Collaborating tools for teams
1.Doodle
- Event planning
2.Facebook - Groups and events
3.Skype - Real-time collaborative work
4.Join.me - Remote access and screen-sharing
5.Google - Calendar, Hangouts,
6.Docs Dropbox - File sharing
.Teamviewer
.Whatsapp
.Viber
.Linkedin
.Twitter
.Tango
.Line
Chapter 2
E-BUSINESS MODELS
Lecture Overview
Market
What
analysis
is E-Business Model?
Different E-Business Models
Market analysis
The market analysis is also known as a documented
investigation of a market that is used to inform a firm's
planning activities, particularly around decisions of inventory,
purchase, work force expansion/contraction, facility
expansion, purchases of capital equipment, promotional
activities, and many other aspects of a company.
E-business model
The combination of a companys policy, operations,
technology & ideology defines its business model.
Revenue Models / E-Business Revenue
(never Mix up)
.
Subscription access to content
Pay per view content access
CPM display advertising
CPC advertising on site
Sponsorship of sections, content or widgets
Affiliate revenue (CPA or CPC)
Subscriber data for e-mail marketing
Access to customers for research purposes.
E-business Models
Store
Front Model
Auction
Portal
Model
Model
Dynamic
Name
Pricing Models
-Your-Price Model
Comparison
Pricing Model
Demand-Sensitive
Bartering
Pricing Model
Model
Rebates
Offering
B2B
Free Products and Services
E-Commerce and EDI
Click-and
Mortar Business
Internet
and World Wide Web Resources
Two Types Of Storefront Model
1. Store front model:
Store front model enables merchants to sell products on the Web transaction
processing, security, online payment, information storage
This is the basic form of e-commerce where the buyer & seller interact directly.
To conduct store front e-commerce, merchants need to organize an online catalog of
products, take orders
Through their Web sites, accept payments in a secure environment, send merchandise to
customers and manage customer data(such as customer profiles).
They must also market their sites to potential customers.
Leading users of store front model: B2C companies.
WWW.TICKETMASTER.COM
Online shopping Malls
Online shopping Malls
Present consumers with a wide selection of products and
services.
Considered to be more convenient than searching and shopping
at independent online storefronts for several items.
Consumers can search and shop for a variety of products, and
can use malls shopping cart technology to purchase items form
many stores in a single transaction.
Often act as shopping portals (search engines), directing traffic
to different type of companies.
ONLINE SHOPPING MALLS
Shopping cart technology
An order-processing technology allowing customers to accumulate lists of
items they wish to buy as they continue to shop
Shopping
cart is supported by
Product
catalog hosted on merchant server in the form of a database
Merchant
server the data storage and management system employed by
the merchant.
Database
technology required to store and report on large amounts of
information
Shopping cart technology
Auction Model
Online auction sites
Act as forums through which Internet users can log-on and assume the role of
either bidder or seller.
Collect a commission on every successful auction
As a seller, you are able to post an item you wish to sell, the minimum price you
require to sell your item and a deadline to close the auction.
As a bidder, you may search the site for the availability of the item you are
seeking, view the current bidding activity and place a bid(bids are usually in
designated increments).
Auction sites allow you to add features such as photo graph or description of
the items condition.
Two types of Auction
1.
Forward Auction/English Auction
2.
Reverse Auction/Dutch Auction
Auction Model
Portal model
Portal comes from the word Port point of entry to the country
so Web Portal or E-Business portal means Point of entering to
the Web.
Portal sites give visitors the chance to find almost everything
they are looking for in one place
Often
offer news, sports and weather as well as ability to
search the Web
Portal
Links customers to online merchants, online shopping
malls and auction sites
Portal Model
Horizontal portals
Portals
that aggregate information on a broad range of
topics
Yahoo!,
AltaVista, iGoogle
Vertical portals
Portals
that offer more specific information within a single
area of interest
WebMD,
IMDB, FirstGov
Horizontal portals
Vertical portals
Dynamic Pricing Models
Buying in bulk has always driven prices down
and there are now Websites that allow you to
lower the price by joining with other buyers to
purchase products in large quantities.
The word dynamic means constantly changing.
