GROWTH OF REAL ESTATE IN INDIA
The real estate sector has been the backbone of the
Indian economy and has been a major contributor in the
economic growth. It comprises four sub sectors housing, retail, hospitality, and commercial. The growth
of this sector is well complemented by the growth of the
corporate environment and the demand for office space
as well as urban and semi-urban accommodations. It is
evident from the very fact that the Real Estate Sector
contributes 8.53% of the total GDP and also witnessed
growth rate to the tune of 30%. It is also pertinent to
note that this sector has emerged as the fifth largest
destination of foreign investment.
GROWTH OF REAL ESTATE IN DELHI
NCR
Our economy is currently facing such a
contraction. Overall economic activity has
slowed, with GDP growth estimated at 4.9
percent in 2013-2014. True, this is an
improvement of 40 bps over previous year
and we have seen growth in the traditional
agricultural and allied sectors In Delhi NCR's
commercial office, we have seen moderate to
healthy levels of net absorption over the past
three years.
INVESTMENT RETURN
COMMERCIAL VS RESIDENTIAL
Commercial properties are used for business like retail, office space
or industry. Generally, commercial investments involve stricter
lending conditions and a larger deposit than residential property.
Advantages
Tenants are generally responsible for outgoings like rates and
insurance.
Tenants are more likely to make improvements that will increase
your propertys value.
Disadvantages
Commercial properties can sit untenanted for long periods,
particularly in uncertain economic times.
Commercial properties typically have lower capital growth
potential because the building (which will depreciate) takes up
most of the land.
RESIDENTIAL PROJECT
Advantages
Residential property is less likely to stay untenanted for
long periods.
Residential properties have a higher land-to-building
ratio than commercial, so usually offer higher capital
growth because land values go up, but buildings
depreciate.
Disadvantages
Residential properties typically deliver a lower return
because you cant charge as much rent as commercial
properties.
Youre responsible for maintenance costs.
DELIVERY OF COMMERCIAL
PROJECT
The Krasa developers has organised a
commercial project in Noida sector140 whose
name is Centrade Bussiness centre. The
project has launched in October 2014,and the
construction started in march 2015 and it is
expected to be completed in december
2017.and the delivery of the construction will
be in April 2018.
Real Estate with respect to
marketing
Fixturesincludebuildings,fences,andthingsattachedtob
uildings,suchasplumbing,heating,andlightfixtures.Prop
ertythatisnotaffixedisregardedasPersonalProperty
.Forexample,furnitureanddraperiesareitemsofpersonal
property.
ThesaleandleaseofrealestateintheUnitedStatesarem
ajoreconomicactivitiesandareregulatedbystateandfed
erallaws.Thetwomajortypesofrealestatearecommercia
landresidentialrealestate.Commercialrealestateinvolv
esthesaleandleaseofpropertyforbusinesspurposes.Re
sidentialrealestateinvolvesthesaleandrentaloflandan
dhousestoindividualsandfamiliesfordailyliving.
Philip Kotler definition
"Marketing takes a day to learn.
Unfortunately, it takes a lifetime to master."
Philip Kotler
No matter what aspect of real estate investing
you choose to engage in, you will probably
need to use marketing in some fashion.
Marketing is the process of reaching outside
your normal sphere of influence to propel your
business forward.
Types of Marketing media
Online media
The internet and online media have
completely changed the real estate experience.
The traditional practice of buying or selling a
property through real estate agents and
brokers has given way to a refined,
sophisticated and user-friendly procedure. The
growing popularity of the internet, e-commerce
and mobile applications has opened new,
unthinkable avenues for the real estate market.
Print media
Real estate marketingis a cutthroat business.
Considering the number of agents trying to one up
each other in a game of networks and figures, it is
becoming increasingly more difficult to come up
with ways on how to rise above your competition
and make an impression to your prospects. Still,
one of the better ways to make yourself known to
potential clients is to market your real estate
services using tried and tested print media. These
marketing tools let you connect with your target
audience on a more personal level
Visual media
Online media has changed marketing forever.
We dont have captive audiences. Were
competing to capture the attention of
consumers, and thats a big challenge. Visual
marketing is simply harnessing the power of
images. Some examples of visual marketing
include photographs, infographics, video and
the very familiar image quotes you see all
over social media.
4 Ps of Marketing
Putting the right product in the right place, at
the right price, at the right time.
You just need to create a product that a
particular group of people want, put it on sale
some place that those same people visit
regularly, and price it at a level which
matches the value they feel they get out of it;
and do all that at a time they want to buy.
Marketing mix
"Marketing mix" is a general phrase used to describe
the different kinds of choices organizations have to
make in the whole process of bringing a product or
service to market. The 4Ps is one way probably the
best-known way of defining the marketing mix, and
was first expressed in 1960 by E J McCarthy.
The 4Ps are:
Product (or Service).
Place.
Price.
Promotion.
Product and services
What does the customer want from the product/service? What
needs does it satisfy?
What features does it have to meet these needs?
Are there any features you've missed out?
Are you including costly features that the customer won't actually
use?
How and where will the customer use it?
What does it look like? How will customers experience it?
What size(s), color(s), and so on, should it be?
What is it to be called?
Place
Where do buyers look for your product or service?
If they look in a store, what kind? A specialist boutique or in a
supermarket, or both? Or online? Or direct, via a catalogue?
How can you access the right distribution channels?
Do you need to use a sales force? Or attend trade fairs? Or
make online submissions? Or send samples to catalogue
companies?
What do you competitors do, and how can you learn from that
and/or differentiate?
