Total Quality in Organizations
Total Quality in Organizations
Organizations
Performance
excellence
Service
quality
Improved
product designs
Manufacturing
quality
Key Idea
As consumer expectations have risen, a
focus on quality has permeated other key
sectors of the economy, most notably
health care, education, not-for-profits,
and government.
Systems Thinking
A system is a set of functions or activities within
an organization that work together for the aim
of the organization.
Subsystems of an organization are linked
together as internal customers and suppliers.
A systems perspective acknowledges the
importance of the interactions of subsystems,
not the actions of them individually.
Key Idea
Successful management relies on a
systems perspective, one of the most
important elements of total quality.
Manufacturing Systems (1 of 2)
Manufacturing Systems (2 of 2)
Industrial engineering and process
design
Finished goods inspection and test
Packaging, shipping, and warehousing
Installation and service
Key Idea
Traditional quality assurance systems in
manufacturing focus primarily on technical
issues such as equipment reliability,
inspection, defect measurement, and
process control.
Relationships in a Typical
Manufacturing System (Fig.2.1)
Quality in Marketing
Marketing and sales personnel are
responsible for determining the needs
and expectations of consumers.
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Quality in Product
Design
Product design and engineering functions
develop technical specifications for
products and production processes to
meet the requirements determined by the
marketing function.
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Quality in Purchasing
A purchasing agent should not simply be
responsible for low-cost procurement, but
should maintain a clear focus on the
quality of purchased goods and materials.
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Quality in Production
Planning & Scheduling
Poor quality often results from time
pressures caused by insufficient planning
and scheduling.
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Quality in Manufacturing
and Assembly
Both technology and people are essential
to high-quality manufacturing.
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Quality in Production
Planning & Scheduling
Poor quality often results from time
pressures caused by insufficient planning
and scheduling.
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Quality in Process
Design
Manufacturing processes must be
capable of producing output that meets
specifications consistently.
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Key Idea
Every manager is responsible for
studying and improving the quality of the
process for which he or she is
responsible; thus, every manager is a
quality manager.
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Quality in Services
Service is defined as any primary or
complementary activity that does not
directly produce a physical product that is,
the non-goods part of the transaction
between buyer (customer) and seller
(provider).
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Key Idea
The American Management Association
estimates that the average company
loses as many as 35 percent of its
customers each year, and that about twothirds of these are lost because of poor
customer service.
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Key Idea
These differences make it difficult for
many service organizations to apply total
quality principles, and foster misguided
perceptions that quality management
cannot be effectively accomplished in
services.
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Key Idea
Researchers have repeatedly
demonstrated that when service employee
job satisfaction is high, customer
satisfaction is high, and that when job
satisfaction is low, customer satisfaction is
low.
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Key Idea
Information technology is essential for
quality in modern service organizations
because of the high volumes of information
they must process and because customers
demand service at ever-increasing speeds.
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Avoidable errors
Underutilization of services
Overuse of services
Variation in services
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Key Idea
Although the national health care system
as a whole may need a sweeping
overhaul, many individual providers have
turned toward quality as a means of
achieving better performance and
customer satisfaction.
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Quality in Education
Koalaty Kid
Active involvement of whole school
community
Committed leadership
System for continuous improvement
Environment that celebrates success
MANAGING FOR QUALITY AND
PERFORMANCE EXCELLENCE, 7e, 2008
Thomson Higher Education Publishing
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Key Idea
Perhaps the most important factor in
successful quality initiatives in small
businesses is the recognition by the CEO
or president that a quality focus can be
beneficial and lead to achieving
organizational goals.
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Key Idea
Quality concepts and principles are
universal and can be applied in all types
of organizations. The difficulty, of
course, is developing an infrastructure
to make it happen and the discipline to
sustain efforts over time.
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