This is opposite to static pricing models where
everyone pays the same price.
Dynamic Pricing Models
Buying in bulk has always driven prices down and there are now Websites that
allow you to lower the price by joining with other buyers to purchase
products in large quantities.
The word dynamic means constantly changing. This is opposite to static
pricing models where everyone pays the same price.
Alibaba.com
Name-Your-Price Model
This model empowers customers by allowing them to choose their price
for products and services.
Many of the businesses that offer this service have formed partnerships
with leaders of industries such as travel, lending, retail etc.
These industry leaders receive the customers desired price from the
intermediary and decide whether or not to sell the product or service.
If the customers price is not reasonable then that customer will be
asked to choose another price.
Name-Your-Price Model
Comparison Pricing Model
The comparison pricing Model allows customers
to poll a variety of merchants and find a desired
product or service at the lowest price.
These sites often get their revenue from
partnerships with particular merchants.
These sites allow individuals to see different lists
of prices for specific products.
Comparison Pricing Model
The comparison pricing Model allows customers to poll a variety of
merchants and find a desired product or service at the lowest price.
These sites often get their revenue from partnerships with particular
merchants.
These sites allow individuals to see different lists of prices for specific
products.
Demand-Sensitive Pricing Model
The web has enabled customers to demand better, faster service at
cheaper prices.
It has empowered buyers to shop in large groups to achieve a group rate.
The concept behind the demand-sensitive-pricing business model is that
the more people who buy a product in a single purchase, the lower the
cost-per-person becomes.
Selling the products individually can be expensive because the vendor
must price a product.
When customers Buy in bulk this cost is shared and the profit margin is
increased.
Mercata (www.mercata.com )
Mobshop (www.mobshop.com)
Bartering Model
A popular method of conducting e-business is bartering or offering
one item in exchange for another.
Ubarter.com (www.ubarter.com) is a site that allows individuals and
companies wishing to sell a product to post their listings.
The seller makes an initial offer with the intention of bartering to
reach a final agreement with the buyer.
A broad range of products & services is available for barter.
Bartering Model
Bartering Model
Rebates
Rebates can help to attract customers to your site.
Many companies offer everyday low prices and specials to
keep customers coming back.
eBates is a shopping site where customers receive a rebate
on every purchase.
eBates has formed partnerships with wholesalers and
retailers who will offer discounts.
The company passes these discounts to customers in the
form of rebates.
www.ebates.com
Rebates
Offering Free Products and Services
Many entrepreneurs are forming their business models around
advertising-driven revenue streams.
Television networks, radio stations, magazines and print media use
advertising to fund their operations & make profit.
Many of these sites also form partnerships with companies to
exchange products & services for advertising space & vice versa.
Skype provide free services
Offering Free Products and Services
www.hsx is a free gaming site where visitors become
traders of entertainment stocks & star bonds.
The company is able to offer its services free by selling
advertising to sponsors.
Offering Free Products and Services
Offering Free Products & Services
B2B and B2C Characteristics
Characteristic
B2C
B2B
Proportion of adopters
with access
Low to medium
High to very high
Complexity of buying
decisions
Relatively simple
More complex buying
individual and influencers process involves users,
specifies, buyers, etc.
Channel
Relatively simple direct
or from retailer
More complex, direct or
via wholesaler, agent or
distributor
Purchasing
characteristics
Low value, high volume
or high value, low
volume. May be high
involvement
Similar volume/value.
May be high involvement.
Repeat orders (rebuys)
more common
Product characteristic
Often standardized items
Standardized items or
bespoke for sale
B2B and B2C interactions between an organization, its suppliers and its
customers
Figure 2.5
Difference b/w B2B E-Commerce and EDI
B2B E-Commerce:
Business-to-business (B2B) iscommercetransactions between businesses, such as
between a manufacturer and a wholesaler, or between a wholesaler and a retailer.
Contrasting terms are business-to-consumer (B2C) and business-to-government (B2G).
E.g.: http://www.alibaba.com/ One of the world's biggest B2B marketplaces.
EDI:
Electronic Data Interchange(EDI) is the computer-to-computer exchange of business
documents in a standard electronic format between business partners.
Internet and World Wide Web Resources