Price
What is the value of the product or service to the buyer?
Are there established price points for products or services in
this area?
Is the customer price sensitive? Will a small decrease in price
gain you extra market share? Or will a small increase be
indiscernible, and so gain you extra profit margin?
What discounts should be offered to trade customers, or to
other specificsegments of your market?
How will your price compare with your competitors?
Promotion
Where and when can you get across your marketing messages
to your target market?
Will you reach your audience by advertising online, in the press,
or on TV, or radio, or on billboards? By using direct marketing
mailshot? Through PR? On the Internet?
When is the best time to promote? Is there seasonality in the
market? Are there any wider environmental issues that suggest
or dictate the timing of your market launch, or the timing of
subsequent promotions?
How do your competitors do their promotions? And how does
that influence your choice of promotional activity?
Using the 4Ps of
Marketing
The model can be used to help you decide how to take a new offer to
market. It can also be used to test your existingmarketing strategy
. Whether you are considering a new or existing offer, follow the steps
below help you define and improve your marketing mix.
Start by identifying the product or service that you want to analyze.
Now go through and answer the 4Ps questions as defined in detail
above.
Try asking "why" and "what if" questions too, to challenge your offer.
For example, askwhyyour target audience needs a particular feature.
What if you drop your price by 5%? What if you offer more colors? Why
sell through wholesalers rather than direct channels? What if you
improve PR rather than rely on online advertising?
4
Ps
of
Krasa
Product
Lockable office Space (200&350 *multiples)
Premium business suites (500&750 *multiples)
Retail Space
( 350,500,750 )
Virtual Office Space ( 100 * Multiples)
Food Court ( 350,500,750 )
Place
Promotion
Ekta advertising and promotion coming up with
up with its first times Verified Dealers Meet
U.P-2015 it is a unique approach to infuse trust
in a very challenging reality market . The selling
and buying of properties is a complex process for
new entrants and we plan to bring simplicity and
transparency through education.The first
important thing while investing in real estate is to
take the mystery out of the ownership process .
Real Estate investment offers the
security of bricks and mortar as compared to the
fluctuating values of shares and commodities
provided you find your steal deal and get the right
property at the right place.
Sales and Marketing
sales
marketing
In marketing
custmomer buy
In sales revenue will
goods which will
be produced.
increase the sales.
Without marketing
Sales is related to
sales cannot be
marketing.
done.
SWOT Analysis
The standard SWOT analysis, as we know it, was developed by Albert S.
Humphrey, a successful management consultant in the 60s and 70s. Humphrey
was looking for a tool that went beyond maximizing strengths and minimizing
weaknesses; he wanted one that addressed how those strengths and weaknesses
interacted with the broader business environment.
SWOT stands for:
Strengths
Weaknesses
Threats
Opportunities
Diagraamatic
Representation
Strengths
Solid understanding of real estate taxation
Access to an affluent natural market
Live in a desirable community with generally high real estate prices
Well respected in the neighborhood/community/church/synagogue
Connections with a good hard-money lender
Expert on condominium association rules
Willingness to do shoe-leather prospecting
Fluent in Mandarin Chinese
Good mentor
Low monthly expenses
Weaknesses
Substantial economic uncertainty in local area
Lousy computer skills
Overweight
Limited savings
No interest in property management
No family money to speak of
Limited budget for marketing/direct mail
Poor Spanish skills (but lots of Spanish-speaking people in my market)
Weak back office/poor systems in place
Threats
Interest rates on the rise
Overpriced stock market could implode,
reducing the wealth effect
Major storms in South Florida have been
known to impact demand
Agencies are recruiting heavily in my area,
resulting in more competition
Cash flow problems could possibly force me
out of the business if I go more than a couple
of months without a sale
Opportunities
New markets offer great potential
Real Estate market segment is poised for
rapid growth
Government considering relaxing FDI norms
for Real Estate sector
4 % of the commercial launched in the last 6
7 years.
SWOT Analysis of Krasa
Strengths
Infrastructure in place
Location is highly suitable for Retail cum office space
High demand due to large scale urbanization in the vicinity
Rising high middle class families numbers ensuring higher entrepreneurships
Buying affordability
Very focussed approach & highly motivated, experienced team
Major Government Clearance
Airport Connectivity, Metro Connectivity, ISBT connectivity
Opportunities
New markets offer great potential
Real Estate market segment is poised for
rapid growth
Government considering relaxing FDI norms
for Real Estate sector
4% of the commercial launched in the last 6
7 years.
SWOT Analysis
Weaknesses
Threats
Competition/ major
High Government
regulation.
Highly politically
players may enter
targeted market segment
Economic inflation
motivated
Political instability
Availability of fianance
Economic slowdown could
Higher interest rates
reduce demand
Targeting the customers
Any individual or a buyer who knows and
understand the growth in the real estate
industry as he may be invested and benefited
from his past experience.
Highlights of the Project
Easy access to Delhi, Noida, Greater Noida,
Ghaziabad & Faridabad.
Well connected to New Delhi, Airport &
Railway Station via the DND Flyway
10 minutes from DND flyway
10 minutes from Sector 37, Metro Station
10 minutes from Sector 18, Noida
5 minutes from Mahamaya Flyover
Proximity to FNG Expressway & ISBT
Sponsorship programs
Ekta advertising and promotion coming up
with its first time Verified Dealers Meet
2015.it is a unique approach to infuse trust
in a very challenge really market .The buying
and selling of properties is a complex process
for new entraints and we plan to bring
simplicity and transparency through
education.
