJ Wellness & Lifestyle
KPJ Wellness & Lifestyle
KPJ Wellness & Lifestyle
KPJ Wellness & Lifestyle
<(L3E (11E1 /ENEFITS
<(L3E (11E1 /ENEFITS
KPJ Wellness & Lifestyle
2u.,o&er. 7ou5d
a..i6n or ,ran.fer
,he pro6ra&&e if
,he are unab5e ,o
,a:e 7er,ain ,e.,.>
i;e .,re.. ,e.,? i,
7ou5d be a..i6ned
,o ,heir .pou.e?
7hi5dren? paren, or
re5a,i9e.;
The KPJ WELLNESS i.
7o&&i,,ed ,o i&pro9e
,he .:i55. and
7o&pe,en7ie. of i,.
&ana6e&en,? &edi7a5
7on.u5,an,. and
e&p5o+ee. ,hrou6h
9ariou. ,rainin6
pro6ra&&e.?
.e&inar.? @or:.hop.
and Aua5i,+ ini,ia,i9e.;
PE4PLE (N1 F(2ILITIES
PE4PLE (N1 F(2ILITIES
; Sa5e. and
&ar:e,in6;
2; (d9er,i.e&en, &
Pro&o,ion;
); 2ard 2en,re;
"; 2u.,o&er Ser9i7e
0ES4302ES : TE(%
0ES4302ES : TE(%
; Genera,e &ore
.a5e. re9enue ,o
KPJ G043P; 0%
2*%ILI4NS
2; *B In7rea.e
ou,pa,ien, 6ro@,h;
0ES4302ES : FIN(N2I(L I%PLI2(TI4NS
0ES4302ES : FIN(N2I(L I%PLI2(TI4NS
24N2L3SI4N
24N2L3SI4N
(ffordabi5i,+ and 6ood repu,a,ion of KPJ Group in
%edi7a5 Ser9i7e. in %a5a+.ia & abroad i. ,he be.,
.e55in6 ,oo5. a. produ7, brandin6; The 9a5ue added
.er9i7e. offer b+ KPJ We55ne.. & Life.+,5e Sdn /hd i.
,he be., op,ion for ,he pa,ien,. @i,h pea7efu5 &ind.;
T-(NK Y43
T-(NK Y43

You might also like